SEO India Higher Up
Ashwini Yadav
Founder SEO india higher up
Service Owner
Ashwini Yadav
 Founder of SEO India Higher-up
A gold medalist in MBA
6 years of rich experience in online...
The Company
MISSION
• To Exceed our
customers'
expectations
VISION
• To grasp the full
potential of the
Internet
• Establi...
HOT BUZZ “SEO”
Gives high ranking and makes
website visible on search engines
Helps the business to grow
History of SEO
• Webmasters making effort to rank websites
on search engines
• Optimization of sites started in mind 1990s...
Search on Google
“SEARCH FOR DESIRE IS NON
AVERTIBLE“
Key of success
journey
Our SEO strategy
ON PAGE OPTIMIZATION
Duplicate Content Checking
 Web Page Content Optimization
Web Pages optimization
...
Our SEO strategy
ON PAGE OPTIMIZATION
HTML sitemap creation
XML sitemap generation & submission
Google Analytics Setup ...
Our SEO strategy
ON PAGE OPTIMIZATION
 Google Webmaster setup
 Bing Webmaster setup
 URL Mapping
 Alt Tag Optimization...
Our SEO strategy
OFF- PAGE OPTIMIZATION
 Article submission
 Social Bookmarking
 Press Release submission
 Blog Postin...
Our SEO strategy
OFF- PAGE OPTIMIZATION
 PDF submission
 PPT submission
 Local Classified Submission
 RSS Submission
...
Google penalty
Google has introduce new features to penalize
unethical usage of SEO and contents,
These are;
 Google pand...
Google panda 2011
It’s a search results ranking
algorithm by Google
• It penalizes the websites with
low quality content o...
Panda recovery
These are the steps for panda
recovery
• Write quality content on your
website
• Remove previous low qualit...
Google penguin
It’s a search result algorithm
by Google
It penalizes the websites
using wrong techniques for
higher ranki...
penguin recovery
These are the steps for
penguin recovery
 Remove low quality
inbound website links
Publish high quality...
Google hummingbird
Its a Google search algorithm
 Aim is to deliver the right
content what is searched
for
 To penalize ...
Google recovery
 These are the steps for
hummingbird recovery
 Remove Irrelevant links
 Become more social on
social ne...
Trends "social media
optimization”
• Makes you famous , reachable on social
websites
• Enhances your personality, Reputati...
Social Media
What is this social media optimization
• It’s a way of promoting people , product,
business , ideas through s...
Search became social
 Presence on
social media is
must
 See this
example , you
and your
business should
be there on
soci...
Communication gone social
Business gone social
Methods of SMO
Social networking
 Promotion on social
communities like
Facebook , Twitter ,
Myspace etc.
 Promotion on b...
Methods of SMO
Blogging
 Promotion via
articles, news,
updates , event
promotion on sites
like Twitter , e-
Blogger, Tumb...
Methods of SMO
Photo sharing
 Sharing of photos of
products and
campaign on sites like
Flickr , Photobucket ,
Facebook , ...
Methods of SMO
Video share
 Uploading videos of
events, campaigns
on sites like Youtube,
Facebook ,
Dailymotion, etc
 Vi...
Methods of SMO
Case study/slide shares
 sharing of PPT
presentations , PDF
articles , text case
studies on hot topics
on ...
Methods of SMO
Rss/widgets promotion
 Submission of RSS
feeds on all social
media
 Make widgets of your
site and add it ...
Campaign on social media
Political campaigns
 To connect with the
people political
parties all around
the globe is using
...
Campaign on social media
Products/services
campaign
 To launch or to
grab more
customers
companies are
using social sites...
Campaign on social media
Social cause/ideas
campaigns
 People using
social media to
spread their
ideas and their
ideology
Our SMO strategy
Facebook
 Facebook Account Setup
 Facebook Fan Page Setup
 Facebook Friends
 Facebook Profile Creatio...
