User Guide Book by Antonio Garcia
Table of ContentsIntroduction to Adobe Test&Target ..........................................................................
20. Can I control under which conditions a user is counted again after they convert for the first time? .. 25   21. How ca...
Managing Mboxes .............................................................................................................
Potential Root Cause Errors..................................................................................................
orderConfirmPage Recorder mbox for PHP ......................................................................................
Adding Click-Through to an Image Offer ......................................................................................
Offer filtering and targeting ...............................................................................................
Choosing Locations for Your Campaign ........................................................................................
Ignoring Visits from Your Browser............................................................................................
Registering Clicks ..........................................................................................................
Test&Target to SiteCatalyst Integration .....................................................................................
Previewing a Single Campaign with Onsite ....................................................................................
You might also be interested in... ..........................................................................................
Confidence Level ............................................................................................................
3rd-Party and 1st-Party Cookie Behavior .....................................................................................
Introduction to Adobe Test&TargetTest&Target provides a means for marketers to target content or report on specific popula...
Additional Resources      JavaScript API reference:http://www.mozilla.org/js/scripting/      Document Object Model (DOM)...
1. A customer requests a page from your server.   2. A first party cookie is set in the customer’s browser to store custom...
PrivacyBecause of the way Test&Target works, it is recommended that you amend your privacy policywith language that inform...
Tip! Set up a Monitoring Campaign before running your first test. This provides a baseline andoverview of your Web site th...
11. Does Test&Target drop a first-party cookie or a third-party cookie onto the visitors browser?   12. Can Test&Target tr...
4. I am concerned with visitor privacy. What data is sent to Test&Targetservers?Answer: Test&Target does not collect perso...
9. We have an internally-built proprietary content managementsystem. Do we continue use this or have a separate interface ...
16. Can I insert an mbox within an mbox? For example, an mbox with asmall piece of dynamic content inside a static page si...
2. How big is the mbox.js?   3. Can JavaScript exist in the default content?   4. Can JavaScript be inserted in the HTML o...
Setting Up Your SiteOnce strategy and design are complete, take the following steps to prepare your Web sites for aTest&Ta...
Managing HostsThe primary goal of host management is to ensure that no unapproved content accidentally appearson websites....
About Hosts and Host GroupsA host is any Web server (or Web domain) from where you serve content during any stage of yourp...
   The page with the mbox must be viewed in a browserOnce the page is viewed, the host will then be listed in Test&Target...
Click the save button. You will return to the host management page.Changing the Number of Hosts Listed Per PageNote: This ...
Random or unknown domains appear in the host group lists.A domain appears in this list if a call to your mbox.js is made f...
Role                                       Privileges       Read-          o    View campaigns and reports       only     ...
   Test&Target Cookie Behavior      Deleting the Mbox CookieUnderstanding Cookie SettingsThe Test&Target cookie has seve...
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Test and target book
Upcoming SlideShare
Loading in...5
×

Test and target book

5,914

Published on

Test and target book

  1. 1. User Guide Book by Antonio Garcia
  2. 2. Table of ContentsIntroduction to Adobe Test&Target ................................................................................................................ 17 System Recommendations .......................................................................................................................... 17 Supported Browsers .................................................................................................................................... 17 Additional Resources ................................................................................................................................... 18 Useful Firefox Entensions ............................................................................................................................ 18How Test&Target Works ................................................................................................................................. 18 More Details ................................................................................................................................................ 19 Privacy ......................................................................................................................................................... 20Understanding the Test&Target Campaign Life Cycle ..................................................................................... 20Frequently Asked Questions............................................................................................................................ 21Answers ........................................................................................................................................................... 22 1. When will my campaign start? ................................................................................................................ 22 2. How are impressions, visits and new visitors counted? .......................................................................... 22 3. Do visitors see the same content throughout the life of the campaign? ................................................ 22 4. I am concerned with visitor privacy. What data is sent to Test&Target servers? ................................... 23 5. Can I display more than one offer in an mbox? ...................................................................................... 23 6. How do offers and mboxes impact search engines and automated browsing utilities? ........................ 23 7. Will an mbox add another cookie to the current list already returned by our Web application? .......... 23 8. Will the mbox code, which automatically attaches to a body onLoad() event, conflict with other embedded JavaScript in our pages? ............................................................................................................ 23 9. We have an internally-built proprietary content management system. Do we continue use this or have a separate interface to manage content with Test&Target? ...................................................................... 24 10. Can I track conversion off-line? For example, people register on my Web site, then turn into actual clients after they speak to our representatives by phone. ......................................................................... 24 11. Does Test&Target drop a first party cookie or a third party cookie onto the visitors browser? ......... 24 12. Can Test&Target track more than one conversion event? ................................................................... 24 13. How many mboxes can I have on one page? ........................................................................................ 24 14. Does the mbox.js reference need to be on every page of my site? ...................................................... 24 15. What do the confidence bars in the reports indicate? ......................................................................... 24 16. Can I insert an mbox within an mbox? For example, an mbox with a small piece of dynamic content inside a static page sized mbox? ................................................................................................................. 25 17. Where should I host my images, code and other content? .................................................................. 25 18. Why are some of the features grayed out in the interface? ................................................................. 25 19. Which campaigns are using my mbox? ................................................................................................. 25
  3. 3. 20. Can I control under which conditions a user is counted again after they convert for the first time? .. 25 21. How can I control the experience a user sticks to after they convert? ................................................. 25 22. Can I change the time zone that my reports refer to? .......................................................................... 25Infrequently Asked Questions ......................................................................................................................... 25Answers ........................................................................................................................................................... 26 1. What is the character limit of the mbox name?...................................................................................... 26 2. How big is the mbox.js? ........................................................................................................................... 26 3. Can JavaScript exist in the default content? ........................................................................................... 26 4. Can JavaScript be inserted in the HTML offer? ....................................................................................... 26 5. Can JavaScript be used to create custom targets? .................................................................................. 26Setting Up Your Site ......................................................................................................................................... 27Managing Hosts ............................................................................................................................................... 28 About Hosts and Host Groups ..................................................................................................................... 29 Adding a Host to the Host List ..................................................................................................................... 29 Confirm that Test&Target Recognizes the Host .......................................................................................... 30 Setting the Default Host for Previewing ...................................................................................................... 30 Changing the Name of a Host Group ........................................................................................................... 30 Change the host group name. Moving a Host to a Different Host Group ................................................... 30 Changing the Number of Hosts Listed Per Page .......................................................................................... 31 Deleting a Host ............................................................................................................................................ 31 Deleting a Host Group ................................................................................................................................. 31 Best Practices............................................................................................................................................... 31Troubleshooting Hosts .................................................................................................................................... 31 Host does not appear in mbox list for your account. .................................................................................. 31 Random or unknown domains appear in the host group lists. ................................................................... 32Managing Users and Roles .............................................................................................................................. 32 To add a user ............................................................................................................................................... 32 To change a users privilege or reset a password........................................................................................ 33About the Test&Target Cookie ........................................................................................................................ 33 Understanding Cookie Settings ................................................................................................................... 34 Understanding When to Use First or Third Party Cookies........................................................................... 35 Deleting the Mbox Cookie ........................................................................................................................... 36 To delete mbox cookie from Internet Explorer ........................................................................................... 36 To delete mbox cookie from Mozilla Firefox ............................................................................................... 36
