2. Mission
“To measure and categorize an
athlete’s social following to
increase endorsement earnings”
3. Problem
-Athlete’s struggle to increase
endorsement potential
-Only vanity metrics available
when negotiating
endorsement contracts
4. Solution
“the Nielsen of social”
Crawls Facebook & Twitter
followings
Analyzes unfiltered data – No
Surveys!
19 socio-demographic
measurements
5 personality trait categorizations
5. Why Now
“As sponsorship becomes more important
both for the sponsor and the sports body,
the need for accurate measurement will
increase.” – PWC Report
Digital Ad Spend
$113 Billion
Increase Social Ad Spend
64% US Advertisers
40%
Nike TV/Print
6. Value
Athletes:
Increase NUMBER of sponsorship
activations
Increase AMOUNT of sponsorship
activations
Increase EFFECTIVENESS of sponsorship
activations
NFL Players Association:
Better understand athlete / brand fit
Increase revenue opportunities
9. Team
Anthony Pompliano – Founder and CEO
Previous exit from The Community Corkboard
Former US Infantry Sergeant
Background in Sports and Military Intelligence
Wade Minter – Lead Architect
Red Hat, WebAssign, Rackspace, CTO at
TeamSnap
Matt Cotter – Senior Engineer
8+ years of algorithmic design
Expert at UAV Tracking Software development