Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
A project report on Competitor analysis of_tata_motorsMba projects free
Tata Motors and Maruti Suzuki are two major automobile companies in India. The document provides a detailed comparative analysis of the two companies, including their histories, SWOT analyses, PEST analyses, and marketing strategies. It examines factors such as Tata Motors' acquisitions and joint ventures, its product portfolio, and government policies that have impacted growth. For Maruti Suzuki, the analysis covers its introduction and partnership with Suzuki. The conclusion compares the overall positions of the two companies in the Indian market.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
This document provides a SWOT analysis and STEEPLED analysis of Tata Motors. The SWOT analysis identifies Tata Motors' strengths as its strong domestic market presence in India, long list of product portfolios, and global presence through acquisitions. Weaknesses include low returns on investment and lack of focus on luxury products. Opportunities lie in acquisitions like Jaguar/Land Rover and entering new markets. Threats include intense competition and rising costs. The STEEPLED analysis examines social, technological, economic, environmental, political, legal, ethical, and demographic factors influencing Tata Motors.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
This presentation provides an overview of Tata Motors, including its history, current products and market segments, and factors affecting consumer purchases. It discusses Tata Motors' entry into the passenger vehicle market in 1991, current revenue and production statistics, and global operations. The presentation also summarizes Tata Motors' approach to market segmentation and an analysis of its strengths, weaknesses, opportunities, and threats.
Tata Motors is India's largest automobile manufacturer that has grown significantly in international markets. It has undertaken various strategies over the years through acquisitions, joint ventures, and R&D. Recently, it has lost momentum due to increased competition. Tata Motors is undergoing a transformation of its product lines, marketing strategy, and focus on customer satisfaction to regain market share. It has restructured through new product launches, improved quality, expanded distribution networks, and investments in branding. If successful, Tata Motors will emerge as a leading global automotive company.
A project report on Competitor analysis of_tata_motorsMba projects free
Tata Motors and Maruti Suzuki are two major automobile companies in India. The document provides a detailed comparative analysis of the two companies, including their histories, SWOT analyses, PEST analyses, and marketing strategies. It examines factors such as Tata Motors' acquisitions and joint ventures, its product portfolio, and government policies that have impacted growth. For Maruti Suzuki, the analysis covers its introduction and partnership with Suzuki. The conclusion compares the overall positions of the two companies in the Indian market.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
This document provides a SWOT analysis and STEEPLED analysis of Tata Motors. The SWOT analysis identifies Tata Motors' strengths as its strong domestic market presence in India, long list of product portfolios, and global presence through acquisitions. Weaknesses include low returns on investment and lack of focus on luxury products. Opportunities lie in acquisitions like Jaguar/Land Rover and entering new markets. Threats include intense competition and rising costs. The STEEPLED analysis examines social, technological, economic, environmental, political, legal, ethical, and demographic factors influencing Tata Motors.
Tata Motors is an Indian automotive manufacturing company and subsidiary of Tata Group. It produces passenger cars, trucks, buses and defense vehicles. Some key facts about Tata Motors are that it is India's largest automobile company, generates over $38 billion in annual revenue, and has a presence in over 175 global markets. It owns British luxury brands Jaguar and Land Rover. The document provides an overview of Tata Motors' history, product lines, international operations, and financial performance.
This presentation provides an overview of Tata Motors, including its history, current products and market segments, and factors affecting consumer purchases. It discusses Tata Motors' entry into the passenger vehicle market in 1991, current revenue and production statistics, and global operations. The presentation also summarizes Tata Motors' approach to market segmentation and an analysis of its strengths, weaknesses, opportunities, and threats.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
The document discusses the application of the BCG matrix to analyze major automobile companies in India. It provides statistics on India's ranking in auto manufacturing and outlines the major players in different vehicle segments. Market share data shows that Maruti Suzuki dominates the passenger vehicle market with nearly 50% share, followed by Hyundai, Mahindra & Mahindra, and Tata Motors. For each of these top three companies - Maruti Suzuki, Hyundai, and Mahindra & Mahindra - the document analyzes their product portfolios using the BCG matrix to classify products as question marks, dogs, cash cows or stars based on their market growth and market share.
The document discusses the fast moving consumer goods (FMCG) sector in India. It notes that major players in India include Hindustan Unilever Ltd., ITC, Nestle India, and others. Historically, these companies faced less competition and were able to charge premium prices. However, with economic liberalization over the last decade, the FMCG market has become more competitive. The document provides an overview of the market size and growth of various FMCG sub-sectors in India like personal care, food and beverages. It also discusses the strengths, weaknesses, opportunities and threats facing the Indian FMCG industry.
Maruti Udyog Limited is India's largest car manufacturer. It was established in 1982 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti produces a wide range of affordable vehicles to meet different market needs. It has a large domestic market share in India and exports over 50,000 cars annually. Maruti focuses on strong distribution networks, affordable prices, and customer loyalty programs to maintain its market leadership position in India.
The document discusses strategic management at Tata Motors. It first provides a general overview of Tata Motors' characteristics and operations as an organization, noting that it manufactures various vehicles for commercial and passenger use globally. It then discusses Tata Motors' philosophy of organizational activities, focusing on concepts like safety, agility, care, respect, ethics, and diligence.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
Mahindra and Mahindra Limited is India's largest tractor manufacturer with a domestic market share of around 42%. It operates globally with manufacturing plants in India, China, and the United States. The company focuses on quality, customer focus, and transparency. It utilizes its scale, technological capabilities, and integrated supply chain to deliver affordable, high-quality tractors and farm equipment. Mahindra faces competition from other tractor manufacturers but maintains sustainable competitive advantages through its operations, infrastructure, and brand.
