Facebook for Business
All the people that matter to you
Darin Williams, Head of South East Asia
Darin Williams
Head of South East Asia
REALLY
BIG
NUMBERS
Unprecedented reach	
  
Source:	
  Facebook	
  internal	
  data	
  based	
  on	
  inferred	
  and	
  reported	
  data,	
  ...
Shift to mobile
819M	
  people use Facebook
every month
on mobile
On average, more
than
Source:	
  Facebook	
  Internal	
 ...
All	
  the	
  people	
  who	
  maGer	
  to	
  you.	
  
Is	
  that	
  the	
  whole	
  picture?	
  
Every day.
Everywhere.
699M	
  people use
Facebook every day
On average, more
than
469M	
  people on mobile
every day
All	
  the	
  people	
  that	
  maGer...	
  
in	
  Asia	
  Pacific	
  
HONG KONG
In a day, Facebook can reach 1.64 times
more people than the circulation
of the largest daily newspaper
in Hong ...
AUSTRALIA
the viewership of
The Voice in 1 day
3X	
  
Reach your target audience at scale
Source: Facebook internal data based on inferred and reported data, July 2013
89%	
  
...
Source: Facebook internal data based on inferred and reported data, July 2013
JAPAN
92% of people who access
Facebook in a...
INDIA
the number of people who
use the Delhi metro
log into Facebook
everyday on mobile
24X	
  
What does it mean to marketers?
Marketing Best Practices
Know the behaviors
of your
target audience
Be discoverable
Measure
the right thing
Platform interview: Facebook for business and all the people that matter to you
Platform interview: Facebook for business and all the people that matter to you
Upcoming SlideShare
Loading in …5
×

Platform interview: Facebook for business and all the people that matter to you

679 views

Published on

Darin Williams, Head of South East Asia, Facebook

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
679
On SlideShare
0
From Embeds
0
Number of Embeds
73
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Platform interview: Facebook for business and all the people that matter to you

  1. 1. Facebook for Business All the people that matter to you Darin Williams, Head of South East Asia
  2. 2. Darin Williams Head of South East Asia
  3. 3. REALLY BIG NUMBERS
  4. 4. Unprecedented reach   Source:  Facebook  internal  data  based  on  inferred  and  reported  data,  June  2013   1.15B  people use Facebook every month around the world On average, more than
  5. 5. Shift to mobile 819M  people use Facebook every month on mobile On average, more than Source:  Facebook  Internal  Data  based  on  stated  and  inferred  data,  June  2013  
  6. 6. All  the  people  who  maGer  to  you.  
  7. 7. Is  that  the  whole  picture?  
  8. 8. Every day. Everywhere. 699M  people use Facebook every day On average, more than 469M  people on mobile every day
  9. 9. All  the  people  that  maGer...   in  Asia  Pacific  
  10. 10. HONG KONG In a day, Facebook can reach 1.64 times more people than the circulation of the largest daily newspaper in Hong Kong
  11. 11. AUSTRALIA the viewership of The Voice in 1 day 3X  
  12. 12. Reach your target audience at scale Source: Facebook internal data based on inferred and reported data, July 2013 89%   of internet users in Indonesia That’s65M  people use Facebook every month in Indonesia On average, more than INDONESIA
  13. 13. Source: Facebook internal data based on inferred and reported data, July 2013 JAPAN 92% of people who access Facebook in a day access it from mobile
  14. 14. INDIA the number of people who use the Delhi metro log into Facebook everyday on mobile 24X  
  15. 15. What does it mean to marketers?
  16. 16. Marketing Best Practices Know the behaviors of your target audience Be discoverable Measure the right thing

×