raise the BAR innovation, LLC - Overview

By Bringing Suppliers, Manufacturers & Retailers
Together
By Aligning & Focusing Strategy Execution
To Deliver Consumer Driven Innovation
To CPG & Private Brands
Brad A. Rostowfske (Ross-tau-ski)
Founder & Innovation Catalyst
raise the BAR innovation, LLC
262.689.1545
bar@raisethebarinnovation.com
http://www.linkedin.com/in/bradrostowfske/
Maximizing
Strategy Execution to
Deliver Breakthrough Innovation
Proven Innovation Collaboration That Delivers – Guaranteed!

Innovation is really quite simple, it’s just not easy!
The masterpiece is in there,
all you have to do is remove the excess stone.
Michelangelo
- Vision -
Unique cross functional innovation consultancy that thrives on building
CPG & Private Brands by facilitating innovation collaboration between retailers,
manufacturers and suppliers to deliver transformational business results.
- Mission-
Maximizing Strategy Execution to Deliver Breakthrough Innovation
raise the BAR
innovation
Vision & Mission

Do You Need:
Ideas / new product concepts that deliver and are deliverable
Improved linkage between Strategy and Execution
An innovation expert that can facilitate your strategy development and
execution with all levels of:
– Manufacturing & Suppliers
» Operations, Engineering, R&D, Marketing, Sales groups
– Retailers
» Category & Private Brand Management groups
New product innovations that:
• Grow your category and share
• Define and grow your business & brand
• Reduce dependence on price to drive sales
• Build a pipeline of new products to keep ahead of the category
• Deliver $10MM - $25MM - $50MM++ incremental new business
All within a limited budget and time!
Maximizing

Winning innovation starts with clearly defined objectives, strategic direction and strong
organizational understanding of your capabilities, category, competition and consumer.
Once your innovation strategy is fully vetted and organizationally embraced, winning is all
about focus and execution.
Moving innovation from concept to launch requires cross functional supplier / manufacturer /
retailer consumer insight & collaboration excellence.
This is where the real work begins and raise the BAR
innovation can work with your team
to close your Strategy –$– Execution gap to deliver breakthrough innovation.
The raise the BAR
innovation solution is …
Consumer Driven – Utilizing streamlined CPG brand building & innovation best practices
Collaborative – Aligning manufactures, suppliers & retailers
Unique All in One Services – Including strategy development, category & consumer insight, innovation,
marketing, sales, B2B, operations, engineering and strategic alliance support
Results / Execution Focused – Maximizing mutual business results
raise the BAR
Innovation, is …
“Really quite simple, just not easy”
Maximizing

Brad A. Rostowfske
raise the BAR
innovation
(Ross-tau-ski)
Unique Point of Difference …
 Fluent in CPG Innovation, New Business/Product
Development, R&D, Marketing & Engineering
• Unique collaboration skills that effectively aligns
consumers, retailers, manufacturers and suppliers to
deliver breakthrough innovation
 Specializing in consumer insight driven innovation for
CPG & Private Brands
 Proven streamlined CPG programs that collaboratively
align supplier, manufacturer and retailer strategies to
mutually & profitably grow your business
Delivering over $500MM annually of
mutually profitable retail sales
Maximizing

Industry Experience & Resources Network
Maximizing

Maximizing
Contact raise the BAR
innovation FOR …
 Innovation / NPD Strategy Development Facilitation
• Innovation Growth & Profit Targets Identification
• Category / Consumer Insight / Market Potential Assessment
• Brand / Portfolio Gap Analysis
• Brand / Innovation Strategy & Execution Plan
 Suppliers – Manufacturer – Retailer
Innovation / NPD Collaboration Facilitation
(in part of, or the entire process)
• Category & Consumer Trends / Need State Development
• Product & Packaging Ideation /
Concept Development & Evaluation
• Product & Packaging Development & Evaluation
• Commercialization Execution
• Go to Market Planning
• Launch Execution / New Product Sell-in
 Innovation / NPD Stage–Gate Program Development
 Cross-Functional Team Training
Brad A. Rostowfske
(Ross-tau-ski)
raise the BAR innovation
262.689.1545
www.linkedin.com/in/bradrostowfske/
4011 Beaver Dam Road
West Bend, WI 53090

