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REDEFINING THE EXPERIENCE AND
PROMISE OF EXECUTIVE COACHING
BY NATALIYA ADELSON, PH.D. & JONATHAN KIRSCHNER, PSY.D.
AIIR Consulting creates business results
for organizations by increasing the
performance of leaders. AIIR’s services
include Executive Coaching, Team
Effectiveness, Leadership Pipeline
Development, Talent & Culture Advisory,
and Talent Development Technologies. 

To learn more, visit us at
www.aiirconsulting.com
The World has changed
In this era of economic uncertainty and
disruptive innovation, leaders have come to
expect nothing and to over-prepare for
everything, in anticipation of the unknown.
Since the 1980s, the speed of technological
innovation, proliferation of new technologies,
and declining costs of transportation have
hastened us toward a borderless world. At the
click of a button, leaders, teams, and
organizations can connect across the world,
making the challenges of geography and
distance irrelevant. More recently, the
functionality of mobile devices and the rapid
evolution of apps have allowed individuals to
access work continuously and fluidly,
unencumbered by the traditional boundaries of
the nine-to-five workday. The ubiquity of the
Internet also faces us with an exponential influx
of information. As business supply chains grow
more global yet more interconnected, leaders
and executives increasingly harness the power
of technology to create new products and
services, achieve greater operational efficiency
and speed, and reduce costs.
As of 2015, Millennials represented just over
34% of the US labor market, followed in turn
by Generation X (~ 34%) and Baby Boomers
(29%). If initial forecasts are any indication, the
influx of Millennials is just getting started. By
the year 2025, Millennials will account for
approximately 75% of the US workforce. Each
generational shift to date has heralded a
fundamental set of values and beliefs distinct
from those of the previous generation. Baby
Boomers and Generation Xers, for example,
prefer vertical hierarchies with high power
distance, whereas Millennials value
interdependence and collaboration, reflected in
flat organizations with low power distance.
The largest segments of today’s workforce,
Millennials and Generation Xers, both value
freedom in their work schedules and the ease
of collaboration and information sharing
offered by technology. With a growing
segment of contingent, part-time, and virtual
workers, companies have completely
revamped the traditional workforce paradigm.
The constraints of physical location and time of
day are increasingly minimized and office
bound, nine-to-five workdays are being
replaced by more flexible workplace policies.
The ability to connect anytime and anywhere
to dialogue, share information, and collaborate
on projects has become the reality of daily
work routines.
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
REDEFINING THE
EXPERIENCE AND
PROMISE OF EXECUTIVE
COACHING
Executive Coaching: The
Path to Progress
Virtual coaching, which emerged in the 2000s,
is defined as a “formal one-on-one”
relationship between a coach and a client, in
which the client and coach collaborate using
technology to assess and understand the
client and his or her leadership development
needs, to challenge current constraints while
exploring new possibilities, and to ensure
accountability and support for reaching goals
and sustaining development (Ting & Hart
2004, p. 116). The popularity of virtual
coaching is reflected in the multiple studies
undertaken to measure its prevalence and
efficacy. The evidence supports what most
coaches knew all along: that virtual coaching
can be as effective
as traditional face-
to-face coaching.
In the beginning,
virtual coaching
was conducted by
telephone.
According to a
2009 ICF research
report, telephone-
based coaching
constituted 47% of all coaching sessions.
Since then, the use of the telephone in
coaching has continued to rise, and today
many coaching practices are built exclusively
around phone delivery. While the cost
effectiveness and availability of phone
coaching are obvious, there are limitations.
The absence of a visual connection and the
inability to discern non-verbal cues and
gestures during telephone sessions limit the
coach’s ability to access and diagnose the
coachee’s emotional states. The client, in turn,
receives incomplete sensory input when the
coach provides feedback during a session.
Leaders and executives with visual
informational processing and learning
preferences thus find phone-based coaching
less than optimal. Studies have shown that
that 55% of communication input is due to
body language (Mehrabian & Wiener 1967 and
Mehrabian & Ferris 1967), bolstering the case
for the importance of visual communication.
The Evolution of Coaching
Technology
With the proliferation of new communication
technologies, virtual coaching options have
also expanded, enriching the depth of
communication options
available to executive
coaches and their clients.
The most prominent shift
has been the inclusion of
visual pathways through
consumer-based video
conferencing technologies
such as Skype, ooVoo,
Google Hangouts, and
most recently FaceTime.