This document discusses the different levels of strategy employed by Tata Group, including corporate, business, and functional strategies. It provides examples of Tata's growth, acquisition, joint venture, turnaround, divestment, differentiation, value innovation, R&D, operations, and sustainability strategies. Key strategies mentioned include Tata's alliance with NTT DoCoMo, acquisition of Corus and other companies, joint ventures with Starbucks and others, transforming Tata Power Delhi Distribution, and investing over 12,500 crore annually in R&D.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHsaravana vel.k
This document provides an introduction and background on a study about customer satisfaction with Maruti Suzuki cars in Tirupur City, India. The study aims to analyze customer satisfaction levels based on factors like price, features, safety, warranty and more. It outlines the objectives, need, scope and limitations of the study. Research methodology will involve collecting primary data through questionnaires and secondary data from sources like journals. Data analysis will use tools like percentage analysis and chi-square tests. The study is limited to Maruti Suzuki car owners in Tirupur district and depends on self-reported information from respondents.
The document provides details about a project report on consumer satisfaction towards Bajaj bikes, including certificates of completion, declarations, acknowledgements, an executive summary and table of contents that outline the report's sections on the two-wheeler industry, Bajaj Auto company profile, research methodology, objectives, data analysis, findings, conclusions and recommendations. It examines consumer satisfaction with Bajaj bikes through surveys and analysis of the two-wheeler market segment.
Tata motors final project on consumer satisfaction.Joydip Roy
This document provides an overview of the sales and distribution systems of Tata Motors and Fiat in India. It discusses Tata Motors' dealership model, which the author studied as part of an internship. It also describes the automobile industry in India, major players, vehicle price segments, and trends in domestic sales. The author's research methods including conducting surveys of customers and potential customers.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
Asia-Pacific countries have contributed to growth of the global automobile sector. Developing Asia Pacific region will contribute 62.2% of auto and auto components sector growth for the period 2015-19. The quantitative growth in this region is expected to reach 101mn units in 2017 at a CAGR of 5%. India is a significant contributor from this region with a potential to become the 4th largest automobile producer by 2020. Automobile sector contributes 7.1% to the Indian GDP and was more than 45% of manufacturing GDP in FY14. Karnataka is the 4th largest state in automotive production with output of USD 2.8 bn, contributing 8.5% to national sector output. The automotive industry provides employment to more than 55,000 workers in the state of Karnataka.
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers to emerging developing economies.
Asia has become the major consumer as well as supplier of automobiles. India is concentrating on Middle East and south Asia beside traditional developed country destinations. With the gradual opening up of the component sector, now the challenge is for individual governments to support the development of domestic critical component and sub-system suppliers through, improvement in the investment environment, stronger patent regimes and incentives for R&D.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
The document discusses the application of the BCG matrix to analyze major automobile companies in India. It provides statistics on India's ranking in auto manufacturing and outlines the major players in different vehicle segments. Market share data shows that Maruti Suzuki dominates the passenger vehicle market with nearly 50% share, followed by Hyundai, Mahindra & Mahindra, and Tata Motors. For each of these top three companies - Maruti Suzuki, Hyundai, and Mahindra & Mahindra - the document analyzes their product portfolios using the BCG matrix to classify products as question marks, dogs, cash cows or stars based on their market growth and market share.
The document discusses the fast moving consumer goods (FMCG) sector in India. It notes that major players in India include Hindustan Unilever Ltd., ITC, Nestle India, and others. Historically, these companies faced less competition and were able to charge premium prices. However, with economic liberalization over the last decade, the FMCG market has become more competitive. The document provides an overview of the market size and growth of various FMCG sub-sectors in India like personal care, food and beverages. It also discusses the strengths, weaknesses, opportunities and threats facing the Indian FMCG industry.
Maruti Udyog Limited is India's largest car manufacturer. It was established in 1982 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. Maruti produces a wide range of affordable vehicles to meet different market needs. It has a large domestic market share in India and exports over 50,000 cars annually. Maruti focuses on strong distribution networks, affordable prices, and customer loyalty programs to maintain its market leadership position in India.
The document discusses strategic management at Tata Motors. It first provides a general overview of Tata Motors' characteristics and operations as an organization, noting that it manufactures various vehicles for commercial and passenger use globally. It then discusses Tata Motors' philosophy of organizational activities, focusing on concepts like safety, agility, care, respect, ethics, and diligence.
A study & comparative analysis of hul & itc performanceMumbai University
The document provides an overview of the FMCG industry in India. It discusses that India is a growing consumer market projected to more than double consumer spending by 2025. Global corporations see India as a key future market due to rising incomes and a young demographic. The government has also played a role through policies attracting FDI and boosting economic growth. Key segments like consumer durables and online retail are projected to have high growth rates. Major companies are making investments and partnerships to capitalize on opportunities in India's consumer market. The government is also undertaking initiatives to support the industry.
Mahindra and Mahindra Limited is India's largest tractor manufacturer with a domestic market share of around 42%. It operates globally with manufacturing plants in India, China, and the United States. The company focuses on quality, customer focus, and transparency. It utilizes its scale, technological capabilities, and integrated supply chain to deliver affordable, high-quality tractors and farm equipment. Mahindra faces competition from other tractor manufacturers but maintains sustainable competitive advantages through its operations, infrastructure, and brand.
This document discusses the different levels of strategy employed by Tata Group, including corporate, business, and functional strategies. It provides examples of Tata's growth, acquisition, joint venture, turnaround, divestment, differentiation, value innovation, R&D, operations, and sustainability strategies. Key strategies mentioned include Tata's alliance with NTT DoCoMo, acquisition of Corus and other companies, joint ventures with Starbucks and others, transforming Tata Power Delhi Distribution, and investing over 12,500 crore annually in R&D.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHsaravana vel.k
This document provides an introduction and background on a study about customer satisfaction with Maruti Suzuki cars in Tirupur City, India. The study aims to analyze customer satisfaction levels based on factors like price, features, safety, warranty and more. It outlines the objectives, need, scope and limitations of the study. Research methodology will involve collecting primary data through questionnaires and secondary data from sources like journals. Data analysis will use tools like percentage analysis and chi-square tests. The study is limited to Maruti Suzuki car owners in Tirupur district and depends on self-reported information from respondents.
The document provides details about a project report on consumer satisfaction towards Bajaj bikes, including certificates of completion, declarations, acknowledgements, an executive summary and table of contents that outline the report's sections on the two-wheeler industry, Bajaj Auto company profile, research methodology, objectives, data analysis, findings, conclusions and recommendations. It examines consumer satisfaction with Bajaj bikes through surveys and analysis of the two-wheeler market segment.
