On the occasion of the 'e-Commerce: The Way Forward', a best e-commerce practices forum organised by Atcom and PayPal CEE, Kostas Mantziaris, Managing Director of Mindworks explained how we can track performance in a multi- connected world.
27. 14:20
Ø
Noise
Floor(1)
14:25 14:30 14:35 14:40
i.e.
broadcast
on
MEGA
at
14:23
According
to
broadcas@ng
schedule
... 00:45 00:50 00:55
...
Impact
of
TV
adver0sement
49
visits
without
conversion
(
)
and
6
with
immediate
conversion
(
)
and
1
with
ensuing
conversion
(
)
Peak
threshold
Step 2:
Try to understand how TV impacts
online traffic to the website & conversions