These video conferencing
technologies introduced visual feedback into
the practice of virtual coaching and provide a
deeper relational experience. While this
presents a considerable advance from
telephone-based coaching, consumer-based
video conferencing has its own limitations.
Jitter (video choppiness due to an irregular
flow of electronic packets), audio/visual latency
(delays in the transmission of electrical
packets), echo, and degraded resolution tend
to diminish user experience. Feature overload
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
The absence of a visual connection
and the inability to discern non-
verbal cues and gestures during
telephone sessions limit the coach’s
ability to access and diagnose the
coachee’s emotional states. The
client, in turn, receives incomplete
sensory input when the coach
provides feedback during a session.
on some of the interfaces further distracts from
a clear, real-time connection experience by
offering tangential “tools.”
Telepresence technology uses HD video
conferencing technology to offer greater audio-
visual clarity than Skype and similar platforms,
and a real-time connection that allows for a
truly immersive experience during a coaching
session. This is made possible by the “media
richness” or breadth of sensory engagement,
which in turn enables a deep emotional
connection accompanied by a synchronous
information exchange between coach and
coachee. Telepresence-based executive
coaching thus simulates for participants the
impression of physical presence despite being
in different locations. Not only does
telepresence-based coaching provide a rich
and satisfying client experience, it is more
economical, eco-friendly, and practical, as
well. Most importantly, the virtual connection
created by telepresence technology allows for
the formation of trust between coach and
coachee – a key requirement for effective
coaching engagement and its accompanying
behavioral change.
Because it uses device-agnostic technology,
telepresence coaching eliminates the need to
set up a separate meeting or take the time to
meet with a coach in a separate conference
room. Rather, the client can access coaching
sessions on the same laptop or iPad that is
used to perform other tasks, allowing for the
seamless integration of executive coaching
into the client’s routine. This change in the
mode of delivery further helps coaches to
reduce resistance to the coaching process by
making it an organic part of the workday. The
overarching goal of telepresence coaching
technology is to create a real-life experience of
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
Telepresence Coaching from a tablet, PC or a VTC room system
coaching, provide ease-of-access, reduce
disruption to the flow of work, and reduce the
costs associated with face-to-face coaching
for individual executives and their teams.
Technological advances are also providing
coaches and their clients with new ways to
harness and organize information. For
example, asynchronous means of
communication like email and text messages,
which occur over time, rather than being
instantaneous, can be used to follow-up or
“check-in” between coaching sessions. Email-
and text-based communication thus can
enrich and bolster the continuity of
development between sessions. This helps to
deepen the learning process and increase the
probability of sustained behavioral change by
bolstering the conversion of short-term
memory into habitual, long-term memory.
Enter the Coaching Zone™
Today’s business leader lives and works in an
age of hyper-connectivity with access to a
constant flow of
information. Immersive
telepresence, short text
conversations, email
dialogue, and content-
sharing all contribute to
executive coaching;
however, the concurrent
use of so many avenues
for communication can also create information
fragmentation and overload, through the
existence of multiple logins and locations for
information storage, for example.
AIIR Consulting designed the Coaching
Zone™ to centralize these various types of
synchronous and asynchronous
communication modalities. With the Coaching
Zone™, coach and client can both log in to a
shared, confidential, cloud-based platform
from any computer or device. Once there,
clients can go straight to their coaching notes
to view a summary of their last session, chat
with their coach via text, or launch a
telepresence session, all in the same
environment. The Coaching Zone™ goes
beyond the expected “media” platform by
offering both coach and coachee additional
capabilities, such as real-time collaboration
and document sharing. The availability of these
“productivity tools” is invaluable to corporate
executives, who are used to having the latest
technology at their
fingertips to support
the achievement of
business objectives
and to communicate
with their teams. The
end result is
streamlined, immersive,
and life-like executive
coaching, which once experienced cannot be
easily forgotten.
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
AIIR Consulting designed the
Coaching Zone™ to centralize
these various types of synchronous
and asynchronous communication
modalities.
The Future of Coaching
The most advanced coaching platforms available today – like The Coaching Zone™ – streamline
the complementary modalities of synchronous and asynchronous communication, so that business
leaders have a rich, immersive experience that is congruent with twenty-first-century operating
styles and needs. This has created immense efficiency and cost savings, while at the same
bolstering coaching outcomes by accelerating development. This is the cutting edge of coaching
today, but where will future technologies take executive coaching tomorrow?