Our SMO strategy
Facebook
 Account Maintenance
 Creating Promotion Pages
 Facebook Analytics Tracking
 Likes/Fans
 Fa...
Our SMO strategy
Twitter
 Twitter Account Setup
 Twitter Page Creation
 Profile Maintenance
 Twitter Post
 Increasing...
Our SMO strategy
Twitter
• Twitter Profile Submission
• Re-tweeting
• Keyword Based Tweets
• Optimize Tweets
• Twitter App...
Our SMO strategy
Linkedin
• Linkedin Profile Creation
• Linkedin Post
• Increasing Friend's Network
• Sharing Ideas And In...
Our SMO strategy
Google Plus
 Google+ Account Set-Up
 Local Listing In Google
 Google Circles Creation
 Google Circles...
Our SMO strategy
Google Plus
• Google Plus Page Followers
• Google Plus Community Followers
• Maintain profile
• Google Pl...
Our SMO strategy
YouTube
• Account Creation/Management
• You Tube Channel Creation
• You Tube Background Design
• Video Op...
Our SMO strategy
Pinterest Marketing
• Pinterest Account Creation
• Pinterest - Follower Adding
• Pinterest board create
•...
Our SMO strategy
Video Promotion
• Video Optimization
• Video Submissions
• Video Testimonials
• YouTube
• Google +
• Face...
Our SMO strategy
Video Promotion
• Meta Café
• Posterous
• Veoh
• Blip.tv
• OpenMyVideo
• Vimeo
• Pinterest
Our SMO strategy
Image Optimization
• Flickr
• 500 Px
• PhotoBucket
• Picasa Web
• 10+ Other Site
Our SMO strategy
Social Bookmarking(High PR)
• Social Bookmarking
• Article Submission
• Web 2.0 Optimization
• Stumbleupo...
Our SMO strategy
Social Bookmarking(High PR)
• Diigo
• BuzzFeed
• FARK
• Slashdot
• Clipmarks
• Dzone
• 5+ Other Site
Our SMO strategy
Blog Marketing
• Blog Setup
• Blog Design
• Daily Blog Posts
• Blog Search Engine
Optimization
• Blog Com...
Our SMO strategy
Blog RSS Feed
Management
• RSS Distribution
• Feedburner Signup
• Friend Feed -
Management
Ratings and Re...
Our SMO strategy
Promotions
• Location Based
Marketing
• Forum Promotion
• Wiki Promotion
• Social Application
Development...
ONLINE REPUTATION
MANAGEMENT
Reputation
• What people is talking and thinking about
you on internet
Some facts
• 70% people consult their resources before
purchase of new product or service
• 50% people use online ratings ...
Online reputation management
• It is the funda to remove or dumb bad
articles , news, negative comments from
internet
• An...
Its important for business
• People comes to you via
positive word of mouth
• They compare products on
internet before exc...
Our ORM strategy
• Phrases Protected & Monitored
• Search Positions Protected
• Search Positions Monitored Development of
...
Our ORM strategy
• Press Releases Submissions
• Social Media Bookmarking
• Social Media Profiles Creation
• Facebook- Setu...
Our ORM strategy
• Twitter- Setup
• Twitter- Enhancement
• Twitter- Promotion
• Twitter- Daily Management
• Linkedin- Setu...
Our ORM strategy
• Linkedin Profile Creation
• Linkedin- Daily Management
• Flickr- Setup
• Flickr- Enhancement
• Flickr- ...
Our ORM strategy
• YouTube- Promotion
• Business Profile Linking
• Forum Comments
• Creation of Ning Social Network
• Digg...
Our ORM strategy
• Blog Setup
• Blog Network Distribution
• Blog RSS Directory Submission
• Blog RSS Distribution
• Google...
Our ORM strategy
• Forum Site Reviews
• Customer Reviews
• Video Creation
• Video Testimonials
• Power Point Submissions
•...
Thank you
Website:- www.seoindiahigherup.com
E-mail:- ashwini@seoindiahigherup.com
Facebook:-www.facebook.com/Seoindiahigh...