  4. 4. Managing Mboxes ........................................................................................................................................... 36 About Mboxes ............................................................................................................................................. 37About Conversion Mboxes .............................................................................................................................. 37About Default Content .................................................................................................................................... 38 About Dynamic Mboxes .............................................................................................................................. 39 Downloading and Setting Up Mbox.js ......................................................................................................... 40 Downloading mbox.,js ................................................................................................................................. 40 Validating the mbox.js Download................................................................................................................ 41 Referencing mbox.js .................................................................................................................................... 41 Setting the Default Mbox Timeout .............................................................................................................. 41 Advanced Mbox.js Settings ......................................................................................................................... 42 Determining Your mbox.js Version.............................................................................................................. 44 Creating and Placing Mboxes ...................................................................................................................... 45Creating a Single Mbox .................................................................................................................................... 45 Placing Multiple Mboxes on a Page............................................................................................................. 47 Example of three mboxes on a page: .......................................................................................................... 47 Creating a Whole-Page-Sized Mbox ............................................................................................................ 49 Placing an Mbox Around a Table ................................................................................................................. 50 Placing an Mbox Around a Table Cell .......................................................................................................... 51 Redirector .................................................................................................................................................... 52 Creating a Redirector................................................................................................................................... 53 Redirector Constraints................................................................................................................................. 54 Passing Costs Per Click ................................................................................................................................. 54 Passing Revenue Per Click ........................................................................................................................... 55 Validating an Mbox...................................................................................................................................... 55 Tips .............................................................................................................................................................. 56 Deactivating an Mbox.................................................................................................................................. 56 Clearing (Deleting) an Mbox ........................................................................................................................ 57Troubleshooting Mboxes................................................................................................................................. 58 A. If the Debug window does not appear .................................................................................................... 58 B. If the Debug window appears but enabled = false.................................................................................. 58 C. If the mboxes are not listed in the mboxDebug popup window, or if mboxes appear blank on the page, review your page code for the following: ................................................................................................... 59 Mbox Troubleshooting Matrix..................................................................................................................... 59
  5. 5. Potential Root Cause Errors......................................................................................................................... 59 Troubleshooting Resources ......................................................................................................................... 60About Parameters and Values ......................................................................................................................... 60 Parameter Types.......................................................................................................................................... 61 Viewing an Mboxs Passed-In Parameter Values ........................................................................................ 63 Deciding Which Parameters and Values You Need ..................................................................................... 64 Mbox Specific Parameters ........................................................................................................................... 65 Associating Mbox-Specific Parameters ....................................................................................................... 65 Validating Parameters ................................................................................................................................. 66 URL Parameters ........................................................................................................................................... 66 Example URL Parameter/Value Pairs .......................................................................................................... 66 I. Associate the URL Parameter to the Mbox .............................................................................................. 66 II. Validate URL Parameters ......................................................................................................................... 67 III. Targeting Content to URL Parameters and Values ................................................................................. 67 Referring URL Parameters ........................................................................................................................... 67 I. Associate the Referring URL Parameter to the Mbox .............................................................................. 68 II. Validate Referring URL Parameters ......................................................................................................... 68 III. Add Referring URL Targeting to Your Campaign or Test ........................................................................ 68 Profile Parameters ....................................................................................................................................... 69 Using In-mbox Profile Parameters............................................................................................................... 70 Associate in-mbox profile parameters to an mbox ..................................................................................... 70 Validate in-mbox profile parameters .......................................................................................................... 70 Identify Mboxes using in-mbox profile parameters (and values) ............................................................... 71 Using Script Profile Parameters ................................................................................................................... 71 Validating script profile parameters ............................................................................................................ 71 Identifying campaigns using script profile parameters ............................................................................... 72 Using Smart Targeter Profile Parameters .................................................................................................... 72 Cost and Revenue Reporting ....................................................................................................................... 72 Business Scenarios ....................................................................................................................................... 72 How to ......................................................................................................................................................... 72Ecommerce Integration ................................................................................................................................... 73 Integration Examples for PHP and OsCommerce ........................................................................................ 73 mbox.js include for PHP............................................................................................................................... 73 productPage Recorder mbox for PHP.......................................................................................................... 73
  6. 6. orderConfirmPage Recorder mbox for PHP ................................................................................................ 74 Integration Examples for ATG ..................................................................................................................... 74 mbox.js include for ATG .............................................................................................................................. 74 Integration Examples for ASP ...................................................................................................................... 74 mbox.js include for ASP ............................................................................................................................... 74 productPage Recorder mbox for ASP Part A ............................................................................................... 75 productPage Recorder mbox for ASP, Part B .............................................................................................. 75 orderConfirmPage Recorder mbox for ASP, Part A ..................................................................................... 75 orderConfirmPage Recorder mbox for ASP, Part B ..................................................................................... 76 Tracking Clicks in Test&Target ..................................................................................................................... 76 Tracking Flash Content ................................................................................................................................ 78 Counting these clicks in campaigns ............................................................................................................. 79Tracking Clicks to Offsite Domains .................................................................................................................. 79 Business Case............................................................................................................................................... 79 Options ........................................................................................................................................................ 79 Implementing Redirector ............................................................................................................................ 80 Tracking Revenue Per Offsite Click .............................................................................................................. 81 Business Case............................................................................................................................................... 81 Implementation ........................................................................................................................................... 81Working with Analytics Packages .................................................................................................................... 81 About Test&Target Data .............................................................................................................................. 81 Compare Test&Target Data with Analytical Package Data ......................................................................... 82 Capture Data Directly to Your Analytics Package ........................................................................................ 82Managing Offers .............................................................................................................................................. 83Offer Types ...................................................................................................................................................... 85Hosting Offers .................................................................................................................................................. 85Creating an HTML Offer ................................................................................................................................... 86Passing Profile Attributes to the HTML Offer .................................................................................................. 87 Business Case............................................................................................................................................... 87 Technical Advantages .................................................................................................................................. 87 Example ....................................................................................................................................................... 88 Implementation ........................................................................................................................................... 88Creating an Image Offer .................................................................................................................................. 88 Creating an Image Offer with an Image Loaded into Test&Target ............................................................. 89