Innovation Growth & Profit Targets
Identification

Category / Consumer Insight &
Trends / Market Potential Assessment

Brand(s) / PLM / Organizational
Capabilities Portfolio Gap Analysis

Brand / Innovation Strategy
& Execution Plan
Innovation / NPD
Strategy Development
Facilitation
If you don’t know where you’re going,
any road will take you there!
Professional Services Overview

By Aligning &
Focusing
Strategy
Execution
Consumer Driven Innovation for Consumer & Private Brands
By Facilitating
Collaboration Between
Suppliers
Manufacturers
Retailers
To Deliver Mutually
Profitable,
Manufacturers
Retailers
Suppliers
Suppliers – Manufacturer – Retailer
Innovation / NPD Collaboration
Facilitation - Overview Professional Services Overview

Suppliers – Manufacturer – Retailer
Innovation / NPD Collaboration
Facilitation - Details(in part of, or the entire process) Professional Services Overview

Consumer Focus Groups
Product Concept IdeationCategory & Consumer Insights
• Category trends •Consumer A&U /Need States
Suppliers–Manufacturer–Retailer
Stage 1 - Concept Development Tools
Internet Concept Testing
Concept Appeal & Flavor Sorts
Fresh Salads Kits
Fresh Salads Kits

Culinary Gold Standards Cross Functional
Feasibility Assessment
Stage 2 – Product Development Tools
Sensory Panels
IHUT
Product-Concept Testing
(if needed)

Quality Assurance
•Ingredient, Pkg & FP Spec’s
•Quality Testing
Cross Functional
Commercialization Team
Customer Engagement
•Plant Visits
•Planning
Conf. Calls
Packaging
•Packaging & Graphics Design
•Packaging Review
Stage 3 – Commercialization Tools

Customer Engagement
•1st
Production •Planning Conf. Calls
Customer ServiceSales Management
•Forecasting & Sales Management
Quality Assurance
•First Pass Quality
•Consumer
Complaints
Stage 4 – Launch & Tracking Tools

Appendix
raise the BAR
innovation LLC
Case Studies and Testimonials
Maximizing

Craft Branded
Innovation Success Stories
• SCREAMIN’ SICILIAN Authentic & Trendy Craft Pizza
Innovation Goal:
Develop a pizza platform to stop the leakage of
young transitional and empty nester pizza loving
consumer segments
Results:
Developed 1st
in class Craft artisan pizza product line
that delivers a true authentic pizzeria quality pizza,
packaging and apps that will make you a
SCREAMIN’ SICILIAN pizza you can’t refuse!

CPG & Private Branded
• Hand-Tossed / Pizzeria – True traditional pizzeria hand tossed
pizza
Also available retailer private brands.
• FLATBREADS – On trend restaurant quality appetizer or light
meal pizza
Also available retailer private brands
Innovation Goal:
Develop unique but broadly appealing pizzeria quality
frozen pizza to address category leakage to pizzerias
Results:
Developed new Hand-Tossed / Pizzeria product line that
delivers pizzeria quality hand-tossed style thin crust pizza,
as good or better than Papa John’s.
Innovation Goal:
Develop incremental product line to stop category leakage
from empty nesters and young transitionals
Results:
Developed new flatbread that delivers unique on trend
appetizer quality product line that empty nesters and
young transitionals buy at their favorite restaurant.

CPG Branded
• Deli Style Slices – Prepackaged deli quality sliced cheese
• Slide-Rite Shredded Cheese Packaging – Prepackaged
premium shredded cheese in 1st
in category slider package
Innovation Goal:
Determine plan to substantially grow natural slice cheese line
Results:
Identified untapped potential of existing Deli Style product.
Repositioned and developed awareness, promotion and
distribution plan to grow business. #1 in category and
Sargento business portfolio
Innovation Goal:
Provide POD for Sargento #1 product line
Results:
Identified untapped potential of improved packaging
functionality. Added slider packaging feature to product
line. Re-established Sargento’s position with retailers and
consumers as the premium shredded cheese in category