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Seo Tutorial -Seo india higherup

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SEO Indian Higherup guarantees to provide result-oriented, cost-effective SEO services to help its customers produce quality site visitors that transforms.

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Seo Tutorial -Seo india higherup

  1. 1. SEO India Higher Up Ashwini Yadav Founder SEO india higher up
  2. 2. Service Owner Ashwini Yadav  Founder of SEO India Higher-up A gold medalist in MBA 6 years of rich experience in online marketing A master of SEO,SMO and online marketing His mantra “employee satisfaction & client satisfaction”
  3. 3. The Company MISSION • To Exceed our customers' expectations VISION • To grasp the full potential of the Internet • Established in 2011 with 5 professionals • Now 52 professionals providing finest online services like SEO, SMO, PPC, ORM, etc. • Handled over 500 projects in 3 years. • Projects in US,UK,Australia and many more
  4. 4. HOT BUZZ “SEO” Gives high ranking and makes website visible on search engines Helps the business to grow
  5. 5. History of SEO • Webmasters making effort to rank websites on search engines • Optimization of sites started in mind 1990s • Term SEO came into existence in 1997 • The term SEO is first documented by John Audette and his company Multimedia Marketing Group
  6. 6. Search on Google “SEARCH FOR DESIRE IS NON AVERTIBLE“
  7. 7. Key of success
  8. 8. journey
  9. 9. Our SEO strategy ON PAGE OPTIMIZATION Duplicate Content Checking  Web Page Content Optimization Web Pages optimization  SEO friendly Navigation Optimization  HTML Code and Meta-Content Optimization Images and Links to be Optimized Robot.txt Optimization
  10. 10. Our SEO strategy ON PAGE OPTIMIZATION HTML sitemap creation XML sitemap generation & submission Google Analytics Setup and Review RSS Feed Generation and submission W3c validations of website Google Base Feeds Check the Broken Links
  11. 11. Our SEO strategy ON PAGE OPTIMIZATION  Google Webmaster setup  Bing Webmaster setup  URL Mapping  Alt Tag Optimization  Anchor Tag Optimization  Header Linking Optimization  Geo Meta tags
  12. 12. Our SEO strategy OFF- PAGE OPTIMIZATION  Article submission  Social Bookmarking  Press Release submission  Blog Posting  Classified ad creation and posting  Forum posting  Video optimization
  13. 13. Our SEO strategy OFF- PAGE OPTIMIZATION  PDF submission  PPT submission  Local Classified Submission  RSS Submission  Search engine submission  Fast Track Submission  WEB 2.0 SUBMISSIONS
  14. 14. Google penalty Google has introduce new features to penalize unethical usage of SEO and contents, These are;  Google panda 2011  Google penguin 2012  Google hummingbird 2013
  15. 15. Google panda 2011 It’s a search results ranking algorithm by Google • It penalizes the websites with low quality content or the contents copied from other website. • Aim is to remove low quality sites from top search and return high quality site on top of searches
  16. 16. Panda recovery These are the steps for panda recovery • Write quality content on your website • Remove previous low quality content • Remove unnecessary pages from Google search • Remove duplicate contents from your website
  17. 17. Google penguin It’s a search result algorithm by Google It penalizes the websites using wrong techniques for higher ranking Aim is to remove spam and bring good content websites on the top of search
  18. 18. penguin recovery These are the steps for penguin recovery  Remove low quality inbound website links Publish high quality contents on website Use “disavow links tool” by Google Remove your links from spam websites
  19. 19. Google hummingbird Its a Google search algorithm  Aim is to deliver the right content what is searched for  To penalize low quality , irrelevant contents from top rankings
  20. 20. Google recovery  These are the steps for hummingbird recovery  Remove Irrelevant links  Become more social on social networks and create communities  Improve your contents  Do SEO again
