The Future of Work
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Dropbox for Business spokesperson David Stafford discussed data leakage and steps organizations can take to eliminate this problem during his presentation at the 2015 Chief Information Officer Leadership Forum in Los Angeles on Feb. 10. In his presentation, Stafford said data leakage has evolved into a new issue for organizations – data ingestion.
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The Future of Work
- 1. David Stafford, Head of Enterprise Technology at Dropbox The Future of Work
- 2. Work is what we do, not where we are growth of remote / contractor workforce compared to traditional 76% 3-4x connect daily with customers Sources: IDC; Forrester; CloudFront mobile workers1.3B
- 3. Today IT worries about data leakage How do we keep data inside enterprise walls?
- 4. Old tools impose boundaries Size limits Internal-onlyIn-person Low adoption
- 5. Knowledge workers capture work outside the enterprise Move away from paper by saving meeting notes to the cloud Access meeting brainstorms by taking a picture on your phone Save files to a magic folder for access on any device
- 6. Data ingestion is the real concern Compel users to bring data back within enterprise walls
- 8. More policy?
- 9. Let users choose? *Actual episode answer
- 10. Remind them they’re doing something wrong?
- 11. 800M people have found a new way to collaborate
- 13. Dropbox is the largest collaboration network in the world. 1.2B connections across 300M people inside 4M businesses.
- 14. Today Our network has evolved Time Dropbox founded 2007 Devices Dropbox for Business 2013 Businesses Apps Dropbox API 2009 People Dropbox launched 2008 Dropbox for Teams 2011 Teams Connections 1.2B connections
- 15. Device silos
- 17. People Silos
- 21. More silos to bridge
- 22. Critical considerations High performance Confidence & control for IT Ubiquitous adoption
- 24. October 2013 June 2014 Connections transform businesses
- 25. Business & IT impact • Global alignment • Customer engagement • Productivity • Modern workplace • User happiness • Immediate deployment • Reduced infrastructure • Trust
- 27. Editors at National Geographic HQ produce / concept scenes Videographers share photo files from remote locations with editors at HQ Empowering teams to work from anywhere
- 28. Collaboration Control A balanced approach delivers trust
- 29. • Account transfer • Remote wipe • Sharing audit logs • Web session & app access monitoring • Dropbox for Business API • Full-text search • Unlimited file & version recovery • Integrations with Microsoft Office & Salesforce • Project Harmony • Dropbox API • SSL & AES-256 bit encryption • Meets requirements for SOC 1, 2 and 3 & EU Safe Harbor • ISO 27001 certified • Active Directory integration • Two-step verification Productivity Security Governance • Document previews on web & mobile • Sharing permissions • Editable / view-only access for shared folders • One-click sharing • Team folders Sharing
- 30. 300K+ integrations Existing workflows IT requirements
Editor's Notes
- How many of you are ‘at work’ right now? I telecommute, too… <personal anecdotes here> Work used to be confined to your desk, at your office, from the hours of 9-5. But I think most of us can attest to sending work emails from our personal phones, or taking work laptops away with us for the weekend. That’s compounded with the rise of telecommuters, contract workers, and the like, and we just have to accept that work happens beyond the company network’s walls.
- As IT professionals, your main concern is keeping your company’s data safe. Well we can’t educate users on what is and is not “enterprise safe,” so we need to make sure that whatever tools they’re using, company data is secure. Too often, we worry about “data leakage,” or data leaving the corporate networks. The fact of the matter is: now, most data is created outside of the traditional enterprise setting.
- There are old tools that have tried to address these trends. But these tools have pretty big limitations. If lose your VPN, create a file that exceeds attachment size limits, or have trouble logging into VPN, you’re out of luck. Some EFSS tools have also tried to solve this problem, but most EFSS solutions build for admins, which sacrifices the end user experience. This results in low adoption, because users just want to use something that works the way they do.