“I worked with Brad for many years and I know him to be creative, energetic, detail oriented, customer
focused and a driver of positive organizational change. Brad has a laser-like focus on profitable growth and
is a delight to work with.”
Kevin Delahunt – President at Sargento Foods Foodservice Division
Testimonials
“Brad is a highly intelligent, experienced, and innovative product development professional with a track
record of proven results”
Sam Colson – Senior Vice-President at The Miniat Companies
“Brad and I worked together for a number of years at Sargento Foods. Brad is one of those unique
marketers who moved into marketing after a very successful engineering career. One of Brad’s strength’s,
is he is the best product manager that I have met in 27 years. He understands the nuances associated with
the make process and is able to manipulate through channels at an extremely high level. Brad brought
many new products and ideas to our company, most of which are still in market and doing very well. Brad
also performs at a very high level with our customers. From personal experience, my customers thoroughly
enjoyed working with Brad and used his expertise on many ad hoc projects and initiatives. Brad shares the
same passion for his work as I do and my customers understand that he works to facilitate a win/win across
all of our segments.”
Marty Rowe – President at Sargento Foods Ingredients Division
“Brad is a talented, innovative and aggressive marketing specialist. He is well organized, shows great
management skills and works well both up and down the management ladder.”
Lee Gentine – Retired President at Sargento Foods Consumer Products Division

Testimonials
“Brad is a uniquely capable leader in the area of New Product Development & Innovation. Brad's diverse
portfolio of experience including his days in Engineering and Facilities Construction to his work in Product &
Packaging Innovation to Marketing have afforded him a holistic end-to-end perspective not found often.
Brad possesses the ability to manage projects from blue sky through development and commercialization
with silo-busting fervor by efficiently leveraging the expertise of the various cross-functional groups since he
has worked in virtually all of them and he does so while keeping the needs of the consumer in the bulls-
eye.
Brad's comfort and adeptness in working across organizations from the C-Suite to the plant floor and from
the business plan to in-store execution are unlike any professional I have worked with before.”
Chris Dresselhuys – V.P. Marketing at Fashion Angels Enterprises
“Brad has a creative flair to research the market and he provides innovative products that lead the category
he represents. His ability to work with clients to understand their timelines and business needs is one of his
key assets. Any organization he works with would be glad to have his insights as part of the business team.
Brad puts more than 100 percent into the projects he takes on and is sure to provide the results expected”
Paula Piontek – Executive VP Product Safety and Recall - the Americas
“Brad is a wealth of information. His experience across plant operations/maintenance, R&D, engineering,
and brand management truly give him a unique ability to "look across the aisle" and understand
implications in different areas of the business since he has lived in all of those areas.”
Adam Pawlick – Senior Director of Packaging, Processing, Technology, and Innovation
at Bay Valley Foods

Testimonials
“Brad is an innovative and motivating project manager and marketing professional. His creative approach
and practical manufacturing background combine to bring not only new ideas to the table but all the way to
market. Working with Brad is exciting, exhausting, and exhilarating all at once!”
Sandi Howard – Plant Manager at Sargento Foods Kiel Plant
“High energy, intelligent, and well rounded business person. Brad is an excellent project manager who
always manages for success. He has excellent business acumen while with his engineering and R&D
background will guide any project successfully from conception into the hands of the consumer.”
Karl Linck – V.P. Engineering at Sargento Foods
“It is an honor to recommend Brad as our firm has partnered with him at several national companies. His
depth into research, edge on innovation and classic strategy skills are impeccable. A calming, behind the
scenes, and highly productive professional.”
Juergen Strigenz – Owner/Creative Director Hare Strigenz Design
“Brad is one of the most passionate, hard working people I know. He excels in project management and is
a master of innovative ideas. Brad has the ability to deliver ideas and product concepts in a way customers
can relate and respond to.”
Mike Sokol – V.P. Foodservice Sales at Sargento Foods

By Bringing Suppliers, Manufacturers & Retailers
Together
By Aligning & Focusing Strategy Execution
To Deliver Consumer Driven Innovation
To CPG & Private Brands Brad A. Rostowfske (Ross-tau-ski)
raise the BAR innovation, LLC
262.689.1545
http://www.linkedin.com/in/bradrostowfske/
Maximizing

raise the BAR innovation, LLC - Overview

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