  21. 21. Trends "social media optimization” • Makes you famous , reachable on social websites • Enhances your personality, Reputation and Business
  22. 22. Social Media What is this social media optimization • It’s a way of promoting people , product, business , ideas through social media like facebook ,twitter ,blogging , rss , youtube and many more • It’s the way of directly communicating with the targeted audience ,customers , supporters
  23. 23. Search became social  Presence on social media is must  See this example , you and your business should be there on social media
  24. 24. Communication gone social
  25. 25. Business gone social
  26. 26. Methods of SMO Social networking  Promotion on social communities like Facebook , Twitter , Myspace etc.  Promotion on business networking sites like Silicon India , Stockezy etc
  27. 27. Methods of SMO Blogging  Promotion via articles, news, updates , event promotion on sites like Twitter , e- Blogger, Tumblr sites etc
  28. 28. Methods of SMO Photo sharing  Sharing of photos of products and campaign on sites like Flickr , Photobucket , Facebook , Picasa, etc.  It helps in positioning of product and services in the mind of customers
  29. 29. Methods of SMO Video share  Uploading videos of events, campaigns on sites like Youtube, Facebook , Dailymotion, etc  Visual things hits mind of people easily
  30. 30. Methods of SMO Case study/slide shares  sharing of PPT presentations , PDF articles , text case studies on hot topics on sites like Slideshare, Scribd etc  Helps people to know about your ideas
  31. 31. Methods of SMO Rss/widgets promotion  Submission of RSS feeds on all social media  Make widgets of your site and add it on different sites  This helps more clicks
  32. 32. Campaign on social media Political campaigns  To connect with the people political parties all around the globe is using social media
  33. 33. Campaign on social media Products/services campaign  To launch or to grab more customers companies are using social sites, campaigns on social media
  34. 34. Campaign on social media Social cause/ideas campaigns  People using social media to spread their ideas and their ideology
  35. 35. Our SMO strategy Facebook  Facebook Account Setup  Facebook Fan Page Setup  Facebook Friends  Facebook Profile Creation  Monthly Wall Posting  Wall Comments  Keyword Based Posting  Facebook Photo Album  Facebook Video Uploads
  36. 36. Our SMO strategy Facebook  Account Maintenance  Creating Promotion Pages  Facebook Analytics Tracking  Likes/Fans  Facebook Event Creation*  Facebook Posting & Sharing  Creating Communities & Groups
  37. 37. Our SMO strategy Twitter  Twitter Account Setup  Twitter Page Creation  Profile Maintenance  Twitter Post  Increasing Followers  Twitter Regular Updates  Twitter Profile Design Integration  Twitter Tweet Favorite  Twitter List Management
  38. 38. Our SMO strategy Twitter • Twitter Profile Submission • Re-tweeting • Keyword Based Tweets • Optimize Tweets • Twitter Apps Management • Twitter Image Uploads • Twitter Video Uploads • Twitter Profile Design
  39. 39. Our SMO strategy Linkedin • Linkedin Profile Creation • Linkedin Post • Increasing Friend's Network • Sharing Ideas And Information • Linkedin Account Management • Linkedin Regular Updates • Linkedin Profile Maintenance
  40. 40. Our SMO strategy Google Plus  Google+ Account Set-Up  Local Listing In Google  Google Circles Creation  Google Circles Increase  Write Applicable Posts  Monthly Post Regular Update • Google Plus Page Like
  41. 41. Our SMO strategy Google Plus • Google Plus Page Followers • Google Plus Community Followers • Maintain profile • Google Plus Image Upload • Google Plus Video Upload
  42. 42. Our SMO strategy YouTube • Account Creation/Management • You Tube Channel Creation • You Tube Background Design • Video Optimization • Video Submission • Videos Upload Limit • YouTube Video Likes • Subscribers Likes