  7. 7. Adding Click-Through to an Image Offer ..................................................................................................... 91Redirect Offer .................................................................................................................................................. 91 Widget Offers .............................................................................................................................................. 92About Dynamic Content .................................................................................................................................. 93 Related Topics ............................................................................................................................................. 93How Dynamic Offers Work .............................................................................................................................. 94Using Styles to Test Dynamic Content ............................................................................................................. 94 Implement ................................................................................................................................................... 94Creating a Dynamic Offer Stored On Your Site................................................................................................ 95Creating a Cached Offer Stored on Your Site .................................................................................................. 96Creating a Cached Offer Stored Outside Test&Target .................................................................................... 97Dynamic Offer Selection Matrix ...................................................................................................................... 98Validating Offers .............................................................................................................................................. 98 Previewing the Offers .................................................................................................................................. 98 Troubleshooting Offers ............................................................................................................................... 99Previewing Offers in an Mbox ....................................................................................................................... 100Working with Offers ...................................................................................................................................... 101 Searching for an Offer ............................................................................................................................... 101 Creating an Offer Folder ............................................................................................................................ 101 Deleting a Folder or Offer .......................................................................................................................... 102 Moving an Offer to a Different Folder ....................................................................................................... 102 Copying an Offer ........................................................................................................................................ 102 Editing an Offer.......................................................................................................................................... 102Creating a Campaign...................................................................................................................................... 103 Understanding the Types of Campaigns and Tests ................................................................................... 105Creating an A/B Test ...................................................................................................................................... 106Using a Multivariate Campaign ..................................................................................................................... 109Creating a Multivariate Test .......................................................................................................................... 109Best Practices for a Multivariate Test............................................................................................................ 111Creating a 1:1 Campaign................................................................................................................................ 111 Understanding Test&Target 1:1 ................................................................................................................ 112 User Profile Variables ................................................................................................................................ 114 Selecting or Creating Offers....................................................................................................................... 115 Restricting the Content to be Displayed.................................................................................................... 116
  8. 8. Offer filtering and targeting ...................................................................................................................... 116 Offer Modeling Groups.............................................................................................................................. 117 Testing Against a Control Group................................................................................................................ 117Creating a Landing Page Campaign ............................................................................................................... 117Creating a Monitoring Campaign .................................................................................................................. 117Creating an Optimizing (Auto-Targeted) Campaign ...................................................................................... 119 The Optimizing Campaign Insights Report ................................................................................................ 121 Information in the report .......................................................................................................................... 121 he Optimizing Campaign Summary Report ............................................................................................... 121 Advanced Reporting .................................................................................................................................. 122Creating a Campaign from the Winning Experience ..................................................................................... 123 Creating a Display Ad Campaign ................................................................................................................ 124 To download the Flashbox classes required for setting up a Display campaign: ...................................... 125 To create a Display campaign: ................................................................................................................... 125 Creating a Flash Campaign ........................................................................................................................ 126Changing Campaign Settings ......................................................................................................................... 128 Providing High-Level Information About a Campaign ............................................................................... 128 Setting the Campaign Name .................................................................................................................. 129 Showing or Hiding Campaign Details..................................................................................................... 129 Changing the Campaign Type ................................................................................................................ 129 Changing the Campaign Start and End Dates ........................................................................................ 130 Changing the Campaign Priority ............................................................................................................ 130 Setting Targeting Rules .............................................................................................................................. 130 Setting the Percentage of Visitors Included in a Campaign .................................................................. 131 Targeting an Mbox..................................................................................................................................... 132 Targeting Based on Site Pages ................................................................................................................... 133 Targeting Based on Visitor Behavior ......................................................................................................... 134 Targeting Based on Traffic Sources ........................................................................................................... 135 Targeting Based on Geography ................................................................................................................. 136 To set up geographical targeting: .............................................................................................................. 136 Accuracy .................................................................................................................................................... 137 Geo-Targeting FAQ .................................................................................................................................... 138 Targeting Based on Success Metrics ......................................................................................................... 139 Targeting Based on Your Saved Target Library.......................................................................................... 139
  9. 9. Choosing Locations for Your Campaign ..................................................................................................... 140 Setting Experiences ................................................................................................................................... 140Optional Features .......................................................................................................................................... 140 Setting Conversion and Success Metrics ................................................................................................... 141Capturing Engagement .................................................................................................................................. 142 Understanding Engagement Tracking ....................................................................................................... 142 Capture Score Engagement Metric ....................................................................................................... 143 Assigning a Page Score .......................................................................................................................... 144 Page Count............................................................................................................................................. 145 Time on Site ........................................................................................................................................... 146 Setting Up a Campaign to Track Engagement ........................................................................................... 147 Interpreting Multiple Engagement Types.............................................................................................. 148 Analyzing Engagement in the Summary Report ........................................................................................ 148 Examples: Online Newspaper .................................................................................................................... 150 Basic Engagement...................................................................................................................................... 150 Finer Granularity........................................................................................................................................ 150 Visitor Segmentation ................................................................................................................................. 150 Speed to Objective .................................................................................................................................... 151 Maximizing Exit Link Revenue ................................................................................................................... 151 Optimizing Display and Email Campaigns.................................................................................................. 151Managing Segment Filters ............................................................................................................................. 152 Preparing to Add Segment Filters.............................................................................................................. 153 Defining Reporting Segments .................................................................................................................... 153 Viewing Segment Filter Reports ................................................................................................................ 154 Saving Your Campaign ............................................................................................................................... 155Managing a Campaign ................................................................................................................................... 156 Using the Campaigns Launch Pad .............................................................................................................. 156 Campaign Cards ......................................................................................................................................... 157 Audience Insights....................................................................................................................................... 158 Program Overview ..................................................................................................................................... 158 Using the Campaign Spotlight ................................................................................................................... 159Using the Campaign List Page........................................................................................................................ 161Labeling Campaigns and Tests ....................................................................................................................... 162 Searching and Sorting Campaigns and Test .............................................................................................. 163
