In order to create an adverting proposal, I need to gather information
about the company that makes the product, where it wants to
advertise, what it wants the advertising to achieve and how much it
has to spend
The advertising budget for my campaign to advertise (name and the
purpose of you product.
What do you want your adverts to achieve?
I want to achieve a new product that teenagers will buy and wear
What type of advertising will suit your campaign?
They type of adverting that will suit my perfume are TV campaigns with
famous people wearing them. This is because then other young people
will want to wear my perfume too.
Describe the print advert you have in mind
In my advert I am going to use the brand name (One Last Chance)
with the image of someone running away from the audience towards
the horizon. It is about love and one last chance to live and love. The
colours used will be red and amber colours.
What is the target market?
The target market people aged 18-30 this is because hopefully these
people will have loved someone in there life and they will be able to
relate to the main image and message of my advert.