Joanne McGonagle and Paris Permenter: Getting creative with social media
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1) The document discusses using social media as a way to promote a new business on a tight budget from a rural home. It emphasizes building multiple social media accounts across platforms like Twitter and Pinterest to expand reach. 2) It provides tips for growing social media accounts like cross-promoting accounts, using consistent branding, and improving photo quality. 3) Examples are given of using social media to promote causes, products, and events. Combining social media efforts and creating unique content are encouraged.
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Joanne McGonagle and Paris Permenter: Getting creative with social media
- 1. Getting Creative with Social Media Joanne McGonagle Paris Permenter
- 6. Promotion through traditional media: TV, radio, book signings
- 8. Change in direction meant: Need to define just what this new business would be in terms of audience, product, and promotion. Need to built a profitable site quickly. Need to reach brand representatives from our rural home. Need to reach a large audience…but on a very tight budget. The answer = social media
- 9. Joanne McGonagle & Gracey
- 10. Once upon a time…. • An unplanned adoption changed two lives • We were redirected to follow a different path
- 11. And so it began… During nights of insomnia worrying about frozen food the story of The Tiniest Tiger unfolded.
- 12. From Freezer to Field
- 13. From Hunting Trophies to Hunting Snares
- 14. From MBA to Zoologist Big Cats and Save the Frogs!
- 17. Expand your platform. Use multiple accounts Twitter @dogtipper @cattipper @HollywoodDogs @EventBarkers @parisandjohn Pinterest Pinterest.com/parisandjohn
- 18. Grow Grow your accounts as a weekly task. Cross-promote your accounts. Present a common brand for your accounts through the account names as well as logos, colors, descriptions.
- 19. Learn new tricks
- 20. Growing importance of good photos in social media Pinterest has brought new emphasis on good photography in social media. Use tools to improve your social media photos: Instagram Instaphotofor Blackberry Touch up your photos with online tools like PicMonkey before uploading to your social media accounts
- 21. Gracey Wins! Bissell MVP Photo Contest Winning Photo Cover Girl
- 22. Stand Out in a Crowd Create a Signature Cause Company Product Event
- 23. #centexfires RTd calls for help & offers of assistance, lost and found animals, etc. Collected tweets in one central place on our blog for non-Twitter users Promoted the link to that central help page
- 24. Lion Guardians Project Maasai Warriors saving Kenya’s lions outside protected areas. Promote & Sustain Coexistence between People & Wildlife Tell the story and generate revenue to sponsor guardians.
- 25. Event Barkers Partnered with Carrie Boyko of All Things Dog Blog to form company specializing in social media solutions for pet businesses. One of our largest events has been #RedCarpetCat to promote the launch of The Tiniest Tiger Hipster Bag.
- 26. Triple T Studios Creating Fashion with a Passion. Our goal is to support global community based conservation programs.
- 27. Create Products and Promote via your Blog Give press a reason to write about you through development of a product. Monetize your blog by using it to support your own products.
- 28. Books We leveraged the industry we already knew -- book publishing – as well as my educational background in Economics. Upcoming books include coloring book featuring rescue, dog treat cookbook
- 29. The Tiniest Tiger Handbags & Accessories
- 30. Combine Your Efforts! Event Barkers & Red Carpet Cat Event
- 31. Red Carpet Cat Event
- 32. Use Your Imagination • Create a Story • Be Silly or Be Serious • Don’t Worry • Be Yourself!
- 33. Voice & Instinct Listen to your own voice Rely on your instinct Define what makes you unique
- 34. Embrace & Be Bold! Pick Your Passion Learn & Share Speak Your Mind Your Unique POV
- 35. Follow Your Heart Speak from your heart and others will listen.