What is Balihoo?

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Balihoo's software solutions increase the ROI of digital advertising for national brands and their agencies. By dramatically improving the relevance of paid search and display ads over other campaign management solutions, Balihoo has proven their ability to increase click-through-rates and decrease average cost-per-click while simultaneously saving you manual tasks and setup time. The result is the most efficient and effective way to deploy your digital campaigns.

Marketing

Digital advertisers are discovering
their unfair advantage.
Introducing Micro Relevance.

Balihoo software increases the ROI of Paid Search and Display
Campaigns by dramatically improving the RELEVANCE of ads
over other campaign management solutions.
Why Does Balihoo Exist?

Problem: Ad Waste
SCALE
MESSAGE RELEVANCE
TV Digital
Micro Relevant
Digital
Local 1:1

How do we achieve these results?
The Use of Data to Inform Campaigns Each Day

Micro Relevance
In Messaging and Targeting
BASIC RELEVANCE
ADVANCED RELEVANCE
Demographic
Interests
Behaviors
Intent
Local Time
Zip Code
Inventory Availability
Hours of Operation
Location Characteristics
Weather Conditions
MICRO
RELEVANCE
Up to 20% lower Cost-per-Click2
Up to 50% higher
Conversion Rate2
Reaches only 30% of
potential
customers*
Up to 83% increase in
Conversions3
Up to 60% decrease in
Cost-per-Lead3
Up to 83% increase in
Conversions3
Up to 60% decrease in
Cost-per-Lead3

The Balihoo Distinction
No other platform can activate and transform your unique
location data into an unlimited number of individual, micro-
relevant campaigns.
Visit Balihoo.com to watch a 90-second demo.

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What is Balihoo?

1. Digital advertisers are discovering their unfair advantage. Introducing Micro Relevance.

2. Balihoo software increases the ROI of Paid Search and Display Campaigns by dramatically improving the RELEVANCE of ads over other campaign management solutions. Why Does Balihoo Exist?

3. Problem: Ad Waste SCALE MESSAGE RELEVANCE TV Digital Micro Relevant Digital Local 1:1

4. Balihoo Results

5. How do we achieve these results? The Use of Data to Inform Campaigns Each Day

6. Micro Relevance In Messaging and Targeting BASIC RELEVANCE ADVANCED RELEVANCE Demographic Interests Behaviors Intent Local Time Zip Code Inventory Availability Hours of Operation Location Characteristics Weather Conditions MICRO RELEVANCE Up to 20% lower Cost-per-Click2 Up to 50% higher Conversion Rate2 Reaches only 30% of potential customers* Up to 83% increase in Conversions3 Up to 60% decrease in Cost-per-Lead3 Up to 83% increase in Conversions3 Up to 60% decrease in Cost-per-Lead3

7. The Balihoo Distinction No other platform can activate and transform your unique location data into an unlimited number of individual, micro- relevant campaigns. Visit Balihoo.com to watch a 90-second demo.

What is Balihoo?

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