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SUCCESSFUL E-MAILS
IN ENGLISH
GENERAL DOS AND DON'TS
•	 Keep your e-mails short and concise
•	 Put the most important information first
•	 Use paragraphs to structure your e-mails
•	 State at the end if any action is required
•	 Use a spellchecker before you send your e-mail
•	 Be polite, don't flame (even you think someone is being
rude)
•	 If it's about a complicated, confidential or sensitive
matter, don't use e-mail, use telephone instead
•	 Use a more formal style with people you don't know or
who have a more senior position, and a more informal
style with those you know well and who have similar
status
STRUCTURE
"To" | "Cc" | "Bcc"
•	 Use the "To" field for those people who are equally
important
•	 Use the "Cc" field for those people who need to know
about the topic but not to reply
•	 Use "Bcc" if you want to hide the mailing address of a
recipient
Subject line
This is the first thing your reader will see - make sure it is
relevant and a short summary of your e-mail. Be specific if
any action or reply is required, especially if it's urgent!
•	 Use abbreviations at the beginning of the subject
line, e.g. "URGENT" (if it really is), REQ (if you require
something) and "FYI" (if you don't expect a reply)
•	 KISS: Keep it short and simple.
•	 Avoid using punctuation marks or too many capital
letters (it could be mistaken for spam)
•	 Use the subject line as the first part of the first
sentence in short informal letters, e.g. "Tomorrow's
presentation..." "...was canceled. Let's reschedule."
•	 Make sure the subject line is still readable and relevant
when responding to or forwarding an e-mail
•	 For very short messages, write it all in the subject
line followed by <EOM> (end of message), e.g. Next
presentation on Monday 10 am <EOM>
Signature
Your signature for formal e-mails should contain:
•	 Full name
•	 Title or position (if advantageous in more than one
language)
•	 Full company name
•	 Address
•	 Contact details: Phone number, e-mail address, fax
number and website address
•	 Optional: a short summary of services with a link for
more information and/or a legal disclaimer
Message
Formal e-mails
•	 Use standard greetings ("Dear Mr./Ms. Smith") in
formal e-mails or "Dear Sir or Madam" if you don't
know the person
•	 Use "we" instead of "I"
•	 Use expressions such as "We would appreciate it."
instead of "It would be great..."
•	 Avoid abbreviations and emoticons
•	 Use "Yours sincerely" (if you know the person) or
"Yours faithfully" (if you don't) to close your formal
e-mail. You can use "Best regards" and "Kind regards"
in all types of e-mails.
Informal e-mails
•	 Begin with "Dear Tom", "Hi Tom" or just "Tom"
•	 Idiomatic and direct language is common in informal
e-mails
•	 It is common to use short forms ("There's")
•	 Avoid using too many abbreviations, only use the
common ones: "asap" (as soon as possible), "BTW" (by
the way) and "thx" (thanks)
•	 Don't overuse emoticons
•	 Close your e-mails with "Best regards", "Kind regards",
"Take care" or "All the best"

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Berlitz Tip - Successful E-Mails in English

  • 1. SUCCESSFUL E-MAILS IN ENGLISH GENERAL DOS AND DON'TS • Keep your e-mails short and concise • Put the most important information first • Use paragraphs to structure your e-mails • State at the end if any action is required • Use a spellchecker before you send your e-mail • Be polite, don't flame (even you think someone is being rude) • If it's about a complicated, confidential or sensitive matter, don't use e-mail, use telephone instead • Use a more formal style with people you don't know or who have a more senior position, and a more informal style with those you know well and who have similar status STRUCTURE "To" | "Cc" | "Bcc" • Use the "To" field for those people who are equally important • Use the "Cc" field for those people who need to know about the topic but not to reply • Use "Bcc" if you want to hide the mailing address of a recipient Subject line This is the first thing your reader will see - make sure it is relevant and a short summary of your e-mail. Be specific if any action or reply is required, especially if it's urgent! • Use abbreviations at the beginning of the subject line, e.g. "URGENT" (if it really is), REQ (if you require something) and "FYI" (if you don't expect a reply) • KISS: Keep it short and simple. • Avoid using punctuation marks or too many capital letters (it could be mistaken for spam) • Use the subject line as the first part of the first sentence in short informal letters, e.g. "Tomorrow's presentation..." "...was canceled. Let's reschedule." • Make sure the subject line is still readable and relevant when responding to or forwarding an e-mail • For very short messages, write it all in the subject line followed by <EOM> (end of message), e.g. Next presentation on Monday 10 am <EOM> Signature Your signature for formal e-mails should contain: • Full name • Title or position (if advantageous in more than one language) • Full company name • Address • Contact details: Phone number, e-mail address, fax number and website address • Optional: a short summary of services with a link for more information and/or a legal disclaimer Message Formal e-mails • Use standard greetings ("Dear Mr./Ms. Smith") in formal e-mails or "Dear Sir or Madam" if you don't know the person • Use "we" instead of "I" • Use expressions such as "We would appreciate it." instead of "It would be great..." • Avoid abbreviations and emoticons • Use "Yours sincerely" (if you know the person) or "Yours faithfully" (if you don't) to close your formal e-mail. You can use "Best regards" and "Kind regards" in all types of e-mails. Informal e-mails • Begin with "Dear Tom", "Hi Tom" or just "Tom" • Idiomatic and direct language is common in informal e-mails • It is common to use short forms ("There's") • Avoid using too many abbreviations, only use the common ones: "asap" (as soon as possible), "BTW" (by the way) and "thx" (thanks) • Don't overuse emoticons • Close your e-mails with "Best regards", "Kind regards", "Take care" or "All the best"