5W Turning data into action

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5W Turning data into action

  1. 1. 5W Turning data into action:the power of consumer insight
  2. 2. What is data? • Data is one of a company’s greatest, yet still often underutilized assets. • The ability of a company to conduct the data, learn, and translate that learning into action will enhance the ultimate competitive advantage.
  3. 3. It is a strategy when a company takes a decisionupon data, but it is a tactic when a company takes adecision upon instinct and assumption. Which one are your company?
  4. 4. Why collecting data?Source: Loyalty360, 2011
  5. 5. Who should collect data? Large corporate  to generate the growth and to enhance the sustainable competitive advantageSmall business  to hunchthe trend and to indycatethe opportunities to enterthe market
  6. 6. Where to find data? • Online-based: websites, emails, social media database, online survey, , point-of-sales social media behavior, shopping preferences • Offline-based: point-of-sales monitor purchase behavior, loyalty program, offline surveySource: Loyalty360, 2011
  7. 7. When to turn data into action? It’s when to decide... Sales & marketing trends Differentiation Loyalty program to boost up & strengthen the relationships with costumers New product/service Costumers experienceSource: Loyalty360, 2011
  8. 8. Christine Siagian @mezosabout.me/christine.siagian

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