We predict that five trends in technology will mature and enhance the evolution and impact of
executive coaching:
1. Virtual Reality (VR): In VR-based executive coaching, a real
executive coach will use his or her avatar to coach, deliver
feedback, or in some way “interact” with a coachee. As with all
things virtual, the VR-based coaching will not happen in a real
business setting but will take place in a virtual reality.
2. Internet of Things: Sensors in our watches, clothes, and
various mobile devices will provide health data, biofeedback, and
relevant analytics that will guide the pursuit of attaining sustained
high performance.
3. Big Data Analytics: New technology will enable us to take all
the data we collect on ourselves, our teams, and our
organizations, and harness this information to achieve a stronger
competitive advantage. IBM’s Watson computer is a good
example of what Big Data Analytics can do.
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
1
2
3
4. Automation: Most of us have met them by now. Known as
the “chatbots” or just “bots,” they are the new automated
agents popping up in the user interface universe and making
their way into health, hospitality, IT customer support, and other
industries. Can bots do better than a customer support
representative or a health counselor? The answer depends on
the complexity of the task. In situations where information is
shared or algorithm-based problem solving is concerned, the
bots seem to be gaining recognition.
5. Artificial Intelligence: New advancements in AI will give
today’s bots more “personality” and broaden the range of their
capabilities. One wonders if bots will one day be able to replace
executive coaches. Since coaching is not “linear,” but rather a
highly creative activity akin to an art, based on a combination of
scientific knowledge and business experience, it may take a
while before AI-equipped “coaches” become as good as
humans.
We live in a world of rapidly evolving technologies that continuously influence the way we work,
pushing our systems to become better, faster, and cheaper. With global coaching providers such
as AIIR Consulting championing the cause, business leaders, executive coaches, executive
leaders, and HROs are well positioned to benefit from the rapid innovation of disruptive technology.
We are just beginning to understand the dynamics of human-computer interaction and some of the
risks involved in fully outsourcing simpler types of coaching to AI in a not-so-distant future.
However, in today’s world of ceaseless change and innovation, one constant is high-performance
leadership. Executive coaches must adapt and push the limit on everything we know while staying
focused on the timeless principles of creating sustained behavioral change. The future is now!
References
Ahrend, G., F. Diamond, and P. Gill Webber. 2010. “Virtual Coaching: Using Technology to Boost
Performance.” Chief Learning Officer 9: 44-47.
Andert, D. 2011. “Alternating Leadership as a Proactive Organizational Intervention: Addressing the
Needs of the Baby Boomers, Generation Xers and Millennials.” Journal of Leadership,
Accountability and Ethics 8/4: 67.
68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
5
4
Corbett, Karl. 2016. “How Coaches Connect: Results from the 11th Annual Executive Coaching
Survey.” Choice: The Magazine of Professional Coaching 14/2.
Debrah, Yaw A and Ian G. Smith. 2000. Globalization, Employment and the Workplace: Responses
for the Millennium.” MRN Management Research News 23/ 2-4; 1-106.
de Haan, Erik, A. M. Grant, Y. Burger, and P. Eriksson. 2016. “A Large-Scale Study of Executive
and Workplace Coaching: The Relative Contributions or Relationship, Personality Match, and Self-
Efficacy.” Consulting Psychology Journal. 68/3: 189-207.
Douglas, A., B. Lubbe, and I. Fabris-Rotelli. 2013. “Travel or Technology? Business Factors
Influencing Management Decisions.” South African Journal of Economic and Management
Sciences 16/3: 279.
Ferri-Reed, J. 2014. “’Millennializing’ Your Work Culture.” The Journal for Quality and Participation.
37/1: 21.
Geissler, H., M. Hasenbein, S. Kanatouri, and R. Wegener. 2014. “E-Coaching: Conceptual and
Empirical Findings of a Virtual Coaching Programme.” International Journal of Evidence Based
Coaching and Mentoring. 12/2: 165-86.
Hernez-Broome, Gina and Lisa A. Boyce, Eds. 2011. Advancing Executive Coaching: Setting the
Course for Successful Leadership Coaching. San Francisco: John Wiley & Sons.
Holt, S., J. Marques, and D. Way. 2012. “Bracing for the Millennial Workforce: Looking for Ways to
Inspire Generation Y.” Journal of Leadership, Accountability and Ethics 9/6: 81-93.
