1. SOCIAL FUNDRAISING:
best practices & key metrics
[ Todd Levy
Managing Partner of DonorDrive by Global Cloud ]
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2. AGENDA
Trends in Fundraising
Best Practices
Checklist

3. TRENDS IN FUNDRAISING
and how social media plays a key role

4. the new
DONOR
Small wallets, BIG Networks
Want to know where
their money goes
$50 donor connected to
network of $5K, $10K, $20K

5. rise of the
MILLENNIALS
Passionate, want to engage physically
History of community service
Extensively communicate over social media

6. “ I think they’ll be the biggest
generation yet in terms of
embracing causes and in terms
of service.
”
Zac Johnson, Children’s Miracle Network Hospitals

7. everybody’s
GIVING ONLINE
75%
< 40 yrs old
64%
40 - 59 yrs old
51%
60+ yrs old
of donors in age bracket gave online in 2011
Dunham + Company

8. BUT HOW BIG IS THE ROLE OF
SOCIAL MEDIA IN DOLLARS?

9. of final donations came through
17% social media.
Numbers from DonorDrive

10. When compared to organic
search, Social Media was
responsible for 345% more of
final donations.
Numbers from DonorDrive

11. facebook plays the biggest role
IN DONATIONS
95.85%
Facebook 2.2%
Other
1.95%
Twitter
Numbers from DonorDrive

12. people give to
PEOPLE THEY KNOW
Those using Facebook through DonorDrive raised
167% more than those who didn’t
On average they raise $463
Those who used Twitter through DonorDrive raised
175% more than those who didn’t
On average they raise $430
Numbers from DonorDrive

13. ONLINE & SOCIAL TOOLS
give them the tools & they’ll raise money for you

14. effective fundraising software makes it
EASY FOR PARTICIPANT & DONOR
Event sign up, email & tweet in minutes
Visitors can tweet and like a page
Automatic social sends when a donation happens
Fundraising badges allow anyone with web space to
promote participants & your cause

15. fundraising badges can be embedded
ANYWHERE ON THE WEB

16. THEY’RE DOING THE RAISING
you amplify it.
Some non-profits are making excellent use
of online fundraising through social media

17. CLIMATE RIDE
Puts Twitter & Flickr feed on main site

18. IRISH PUB
Uses Facebook to
promote “Tour De
Shore” training

19. CLIMATE CYCLE
Sets up laptops at
events for a Google
Hangout

20. DANCE MARATHONS
Use a hashtag
#ftk “for the kids” hashtag unites
Dance Marathons nationally
Tweeted 28,139 times

21. BEST PRACTICES

22. encourage them
TO TELL THEIR STORY
Coax participants to
personalize their
Fundraising Pages
with stories, photos
& video

23. Those that customize their page raise
20% more than those who didn’t
Numbers from DonorDrive

24. MAKE FUNDRAISING EASY.
More participation is directly related to how
simple you make it for participants & donors

25. MAKE SURE THEY KNOW HOW TO USE YOUR SOFTWARE

26. COACH PARTICIPANTS ON FUNDRAISING

27. PROMOTE SUCCESS RESULTS

28. MAKE IT CLEAR WHERE THEIR MONEY GOES

29. PERSONIFY YOUR CAUSE
CMN Hospitals Miracle Kids

30. monitor your
SOCIAL MEDIA SUCCESS
Crowdbooster gives analytics at a glance
Tweetdeck gives you realtime tweet & hashtag monitoring
Topsy tracks the micro-history of a hashtag in detail
Bit.ly can create shortened links that can be tracked
Hubspot has a concise ebook on monitoring social media

31. talk with millennials
OVER SOCIAL MEDIA
77% have smartphones
82% have communicated with a cause by
Facebook & Twitter
17% have tweeted from a non-profit event
Millennial Impact Report

32. CHECKLIST
Get serious about social media
Ask for feedback
Don’t forget about email
Track social metrics
Learn about new donors

33. LEARN ABOUT
millennials
Download the Millennial Impact Report 2012 Download the Engaging Millennials PDF

34. VALUABLE RESOURCES
for social fundraising
http://bit.ly/MB7nFG