  10. 10. Ignoring Visits from Your Browser................................................................................................................. 163 Monitoring Campaign Status ..................................................................................................................... 164 Approving a Campaign............................................................................................................................... 164 Deactivating a Campaign ........................................................................................................................... 165 Closing a Campaign.................................................................................................................................... 165 Opening a Campaign ................................................................................................................................. 165 Testing Mutually Exclusive Campaigns ...................................................................................................... 165 Setting Up Two Campaigns ........................................................................................................................ 165 Setting Up Three or More Campaigns ....................................................................................................... 166Understanding Campaign Priority ................................................................................................................. 168Managing Success Metrics ............................................................................................................................ 171 Preparing to Add Success Metrics ............................................................................................................. 171 Setting Up Counters and Success Metrics ................................................................................................. 171 Using Multiple Mboxes for One Success Metric........................................................................................ 172Restricting the Order of Success Metrics ...................................................................................................... 173 Viewing the Success Metrics Report ......................................................................................................... 174 Success Metric Advanced Options ............................................................................................................ 175Setting Campaign Viewing Preferences......................................................................................................... 176 Allowing Unapproved Campaigns to be Viewed from All Hosts in the Host Group .................................. 177 Preventing Unapproved Campaigns from Being Viewed from All Hosts in the Host Group ..................... 177 Using Time Offset for Viewing Campaigns ................................................................................................ 177 Moving a Campaign to the Library ............................................................................................................ 178 Moving a Campaign from the Library ........................................................................................................ 178 Viewing Campaign Reports........................................................................................................................ 178 Viewing the Campaign Change Log ........................................................................................................... 178 Using Behavioral Advertising ..................................................................................................................... 179 Business Cases ........................................................................................................................................... 179 Advantages ................................................................................................................................................ 180 Constraints................................................................................................................................................. 180 Dynamic Ads for Display Advertising ......................................................................................................... 181 Instrumenting a Creative ........................................................................................................................... 181 Privacy ....................................................................................................................................................... 181 Default Content ......................................................................................................................................... 182 Dynamic Creative....................................................................................................................................... 182
  11. 11. Registering Clicks ....................................................................................................................................... 182 Registering Clicks with Ad Server .............................................................................................................. 183 Create a Display Ad Campaign in Test&Target .......................................................................................... 183 Trafficking .................................................................................................................................................. 184 Ad Ecosystem Compatibility ...................................................................................................................... 185 Reporting ................................................................................................................................................... 185 Affiliate Banner Testing ............................................................................................................................. 186 Use Cases ............................................................................................................................................... 186 Pros ............................................................................................................................................................ 187 Cons ........................................................................................................................................................... 187 Tracking Clicks Through Conversion .......................................................................................................... 188 Testing Version of Ad Content................................................................................................................... 188 Varying Destinations of an Ad ................................................................................................................... 188 Testing Image and Flash Ads with the AdBox ............................................................................................ 189 Creating an AdBox for an Image ............................................................................................................ 189 Creating an AdBox for a Flash File ......................................................................................................... 190 Testing an Email Image Adbox................................................................................................................... 191 Sample code for an email image adbox: ................................................................................................... 191 Dynamic Flash Creative ............................................................................................................................. 192Using Category Affinity .................................................................................................................................. 192 Business case ............................................................................................................................................. 193 Example of Using Category Affinity ........................................................................................................... 193 Preparing to Use Category Affinity ............................................................................................................ 193 Using Category Affinity for a Targeted Group ........................................................................................... 194Campaign Quality Assurance ......................................................................................................................... 194 Preparing to Assure Campaign Quality...................................................................................................... 194 Previewing Experiences on the Development Host Groups ...................................................................... 195 Fixing All Errors .......................................................................................................................................... 196 Testing on the Production Host Groups .................................................................................................... 196 Setting Up the Final Pre-Launch ................................................................................................................ 197 Approving the Copied Campaign ............................................................................................................... 197Bookmarking a Location ................................................................................................................................ 197Using SiteCatalyst Data in Test&Target Campaigns ...................................................................................... 198 SiteCatalyst to Test&Target Integration .................................................................................................... 198