Tata motors final project on consumer satisfaction.Joydip Roy
This document provides an overview of the sales and distribution systems of Tata Motors and Fiat in India. It discusses Tata Motors' dealership model, which the author studied as part of an internship. It also describes the automobile industry in India, major players, vehicle price segments, and trends in domestic sales. The author's research methods including conducting surveys of customers and potential customers.
This document provides an overview of Tata Motors, an Indian automotive manufacturing company. It was submitted by 7 students as part of a class project. It discusses Tata Motors' history, products, facilities, operations strategies, and capacity planning. Key points include that Tata Motors was founded in 1945 and manufactures commercial vehicles, passenger cars, and buses. It has major manufacturing bases in Jamshedpur, Pune, Lucknow, and Pantnagar. The document also covers topics like facility layout, inventory management, and procurement processes at Tata Motors.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
Asia-Pacific countries have contributed to growth of the global automobile sector. Developing Asia Pacific region will contribute 62.2% of auto and auto components sector growth for the period 2015-19. The quantitative growth in this region is expected to reach 101mn units in 2017 at a CAGR of 5%. India is a significant contributor from this region with a potential to become the 4th largest automobile producer by 2020. Automobile sector contributes 7.1% to the Indian GDP and was more than 45% of manufacturing GDP in FY14. Karnataka is the 4th largest state in automotive production with output of USD 2.8 bn, contributing 8.5% to national sector output. The automotive industry provides employment to more than 55,000 workers in the state of Karnataka.
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers to emerging developing economies.
Asia has become the major consumer as well as supplier of automobiles. India is concentrating on Middle East and south Asia beside traditional developed country destinations. With the gradual opening up of the component sector, now the challenge is for individual governments to support the development of domestic critical component and sub-system suppliers through, improvement in the investment environment, stronger patent regimes and incentives for R&D.
The document discusses absenteeism in the manufacturing industry. It begins by defining absenteeism and explaining that it is a major problem affecting productivity in the manufacturing sector in India. While long-term absenteeism can be planned for, unexpected short-term absenteeism is more problematic and can immediately impact work. If left unchecked, it can lower morale and set a precedent for others. The document notes that little research has been done on absenteeism specifically in the manufacturing industry in India, which is highly labor-dependent. It aims to study absenteeism in this sector, including its different types and causes, as well as potential remedies.
The document provides an overview of the automobile sector in India. It discusses key players in the industry such as Tata Motors, Maruti Suzuki, and Mahindra & Mahindra. It also summarizes the market share of different automobile segments in India and notes that two-wheelers account for 75% of total vehicle sales. Additionally, it describes the automotive aftermarket business in India and provides an analysis of automobile company earnings for the first quarter of fiscal year 2013.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
The document provides information about an organizational study report submitted by Rajath Sandeep N V for their Master's in Business Administration. It includes a bonafide certificate, declaration by the student, acknowledgements and table of contents. The report is focused on studying the organization Toyota Kirloskar Motor Pvt Ltd and was done under the guidance of Prof. Malini T N.
The Indian automotive industry has grown significantly over the past decades. It is now the 4th largest market globally in terms of volume. Passenger vehicles account for the majority of the market, with over 3 million units sold annually between 2012-2017. Maruti Suzuki dominates the market, capturing over 70% share, followed by Hyundai. Key factors driving growth include rising incomes, lower financing costs, and improved infrastructure. However, challenges remain around developing infrastructure further, increasing cost competitiveness, and ensuring availability of raw materials and advanced technology to support continued expansion.
Mahindra & Mahindra is a renowned automobile manufacturing company based out of India and since its inception in 1945, the company has been going strong with its cars being ranked as among the most trusted and most reliable cars in the market since the past six decades. While the company has its headquarters in Mumbai, India, it has several assembly units across the world, making it a truly global company as far as its operations and reach are concerned.
IIMB MBA(PGPEM) - Financial analysis of Tata Motorsshekharkanodia
Tata Motors submitted a group project on the financial reporting and analysis of Tata Motors. The document included a company profile of Tata Motors which manufactures automobiles and commercial vehicles in India. It discusses the automotive industry context in India including key growth drivers, current market size, expected growth rates, and competition in the industry. Tata Motors faces high competition from other major automakers in India. The company's strategy focuses on increasing market share in commercial and passenger vehicles through new product launches and expanding sales and services while cutting costs.
Industry analysis and discussion about top 5 companies in Automobile industry, Its 5 years CAGR, Discussion about porters 5 force analysis, Industry growth, and its future prospects.
The Indian auto industry became the 4th largest in the world in 2017 with sales increasing 9.5% to 4.02 million units. Two-wheelers dominate the market due to India's growing middle class and young population. The government has implemented several initiatives to make India a global leader in the two-wheeler and four-wheeler markets by 2020. Marketing involves creating, communicating, delivering and exchanging offerings of value to customers. Tata Motors is India's largest automobile manufacturer, producing commercial vehicles, trucks, buses and passenger cars. It has established brand recognition and focuses on innovation, quality control, competitive pricing and dealership-based distribution.
Research report on Indian Automobile SectorSourabh Hirau
This document provides an overview of the Indian automobile sector:
- India is one of the largest producers and markets for automobiles in the world, particularly for two-wheelers and tractors. The sector employs millions of people and accounts for 7% of India's GDP.
- Factors driving growth include rising incomes, increased affordability of small cars, availability of skilled labor, and government support to develop India as an auto manufacturing hub.
- The sector is concentrated in four regions with major clusters in Chennai, Mumbai, and New Delhi. Two-wheelers dominate sales while passenger vehicles and commercial vehicles are also growing segments.
- Exports have grown significantly over the past five years, demonstrating the competitiveness
The document provides information about Tata Motors, a major Indian automotive manufacturing company. It discusses the company's product portfolio including passenger cars, trucks, buses and military vehicles. Tata Motors has manufacturing plants in India as well as other countries like the UK, South Africa and Thailand. The summary also includes details about Tata Motors' management and board of directors.