Jaumotte, F., S. Lall, and C. Papageorgiou. 2013. “Rising Income Inequality: Technology, or Trade
and Financial Globalization.” IMF Economic Review 61/2:271-309.
Kinlaw, Dennis C. 1996. “Coaching” In Kinlaw, Dennis ASTD Trainer’s Sourcebook, New York:
McGraw-Hill.
Lee, E. and M. Vivarelli. 2006. “The Social Impact of Globalization in Developing Countries.”
International Labor Review 145/3:167-180.
McLaughlin, Moira. 2013. “Less is More: The Executive Coach’s Experience of Working on the
Telephone.” International Journal of Evidence Based Coaching and Mentoring, Issue 7.
Woods, K. 2016. “Organizational Ambidexterity and the Multi-Generational Workforce.” Journal of
Organizational Culture, Communications and Conflict 20/1: 95-111.

68 W. Lodges Lane
Bala Cynwyd, PA 19004
T: 484-224-9069
F: (215)-337-4939
E: contact@aiirconsulting.com
ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT
www.aiirconsulting.com
Also contributing to this article was AIIR
Consulting’s contributing editor Sarah Town.
Nataliya Adelson, Ph.D. | Senior Consultant |
AIIR Consulting, LLC

nadelson@aiirconsulting.com
Dr. Nataliya Adelson is a Senior Consultant with AIIR
Consulting in the NYC area. She is a business
psychologist with particular expertise in leadership
development, executive coaching, and the application
of technology in coaching.
Jonathan Kirschner, Psy.D. | Founder and
CEO of AIIR Consulting, LLC

jkirschner@aiirconsulting.com
Jonathan Kirschner is the founder and CEO of AIIR
Consulting. His is based in the Philadelphia area. As
a business psychologist, coach, entrepreneur and
technologist, Jonathan is passionate about creating
value for leaders, their teams, and their organizations.
To learn more about how you can optimize you can
infuse technology into your coaching and
Leadership Development strategy, visit us at
www.aiirconsulting.com
Authors
Copyright © 2016 AIIR Consulting, LLC. All rights reserved.
Copyright © 2016 AIIR Consulting, LLC. All rights reserved. 

AIIR Consulting creates business results for organizations
by increasing the performance of leaders. AIIR’s services
include Executive Coaching, Team Effectiveness,
Leadership Pipeline Development, Talent & Culture
Advisory, and Talent Development Technologies. To learn
more, visit us at www.aiirconsulting.com
AIIR Consulting Technologies Include:
TELEPRESENCE
COACHING

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The Future of Coaching

  • 1. REDEFINING THE EXPERIENCE AND PROMISE OF EXECUTIVE COACHING BY NATALIYA ADELSON, PH.D. & JONATHAN KIRSCHNER, PSY.D.
  • 2. AIIR Consulting creates business results for organizations by increasing the performance of leaders. AIIR’s services include Executive Coaching, Team Effectiveness, Leadership Pipeline Development, Talent & Culture Advisory, and Talent Development Technologies. To learn more, visit us at www.aiirconsulting.com
  • 3. The World has changed In this era of economic uncertainty and disruptive innovation, leaders have come to expect nothing and to over-prepare for everything, in anticipation of the unknown. Since the 1980s, the speed of technological innovation, proliferation of new technologies, and declining costs of transportation have hastened us toward a borderless world. At the click of a button, leaders, teams, and organizations can connect across the world, making the challenges of geography and distance irrelevant. More recently, the functionality of mobile devices and the rapid evolution of apps have allowed individuals to access work continuously and fluidly, unencumbered by the traditional boundaries of the nine-to-five workday. The ubiquity of the Internet also faces us with an exponential influx of information. As business supply chains grow more global yet more interconnected, leaders and executives increasingly harness the power of technology to create new products and services, achieve greater operational efficiency and speed, and reduce costs. As of 2015, Millennials represented just over 34% of the US labor market, followed in turn by Generation X (~ 34%) and Baby Boomers (29%). If initial forecasts are any indication, the influx of Millennials is just getting started. By the year 2025, Millennials will account for approximately 75% of the US workforce. Each generational shift to date has heralded a fundamental set of values and beliefs distinct from those of the previous generation. Baby Boomers and Generation Xers, for example, prefer vertical hierarchies with high power distance, whereas Millennials value interdependence and collaboration, reflected in flat organizations with low power distance. The largest segments of today’s workforce, Millennials and Generation Xers, both value freedom in their work schedules and the ease of collaboration and information sharing offered by technology. With a growing segment of contingent, part-time, and virtual workers, companies have completely revamped the traditional workforce paradigm. The constraints of physical location and time of day are increasingly minimized and office bound, nine-to-five workdays are being replaced by more flexible workplace policies. The ability to connect anytime and anywhere to dialogue, share information, and collaborate on projects has become the reality of daily work routines. 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com REDEFINING THE EXPERIENCE AND PROMISE OF EXECUTIVE COACHING
