Smart PhoneEngagementDr Crispin Butteriss
#iap2mobile@crispin_btt
Why?
BtT Growth in Mobile Engagement...   5%6%5%4%3%2%1%0%
Smart Phone Platforms                      3.77%            12.04%                              iPhone                    ...
What?
Mobile Platforms16000                                     7.014000                                     6.012000           ...
PCDPersonal Communications Device
My iPhonehome screen   Google+      Safari   Facebook     SMH   Hootsuite    Dropbox   Linkedin     PeacekeeperHQ   Foursq...
SMS
500,000   ...there’s an app for that!
Surveys
SocialNetworking
SocialMediaManagement
What if?
QR Codes
AugmentedReality
Place BasedEngagement
GPSGaming
The Endwww.bangthetable.com
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
Smart Phone Engagement
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Smart Phone Engagement

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Presentation slides from the Australasian IAP2 national conference in Sydney, October 2011. The session was co-hosted by Ben Parsons talking about using Tablets for community consultation.

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Smart Phone Engagement

  1. 1. Smart PhoneEngagementDr Crispin Butteriss
  2. 2. #iap2mobile@crispin_btt
  3. 3. Why?
  4. 4. BtT Growth in Mobile Engagement... 5%6%5%4%3%2%1%0%
  5. 5. Smart Phone Platforms 3.77% 12.04% iPhone Android Blackberry 84.20%
  6. 6. What?
  7. 7. Mobile Platforms16000 7.014000 6.012000 5.010000 4.0 8000 3.0 6000 2.0 4000 2000 1.0 0 0.0 Visits Pages/Visit
  8. 8. PCDPersonal Communications Device
  9. 9. My iPhonehome screen Google+ Safari Facebook SMH Hootsuite Dropbox Linkedin PeacekeeperHQ Foursquare Words Zendesk Calendar Chatter Messages Yammer Mail Xero Touch Phone Analytics SMS ZED Facetime ...and there are six more screens!
  10. 10. SMS
  11. 11. 500,000 ...there’s an app for that!
  12. 12. Surveys
  13. 13. SocialNetworking
  14. 14. SocialMediaManagement
  15. 15. What if?
  16. 16. QR Codes
  17. 17. AugmentedReality
  18. 18. Place BasedEngagement
  19. 19. GPSGaming
  20. 20. The Endwww.bangthetable.com

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