The document provides an overview of the automobile industry in India. It discusses key aspects of the industry including market analysis, investments, employment opportunities and trends. The industry is growing rapidly due to factors such as increased affordability, demand for fuel efficient vehicles, and government support. The industry employs over 80 lakh people currently and is expected to provide employment to over 25 million people by 2016. Major global automakers are investing heavily in India and see it as an important future market.
The Indian Automotive Industry - Evolving DynamicsVarun Bhandari
This PPT Is About The Indian Automotive Industry - Evolving Dynamics, Indian Auto Sector - Medium Term - Growth, Consolidation, Indian Auto Sector – Long-term - Green revolution, Mobility revolution, About KPMG In India
The Indian automotive industry is growing due to rising incomes, favorable demographics, and supportive policies. Hybrid, electric, and multi-utility vehicles are gaining popularity among Indian customers. Major automakers are expanding production capacities and introducing new models like sedans and sports utility vehicles to capitalize on the growing Indian market and meet the rising demand. The Government is also taking steps like proposing a mandatory vehicle recall policy and pushing for advanced safety features to regulate the industry.
The document appears to be a project report submitted by Nilanjan Bhaumik to Amity Global Business School in partial fulfillment of an MBA degree. The report focuses on volume growth in small pickup vehicles for Tata Motors. It includes sections on the executive summary, industry profile, company profile, research methodology, findings and conclusions, limitations, recommendations, and references.
Mahindra Report : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra.
Analysis of Automobile Industry through marketing and economic factorsDivyansh Kaushik
The report uses economic and marketing factors to analyze the industry performance over the past years.it uses micro economic factors and porter's five force model for proper understanding of the concepts.It also talks in detail about Maruti Suzuki as the market leader of the industry.
Automobile Industry of India(Present & Future)Somnath Bhaduri
The automobile industry in India is the second fastest growing market in the world. It accounted for 7.1% of India's GDP in 2014-15 and received $13.48 billion in FDI from 2000-2015. Two-wheelers dominate the market with a 81% market share, followed by passenger vehicles at 13.17%. Major players like Maruti Suzuki, Mahindra & Mahindra, and Tata Motors lead the industry. The government aims to make automobiles a key part of its "Make in India" program and increase production to 9.4 million units by 2026 through initiatives like promoting electric vehicles. The industry is expected to grow significantly in the coming years and make India one of the
Similar to Marketing Strategies of Tata motors (20)
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Juneteenth Freedom Day 2024 David Douglas School District
Marketing Strategies of Tata motors
1. 1
MINOR PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL
FULFILLMENT OF UNDER GRADUATE DEGREE
MARKETING STRATEGIES OF
SUBMITTED BY:
ANUJ GUPTA
BBA (2014-2017)
ROLL NO. : E-65
Faculty Guide: Ms. RajshreeSingh Student Name: Anuj Gupta
Designation: AssistantProfessor Enrollment No.: A3906414554
Course & Batch: BBA (G)/2014-17
Amity University, Uttar Pradesh
2. 2
CERTIFICATE OF ORIGIN
This is to certify that I, Mr. Anuj Gupta, a student of under graduate degree in BBA
(2014-2017), Amity School of Business, Noida has worked under the able guidance
and supervision of Ms. Abhilasha Singh, Assistant professor.
This Minor Project report has the requisite standard for the partial fulfilment the
Under Graduate Degree in Business Administration. To the best of our knowledge no
part of this report has been reproduced from any other report and the contents are
based on original research.
I am aware that in case of non-compliance, Amity School of Business is entitled to
cancel the report.
Signature
Name of Student: Anuj Gupta
Enrollment No.: A3906414554
Signature of Project Coordinator Signature of
Faculty Guide
3. 3
Acknowledgment
I express my sincere gratitude to my faculty guide, Ms. Rajshree Singh, Assistant
Professor, for her able guidance, continuous support and cooperation throughout my
project, without which the present work would not have been possible.
Signature
4. 4
Research Methodology
1. Research objectives
i. To study the various marketing strategies employed by TATA Motors
ii. To recommend any alternative actions that can be taken by the
company
2. Research design
Research design refers to the manner of conducting the research. The design
of my research is exploratory, which is based on secondary data.
3. Research limitations
Despite the fact that I've attempted to scrutinize on the said goals however
much as could be expected, it experiences certain constraints. The essential
constraint is the time allotment, which because of being short, the exploration
couldn't have been sufficiently exhaustive. The other is that because of the
sources being auxiliary in nature, the data is pretty much in view of
suspicions.
5. 5
TABLE OF CONTENTS
Chapter Number Subject Page Number
1. Research Methodology 4
2. Introduction 6
3. Company History 11
4. SWOT Analysis 22
5. 4P’s of Tata Motors 25
6. STP Analysis 29
7. Tata Motors vs. Competitors 32
8. Findings 35
9. Suggestions 36
10. Conclusion 36
6. 6
Introduction
The Indian auto industry is one of the largest in the world with an annual production
of 23.37 million vehicles in FY 2014-15, following a growth of 8.68 percent over the
last year.
The automobile industry accounts for 7.1 per cent of the country's gross domestic
product (GDP).
The Two Wheelers segment with 81 per cent market share is the leader of the Indian
Automobile market owing to a growing middle class and a young population.
Moreover, the growing interest of the companies in exploring the rural markets
further aided the growth of the sector. The overall Passenger Vehicle (PV) segment
has 13 per cent market share.
India is also a prominent auto exporter and has strong export growth expectations
for the near future. In FY 2014-15, automobile exports grew by 15 per cent over the
last year. In addition, several initiatives by the Government of India and the major
automobile players in the Indian market are expected to make India a leader in the
Two Wheeler (2W) and Four Wheeler (4W) market in the world by 2020.
Market Size
The industry produced a total 14.25 million vehicles including PVs, commercial
vehicles (CVs), three wheelers (3W) and 2W in April-October 2015 as against 13.83
in April-October 2014, registering a marginal growth of 3.07 per cent year-on-year.
The sales of PVs grew by 8.51 per cent in April-October 2015 over the same period
last year. The overall CVs segment registered a growth of 8.02 per cent in April-
October 2015 as compared to same period last year. Medium & Heavy Commercial
Vehicles (M&HCVs) registered very strong growth of 32.3 per cent while sales of
7. 7
Light Commercial Vehicles (LCVs) reduced by 5.24 per cent during April-October
2015 year-on-year.
