A brief overview of Appency PR & Marketing for mobile apps

1. Standing out in a crowd and driving downloads

2. About Us
• Founded in 2009"
• Finalist, Best Mobile Agency 2010 –
Mobi Awards"
• Co-Founder Liz Jones named one of
the “Mobile Women to Watch 2011” by
Mobile Marketer"
• Co-Founder Aaron Watkins authored
GigaOM Pro Guide to App Marketing"
• Current staff of 7"

3. Appency Leadership
Aaron Watkins: Co-Founder
Aaron spent six years with ipsh! Mobile Marketing, and after that was recruited to start the San
Francisco office of global mobile agency The Hyperfactory. After spending seven years working
with some of the greatest minds in mobile marketing around the globe he decided it was time to
strike out on his own and fulfill a growing gap surrounding the marketing of mobile applications.
`
Aaron has worked with a number of major brands including Axe, Disney, Anheuser-Busch and the
US Air Force.
My Favorite Apps:
Liz Jones: Co-Founder
Liz has over 14 years of experience marketing content in the mobile & digital space. She met
Aaron while running the LA office of the global mobile marketing agency The Hyperfactory. Prior
to that, she spent 10 years at NewsCorp where she founded Fox Mobile Studios and headed up
the Digital Marketing group at Twentieth Century Fox. Liz built online and mobile marketing
`
campaigns for more than 100 films, garnering numerous awards including two CLIOs, a Key Art
Award and a One Show Award.
My Favorite Apps:

5. Over 450,000 iOS apps
Over 250,000 Android apps
Your app. Found.

6. The Appency Difference !
• Appency knows apps.
Inside and out. Its all we do.
App
Press
• Appency knows app stores.
The landscape you must
navigate in order to succeed.
App
App
• Appency works with the top
Stores
Adver)sing
press
They specialize in reviewing
applications.
App
Promo)on
• Appency knows the nuances of
app advertising.
Media campaigns for dozens of
apps across all major mobile ad
networks"

7. What We Do: Services

8. BRANDING
COMPETITIVE / PRODUCT ANALYSIS
SEO / APP PRESENCE
PR
MEDIA RELATIONS
SOCIAL MEDIA
VIDEO
PAID MEDIA
MONETIZATION STRATEGIES
REPORTING

9. BRANDING

10. Canon
Cadets:
Launch
Plan

11. BRAND ANALYSIS
FEATURES
BUSINESS MODEL
MONITIZATION
SOCIAL INTEGRATION
COMPETITION
PLATFORMS
AD NETWORKS
TOOLS
PRESENCE
SEARCH

12. APP PRESENCE

13. Our Clients have been mentioned in…
And more…

14. PAID MEDIA
We
navigate
the
crowded
paid
media
space
for
our
clients
–
planning
and
execu)ng
campaigns
to
drive
installs
and
new
users.

15. CONFERENCES & MEDIA RELATIONS

16. SOCIAL MEDIA STRATEGY & MANAGEMENT

17. Client Work

18. World Cup Table Tennis HD
• Launched iPad version of app on June 5, 2011
• #1 iPad App (All Apps, Free) for one week, starting
June 9
• Press coverage includes Appolicious, 148Apps,
DailyAppShow, AppScout, Gamezebo
• Launch of HD and re-launch of iPhone version
garnered 1MM downloads in the first week

19. #1 Arcade Game
#2 Family Game
#7 Overall Paid Apps!
Featured
in:

20. Client: Worldcard Mobile
• Client from December, 2009 to May, 2011"
• Remain in the Top 10 of Business Category "
• Featured by Apple"
• Won 2 Major Awards"
– CTIA 2010 E-Tech Award Winner for Mobile Applications - Pro-sumer/Business
Productivity"
– The Mobi Award for best OCR App. "

21. Client:
Client since October 2010
Launched iPhone app “Shopping by TheFind” in Nov. 2010
PR Highlights
- Wall St. Journal, CNN, NY Times, Forbes, USA Today
- AppAdvice, Appolicious, Mac Observer, iPhone Life, Techlicious
Ran Paid Media campaigns in Nov., Dec. & Jan. for rankings burst
- Nov 17 – 24, Top 10 of Lifestyle
- Nov. 19 & 20 - #1 in Lifestyle, #15 All Free Apps
- Dec. 2 – 9, Top 10 Lifestyle
- Dec. 16 – 17, Top 10 Lifestyle
- Jan 31 – Feb 16, Top 10 Lifestyle;
- Feb. 1 & 2 - #1 in Lifestyle, #19 All Free Apps

22. THANK YOU!