Audience Management Software

1. Audience Management System
September 2014

2. Audience Management System
• Your audience data is your most important asset. After all, this
is who your advertisers pay you to connect with.
• Managing this information well saves time, money and
enables you to become more efficient in targeting and
managing customers and prospects.
• The Beeline Data Audience Data System has been built by
publishers for publishers. As such, it is perfectly aligned to
meet all your audience management requirements.

3. On Line
• Access from anywhere there is a Wi-Fi connection
• Secure Data storage
• View reports on the move
• Data counts away from the office

4. Single Customer View
• Allows you a complete view of all your audience and each
touch point they have with your brands
• Enables better business decisions based on better data
knowledge
• Improves marketing results and ultimately ROI

5. Company-Reader Hierarchy
• Allows a view of contacts you have within a company rather
than treating them as separate data
• Gives you a better idea of your circulation spread in the target
industry

6. Duplicate Free
• Input suggestions allow view of existing data that already
matches input criteria
• Sophisticated software searches out potential duplicate
records (company and reader)
• Allows mix and matching to keep best form of
address/contact

7. Data Input
• Allows for addition of new order/contact/company records

8. Search
• Existing data can be search for using different criteria

9. Financial/Marketing Reports
• Financial - Transaction Report/Cash Summary/Value per Issue
• Marketing – Lapsed Subs/Renewals/Campaign Summary

10. Selection Function
• Issue Runs, Targeted Marketing Data, In Depth Information

11. Selection Function
• Top Line Data Reporting - geo, demographics, status, age, audit

12. Selection Function
• Output any columns in any order

13. Admin Access
• Allows setting up of on-line registration forms, products and
demographics associated with that product, source codes etc
paid product prices etc

14. Admin Access
• Allows for bulk uploads and updates

15. Admin Access
• De duplication suite enables best possible data accuracy

16. Gated Access
• Assigns and manages password/username security

17. On Line Registration Forms
• Simply set up in admin suite
• Can include or exclude demographics on one click
• Create multiple columns for a more compact form
• Can be stand alone (with some text and a logo) or built in an I
Frame within your own web site
• Caters for controlled circulation or exhibition registrations
• Example - http://ams.beelinedata.co.uk/public/do-reg-form.
php?productId=1&database=fleetworld or
• http://www.ftseglobalmarkets.com/info/registration-form.html

18. Paid For Products
• Shopping carts, promo and standard prices, special offers

19. Integrated Email Broadcast Function
• Mass personalised and source codeable email broadcast tool
• Based on selections with the Beeline software – no
upload/download
• Automated, repeated and scheduled email communication
according to pre-selected data – ideal for renewal cycles for
both paid and CC products
• Click, Open, Bounce and Unsubscribe replies all flagged to
original contact data.
• Source coding allows view of journey after “click” – did they
complete goal of registering, paying for their shopping cart etc