  • 4. Executive Coaching: The Path to Progress Virtual coaching, which emerged in the 2000s, is defined as a “formal one-on-one” relationship between a coach and a client, in which the client and coach collaborate using technology to assess and understand the client and his or her leadership development needs, to challenge current constraints while exploring new possibilities, and to ensure accountability and support for reaching goals and sustaining development (Ting & Hart 2004, p. 116). The popularity of virtual coaching is reflected in the multiple studies undertaken to measure its prevalence and efficacy. The evidence supports what most coaches knew all along: that virtual coaching can be as effective as traditional face- to-face coaching. In the beginning, virtual coaching was conducted by telephone. According to a 2009 ICF research report, telephone- based coaching constituted 47% of all coaching sessions. Since then, the use of the telephone in coaching has continued to rise, and today many coaching practices are built exclusively around phone delivery. While the cost effectiveness and availability of phone coaching are obvious, there are limitations. The absence of a visual connection and the inability to discern non-verbal cues and gestures during telephone sessions limit the coach’s ability to access and diagnose the coachee’s emotional states. The client, in turn, receives incomplete sensory input when the coach provides feedback during a session. Leaders and executives with visual informational processing and learning preferences thus find phone-based coaching less than optimal. Studies have shown that that 55% of communication input is due to body language (Mehrabian & Wiener 1967 and Mehrabian & Ferris 1967), bolstering the case for the importance of visual communication. The Evolution of Coaching Technology With the proliferation of new communication technologies, virtual coaching options have also expanded, enriching the depth of communication options available to executive coaches and their clients. The most prominent shift has been the inclusion of visual pathways through consumer-based video conferencing technologies such as Skype, ooVoo, Google Hangouts, and most recently FaceTime. These video conferencing technologies introduced visual feedback into the practice of virtual coaching and provide a deeper relational experience. While this presents a considerable advance from telephone-based coaching, consumer-based video conferencing has its own limitations. Jitter (video choppiness due to an irregular flow of electronic packets), audio/visual latency (delays in the transmission of electrical packets), echo, and degraded resolution tend to diminish user experience. Feature overload 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com The absence of a visual connection and the inability to discern non- verbal cues and gestures during telephone sessions limit the coach’s ability to access and diagnose the coachee’s emotional states. The client, in turn, receives incomplete sensory input when the coach provides feedback during a session.
  • 5. on some of the interfaces further distracts from a clear, real-time connection experience by offering tangential “tools.” Telepresence technology uses HD video conferencing technology to offer greater audio- visual clarity than Skype and similar platforms, and a real-time connection that allows for a truly immersive experience during a coaching session. This is made possible by the “media richness” or breadth of sensory engagement, which in turn enables a deep emotional connection accompanied by a synchronous information exchange between coach and coachee. Telepresence-based executive coaching thus simulates for participants the impression of physical presence despite being in different locations. Not only does telepresence-based coaching provide a rich and satisfying client experience, it is more economical, eco-friendly, and practical, as well. Most importantly, the virtual connection created by telepresence technology allows for the formation of trust between coach and coachee – a key requirement for effective coaching engagement and its accompanying behavioral change. Because it uses device-agnostic technology, telepresence coaching eliminates the need to set up a separate meeting or take the time to meet with a coach in a separate conference room. Rather, the client can access coaching sessions on the same laptop or iPad that is used to perform other tasks, allowing for the seamless integration of executive coaching into the client’s routine. This change in the mode of delivery further helps coaches to reduce resistance to the coaching process by making it an organic part of the workday. The overarching goal of telepresence coaching technology is to create a real-life experience of 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com Telepresence Coaching from a tablet, PC or a VTC room system
