Hannelore Grams, Head of Digital & Social Media, Greater China, Nestlé presents her experiences working with Nestlé and the wonderful new experiences their Social CRM is able to provide their customers.

1. Hannelore Grams
@Socialmatters 2013, HongKong

2. Listening.
Engaging.
Inspiring
&
Transforming.

4. Community Support
Knowledge
sharing
Rewarding

5. ž Find the right platform
ž knowing your consumer
ž Tell a coherent story
ž Short-term wins vs. long-
term investments

6. Challenges:
ž Find the right platform
ž knowing your consumer
ž Tell a coherent story
ž Short-term wins vs. long-
term investments
Opportunities:
ü Faster & lighter
ü More efficient
ü Better tailored
ü Additional insights
ü Social to sales
conversion %

8. Hannelore Grams
Head of Digital Marketing & Social Media GCR
@ Nestle
Wechat: HanneGrams
Twitter: hdesertg
Linkedin: HanneGrams
Contact: hannelore.grams@cn.nestle.com