  12. 12. Test&Target to SiteCatalyst Integration .................................................................................................... 199Installing the SiteCatalyst Plug-In .................................................................................................................. 200 Using the SiteCatalyst: event Mbox .......................................................................................................... 201 Representing campaign conversion .......................................................................................................... 202 Representing success metric conversion .................................................................................................. 202 Representing a segment ............................................................................................................................ 202 Use for campaign or experience targeting ................................................................................................ 202 Use to capture engagement ...................................................................................................................... 202 Using the SiteCatalyst: purchase Mbox ..................................................................................................... 202 Representing campaign conversion .......................................................................................................... 202 Tracking Conversions that Require Clicks with SiteCatalyst ...................................................................... 202Viewing Test&Target Campaigns and Experiences in SiteCatalyst Reports .................................................. 203 Configuring the SiteCatalyst Integration ................................................................................................... 205 Minimum Requirements........................................................................................................................ 205 Adding a plug-in code snippet into SiteCataysts s_code.js .................................................................. 205 Creating and activating a plug-in offer in Test&Target ......................................................................... 205 Using the SiteCatalyst Report .................................................................................................................... 206 Understanding Expected Data Variances .................................................................................................. 208 Examples of Technical Variances ........................................................................................................... 209 Examples of Business Variances ............................................................................................................ 209 Frequently Asked Questions About the SiteCatalyst Integration .............................................................. 210 How much does this integration cost? ...................................................................................................... 210 With what variables can I subrelate Test&Target campaigns and experiences? ...................................... 210 Do I need to use one of my custom eVars towards this integration? ....................................................... 210 Can I correlate Test&Target campaign and experience data with traffic variables? ................................ 210 Can I perform pathing analysis with Test&Target campaign and experience variables? ......................... 210 Can I perform analysis in SiteCatalyst with data from my Test&Target MVTs (multivariate tests)? ........ 211 Can I analyze my Test&Target-defined segments in SiteCatalyst? ........................................................... 211 Comparing my reports in Test&Target and SiteCatalyst, I notice that my conversion data differs for the same Test&Target campaign. Why? .......................................................................................................... 211 Why is it that when I look at my pages generated JavaScript, I see numbers with a format like "s_tnt=1323,1,0" instead of my campaign and experience names? ......................................................... 211 The Test&Target integration with SiteCatalyst uses something called a "tntvar." Is this variable available all the way through into SiteCatalyst?....................................................................................................... 211Using Test&Target Onsite .............................................................................................................................. 212
  13. 13. Previewing a Single Campaign with Onsite ............................................................................................... 212 Previewing Multiple Campaigns with Onsite ............................................................................................ 214 Creating or Editing a Campaign with Onsite.............................................................................................. 214 Adding Mboxes to a Campaign with Onsite .............................................................................................. 215 Previewing an Offer with Onsite ............................................................................................................... 216 Bookmarking Onsite from Your Web Page ................................................................................................ 216Exiting Test&Target Onsite ............................................................................................................................ 216 Turning Off Onsite Help Popups ................................................................................................................ 217 Troubleshooting Onsite ............................................................................................................................. 217Troubleshooting Campaigns .......................................................................................................................... 218Targeting a Campaign or Test ........................................................................................................................ 219 Understanding the Targeting Interface ..................................................................................................... 220 Preparing a Targeted Campaign or Test .................................................................................................... 222 Campaign Level Target .............................................................................................................................. 222 Inserting Target Conditions ....................................................................................................................... 224Validate Targeted Campaign ......................................................................................................................... 225 Validate targeting to URL, or referring URL parameters ........................................................................... 225 Validate targeting to new or returning users ............................................................................................ 225 Validate targeting to profile parameters................................................................................................... 226Targeting Groups ........................................................................................................................................... 226 Viewing the List of Targeting Groups ........................................................................................................ 226 Understanding Built-In Targeting Groups ................................................................................................. 227 Tips ............................................................................................................................................................ 228 Creating Reusable Targeting Groups ......................................................................................................... 228 Expressions Targets ............................................................................................................................... 229 Regular Expression and JavaScript References ......................................................................................... 229Target Display to a Prerequisite Success Metric ........................................................................................... 229"Or" and "And" Target Rules ......................................................................................................................... 230Behavioral Targeting...................................................................................................................................... 231Behavioral Targeting Basic Steps ................................................................................................................... 231Case Studies ................................................................................................................................................... 233Examples and Tips ......................................................................................................................................... 234 Number of Visits ........................................................................................................................................ 235 How to implement..................................................................................................................................... 235
  14. 14. You might also be interested in... .............................................................................................................. 236 Recency of Purchase, Visit, Photo Upload, Etc. ......................................................................................... 236 How to implement..................................................................................................................................... 236 You might also be interested in... .............................................................................................................. 237 Frequency .................................................................................................................................................. 237 How to implement..................................................................................................................................... 237 You might also be interested in... .............................................................................................................. 239 New or Returning Visitor ........................................................................................................................... 239 How to implement..................................................................................................................................... 240 Active or Passive User................................................................................................................................ 240 How to implement..................................................................................................................................... 240 You might also be interested in... .............................................................................................................. 241 Total Amount Purchased ........................................................................................................................... 241 How to implement..................................................................................................................................... 241 You might also be interested in... .............................................................................................................. 242 Highest Amount Spent in a Single Order ................................................................................................... 242 How to Implement................................................................................................................................. 242 You might also be interested in... .............................................................................................................. 243 Time of Day/Day of Week.......................................................................................................................... 244 How to implement..................................................................................................................................... 244 work_hours (eg. M-F 9am-6pm): .............................................................................................................. 244 after_work: ................................................................................................................................................ 244 work_hours (eg. M-F 9am-6pm): .............................................................................................................. 244 You might also be interested in... .............................................................................................................. 245Webinars, Reports, Blogs and Demos ........................................................................................................... 245 Ideas .......................................................................................................................................................... 245 Adding an Idea ........................................................................................................................................... 246 Allowing Other Users in Your Organization to Create Ideas ..................................................................... 246 Editing an Idea ........................................................................................................................................... 246 Deleting an Idea......................................................................................................................................... 246Working with Reports.................................................................................................................................... 247 Viewing Reports......................................................................................................................................... 247 About the Data .......................................................................................................................................... 247 Confidence Level and Confidence Interval ................................................................................................ 248
