Getting more people involved: Keeping more people involved<br />Dealing with the “90-9-1 rule”<br />Dr Crispin ButterissFo...
WHAT AM I TALKING ABOUT?<br />Me & Bang the Table<br />90-9-1 Rule<br />Our data<br />Three case studies<br />Ten principl...
Over 180 forums for over 70 clients in a little over 2 years<br />
90-9-1 RULE<br />States that... <br />90% of visitors are voyeurs<br />9% of visitors get a little involved<br />1% of vis...
MORE A “GUIDING PRINCIPLE” <br />THAN A LAW...<br />10% of Twitter users make 90% of Tweets<br />10% of Social Network use...
IS IT A PROBLEM? <br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly unfair...
IS THIS PROBLEM?<br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly unfair ...
LET’S TAKE ANOTHER LOOK<br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly ...
IS PARTICIPATION <br />INEQUALITY UNFAIR?<br />No.<br />As long as there are no deliberate or inadvertent barriers to entr...
DOES PARTICIPATION <br />INEQUALITY CREATE A BIASED UNDERSTANDING?<br />No.<br />Policy is (or should be) created based on...
BUT WHAT ABOUT THE <br />SILENT MAJORITY?<br />Not a problem.<br />Experience shows us that people will get involved if th...
Participation inequality is only a problem if barriers prevent people from participating....<br />Otherwise it is simply f...
Maybe they’re just not that into you!<br />
More on removing barriers to entry later<br />
But first,<br />OUR DATA<br />
Preferred?<br />
THE LESSON...<br />A few people have a lot to say<br />More people have a little to say<br />Most people have nothing to s...
And that’s okay. <br />I’ll get to why in a moment.<br />
CASE STUDIES<br />The Bays Precinct<br />Australian Cultural Policy<br />Port Macquarie Hastings Council<br />
Participation Inequality<br />
Participation Inequality<br />
Participation Freedom<br />
TEN STEPS (+2) TO REMOVING <br />BARRIERS TO ENTRY<br />
1<br />CONSULTATION PROMOTION<br />Get the message to your target audience<br />
2<br />CONSULTATION ACCESSIBILITY<br />Make sure your consultation is available to folk with no web access<br />
3<br />WEBSITE ACCESSIBILITY<br />Make sure your website meets WCAG requirements<br />
4<br />WEBSITE<br />USEABILITY<br />Make sure your website is easy to navigate for newcomers <br />
5<br />WEBSITE<br />FUNCTIONALITY<br />Make sure your website includes notifications systems to drive return traffic<br />
6<br />FORUM<br />FUNCTIONALITY<br />Give the forum a clear structure and include “agree” and “disagree” with comment func...
7<br />WEBSITE<br />AESTHETICS<br />Make sure your website appeals to your target audience <br />
8<br />KEY <br />MESSAGES<br />This is copy writing, not report writing. Leave the jargon, technical detail and legalese i...
9<br />FORUM<br />QUESTIONS<br />Make sure your questions resonate with your target audience. Are they concrete and viscer...
10<br />MODERATION & FACILITATION<br />Know the difference.<br />Moderation stops people getting upset; facilitation gets ...
And just two more things...<br />
11<br />CLARIFY<br />OBJECTIVES<br />Are your after traffic, comments, dialogue, agreement...?<br />
12<br />REPORTING<br />Capture BOTH qualitative and quantitative data<br />
THAT’S IT<br />Thanks for listening & questions<br />bangthetable.com<br />onlinecommunityengagement.com<br />facebook.com...
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Getting More People Involved: Keeping More People Involved

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Final version of slideshow for "Social Media in Government" presentation in Edmonton, Canada on 27th January 2010. Deals with the 90-9-1 phenomena, and presents recommendations for removing barriers to engaging commy

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Transcript of "Getting More People Involved: Keeping More People Involved"

