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Winning Strategies

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Blue State Digital
Blue State Digital

This document provides tips for a team that has won on how to continue their success. It recommends that they 1) report back on their win, 2) have a strategy for future goals, 3) expand their network, 4) use data from their win to inform next steps, and 5) continue working hard and adapting to trends. The overall message is that winning is just the beginning and they should leverage their new status to plan for ongoing growth.

Marketing
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1 You won. Now what?! #SMWTeamUSA © Blue State Digital | Proprietary and Confidential Tara Lipinski! @TaraLipinski! Johnny Weir! @JohnnyGWeir! Joey Maestas! @SportsJoey! Evan Moody! @EvanMoody! Ashley Ramirez! @SmashHawk! Mitch Germann! @MCG5 #SMWTeamUSA
The next day © Blue State Digital | Proprietary and Confidential 2#SMWTeamUSA
Make your game plan and keep these things in mind:! 1. Report back! 2. Have a ‘what’s next’strategy in place! 3. Expand your universe! 4. Actually use your data! 5. Never stop 3© Blue State Digital | Proprietary and Confidential What’s next? #SMWTeamUSA
© Blue State Digital | Proprietary and Confidential 4#SMWTeamUSA 1! Report back
© Blue State Digital | Proprietary and Confidential 5#SMWTeamUSA 2 ! Have a ‘what’s next’ strategy in place
#OwntheMoment Planner! Know the seasonal, sporting, cultural, business moments that matter to you.! And every day moments. 6© Blue State Digital | Proprietary and Confidential What’s next? #SMWTeamUSA
© Blue State Digital | Proprietary and Confidential 7#SMWTeamUSA 3 ! Expandyouruniverse
© Blue State Digital | Proprietary and Confidential 8#SMWTeamUSA 4 ! Actuallyuseyourdata
© Blue State Digital | Proprietary and Confidential 9 Actually use your data #SMWTeamUSA
Apply what you learn, all year round 10© Blue State Digital | Proprietary and Confidential Actually use your data #SMWTeamUSA ! More ! Targeting ! More Measurement ! More ! Creative
5 ! Never stop © Blue State Digital | Proprietary and Confidential 11#SMWTeamUSA
What’s trending?! 12© Blue State Digital | Proprietary and Confidential Never stop #SMWTeamUSA
© Blue State Digital | Proprietary and Confidential 13 Never stop #SMWTeamUSA
© Blue State Digital | Proprietary and Confidential 14 Never stop #SMWTeamUSA
© Blue State Digital | Proprietary and Confidential 15 Never stop #SMWTeamUSA
Let’s Talk.! #SMWTeamUSA © Blue State Digital | Proprietary and Confidential 16#SMWTeamUSA Photo from Sports Illustrated Kids Tara Lipinski! @TaraLipinski! Johnny Weir! @JohnnyGWeir! Joey Maestas! @SportsJoey! Evan Moody! @EvanMoody! Ashley Ramirez! @SmashHawk! Mitch Germann! @MCG5

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Winning Strategies

  • 1. 1 You won. Now what?! #SMWTeamUSA © Blue State Digital | Proprietary and Confidential Tara Lipinski! @TaraLipinski! Johnny Weir! @JohnnyGWeir! Joey Maestas! @SportsJoey! Evan Moody! @EvanMoody! Ashley Ramirez! @SmashHawk! Mitch Germann! @MCG5 #SMWTeamUSA
  • 2. The next day © Blue State Digital | Proprietary and Confidential 2#SMWTeamUSA
  • 3. Make your game plan and keep these things in mind:! 1. Report back! 2. Have a ‘what’s next’strategy in place! 3. Expand your universe! 4. Actually use your data! 5. Never stop 3© Blue State Digital | Proprietary and Confidential What’s next? #SMWTeamUSA
  • 4. © Blue State Digital | Proprietary and Confidential 4#SMWTeamUSA 1! Report back
  • 5. © Blue State Digital | Proprietary and Confidential 5#SMWTeamUSA 2 ! Have a ‘what’s next’ strategy in place
  • 6. #OwntheMoment Planner! Know the seasonal, sporting, cultural, business moments that matter to you.! And every day moments. 6© Blue State Digital | Proprietary and Confidential What’s next? #SMWTeamUSA
  • 7. © Blue State Digital | Proprietary and Confidential 7#SMWTeamUSA 3 ! Expandyouruniverse
  • 8. © Blue State Digital | Proprietary and Confidential 8#SMWTeamUSA 4 ! Actuallyuseyourdata
  • 9. © Blue State Digital | Proprietary and Confidential 9 Actually use your data #SMWTeamUSA
  • 10. Apply what you learn, all year round 10© Blue State Digital | Proprietary and Confidential Actually use your data #SMWTeamUSA ! More ! Targeting ! More Measurement ! More ! Creative
  • 11. 5 ! Never stop © Blue State Digital | Proprietary and Confidential 11#SMWTeamUSA
  • 12. What’s trending?! 12© Blue State Digital | Proprietary and Confidential Never stop #SMWTeamUSA
  • 13. © Blue State Digital | Proprietary and Confidential 13 Never stop #SMWTeamUSA
  • 14. © Blue State Digital | Proprietary and Confidential 14 Never stop #SMWTeamUSA
  • 15. © Blue State Digital | Proprietary and Confidential 15 Never stop #SMWTeamUSA
  • 16. Let’s Talk.! #SMWTeamUSA © Blue State Digital | Proprietary and Confidential 16#SMWTeamUSA Photo from Sports Illustrated Kids Tara Lipinski! @TaraLipinski! Johnny Weir! @JohnnyGWeir! Joey Maestas! @SportsJoey! Evan Moody! @EvanMoody! Ashley Ramirez! @SmashHawk! Mitch Germann! @MCG5