  15. 15. Confidence Level ....................................................................................................................................... 248 Confidence Interval ................................................................................................................................... 249 Counting Methodology.............................................................................................................................. 250 Conversion Success Metric ........................................................................................................................ 250 Changing the Control Experience .............................................................................................................. 250 Changing the Comparison Column ............................................................................................................ 251 Selecting the Host Group........................................................................................................................... 251 Excluding Extreme Orders ......................................................................................................................... 251 Changing the Date Range .......................................................................................................................... 252 Setting the Weekday Filter ........................................................................................................................ 252 Remembering Report Settings .................................................................................................................. 252 Downloading Data in a CSV File ................................................................................................................. 253 Viewing a Campaign Snapshot .................................................................................................................. 253 Pushing a Winner....................................................................................................................................... 253Report Types.................................................................................................................................................. 254 Summary Report........................................................................................................................................ 254 Graph Report ............................................................................................................................................. 255 Daily Results Report................................................................................................................................... 255 Success Metrics Report ............................................................................................................................. 256 Offers Report ............................................................................................................................................. 257 Modeling Groups Report ........................................................................................................................... 257 Element Contribution Report .................................................................................................................... 257 Predicted Best Experience ..................................................................................................................... 258 Statistics................................................................................................................................................. 258 Lift .......................................................................................................................................................... 258 Change Lift Comparison Base ................................................................................................................ 258 Influence ................................................................................................................................................ 258 Pool? ...................................................................................................................................................... 258 Segment Filters Report .............................................................................................................................. 259 Audit Report .............................................................................................................................................. 259 Insights Report........................................................................................................................................... 260Advanced Technical Details ........................................................................................................................... 261 Test&Target Cookie Behavior .................................................................................................................... 261 1st-Party Cookie Behavior ..................................................................................................................... 261
  16. 16. 3rd-Party and 1st-Party Cookie Behavior .............................................................................................. 262 3rd-Party Cookie Behavior..................................................................................................................... 263Test&Target APIs ........................................................................................................................................... 264
  17. 17. Introduction to Adobe Test&TargetTest&Target provides a means for marketers to target content or report on specific populations. Forexample, you could only permit visitors from Google to enter a campaign or view a report brokendown by visitors from Canada.Test&Target helps you test a number of versions of a Web page against a baseline sample todetermine which version is most effective at improving the success of your site. For example, youcan test versions of your home page with different graphics and text to see which version leads thehighest percentage of site visitors to purchase your products.You can also target Web page content to segments of visitors who respond most favorably todifferent page configurations, then lead each segment of visitors toward a successful outcome. Forexample, new visitors might be more likely to purchase less expensive products while loyalcustomers buy more expensive items. You can set up your page to display the products most likelyto be purchased by each type of visitor.System RecommendationsEffective use of this product depends on an understanding of JavaScript and the W3C DOMspecification.It is highly recommended you take the Adobe.Supported BrowsersTest&Target is supported on the following browsers:  Internet Explorer 6.0 or later  Firefox 1.5 or later  SafariIn addition, mboxes have been tested on the following browsers:  Internet Explorer 5.0 or later  Netscape 7.0 or later  Safari 1.2.4 or later  Mozilla 5 or later (includes Firefox 1.0 and later)  Opera 8 or later
  18. 18. Additional Resources  JavaScript API reference:http://www.mozilla.org/js/scripting/  Document Object Model (DOM) reference:http://www.w3.org/TR/1998/REC-DOM-Level-1-19981001/introduction.htmlUseful Firefox Entensions  Right-Click to remove cookies for sitehttps://addons.mozilla.org/en-US/firefox/addon/1595  FireBug: View generated source with rendered mboxeshttps://addons.mozilla.org/en-US/firefox/addon/1843How Test&Target WorksThe following diagram shows the flow of information when you use Test&Target to determinewhich targeted offers to display to your site visitors:
  19. 19. 1. A customer requests a page from your server. 2. A first party cookie is set in the customer’s browser to store customer behavior. 3. The mbox on the page calls Test&Target. 4. Test&Target displays offers based on the rules of your campaign.More Details 1. The visitor navigates to a page that calls the mbox.js function library. 2. This file causes the browser to save a unique cookie to the user’s system. The cookie name is mbox. 3. Since the mbox.js is unique to your account, and the mbox.js library is installed on your system the cookies belong to your domain. 4. The browser continues to create the DOM from the HTML and script code described on the page until it encounters the mboxCreate() function. Note: The mboxCreate() function is defined in the mbox.js library. This function is designed to accept any number of parameters, including the name of the mbox and other important information about the user‟s visit. 5. The mboxCreate() function gathers variable values along with the current page URL and creates a message to Test&Target called an mboxURL. 6. The mboxURL is sent via an http request to the Test&Target server and is responded to based on the rules you have set in your campaign or test. 7. The Test&Target server parses the mboxURL and evaluates the parameters supplied against any campaign that has specified the mbox named in the mboxCreate function.Note: Test&Target returns HTML provided that there is a campaign for that mbox and that thetargeting rules applied to that campaign evaluate to true based on the parameters passed from thepage.Note: If there is no campaign that matches the mbox request, Test&Target does not change theuser‟s display. 8. -time reports and to provide optimized automated product suggestion.
  20. 20. PrivacyBecause of the way Test&Target works, it is recommended that you amend your privacy policywith language that informs visitors that their online activity is tracked and used to provide a bettersite experience. You can provide both the notice and a link that allows visitors to opt out.Provide the following link to allow visitors to opt out:<a href="http://clientcode.tt.omtrdc.net/optout">Your Opt Out Language Here</a>This opt-out link sets a cookie for the visitor called "disableClient" in the clientcode.tt.omtrdc.netdomain. Clicking this link prevents mbox requests from their browsing sessions until the userdeletes their cookies or two years have passed, whichever comes first.Understanding the Test&Target Campaign Life CycleAt the highest level, the steps for creating a campaign in Test&Target are: 1. Establish Campaign Strategy and DesignThe first step in building an effective campaign in Test&Target is to determine where yourcampaign will run, when it will run, which visitors will see the campaign, what content you willshow them, and how you will measure campaign success. The simplest campaigns are often A/Bcampaigns running on your home page or a landing page, experienced by all your visitors, andevaluated in terms of conversion. To understand all the options when designing your campaign,refer to Creating a Campaign. 2. Setup Site and Prepare ContentOnce you understand your campaign design, mboxes need to be placed in the locations where yourcampaign will run unless those locations already have mboxes. At the same time, your creativeteam can prepare new images, text or other Web content needed to meet your campaign strategyand design. 3. Create OffersNext, create the offers in Test&Target based on the content created by your design team. 4. Setup Campaign or TestSet up the campaign or test in Test&Target according to your strategy and design. Creating a testconsists of giving it a name, optionally specifying detailed start and end dates, selecting the mboxes,creating the experiences that associate offers to mbox locations, and selecting the conversion event.If applicable, you can also set up segment filters, targeting, and success metrics. These concepts areall discussed in more detail in the Creating a Campaign section.
  21. 21. Tip! Set up a Monitoring Campaign before running your first test. This provides a baseline andoverview of your Web site through multiple tests. A Monitoring Campaign informs downstreamcampaigns about the types of offers that are working and the audiences they are working for. 5. Quality AssuranceComplete quality assurance on all experiences, on all browser types and on all environments.Preview the experiences to ensure they match your design. See Campaign Quality Assurance 6. Approve CampaignNext, approve the campaign. See Approving a Campaign. 7. View ReportsView reports real time as the campaign runs. 8. Make Business DecisionsFinally, make business decisions, such as what to change permanently on your Web site, or what totest next.Frequently Asked Questions 1. When will my campaign start? 2. How are impressions, visits and new visitors counted? 3. Do visitors see the same content throughout the life of the campaign? 4. I am concerned with visitor privacy. What data is sent to Test&Target servers? 5. Can I display more than one offer in an mbox? 6. How do offers and mboxes impact search engines and automated browsing utilities? 7. Will an mbox add another cookie to the current list already returned by our Web application? 8. Will the mbox code, which automatically attaches to a body onLoad() event, conflict with other embedded JavaScript in our pages? 9. We have an internally-built proprietary content management system. Do we continue use this or have a separate interface to manage content with Test&Target? 10. How can I track conversion off-line? For example, people register on my Web site, then turn into actual clients after they speak to our representatives by phone.
  22. 22. 11. Does Test&Target drop a first-party cookie or a third-party cookie onto the visitors browser? 12. Can Test&Target track more than one conversion event? 13. How many mboxes can I have on one page? 14. Does the mbox.js reference need to be on every page of my site? 15. What do the confidence bars in the reports indicate? 16. Can I insert an mbox within an mbox? For example, an mbox with a small piece of dynamic content inside a static page sized mbox? 17. Where should I host my images, code and other content? 18. Why are some of the features greyed out in my interface? 19. Which campaigns are using my mbox? 20. Can I control under which conditions a user is counted again after they convert for the first time? 21. Can I change the experience that a user sticks to after they convert? 22. Can I change the time zone that my reports refer to?Answers1. When will my campaign start?Answer: By default, campaigns are set to begin "When approved" and to end "When deactivated."However, you can set the start and end dates manually, including time of day, when you create oredit a campaign. Campaigns that do not specify time of day begin at midnight and end at 23:59:59.2. How are impressions, visits and new visitors counted?Answer: See Report Data and Settings and Counting Methodology for a summary.3. Do visitors see the same content throughout the life of the campaign?Answer: By default in most campaigns and tests, returning visitors, even if converted, will see thesame content through the life of the campaign. This behavior can be changed by using the advancedsettings for success metrics. (See Success Metric Advanced Options.) The exception is the LandingPage test which can use experience level targeting to force a returning visitor to see new content.