  1. 1. Getting more people involved: Keeping more people involved<br />Dealing with the “90-9-1 rule”<br />Dr Crispin ButterissFounding Partner, Bang the Table Pty Ltd<br />bangthetable.com<br />onlinecommunityengagement.com <br />twitter.com/bangthetable<br />facebook.com/bangthetable<br />slideshare.net/bangthetable<br />
  2. 2. WHAT AM I TALKING ABOUT?<br />Me & Bang the Table<br />90-9-1 Rule<br />Our data<br />Three case studies<br />Ten principles for removing barriers to entry<br />
  3. 3. Over 180 forums for over 70 clients in a little over 2 years<br />
  4. 4. 90-9-1 RULE<br />States that... <br />90% of visitors are voyeurs<br />9% of visitors get a little involved<br />1% of visitors do most of the work<br />Most people don’t have a lot to say<br />
  5. 5. MORE A “GUIDING PRINCIPLE” <br />THAN A LAW...<br />10% of Twitter users make 90% of Tweets<br />10% of Social Network users provide 30% of content<br />15% of Wikipedia editors make 90% of edits<br />5% of all Internet users blog<br />“Inequality” is universal...and not limited to the web (just more measurable)<br />
  6. 6. IS IT A PROBLEM? <br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly unfair if one subgroup&apos;s [smaller group of] members have the same representation as another subgroup&apos;s [larger group of] members. <br />More importantly, such inequities would give you a biased understanding of the community, because many differences almost certainly exist between people who post a lot and those who post a little. <br />And you would never hear from the silent majority of lurkers.”<br />Name withheld<br />
  7. 7. IS THIS PROBLEM?<br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly unfair if one subgroup&apos;s [smaller group] members have the same representation as another subgroup&apos;s 580,000 members. <br />More importantly, such inequities would give you a biased understanding of the community, because many differences almost certainly exist between people who post a lot and those who post a little. <br />And you would never hear from the silent majority of lurkers. “<br />It isn’t obvious to me<br />
  8. 8. LET’S TAKE ANOTHER LOOK<br />“Obviously, if you want to assess the &quot;feelings of the community&quot; it&apos;s highly unfair if one subgroup&apos;s [smaller group] members have the same representation as another subgroup&apos;s [larger group] members. <br />More importantly, such inequities would give you a biased understanding of the community, because many differences almost certainly exist between people who post a lot and those who post a little. <br />And you would never hear from the silent majority of lurkers.”<br />
  9. 9. IS PARTICIPATION <br />INEQUALITY UNFAIR?<br />No.<br />As long as there are no deliberate or inadvertent barriers to entry.<br />
  10. 10. DOES PARTICIPATION <br />INEQUALITY CREATE A BIASED UNDERSTANDING?<br />No.<br />Policy is (or should be) created based on the strength of an argument, not the number of times it is repeated.<br />
  11. 11. BUT WHAT ABOUT THE <br />SILENT MAJORITY?<br />Not a problem.<br />Experience shows us that people will get involved if they feel strongly enough and that the web opens up the conversation to marginalised majorities.<br />As long as there are no deliberate or inadvertent barriers to entry. <br />
  12. 12. Participation inequality is only a problem if barriers prevent people from participating....<br />Otherwise it is simply free will<br />
  13. 13. Maybe they’re just not that into you!<br />
  14. 14. More on removing barriers to entry later<br />
  15. 15. But first,<br />OUR DATA<br />
  16. 16. Preferred?<br />
  17. 17.
  18. 18.
  19. 19. THE LESSON...<br />A few people have a lot to say<br />More people have a little to say<br />Most people have nothing to say<br />
  20. 20. And that’s okay. <br />I’ll get to why in a moment.<br />
  21. 21. CASE STUDIES<br />The Bays Precinct<br />Australian Cultural Policy<br />Port Macquarie Hastings Council<br />
  22. 22.
  23. 23. Participation Inequality<br />
  24. 24. Participation Inequality<br />
  25. 25. Participation Freedom<br />
  26. 26. TEN STEPS (+2) TO REMOVING <br />BARRIERS TO ENTRY<br />
  27. 27. 1<br />CONSULTATION PROMOTION<br />Get the message to your target audience<br />
  28. 28. 2<br />CONSULTATION ACCESSIBILITY<br />Make sure your consultation is available to folk with no web access<br />
  29. 29. 3<br />WEBSITE ACCESSIBILITY<br />Make sure your website meets WCAG requirements<br />
  30. 30. 4<br />WEBSITE<br />USEABILITY<br />Make sure your website is easy to navigate for newcomers <br />
  31. 31. 5<br />WEBSITE<br />FUNCTIONALITY<br />Make sure your website includes notifications systems to drive return traffic<br />
  32. 32. 6<br />FORUM<br />FUNCTIONALITY<br />Give the forum a clear structure and include “agree” and “disagree” with comment functions<br />
  33. 33. 7<br />WEBSITE<br />AESTHETICS<br />Make sure your website appeals to your target audience <br />
  34. 34. 8<br />KEY <br />MESSAGES<br />This is copy writing, not report writing. Leave the jargon, technical detail and legalese in the background<br />
  35. 35. 9<br />FORUM<br />QUESTIONS<br />Make sure your questions resonate with your target audience. Are they concrete and visceral?<br />
  36. 36. 10<br />MODERATION & FACILITATION<br />Know the difference.<br />Moderation stops people getting upset; facilitation gets people more involved.<br />
  37. 37. And just two more things...<br />
  38. 38. 11<br />CLARIFY<br />OBJECTIVES<br />Are your after traffic, comments, dialogue, agreement...?<br />
  39. 39. 12<br />REPORTING<br />Capture BOTH qualitative and quantitative data<br />
  40. 40. THAT’S IT<br />Thanks for listening & questions<br />bangthetable.com<br />onlinecommunityengagement.com<br />facebook.com/bangthetable<br />Twitter.com/bangthetable<br />Slideshare.net/bangthetable<br />

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