Marketing Public Health Through Social Media
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Marketing Public Health Through Social Media

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Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social ...

Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"

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Marketing Public Health Through Social Media Presentation Transcript

  • 1. Marketing Public HealthThrough Social MediaNC Public Health Association Spring Educational ConferenceAngela Connor, Social Media ManagerMay 17, 2011
  • 2. Social media isn’t a fad, it’sa fundamental shift in theway we communicate.
  • 3. Spheres of influenceIf you buildit, will theycome?
  • 4. Today, I challenge you to…• Rethink your messaging• Become your own publisher• Find your audience. Go where they are.• Take the focus off of YOU• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you• -Learn from others• -Apply to YouTube for Nonprofits (we’ll discuss this later)•
  • 5. Today, I challenge you to…• Rethink your messaging• This is too much for a wall post. Facebook is not a press release service!!
  • 6. Today, I challenge you to…• Rethink your messaging• Become your own publisher• Find your audience. Go where they are.• Take the focus off of YOU• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you• -Learn from others• -Apply to YouTube for Nonprofits (we’ll discuss this later)•
  • 7. Before you do ANYTHING…
  • 8. What are your goals?• Change behaviors – move • Get noticed. More media people to action coverage• Drive home a specific issue • Prevention of chronic diseases• Raise awareness • Fan engagement and• Drive traffic to website/blog growth• Connect with a particular population
  • 9. Now we’re ready•Content•Context•Connectivity•Continuity•Collaboration
  • 10. Salt Lake Valley Health Dept. Video Contest
  • 11. Salt Lake Valley Health Dept. Video Contest
  • 12. Tobacco Free Parks – Greensboro
  • 13. Participate with PeopleServe with ContentEngage InfluencersEmpower others
  • 14. Participate with PeopleCreate real dialogue with your stakeholders
  • 15. A few key points words about Facebook• Making the case – Engagement is a must for success • More than 500 million active users • 4,46,720 million North Carolinians (57% female, 43% male) • Facebook users share 30 billion pieces of content each month • Average user has 130 friends • Average user creates 90 pieces of content per month • Average user is connected to 80 community pages, groups and events • Facebook ads that link to Facebook content perform 50% better than ads to external websites
  • 16. Serve with Contentwww.youtube.com/user/SaltLakeValleyHealth#p/c/DDC658E4C8BF9B8A
  • 17. Make Your Content Engaging and Interesting
  • 18. Empower Others
  • 19. Social Media TrainingNow, let’s geta few things straight
  • 20. Get NoticedBe RelevantBe EngagedDrive Results
  • 21. Stay in TouchAngela ConnorAuthor, “18 Rules of Community Engagement: A Guide forBuilding Relationships and Connecting With CustomersOnline.”Twitter: @communitygirlLinkedIn: LinkedIn.com/angelaconnoraconnor@capstrat.com919-573-6307Capstrat Insights:http://www.capstrat.com/insights/authors/angela-connor/