  43. 43. Our SMO strategy Pinterest Marketing • Pinterest Account Creation • Pinterest - Follower Adding • Pinterest board create • Regular Pin update • Sourcing of pin board content • Creation of custom business URL • Re-pinning of relevant content • Updating of pin boards • Following of relevant Pinners
  44. 44. Our SMO strategy Video Promotion • Video Optimization • Video Submissions • Video Testimonials • YouTube • Google + • Facebook
  45. 45. Our SMO strategy Video Promotion • Meta Café • Posterous • Veoh • Blip.tv • OpenMyVideo • Vimeo • Pinterest
  46. 46. Our SMO strategy Image Optimization • Flickr • 500 Px • PhotoBucket • Picasa Web • 10+ Other Site
  47. 47. Our SMO strategy Social Bookmarking(High PR) • Social Bookmarking • Article Submission • Web 2.0 Optimization • Stumbleupon • Digg Reditt • Delicious • Tumblr
  48. 48. Our SMO strategy Social Bookmarking(High PR) • Diigo • BuzzFeed • FARK • Slashdot • Clipmarks • Dzone • 5+ Other Site
  49. 49. Our SMO strategy Blog Marketing • Blog Setup • Blog Design • Daily Blog Posts • Blog Search Engine Optimization • Blog Commenting 3 • rd Party Blog Posts
  50. 50. Our SMO strategy Blog RSS Feed Management • RSS Distribution • Feedburner Signup • Friend Feed - Management Ratings and Reviews • Strategic Management Rating • Strategic Management Review
  51. 51. Our SMO strategy Promotions • Location Based Marketing • Forum Promotion • Wiki Promotion • Social Application Development • Social Media Copywriting Services • Video Creation Content Marketing • Article Writing • Press Release Writing • Web2.0 Writing
  52. 52. ONLINE REPUTATION MANAGEMENT Reputation • What people is talking and thinking about you on internet
  53. 53. Some facts • 70% people consult their resources before purchase of new product or service • 50% people use online ratings and comments to take decision • 34% bloggers, social media content developers endorse products or services on their pages
  54. 54. Online reputation management • It is the funda to remove or dumb bad articles , news, negative comments from internet • And to bring good news, articles and positive comments on top of the internet pages
  55. 55. Its important for business • People comes to you via positive word of mouth • They compare products on internet before exchange • Bad reviews , bad articles will upset your customers • Good news , good articles will bring more and more customers at your doorstep
  56. 56. Our ORM strategy • Phrases Protected & Monitored • Search Positions Protected • Search Positions Monitored Development of Micro-sites • Article writing • Article Submissions • Press Release Writing
  57. 57. Our ORM strategy • Press Releases Submissions • Social Media Bookmarking • Social Media Profiles Creation • Facebook- Setup • Facebook- Enhancement • Facebook- Promotion • Facebook- Daily Management
  58. 58. Our ORM strategy • Twitter- Setup • Twitter- Enhancement • Twitter- Promotion • Twitter- Daily Management • Linkedin- Setup • Linkedin- Enhancement • Linkedin- Promotion
  59. 59. Our ORM strategy • Linkedin Profile Creation • Linkedin- Daily Management • Flickr- Setup • Flickr- Enhancement • Flickr- Promotion • YouTube- Setup • YouTube- Enhancement
  60. 60. Our ORM strategy • YouTube- Promotion • Business Profile Linking • Forum Comments • Creation of Ning Social Network • Digg Promotion • Stumble upon Promotion • Blog Comments
  61. 61. Our ORM strategy • Blog Setup • Blog Network Distribution • Blog RSS Directory Submission • Blog RSS Distribution • Google Profiles • Slide Share Presentations • Photo Sharing
  62. 62. Our ORM strategy • Forum Site Reviews • Customer Reviews • Video Creation • Video Testimonials • Power Point Submissions • Video Submissions • Video Promotion • Link Building • Online Tracking
  63. 63. Thank you Website:- www.seoindiahigherup.com E-mail:- ashwini@seoindiahigherup.com Facebook:-www.facebook.com/Seoindiahigherup Contact Numbers:- +91-11-65424400, +91- 782-783-1322

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