  23. 23. 4. I am concerned with visitor privacy. What data is sent to Test&Targetservers?Answer: Test&Target does not collect personally identifiable information. Test&Target collects ata minimum, visitors, clicks and conversions for all tests. All data captured by Test&Target is linkedto a visitor ID, but there is no personal data related to that visitor ID. At an aggregate level,Test&Target tracks the success metrics defined in a campaign. This data is not available at anindividual visitor level. Visitor profile data is stored per visitor, but is linked to the visitor only bythe anonymous visitor ID or mboxPCId value.5. Can I display more than one offer in an mbox?Answer: No. An mbox may display only one offer. However you may create a larger mbox and usea larger offer to display several elements of the Web site. See Whole Page Mbox.6. How do offers and mboxes impact search engines and automatedbrowsing utilities?Answer: Most search engine robots do not execute JavaScript, so the content served in an offerdoes not affect search results or search engine rankings. Your Default Content, because it is still onthe page, continues to influence the search engine results as it would without an mbox.7. Will an mbox add another cookie to the current list already returnedby our Web application?Answer: Yes, Test&Target will add another First Party cookie, named "mbox." Third party cookiescan be used as well in instances where you need to track the visitor across domains. Speak withyour account representative to set this up.8. Will the mbox code, which automatically attaches to a body onLoad()event, conflict with other embedded JavaScript in our pages?Answer: No. Test&Target handles this concern by adding its code at the end of the onLoad()event, in order to ensure that it does not conflict with other JavaScript calls in your pages.
  24. 24. 9. We have an internally-built proprietary content managementsystem. Do we continue use this or have a separate interface to managecontent with Test&Target?Answer: Test&Target coexists perfectly with your content management tool. You define thecontent to be delivered by Test&Target and where it should reside. The tested content can be staticor dynamic HTML and uses the same format as your content management tool. In Test&Target,you can choose to create offers that point to content stored on your content management system.You can also store the content directly in Test&Target, bypassing your content managementsystem.10. Can I track conversion off-line? For example, people register on myWeb site, then turn into actual clients after they speak to ourrepresentatives by phone.Answer: Use the combined offline conversion/third-party profile API.11. Does Test&Target drop a first party cookie or a third party cookieonto the visitors browser?Answer: By default, Test&Target drops a first party cookie. You can also use a third party cookie ifyou need to track visitors across different domains. A first party cookie. See How Test&TargetWorks for more information.12. Can Test&Target track more than one conversion event?Answer: Yes. See Success Metrics Test for more information.13. How many mboxes can I have on one page?Answer: Its recommended that you limit your mboxes to five to seven per page. However you canalso use a whole-paged-size mbox and use large offers to display as many elements of the Web siteas you need.14. Does the mbox.js reference need to be on every page of my site?Answer: The mbox.js must be referenced on every page with an mbox. See mbox.js or basic mboxfor more information.15. What do the confidence bars in the reports indicate?Answer: Four bars indicates the highest level of confidence. You can hover over the percentagebars to see the confidence percentage. See confidence levels for more information.
  25. 25. 16. Can I insert an mbox within an mbox? For example, an mbox with asmall piece of dynamic content inside a static page sized mbox?Answer: Yes. Place a reference to the mbox within the HTML offer itself. Warning! Do not placethe smaller mbox within the default content of the larger mbox. The consequence will be a flashingpage for the visitor.17. Where should I host my images, code and other content?Answer: Test&Target allows you to host offers on your server, on Test&Target‟s or a third partyserver. Use the method best suited to your architecture. In the offers, insert a relative or absoluteURL to refer to the content, as best suited to your file structure.18. Why are some of the features grayed out in the interface?Answer: Depending on your contract level, you may not have access to all the features. Speak withyour Sales Representative or account representative if you have questions about this.19. Which campaigns are using my mbox?Answer: To see the list of campaigns using your mbox, mouse over the Locations tab, then clickList.20. Can I control under which conditions a user is counted again afterthey convert for the first time?Answer: Yes. See Success Metric Actions for more information.21. How can I control the experience a user sticks to after they convert?Answer: Yes. See Success Metric Actions for more information.22. Can I change the time zone that my reports refer to?Answer: Yes. To change your time zone after signup, ask your account representative to change itfor you.Infrequently Asked Questions 1. What is the character limit of the mbox name?
  26. 26. 2. How big is the mbox.js? 3. Can JavaScript exist in the default content? 4. Can JavaScript be inserted in the HTML offer? 5. Can JavaScript be used to create custom targets?Answers1. What is the character limit of the mbox name?Answer: 255 characters.2. How big is the mbox.js?Answer: About 12k. This size can be affected in several different ways, including compressionlevel or adding custom JavaScript to your mbox.js. Compression can either be weakor strong, withabout a 3K variance between them.3. Can JavaScript exist in the default content?Answer: Yes.4. Can JavaScript be inserted in the HTML offer?Answer: Yes.5. Can JavaScript be used to create custom targets?Answer: Yes. These custom targets are known as profile scripts. Profile scripts can be created inthe Administration area and are used in the targeting interface in the Visitor Behavior parameter.For more information, click here. Also see our JavaScript Expression cheat sheet (pdf).
  27. 27. Setting Up Your SiteOnce strategy and design are complete, take the following steps to prepare your Web sites for aTest&Target campaign or test.First, start by reading the Test&Target Integration Guide and taking Test&Target TechnicalTraining. 1. Download the mbox.js to each of your hosts that will serve content for the Test&Target campaign or tests.More information 2. Set-up host groups (domains) to serve development, staging and, production content.More information 3. Add the user accounts for your team members who will use Test&Target to create offers, create campaigns, or view reports.More information 4. On all Web pages that will have mboxes, insert a reference to the mbox.js.More information 5. Insert the mboxes on the Web pages, according to your strategy and design. This includes defining default content for all mboxes.More information 6. Run a non-display campaign for a few days to compare your Analytics metrics reports with Test&Targets reports.There can be discrepancys between Test&Target data and data in other analytics tools, such asSiteCatalyst. For more information, see Understanding Expected Data Variances. 7. If you are using Targeting, Reserved Name mboxes, Segment Filters, or Automated Product Suggestion Offers, or tracking orders or sales, ensure all needed parameters are associated with the mboxes in your campaign or test.More information 8. You are now ready to create offers and set up a campaign or test!Offer content can be managed outside Test&Target. Test&Target can use a URL to reference thiscontent. If this kind of dynamic offers will be used, prepare the dynamic snippets on your host.