  • 6. coaching, provide ease-of-access, reduce disruption to the flow of work, and reduce the costs associated with face-to-face coaching for individual executives and their teams. Technological advances are also providing coaches and their clients with new ways to harness and organize information. For example, asynchronous means of communication like email and text messages, which occur over time, rather than being instantaneous, can be used to follow-up or “check-in” between coaching sessions. Email- and text-based communication thus can enrich and bolster the continuity of development between sessions. This helps to deepen the learning process and increase the probability of sustained behavioral change by bolstering the conversion of short-term memory into habitual, long-term memory. Enter the Coaching Zone™ Today’s business leader lives and works in an age of hyper-connectivity with access to a constant flow of information. Immersive telepresence, short text conversations, email dialogue, and content- sharing all contribute to executive coaching; however, the concurrent use of so many avenues for communication can also create information fragmentation and overload, through the existence of multiple logins and locations for information storage, for example. AIIR Consulting designed the Coaching Zone™ to centralize these various types of synchronous and asynchronous communication modalities. With the Coaching Zone™, coach and client can both log in to a shared, confidential, cloud-based platform from any computer or device. Once there, clients can go straight to their coaching notes to view a summary of their last session, chat with their coach via text, or launch a telepresence session, all in the same environment. The Coaching Zone™ goes beyond the expected “media” platform by offering both coach and coachee additional capabilities, such as real-time collaboration and document sharing. The availability of these “productivity tools” is invaluable to corporate executives, who are used to having the latest technology at their fingertips to support the achievement of business objectives and to communicate with their teams. The end result is streamlined, immersive, and life-like executive coaching, which once experienced cannot be easily forgotten. 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com AIIR Consulting designed the Coaching Zone™ to centralize these various types of synchronous and asynchronous communication modalities.
  • 7. The Future of Coaching The most advanced coaching platforms available today – like The Coaching Zone™ – streamline the complementary modalities of synchronous and asynchronous communication, so that business leaders have a rich, immersive experience that is congruent with twenty-first-century operating styles and needs. This has created immense efficiency and cost savings, while at the same bolstering coaching outcomes by accelerating development. This is the cutting edge of coaching today, but where will future technologies take executive coaching tomorrow? We predict that five trends in technology will mature and enhance the evolution and impact of executive coaching: 1. Virtual Reality (VR): In VR-based executive coaching, a real executive coach will use his or her avatar to coach, deliver feedback, or in some way “interact” with a coachee. As with all things virtual, the VR-based coaching will not happen in a real business setting but will take place in a virtual reality. 2. Internet of Things: Sensors in our watches, clothes, and various mobile devices will provide health data, biofeedback, and relevant analytics that will guide the pursuit of attaining sustained high performance. 3. Big Data Analytics: New technology will enable us to take all the data we collect on ourselves, our teams, and our organizations, and harness this information to achieve a stronger competitive advantage. IBM’s Watson computer is a good example of what Big Data Analytics can do. 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com 1 2 3
  • 8. 4. Automation: Most of us have met them by now. Known as the “chatbots” or just “bots,” they are the new automated agents popping up in the user interface universe and making their way into health, hospitality, IT customer support, and other industries. Can bots do better than a customer support representative or a health counselor? The answer depends on the complexity of the task. In situations where information is shared or algorithm-based problem solving is concerned, the bots seem to be gaining recognition. 