Social Networking Tools for Novices

Social Networking Tools for Scientists or How to Brand Yourself Online as a Digital Citizen Antony Williams, PhD

Who am I…
I am a scientist, father, exercise nut, poet and participant in the growing social network of online personae
By day I am a scientist/cheminformaticist employed by one of the worlds’ top scientific publishers
By night I am an author of blogs, wikis, scientific publications, book chapters and poetry
I am the ChemConnector, and many more personalities besides…

Social Networking can be fun!

Overview
So you want to be part of the social network for scientists? This presentation may help you participate…
So you want to brand yourself online? These guidelines give you tips and tools to do so…
All tools discussed are freely available…the investment is your time, passion and commitment to communicate, connect and mesh into the social network…

My signature is too long? Or is it?
My email signature looks like this:

YOU should be a brand too…
If you are going forth into the social network I recommend a “brand name” that carries throughout the network
Search for your “brand name” across Google to see if its taken. If its gone…you’ll know quickly.
Choose a unique brand or be yourself, if you can
BRAND: ChemSpiderman, ChemConnector
YOURSELF: egonwillighagen, joergwegner

Avatar or Person?
It is best early on to choose either a photo of yourself, an image or an avatar that will label you in the social network. You might want multiple…
As you participate in the social network you will visually know people by their “graphic”

Do you have a Wikipedia reputation?
Are you a notable scientist? That’s what it takes to establish a Wikipedia presence for yourself
DON’T write your own Wikipedia page! That is self-marketing. You may contribute but someone else should publish and police initially
Check the rules for notability on Wikipedia – it is policed very carefully
But you can add yourself to the ScientistsDB Wiki

An Interesting Read http:// tinyurl.com/7e3l6rz

Wikipedia http://en.wikipedia.org/wiki/Antony_John_Williams

ScientistsDB http:// tinyurl.com/7cqylsp

ScientistsDB
Write your OWN article about yourself on ScientistsDB
It is a community-policed site so any comments you write might be challenged/edited. It is “your” page but edited by all
An article, once approved by the community, can, in theory, be moved to Wikipedia
All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia

Are you in the Blogosphere yet?
A blog gives you a voice – it allows you to communicate with your community, engage them in discussion and state your position
If you connect yourself into your community you can ask for help, share your skills, develop collaborations, develop your online reputation
Blogging, in general, is your most important voice in the social network. DO it frequently, don’t be scared to commit to a position and be honest

Blogging Environment
Choose a blogging environment – do you want to host or do you want it hosted?
Check out Blogger from Google or set up a free account with WordPress. Bother are good environments but I personally prefer Wordpress
This author uses Wordpress as ChemConnector

Are you a-tweeting on Twitter?
Twitter offers you 140 characters to connect into an enormous network of social butterflies (or birds)
Use your “brand name” as your label and carry it across your social networking tools. Be the same “brand” on Twitter as you are on your blog
Connect to people in your domain. Follow them. Retweet them. They generally return the favor. The world rarely cares about what you’re eating so tweet about what interests you in your science

Twitter for ChemConnector

Are you LinkedIn Yet? You should be
LinkedIn is primarily a tool for career professionals
It’s a place to expose your work history, your skills, your professional interests, your society memberships – your profile WILL be watched!
Who you are linked to says a lot about who you are. Get Linked to people in your domain.
This is about professional relationships rather than friendships. Use FaceBook for friends

LinkedIn http://www.linkedin.com/in/AntonyWilliams

Use Social Network LinkedIn Apps
Software plugins can be used to integrate your social networking activities directly to LinkedIn
For example, expose your Tweeting and your Slideshare presentations directly on LinkedIn. By using the application plug-ins your tweets and presentations are automagically displayed on LinkedIn

Add Applications to LinkedIn

LinkedIn Add Publications

Ask for Recommendations

Feed Your Friends…regularly
Our younger generations live on sound bytes..and they are shortlived
Frequent exposure through the blogosphere, Twitter or through any of the interlinked systems keeps you in the eye of the “social network”
The integration social networking tools (see later for Klout, ProSkore etc) directly measure you by activity

Are you sharing your slides online?
Slideshare is a free site for you to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)
http://www.slideshare.net /
Register for an account and retain your branding! Keep your online brand consistent

SlideShare – How to Post
Slideshare can host documents, movies and Powerpoints. Mostly it is a host of presentations.
First Login then Click Upload
Choose Public or Private when you upload

Upload to Slideshare
Uploading is generally very fast
Conversion can sometimes take a while

Add Details
While uploading and converting add details
Edit title, add tags, add “abstract”, choose category
Select checkbox for allow/disallow file download

Licensing

From Slideshare Into the Network

Social Autoshare on SlideShare

http://www.chemconnector.com	1043
http://www.science3point0.com	310
http://numerosybosques.blogspot.com	198
http://numerosybosques.blogspot.com.es	46
http://scienceseeker.org	35
http://www.chemspider.com	23
http://a0.twimg.com	10
http://webcache.googleusercontent.com	3
http://translate.googleusercontent.com	2
http://us-w1.rockmelt.com	2
http://sourcerepository.brightplanet.com	2
http://www.mybestcv2.co.il	2
http://ranksit.com	1
http://numerosybosques.blogspot.com&_=1326455471968 HTTP	1
http://numerosybosques.blogspot.mx	1

Social Networking Tools for Novices

by Antony Williams, ChemConnector

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