  28. 28. Managing HostsThe primary goal of host management is to ensure that no unapproved content accidentally appearson websites. When Test&Target receives an mbox request from a new website or domain, thesenew domains always appear in the production host group. The production host group cannot haveits settings changed, so unknown or new sites are guaranteed to see only content that is approvedand ready. Host management also lets you easily assure the quality of new campaigns and contentin your test, staging, and development environments before you approve the campaigns.Tip: Test&Target does not limit a host that can send and receive mboxes, so when new servers ordomains come up, they automatically work. This also enables ad testing on different domains youdont know or cant anticipate.To manage hosts, select Hosts from the Configuration menu.One host group, the default host group, is pre-named the production host group. The default hostgroup cannot be deleted, even if you rename it. Test&Target assumes this is where you will servefinal, approved campaigns and tests.Tip: To reduce technical issues with campaigns and offers, ensure all hosts match in file structure,styles and templates.This section contains the following host management topics:  About Hosts and Host Groups  Adding a Host to the Host List  Confirm that Test&Target Recognizes the Host  Setting the Default Host for Previewing  Changing the Name of a Host Group  Moving a Host to a Different Host Group  Changing the Number of Hosts Listed Per Page  Deleting a Host  Deleting a Host Group  Best Practices
  29. 29. About Hosts and Host GroupsA host is any Web server (or Web domain) from where you serve content during any stage of yourproject. Test&Target will recognize any of your hosts serving an mbox.Hosts are bundled into host groups for ease of management. For example, you might have dozens ofhosts grouped in two or three host groups.The preset host groups are production, staging and development. However, you may add new hostgroups and rename your host groups anything you wish.Note: Sometimes domains from other sites appear in your host groups. A domain appears in the listif the domain makes a call to your mbox.js. For example, if somebody copies one of your Webpages to their server, that domain appears in your host group. You might also see domains fromspider engines, language translator sites, or local disk drives.In cases where mboxHost is passed in an API call, conversion is recorded for the host group that ispassed in. If no host group is passed, the host in the call defaults to Production.Adding a Host to the Host ListIn order for Test&Target to recognize a host, the following must happen:  The mbox.js for your account must be saved one of your directory  At least one mbox must exist on the host  A page on the host must have o An accurate mbox.js reference o An mbox
  30. 30.  The page with the mbox must be viewed in a browserOnce the page is viewed, the host will then be listed in Test&Target, allowing you to host group aswell as preview and launch campaigns and tests.Note: This includes any personal development servers.Confirm that Test&Target Recognizes the Host 1. Mouse over the Configuration tab, then click Hosts. 2. If your host is not listed, click the refresh button. 3. By default, a newly recognized host is placed in the Production host group.This is the safest host group because it does not allow unapproved campaigns to be viewed fromthese hosts. 4. If needed, move the host into the Development or Staging host group.Note:The Production host group, cannot be deleted, even if you rename it. Test&Target assumesthis is where you will serve final, approved campaigns and tests. The default host group does notallow unapproved campaigns to be viewed.Setting the Default Host for PreviewingThe default host is the first host Test&Target displays when you preview an offer in an mbox or anexperience.In the host management page, select the radio button under the default column for your host.Changing the Name of a Host GroupIn the host management page, click the edit button for your host group.Change the host group name. Moving a Host to a Different Host GroupIn the host management page, to the right of your host name, select a new host group from thechoose alternate group drop down box.
  31. 31. Click the save button. You will return to the host management page.Changing the Number of Hosts Listed Per PageNote: This feature applies only if you have more 25 or more hosts to manage. 1. Mouse over the Configuration tab, then click Hosts. 2. Go to the Results Per Page drop-down box. 3. Select the number of hosts to view per page.Deleting a HostIn the host management page, click the delete button for your host.Note: The mbox.js will again be listed if anyone browses to an mboxed page on the host.Deleting a Host GroupIn the host management page, click the delete button for your host group.Note: You cannot delete the Production host group (usually the production host), but you canrename it.Best PracticesWhen setting up and managing your hosts, keep the following best practices in mind: 1. Make sure the style sheets, file structure, and scripts in the development environment match the production environment as closely as possible. 2. Make sure the hosts are in the correct environment (host group).Troubleshooting HostsHost does not appear in mbox list for your account.  Click refresh on the host management page.  Confirm the mbox code is correct, including the mbox.js reference.  Try browsing to one of the mboxes on the host. Its possible that no mbox on the host was ever rendered in a browser.
  32. 32. Random or unknown domains appear in the host group lists.A domain appears in this list if a call to your mbox.js is made from the domain. Often, you couldsee domains from spider engines, language translator sites, or local disk drives. If the listed domainis not one your team uses, you can click Delete to remove it.Managing Users and RolesTo add a user 1. Mouse over the Configuration tab, then click Users. 2. Select add new user. 3. Type in new users e-mail, name, and password. 4. Select role. By default, a new user is given the approver role. Role Privileges
  33. 33. Role Privileges Read- o View campaigns and reports only Editor o View campaigns and reports o Edit unapproved campaigns o Edit offers not in use by an approved campaign o Change host group setting to allow unapproved campaigns to be viewed Approver o All editor privileges o Edit any offers or campaigns o Approve, deactivate, close campaigns o Add and delete users and assign roles 5. Click save.Note: The new user may change his or her password when he or she logs in.To change a users privilege or reset a password 1. Go to Mbox >users. 2. Next to the user name, click edit. 3. Select a new role from the drop-down list, or type the new password. 4. Click save.About the Test&Target CookieBy default, Test&Target serves a single first-party cookie. The configuration can easily be changedto serve third-party cookies as well.This section contains the following topics:  Understanding Cookie Settings  Understanding When to Use First or Third Party Cookies
  34. 34.  Test&Target Cookie Behavior  Deleting the Mbox CookieUnderstanding Cookie SettingsThe Test&Target cookie has several default settings. These settings may be changed if needed.Consult your account representative when changing cookie settings.Note: If any of your domain names include a country code, such as mycompany.co.uk, work withyour Client Services to configure your mbox.js to support this.The cookie keeps a number of values to manage how your visitors experience Test&Targetcampaigns:See Advanced Mbox.js Settings for information default setting for Traffic levels, exclusion durationfor excluded visitors, and accepted browsers.

×