5. Artificial Intelligence: New advancements in AI will give today’s bots more “personality” and broaden the range of their capabilities. One wonders if bots will one day be able to replace executive coaches. Since coaching is not “linear,” but rather a highly creative activity akin to an art, based on a combination of scientific knowledge and business experience, it may take a while before AI-equipped “coaches” become as good as humans. We live in a world of rapidly evolving technologies that continuously influence the way we work, pushing our systems to become better, faster, and cheaper. With global coaching providers such as AIIR Consulting championing the cause, business leaders, executive coaches, executive leaders, and HROs are well positioned to benefit from the rapid innovation of disruptive technology. We are just beginning to understand the dynamics of human-computer interaction and some of the risks involved in fully outsourcing simpler types of coaching to AI in a not-so-distant future. However, in today’s world of ceaseless change and innovation, one constant is high-performance leadership. Executive coaches must adapt and push the limit on everything we know while staying focused on the timeless principles of creating sustained behavioral change. The future is now! References Ahrend, G., F. Diamond, and P. Gill Webber. 2010. “Virtual Coaching: Using Technology to Boost Performance.” Chief Learning Officer 9: 44-47. Andert, D. 2011. “Alternating Leadership as a Proactive Organizational Intervention: Addressing the Needs of the Baby Boomers, Generation Xers and Millennials.” Journal of Leadership, Accountability and Ethics 8/4: 67. 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com 5 4
  • 9. Corbett, Karl. 2016. “How Coaches Connect: Results from the 11th Annual Executive Coaching Survey.” Choice: The Magazine of Professional Coaching 14/2. Debrah, Yaw A and Ian G. Smith. 2000. Globalization, Employment and the Workplace: Responses for the Millennium.” MRN Management Research News 23/ 2-4; 1-106. de Haan, Erik, A. M. Grant, Y. Burger, and P. Eriksson. 2016. “A Large-Scale Study of Executive and Workplace Coaching: The Relative Contributions or Relationship, Personality Match, and Self- Efficacy.” Consulting Psychology Journal. 68/3: 189-207. Douglas, A., B. Lubbe, and I. Fabris-Rotelli. 2013. “Travel or Technology? Business Factors Influencing Management Decisions.” South African Journal of Economic and Management Sciences 16/3: 279. Ferri-Reed, J. 2014. “’Millennializing’ Your Work Culture.” The Journal for Quality and Participation. 37/1: 21. Geissler, H., M. Hasenbein, S. Kanatouri, and R. Wegener. 2014. “E-Coaching: Conceptual and Empirical Findings of a Virtual Coaching Programme.” International Journal of Evidence Based Coaching and Mentoring. 12/2: 165-86. Hernez-Broome, Gina and Lisa A. Boyce, Eds. 2011. Advancing Executive Coaching: Setting the Course for Successful Leadership Coaching. San Francisco: John Wiley & Sons. Holt, S., J. Marques, and D. Way. 2012. “Bracing for the Millennial Workforce: Looking for Ways to Inspire Generation Y.” Journal of Leadership, Accountability and Ethics 9/6: 81-93. Jaumotte, F., S. Lall, and C. Papageorgiou. 2013. “Rising Income Inequality: Technology, or Trade and Financial Globalization.” IMF Economic Review 61/2:271-309. Kinlaw, Dennis C. 1996. “Coaching” In Kinlaw, Dennis ASTD Trainer’s Sourcebook, New York: McGraw-Hill. Lee, E. and M. Vivarelli. 2006. “The Social Impact of Globalization in Developing Countries.” International Labor Review 145/3:167-180. McLaughlin, Moira. 2013. “Less is More: The Executive Coach’s Experience of Working on the Telephone.” International Journal of Evidence Based Coaching and Mentoring, Issue 7. Woods, K. 2016. “Organizational Ambidexterity and the Multi-Generational Workforce.” Journal of Organizational Culture, Communications and Conflict 20/1: 95-111.
 68 W. Lodges Lane Bala Cynwyd, PA 19004 T: 484-224-9069 F: (215)-337-4939 E: contact@aiirconsulting.com ASSESSMENT INSIGHT IMPLEMENTATION REINFORCEMENT www.aiirconsulting.com
  • 10. Also contributing to this article was AIIR Consulting’s contributing editor Sarah Town. Nataliya Adelson, Ph.D. | Senior Consultant | AIIR Consulting, LLC nadelson@aiirconsulting.com Dr. Nataliya Adelson is a Senior Consultant with AIIR Consulting in the NYC area. She is a business psychologist with particular expertise in leadership development, executive coaching, and the application of technology in coaching. Jonathan Kirschner, Psy.D. | Founder and CEO of AIIR Consulting, LLC jkirschner@aiirconsulting.com Jonathan Kirschner is the founder and CEO of AIIR Consulting. His is based in the Philadelphia area. As a business psychologist, coach, entrepreneur and technologist, Jonathan is passionate about creating value for leaders, their teams, and their organizations. To learn more about how you can optimize you can infuse technology into your coaching and Leadership Development strategy, visit us at www.aiirconsulting.com Authors Copyright © 2016 AIIR Consulting, LLC. All rights reserved.
  • 11. Copyright © 2016 AIIR Consulting, LLC. All rights reserved. AIIR Consulting creates business results for organizations by increasing the performance of leaders. AIIR’s services include Executive Coaching, Team Effectiveness, Leadership Pipeline Development, Talent & Culture Advisory, and Talent Development Technologies. To learn more, visit us at www.aiirconsulting.com AIIR Consulting Technologies Include: TELEPRESENCE COACHING