Marketing Public Health Through Social Media

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Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"

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Marketing Public Health Through Social Media

  1. 1. Marketing Public HealthThrough Social MediaNC Public Health Association Spring Educational ConferenceAngela Connor, Social Media ManagerMay 17, 2011
  2. 2. Social media isn’t a fad, it’sa fundamental shift in theway we communicate.
  3. 3. Spheres of influenceIf you buildit, will theycome?
  4. 4. Today, I challenge you to…• Rethink your messaging• Become your own publisher• Find your audience. Go where they are.• Take the focus off of YOU• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you• -Learn from others• -Apply to YouTube for Nonprofits (we’ll discuss this later)•
  5. 5. Today, I challenge you to…• Rethink your messaging• This is too much for a wall post. Facebook is not a press release service!!
  6. 6. Today, I challenge you to…• Rethink your messaging• Become your own publisher• Find your audience. Go where they are.• Take the focus off of YOU• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you• -Learn from others• -Apply to YouTube for Nonprofits (we’ll discuss this later)•
  7. 7. Before you do ANYTHING…
  8. 8. What are your goals?• Change behaviors – move • Get noticed. More media people to action coverage• Drive home a specific issue • Prevention of chronic diseases• Raise awareness • Fan engagement and• Drive traffic to website/blog growth• Connect with a particular population
  9. 9. Now we’re ready•Content•Context•Connectivity•Continuity•Collaboration
  10. 10. Salt Lake Valley Health Dept. Video Contest
  11. 11. Salt Lake Valley Health Dept. Video Contest
  12. 12. Tobacco Free Parks – Greensboro
  13. 13. Participate with PeopleServe with ContentEngage InfluencersEmpower others
  14. 14. Participate with PeopleCreate real dialogue with your stakeholders
  15. 15. A few key points words about Facebook• Making the case – Engagement is a must for success • More than 500 million active users • 4,46,720 million North Carolinians (57% female, 43% male) • Facebook users share 30 billion pieces of content each month • Average user has 130 friends • Average user creates 90 pieces of content per month • Average user is connected to 80 community pages, groups and events • Facebook ads that link to Facebook content perform 50% better than ads to external websites
  16. 16. Serve with Contentwww.youtube.com/user/SaltLakeValleyHealth#p/c/DDC658E4C8BF9B8A
  17. 17. Make Your Content Engaging and Interesting
  18. 18. Empower Others
  19. 19. Social Media TrainingNow, let’s geta few things straight
  20. 20. Get NoticedBe RelevantBe EngagedDrive Results
  21. 21. Stay in TouchAngela ConnorAuthor, “18 Rules of Community Engagement: A Guide forBuilding Relationships and Connecting With CustomersOnline.”Twitter: @communitygirlLinkedIn: LinkedIn.com/angelaconnoraconnor@capstrat.com919-573-6307Capstrat Insights:http://www.capstrat.com/insights/authors/angela-connor/

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