- The tools that knowledge workers use to capture work aren’t traditional “IT-sanctioned” tools. The “Bring Your Own Device” trend has evolved into “Bring Your Own App.” They choose Sync & Share tools that they find easy to use – via shared folders, they can access files from any device. Meeting notes aren’t taken on paper – they’re stored and access through cloud-based tools like Evernote. And when someone whiteboards during a brainstorming session, they’ll probably take a picture from their personal phone. This is happening because today’s users are today’s consumers. We can’t expect IT-sanctioned tools to rule when there’s an abundance of “consumer” tools that work better for users. We’ve seen this through the BYOD trend, and this trend is expanding from devices to apps.
- Most work is already created and captured outside of enterprise walls, so you should really be concerned about “Data ingestion,” or compelling users to bring their data back into enterprise walls.
- So how do we make that happen?
- Well our users are ahead of us – 800M people now use EFSS solutions to get work done.
- And 300M of them have done so through Dropbox, so we lead in enterprise.
- This makes us the largest collaboration network in the world. 1.2B connections is over double the number of tweets (500M) shared every day.
- Our founder, Drew, thought of Dropbox while on a bus from NYC to Boston, when he realized that he had left his USB stick at his apartment. Dropbox began as a simple way to connect people to their devices, and we spent the first first five years perfecting this experience for consumers. Since then, Dropbox has continued to bridge silos…
- Here’s how you can think about evaluating technology: Ubiquitous adoption: You want a solution that your users organically love. At Dropbox, we’ve seen this happened firsthand. 451 Research completed a study proving that Dropbox is the most popular EFSS provider. What this means is that you shouldn’t have to shove a solution down the throats of your users. Performance: Today’s users don’t have patience for low-performing technology: In fact, 57% of online consumers will abandon a site after waiting 3 seconds for a page to load. You want to choose a solution that will allow your users to get work done, without worry about technical issues. Confidence & Control for IT: You want a product that gives IT the security and control features they need to have peace of mind that company data is safe.
- We’ve done this at Dropbox, and some of the world’s leading businesses have taken notice.
- The value behind this is the network, which allows people to work together to get their jobs done in a much more real-time, dynamic way. Here’s a company that had pockets of adoption in 2013. These images represent sharing in this business. On the left, it’s before Dropbox for Business was implemented as an enterprise standard, and the right is after formal deployment. You can see the explosion they saw in connections and sharing as a result of that change. Companies are seizing on what individuals are doing on their own. End users don’t want to be rogue; they’re finding a need to do this for a real business purpose.
- The impact of this immediate engagement touches both the business and your IT team We've heard directly from our customers that on the business end, Dropbox for Business has allowed them to: Connect better with offices around the world Engage directly with customers Help employees become more productive Adapt to the requirements of a modern workplace In terms of IT: Ease of use means there's no training required, so deployment is immediate Reduced infrastructure costs Users will be empowered to use the tools they love; IT will be the hero
- National Geographic is the perfect example of a company-wide deployment. Before Dropbox for Business, photographers in remote locations would ship rolls of film back to editors at HQ. With Dropbox, as soon as an editor in D.C. receives a link to the pictures from the photographer in the field, they can tell the photographer either that he should retake pictures or that he has the shot and can move on to the next location. Many of NatGeo's photographers and journalists work in remote locations that have limited Internet connectivity.
- The reason businesses have seen this impact is because of our product philosophy. We understand that you want to give your team the tools they need to collaborate seamlessly with one another, and that you want to make sure that your company's data is safe and secure. With this in mind, we balance collaboration and governance; the result is a widely-loved product that gives you peace of mind. This is a great way to evaluate any technology—through the lens of balancing collaboration and control. Because if you lose the user, you lose.
- The result of this philosophy is a product that offers features that give you and your team the tools you need to get work done
- And you also want an ecosystem that provides security, control, and visibility for IT, and productivity apps for your users. When you see providers that have this type of network, you know that the best-of-breed apps believe in and trust this provider.
- With 1.2 billion connections across 300 million people, 4 million business and 300 thousand apps....
- What this means is better control for you. Before, IT used to worry about data leaking outside of the organization. Now, the bigger worry is that your team will use a consumer solution because you don’t deploy a tool that fits with their workflows. You can ensure this “data ingestion” by giving them tools they love to use.
- This is the power of a collaboration network.