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How to Engage & Consult Your Community Online

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How to Engage & Consult Your Community Online

  1. 1. How to engage and consult your local community online<br />Dr Crispin Butteriss<br />Director, Bang the Table<br />
  2. 2. If you have any follow up questions…<br />Phone +61 3 9014 1000<br />Email crispin@bangthetable.com<br />Blog bangthetable.com/blog<br />Twitter @crispin_BtT<br /> @bangthetable<br />Facebook facebook.com/bangthetable<br />Slideshare slideshare.net/bangthetable<br />YouTube youtube.com/bangthetable<br />Delicious delicious.com/bangthetable<br />
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  4. 4. Planning an effective online engagement strategy<br />
  5. 5. Map your project impacts<br />Identify your stakeholders and engagement objective<br />Identify performance measures and goals<br />Choose the right tool for the job<br />Plan your promotional activities<br />Prepare rich, pithy and engaging content & questions<br />Prepare yourself!<br />
  6. 6. The top five tools for effective online engagement<br />
  7. 7. Blogs<br />Forums<br />Microblogs<br />Social Networks<br />Ideation<br />Wikis<br />
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  16. 16. Risks and their management<br />
  17. 17. RoI – Risk of Ignoring<br />Someone says something nasty (about us or someone else)<br />The community disagrees with us<br />Someone or a group hijacks the conversation<br />The media selectively quote from the discussion<br />It’s just another place for the noisy minority<br />No one turns up<br />We are overwhelmed by responses<br />Our technology is not up to scratch<br />Our organisation is not ready<br />
  18. 18. Marketing and Promotion<br />
  19. 19. Build your database<br />A BIG link on your homepage<br />A pithy URL<br />Key word content<br />Local editorial<br />Local radio<br />Internal promotion<br />Collateral with URL at all public events<br />Advertising – displays, rates, public transport<br />Keep at it<br />
  20. 20. Reporting and Analysis<br />
  21. 21. Essential for continued internal support<br />Essential for “telling the story”<br />Essential for deep analysis of both “engagement” and issues<br />Both qualitative and quantitative<br />Google Analytics is NOT particularly useful<br />Big numbers do not connote success<br />Small numbers do not connote failure<br />
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