In April-October 2015, overall automobile exports grew by 5.78 per cent. PVs, CVs,
3Ws and 2Ws registered growth of 6.34 per cent, 17.95 per cent, 18.59 per cent and
3.22 per cent respectively in April-October 2015 over April- October 2014.
Investments
In order to keep up with the growing demand, several automakers have started
investing heavily in various segments of the industry during the last few months. The
industry has attracted foreign direct investment (FDI) worth US$ 13.48 billion
during the period April 2000 to June 2015, according to data released by
Department of Industrial Policy and Promotion (DIPP).
Some of the major investments and developments in the automobile sector in India
are as follows:
● Global auto major Ford plans to manufacture in India two families of engines
by 2017, a 2.2 litre diesel engine codenamed Panther, and a 1.2 litre petrol
engine codenamed Dragon, which are expected to power 270,000 Ford
vehicles globally.
● The world’s largest air bag suppliers Autoliv Inc, Takata Corp, TRW
Automotive Inc and Toyoda Gosei Co are setting up plants and increasing
capacity in India.
● General Motors plans to invest US$ 1 billion in India by 2020, mainly to
increase the capacity at the Talegaon plant in Maharashtra from 130,000 units
a year to 220,000 by 2025.
● US-based car maker Chrysler has planned to invest Rs 3,500 crore (US$ 525
million) in Maharashtra, to manufacture Jeep Grand Cherokee model.
8. 8
● Mercedes Benz has decided to manufacture the GLA entry SUV in India. The
company has doubled its India assembly capacity to 20,000 units per annum.
● Germany-based luxury car maker Bayerische Motoren Werke AG’s (BMW)
local unit has announced to procure components from seven India-based auto
parts makers.
● Mahindra Two Wheelers Limited (MTWL) acquired 51 per cent shares in
France-based Peugeot Motocycles (PMTC).
Government Initiatives
The Government of India encourages foreign investment in the automobile sector
and allows 100 per cent FDI under the automatic route.
Some of the major initiatives taken by the Government of India are:
● Government of India aims to make automobiles manufacturing the main
driver of ‘Make in India’ initiative, as it expects passenger vehicles market to
triple to 9.4 million units by 2026, as highlighted in the Auto Mission Plan
(AMP) 2016-26.
● In the Union budget of 2015-16, the Government has announced to provide
credit of Rs 850,000 crore (US$ 127.5 billion) to farmers, which is expected to
boost the tractors segment sales.
● The Government plans to promote eco-friendly cars in the country i.e. CNG
based vehicle, hybrid vehicle, and electric vehicle and also made mandatory of
5 per cent ethanol blending in petrol.
● The government has formulated a Scheme for Faster Adoption and
Manufacturing of Electric and Hybrid Vehicles in India, under the National
Electric Mobility Mission 2020 to encourage the progressive induction of
reliable, affordable and efficient electric and hybrid vehicles in the country.
9. 9
● The Automobile Mission Plan (AMP) for the period 2006–2016, designed by
the government is aimed at accelerating and sustaining growth in this sector.
Also, the well-established Regulatory Framework under the Ministry of
Shipping, Road Transport and Highways, plays a part in providing a boost to
this sector.
Road Ahead
India’s automotive industry is one of the most competitive in the world. It does not
cover 100 per cent of technology or components required to make a car but it is
giving a good 97 per cent, as highlighted by Mr Vincent Cobee, Corporate Vice-
President, Nissan Motor’s Datsun.
Leading auto maker Maruti Suzuki expects Indian passenger car market to reach four
million units by 2020, up from 1.97 million units in 2014-15.
The Indian automotive sector has the potential to generate up to US$ 300 billion in
annual revenue by 2026, create 65 million additional jobs and contribute over 12 per
cent to India’s Gross Domestic Product, as per the Automotive Mission Plan 2016-26
prepared jointly by the Society of Indian Automobile Manufacturers (SIAM) and
government.
11. 11
TATA MOTORS LTD.
COMPANY HISTORY
Tata Motors Ltd is India's largest automobile company. The company is the leader
in commercial vehicles in each segment, and among the top three in passenger
vehicles with winning products in the compact, midsize car and utility vehicle
segments. They are the world's fourth largest truck manufacturer, and the world's
second largest bus manufacturer.
The company is engaged in the development, designing, manufacturing,
assembling and sale of vehicles, including financing thereof, as well as sale of
related parts and accessories. They manufacture commercial vehicle, three
passenger vehicle, truck and bus. They have a portfolio of automotive products,
ranging from sub-1 ton to 49 ton gross vehicle weight (GVW), trucks (including
pickup trucks) and from small, medium, and large buses and coaches to passenger
cars, including the car, the Tata Nano.
The company's segments include automotive, and others, which include
information technology (IT) services, construction equipment manufacturing,
machine tools and factory automation solutions, high-precision tooling and plastic
and electronic components for certain applications, and investment business.
The company's passenger cars include the Indica, the Indica Vista, the Indigo and
the Indigo Marina. Jaguar produces four car lines: XK, XF, XJ and X-Type. They
12. 12
manufacture a number of utility vehicles (UV), including the Sumo, and the sports
utility vehicle (SUV), Tata Safari. Also, they manufacture a variety of light
commercial vehicles (LCVs), including pickup trucks, trucks and buses with GVW
of between 0.7 ton and 7.5 tons. This also includes the Ace, a mini-truck with a 0.7
ton payload, the Magic, a passenger variant for commercial transportation and the
Winger. They also manufacture a variety of medium and heavy commercial
vehicles (M&HCVs), which include trucks, buses, dumpers and multi-axled
vehicles with GVW of between 9 tons to 49 tons.
The company's manufacturing plants are situated at Jamshedpur (Jharkhand),
Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand),
Dharwad (Karnataka) and Sanand (Gujarat). Through their subsidiaries and
associate companies, the company has operations in the UK, South Korea,
Thailand and Spain.
