Mary Ann Cullen's presentation from the 3/30/2013 AEL Event, Going Pro: Marketing Yourself

1. Going Pro: Marketing Yourself
Applications to Thank you Notes
Presentation for Atlanta Emerging Librarians
By Mary Ann Cullen
Library Director, Alpharetta Center and GPC Online
Georgia Perimeter College
3/30/13

2. Housekeeping
• GLA Scholarships - $1000 & $3000
– http://gla.georgialibraries.org
• Website:
– http://guides.gpc.edu/AEL

3. http://guides.gpc.edu/AEL

5. Three Basic Interview Questions
1. Can you do the job?
2. Will you love the job?
3. Can we tolerate working with you?
~ George Bradt in Forbes Magazine

6. Three Basic Interview Questions
1. Can you do the job?
2. Will you love the job?
3. Can we tolerate working with you?
~ George Bradt in Forbes Magazine

7. Meets
Minimum
Requirements

8. Solve a Need

9. Solve a Need
• Tell me what you can do for me
• Address the ad

10. Address the Ad –
And Prove it!

11. Address the Ad –
And Prove it!

12. Address the Ad –
And Prove it!

13. Address the Ad –
And Prove it!
Not a real website, to my knowledge.

14. Soft Skills
Initiative
Continuous learning
Empathy
Professionalism
Problem-solving
Good judgment

15. Represents the library well
Professional
Sells the library
Doesn’t embarrass me.

16. Not your autobiography

17. Not your autobiography

18. Not your autobiography
http://www.flickr.com/photos/sanjoselibrary/2477359372/

19. Not your autobiography
http://www.flickr.com/photos/jenni_froedrick/5384216937/

20. Not your autobiography

21. Cover letters demonstrate
communication skills

22. Professional email address

23. Social media/Google presence

24. Social media/Google presence
Google image search for Dennis Rodman

25. Attention to
detail

26. Follow instructions

27. Get the name of the library right

28. Speeling counts

29. Speeling counts

30. Check your work after submitting
Actual
cover
letter!

31. Three Basic Interview Questions
1. Can you do the job?
2. Will you love the job?
3. Can we tolerate working with you?
~ George Bradt in Forbes Magazine

32. Will you love the job? =
Will you be motivated
to do a GOOD job?
And stick around for a while?

33. Why do you want THIS job?

34. Is this job important to you?

35. Don’t make me
hunt you down.

36. Explain
Anomalies

37. Explain
Anomalies

38. References
Random Thoughts

39. Surprise is
not good

40. Include
former
supervisors

41. We may call
them before
we call you

42. Three Basic Interview Questions
1. Can you do the job?
2. Will you love the job?
3. Can we tolerate working with you?
~ George Bradt in Forbes Magazine

43. 1. Can you do the job?
2. Will you love the job?
3. Can we tolerate working with you?
You got an Interview!

44. Contact before
• Confirm details
• Ask appropriate questions
• Limit to one or two emails

45. Be prepared
• Be on time
• Presentation within time limit
• Have enough handouts
http://clipart.usscouts.org/library/Scouting_Images/cartoons/chubby_scout.gif

46. Pre-learn key people

47. Anticipate
Questions • “Tell us about yourself”
• “What are your strengths
and weaknesses?”
• “How does this job fit
your career goals?”

48. Think of stories
• Multitasking
• Bad decision
• Difficult patron?
• Co-worker conflict?
• Manager conflict?
• Biggest accomplishment

49. Be Yourself!

50. Be Your^self!

51. Be Your^self!
Dress
Grooming
Body Language
Language
Attitude
Confident

52. Make eye contact

53. Photo by Thomas Hawk
Don’t speak negatively of others, especially by name.

54. We hire people like
ourselves, but…..

55. Questions for them
What is the first project you’d
like the new librarian to take on?
What kinds of professional
development opportunities are
available?
How would you describe the
management style in the library?
When can I expect to hear back?
http://commons.wikimedia.org/wiki/File:Question_in_a_question_in_a_question_in_a_question.gif

56. Remember you are interviewing
THEM!
Image excerpt from “The Crush” by Charles Gibson

57. Anything else you’d like to add?
I want the job, I’d be
good at the job, and
doggoneit, people
like me!
We didn’t get a
chance to talk about
how I chaired the
Reference
Committee.
Image by Social Media Max

58. Follow up

59. Thank you
I’m interested.
I’m polite.
I still communicate effectively.
Image by Rogercarr

60. And one more thing……
1+1+1+1+1+1
+1+ 1 +1+1+1
+ 1 + 1 + 1 + 1 + 1+

61. Wait 2-3 weeks to contact again

62. Don’t be annoying.

63. Keep all communications professional

64. You have an offer!!!!

65. Now What?

66. You don’t HAVE to take an offer!
http://www.flickr.com/photos/tuchodi/

67. Red Flags
• The manager treats people badly while you’re there.
• People talk negatively about their colleagues to you.
• Your skills or personality are a poor fit for the position.
• The job is incompatible with the rest of your life.
• You think you’ll be miserable.
http://www.flickr.com/photos/tuchodi/

68. Great first job!
• You want opportunities to learn.
• You want to practice your skills.
• You want to build a good reputation.
http://www.flickr.com/photos/tuchodi/

69. Maybe next time will be better…..

70. Mary Ann Cullen
mary.cullen@gpc.edu
• Website:
– http://guides.gpc.edu/AEL
• GLA Scholarships - $1000 & $3000
– http://gla.georgialibraries.org