Tata Motors Ltd was incorporated in the year 1945 with the name Tata Engineering
and Locomotive Co Ltd for manufacturing locomotives and other engineering
products. In the year 1948, the company introduced steam road roller in
collaboration with Marshall Sons (UK). In the year 1954, they made collaboration
with Daimler Benz AG, West Germany for manufacturing medium commercial
vehicles. In the year 1959, they set up a Research and Development Centre at
Jamshedpur. In the year 1961, they started to export their products and the first
truck being shipped to Sri Lanka.
In the year 1966, the company set up the Engineering Research Centre at Pune to
13. 13
provide impetus to automobile Research and Development. In the year 1977, they
manufactured first commercial vehicle in Pune. In the year 1983, they commenced
manufacturing of Heavy Commercial Vehicle. In the year 1985, the company
produced first hydraulic excavator in collaboration with Hitachi. In the year 1986,
they produced the indigenously designed light commercial vehicle Tata 407
followed by 608. In the year 1989, they introduced third LCV model, Tata Mobile
206.
In the year 1991, the company launched first indigenous passenger car, Tata Sierra
and in the next year, they launched Tata Estate. In the year 1993, the company
signed a joint venture agreement with Cummins Engine Co. Inc. for the
manufacture of high horsepower and emission friendly diesel engines. In the year
1994, the company launched Tata Sumo and LPT 709. During the year, the
company signed a joint venture agreement with Daimler - Benz / Mercedes - Benz
for manufacture of Mercedes Benz passenger cars in India. Also, they signed a joint
venture agreement with Tata Holset Ltd, UK for manufacturing turbochargers to
be used on Cummins engines. In the year 1995, they launched Mercedes Benz car
E220 and in the next year, they launched Tata Sumo deluxe.
In the year 1997, the company launched Tata Sierra Turbo and in the next year,
they launched Tata Safari and Indica in the market. In the year 2000, they
launched Indica 2000 and CNG buses. In the year 2001, they launched Indica V2,
CNG Indica and Tata Safari EX. In the year 2002, the company signed a product
agreement with MG Rover of the UK. Also, they launched Petrol version of Indica
V2, EX series in Commercial vehicles, Tata Sumo Series and Tata Indigo. In the
14. 14
year 2003, they launched Tata Safari Limited Edition CityRover, 135 PS Tata Safari
EXi Petrol and Tata SFC 407 EX Turbo in the market. In July 29, 2003, the name
of the company was changed from Tata Engineering Co Ltd to Tata Motors Ltd.
In the year 2004, the company acquired Daewoo Commercial Vehicle Company
and renamed it as Tata Daewoo Commercial Vehicle Co. Ltd. This company
launched the heavy duty truck 'NOVUS' in Korea. Also, the company launched Tata
Indica V2, Tata LPT 909 EX, Sumo Victa and Indigo Marina during the year. In the
year 2005, the company acquired 21% stake in Hispano Carrocera SA, Spanish bus
manufacturing Company. The company launched branded buses and coaches,
namely Starbus and Globus in the market. Also, they launched Tata Ace,•Indigo
SX series, Indica V2 Turbo Diesel, Tata TL 4X4 and Tata Novus. During the year,
the company inaugurated a new factory at Jamshedpur for Novus. Also, they
unveiled Tata Xover at the 75th Geneva Motor Show.
In the year 2006, the company made a joint venture with Marcopolo, Brazil for
manufacturing fully built buses & coaches for India & markets abroad. They
launched Indica V2 Xeta and new Indigo range. Also, they unveiled new long wheel
base premium Indigo & X-over concept at Auto Expo 2006. In the year 2007, the
company and Thonburi Automotive Assembly Plant Co. (Thonburi) formed a joint
venture company in Thailand to manufacture, assemble and market pickup trucks.
They inaugurated Tata-Fiat plant at Ranjangaon. They launched long wheel base
Indigo XL, Tata Spacio, Magic, Winger, Sumo Victa Turbo DI, Indica V2 Turbo
with dual airbags & ABS and Safari DICOR 2.2 VTT range.
15. 15
During the year 2007-08, the company unveiled the TATA Nano, the world's least
expensive car at the Auto Expo 2008 in New Delhi. Subsequently, the car was also
unveiled at the Geneva Motor Show and received international acclaim. They
commenced production of TATA Ace from their manufacturing facility at
Uttarakhand during the year.
During the year, the company developed new products for the M&HCV passenger
carrier sub-segment and displayed in the Auto Expo 2008, a 28 seater bus and an
air conditioned low floor bus developed through their joint venture - Tata
Marcopolo Motors Ltd. In the LCV segment, the company introduced two new
products - Magic and Winger, which hold a strong potential to shape the future of
commercial passenger transportation in India.
Further, the company unveiled the 1 Ton and CNG variant of Ace, Cargo Panel van,
Xenon XT - a lifestyle pickup truck and Winger Executive office concept vehicle in
the Auto Expo 2008. They showcased their new range of tactical and armoured
vehicles for military and paramilitary forces in the Defence Expo 2008. These
include Tata Light Specialist Vehicle, Light Armoured Troop Carrier, Tata 8x8
HMV and the armoured Tata Safari.
During the year 2007-08, the company signed an agreement with Fiat Group
automobiles SpA Italy and Fiat India Automobiles Pvt Ltd (FIAPL) for
establishment of joint venture to manufacture passenger cars engines and
transmissions at Ranjangaon in India. They sold 15% stake each, in their subsidiary
companies, HV Axles Ltd (HVAL) and HV Transmissions Ltd (HVTL). In March
16. 16
2008, the Company introduced Tata Xenon- 1 Ton pickup truck in Thailand
through its subsidiary Tata Motors (Thailand) Ltd.
In June 2, 2008, the company acquired the businesses of Jaguar and Land Rover (a
part of Premier Automotive Group of Ford Motor Co.) for USD 2.3 billion. Jaguar
and Land Rover are in the business of development, manufacture and sale of high
end luxury cars and SUVs respectively. The acquisition includes the ownership of
three major manufacturing plants, two advanced design centres in UK a worldwide
sales network, Intellectual Property Rights (including perpetual royalty free
licenses) and Brands and Trademarks.
During the year 2008-09, the company partially divested their stake in Tata
AutoComp Systems Ltd an associate company, from 50% to 26%. Also, they sold
their investment in Tata Teleservices Ltd. During the year, the company launched
28 new commercial vehicles. Among the new products launched during the year
were LPT 3118 - a truck with lift axle, CNG variants of the Ace, Magic and Xenon,
new range of LCV buses manufactured by Tata Marcopolo Motors and the ICV 909
bus.
The company also completed the execution of their first order of 650 low floor
buses to Delhi Transport Corporation (DTC). They have also bagged a second order
of 1625 similar buses from DTC to be executed in financial year 2009-10, the total
order value of which is over Rs 2200 crore. In May 2009, they also unveiled the
World Truck range of their next generation heavy trucks.
17. 17
During the year 2009-10, the company acquired 79% shares in Hispano Carrocera,
S A by way of exercise of the existing call option, through mutual agreement with
the other shareholder, Investalia S. A., Spain, for a consideration of Euro 2 million
(Rs 1371 lakh). Consequently, Hispano Carrocera, S A has become a 100%
subsidiary of the company. Also, the company sold 20% stake in Telco
Construction Equipment Company Ltd (Telcon) to Hitachi Construction Machinery
Co Ltd. The company now holds 39.75% stake in Telcon.
During the year, the company launched the new heavy truck range Prima. Also,
they launched the new range of buses (based on the Prima platform with bodies
being made by Tata Marcopolo displayed at the Delhi Auto Expo in January 2010).
In small commercial vehicles, they launched the Ace EX and Super Ace.
In June 2010, the company inaugurated the factory for the Nano mini car at
Sanand, in the western state of Gujarat. The factory is having an initial capacity of
producing 250,000 cars per year. During the year 2010-11, the company launched
the Aria, a premium crossover with high-end features such as 4x4, Torque on
Demand, ESP, six airbags. They launched BS IV compliant variants of the Indica
and the Indigo CS, the Indica eV2 and Indigo eCS with segment leading fuel
efficiencies. These vehicles are powered by the Company's 1.4L CRAIL engine. The
company Elan, a high end variant of the Indigo Manza sedan. They launched
Venture, a Multi Purpose Vehicle (MPV) on the Ace platform. The company
expanded the Prima range launched during the previous year with the introduction
of the Prima Construck range of tippers in the market. Also, the company launched
the all new Jaguar XJ, the new 4.4 V8 diesel Range Rover and the new 2.2 diesel
18. 18
Land Rover.
In September 2010, the company acquired 80% stake in Trilix Srl., Turin (Italy), a
design and engineering company. The company increased their shareholding in
Tata Precision Industries Pte. Ltd from 49.99% to 78.39% by subscribing to an
additional 28.4% share of Tata Precision Industries Pte Ltd, Singapore on February
15, 2011. Tata Precision Industries Pte Ltd holds 100% shares of Tata Engineering
Services Pte Ltd, hence Tata Engineering Services Pte Ltd also became a subsidiary.
22. 22
SWOT Analysis
Strengths:
● The brand is very well established.
● Tata’s management is strengthened by the collective experience of its partners
and acquired companies.
● The company has a strategy in place for the next stage of its expansion. Not
only is it focusing upon new products and acquisitions, but it also has a
programme of intensive management development in place in order to
establish its leaders for tomorrow.
● Creation of an entirely new segment with TATA NANO.
● Acquisition of Jaguar and Land Rover.
Weaknesses:
● The company's passenger car products are based upon 3rd and 4th generation
platforms, which put Tata Motors Limited at a disadvantage with competing
car manufacturers.
● Tata has not got a foothold in the luxury car segment in its domestic market.
● Positioning of TATA NANO .
● One weakness which is often not recognised is that in English the word 'tat'
refers to items which are cheap and of bad quality. A brand sensitive British
consumer might think twice before going for such a brand.
Opportunities:
● The Nano could sell well in other geographic markets like that of China.
● Jaguar and Land Rover provide Tata with an opportunity to establish itself in
23. 23
the luxury segment in the upcoming years.
● No major player in the electric car segment in the domestic market so ‘Indica
Vista electric’ and ‘Megapixel’ could just be the right answer for Indian
consumers.
Threats:
● Maruti Suzuki and Hyundai are major rivals in the small car market.
● Powerful competitors for the luxury market including Honda, Toyota, Ford
and Volkswagen are beginning to push into the Indian market.
● Tata’s competitive price advantage will be under pressure as environmental
regulations are tightened and material costs increase.
24. 24
4P’s of Tata Motors
Product
● Tata has a very wide range of products. It has passenger cars, utility vehicles,
Trucks, Commercial passenger Carriers and Defence Vehicles.
● Brand : The products of Tata Motors have many special characteristics to
them, but when consumers think of it, they not only think of its features, but
they may also associate it with quality, performance, class. All of these
meanings have been added to the product by advertising. Consumers
frequently buy the product not only for its functional characteristics but also
because they want to be identified with the image associated with the brand.
Tata Motors have been successful in creating and maintaining a professional
brand image.
● Packaging : A vehicle cannot have a material packaging. Here, packaging
refers to and effective assembly of features. Tata Motors provide many
innovative features to suit the target customers and the product. E.g. Tata
Safari Dicor has ‘Reverse Guide System’ which includes a weather-proof
camera to help the driver while reversing the vehicle.
● Innovations : The various motives behind buying an automobile are Need,
25. 25
Prestige, Comfort, Fashion, Jealousy and Novelty. The R & D Department
continuously strives to bring new innovations in their product. Tatas have an
industrial experience of over 100 years and they are well known with the
Psychology of Indian customers, who desire more at less price. This
experience has helped them to develop products which fulfill the expectations
of Indian consumers.
● Quality Control : Tata Motors have their Quality Control standards and the
QC Dept. ensures that the customer does not face any inconveniences of a
defective product.
Price
● The prices of Tata motors are generally affordable acceptable by the general
public at large. Tata always have something for the lower class people with
Nano being their trump card. Giving discount every month and special
promotion for certain type of vehicle also one of the strong strategy use by
Tata Motors. Discount can be made from Company’s profit or from dealer’s
profit at certain range.
● Pricing strategies:
○ Penetration pricing
○ Low pricing policy with minimum profit margin.
○ Though the one lakh price tag is not fixed by TATA group (in case of
Tata Nano), it was the word of mouth of people which fixed that range.
This expectation of people creates a big challenge for the company.
26. 26
Place
● Channels of Distribution : In case of vehicles, dealership method of
distribution and sales is generally adopted. Tata Motors have also adopted
dealership method of distribution of its products. The dealers purchase
products from the Co. at a negotiated price.
The MRP is fixed by the Co. and the dealer gets a profit within these prices. As
the Co. deals in commercial and passenger vehicles, there may be a single or
distinct dealerships to market its commercial and passenger vehicles in a
town. However, if there is a single dealership appointed, then the commercial
and passenger vehicles are managed under Commercial Vehicles Dept. and
Passenger Vehicles Dept. respectively.
Tata Motors have contracts with the Government of India and it supplies
buses and passenger vehicles, in some cases, to the Govt. Sometimes, bulk
quantities of vehicles are ordered by a Govt. Dept. or a private company. The
sales, distribution and billing of these are looked after by the Co. itself.
● Physical Distribution : The commercial vehicles are manufactured at
Jamshedpur,Lucknow and Pantnagar whereas the passenger vehicles are
manufactured at Pune plant. From the plant, the finished product is
transported to the dealerships. The nation-wide dealership, sales, services and
spare parts network comprises over 2,000 touch points. The dealerships are
strategically located in the target and potential markets to ensure efficient and
timely availability of its products in the market.
Promotion
● Personal Selling : There is minimal personal selling involved. The Sales
27. 27
Officers at the dealerships collect prospective customer databases and
perform cold calling to attract customers.
● Advertising : Advertising is a form of commercial mass communication
designed to promote the sale of a product or service. Tata Motors is
responsible for the advertising of its products. The dealer does play any role in
the advertising. The various media used for advertising are T.V., Newspapers,
Magazines, Hoardings, Internet etc. The dealer conducts point-of-purchase
displays to advertise the products. The advertisements done by the Co. help
the dealer to capitalize on the market.
● Sales Promotion : The purpose of sales promotion is to supplement and
coordinate advertising and personal selling; Sales promotions are designed to
persuade consumers to purchase immediately by providing special incentives
such as cash rebates, prizes, extra product, or gifts. The Co. conducts intensive
sales promotion during festivals such as festive discounts during Diwali.
● Public Relations : Public Relations is a management function that creates,
develops, and carries out policies and programs to influence public opinion or
public reaction about an idea, a product, or an organization. The Co. takes
serious measures to maintain good public relations. The Co. follows business
ethics to ensure that the customer is satisfied and receives good service
whenever and wherever he desires.
28. 28
STP Analysis
Segmentation
● Segmenting is the process of dividing the market into segments based on
customer characteristics and needs.
● The main activity segmenting consists of four sub-activities. These are:
1. determining who the actual and potential customers are
2. identifying segments
3. analyzing the intensity of competitors in the market
4. selecting the attractive customer segments.
● The need for segmenting a market is based on the fact that no market is
homogeneous. For one product the market can be divided in different
customer groups. The variables used for this segmenting in these groups are
usually geographical, psycho-graphical, behavioral and demographic
variables. This results in segments which are homogeneous within and
heterogeneous between each other. When these segments are known, it is
important to decide on which market to target.
● TATA Motors basically segments the market based on the following markets :-
○ Geography - Whether the customers live in urban cities or suburban
areas
○ Income
○ Uses - Commercial, Private etc.
29. 29
Targeting
● Targeting is the process of choosing the most attractive segment on which the
product or service is to be marketed.
After the most attractive segments are selected, a company should not directly
start targeting all these segments -- other important factors come into play in
defining a target markets.
● The four sub activities within targeting are:
○ defining the abilities of the company and resources needed to enter a
market
○ analyzing competitors on their resources and skills
○ considering the company’s abilities compared to the competitors'
abilities
○ deciding on the actual target markets.
● The major target segments of Tata Motors are:-
○ Low Income and Middle Income groups
○ People living in cities
○ Commercial use vehicles
Positioning
● When the list of target markets is made, a company might want to start on
deciding on a good marketing mix directly. But an important step before
developing the marketing mix is deciding on how to create an identity or
image of the product in the mind of the customer. Every segment is different
from the others, so different customers with different ideas of what they
expect from the product.
30. 30
● The present situating of TATA Motors is "a car organization with reasonable
costs that you can depend on for its item execution, morals and, and profound
quality".
34. 34
Findings
1. Tata Motors is the third largest company in the passenger vehicles segment
and the leader in the commercial vehicle segment.
2. The share of Tata Motors in passenger vehicles segment is low as compared to
majot competitors Maruti and Hyundai, the former being the market leader.
This maybe attributed to a number of factors:-
a. Better products and services by competitors
b. Better marketing strategies of competitors
3. However, the sales of Tata Motors in the passenger vehicle segment are slowly
increasing. This maybe because of:-
a. Customers preferring pocket friendly cars that provide comfort to
costly cars
b. Tata Emerging as a viable alternative to market leaders Maruti and
Hyundai.
4. On the other hand, the sales of Tata Motors in the commercial sector, where it
is a market leader, is slowly decreasing. It is losing out to its main competitor,
Mahindra & Mahindra.
5. The two wheeler market is still unexplored by Tata Motors, so it is presents a
new market.
35. 35
Suggestions
1. Find new and innovative ways to retain leadership in commercial segment.
2. Two-wheeler presents a large market with unexplored potential. The company
should consider entering that market.
Conclusion
As per the findings, the marketing strategies of Tata Motors are fairly successful. In
recent years however, they have become even more so successful, especially in the
assenger vehicle sector. This shows that the customers are beginning to see Tata as a
viable and good alternative to the market leaders.
However, the market share of Tata in the commercial vehicle sector, where it is the
leader, is slowly decreasing and the company is losing its foothold. This is mainly
because of saturation of the segment for the company and its shifted focus towards
passenger vehicles.