When building anything, it's longevity begins with establishing a solid foundation, on AWS you will need to ensure your application is built on top of best practices. We will help you make the best use out of AWS Support and Training, correct account set up and strategies to help you optimise your AWS spend. Speakers: David Ly, Account Manager and Nathan Besh, Technical Account Manager, Amazon Web Services Featured Customer - Domain

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
David Ly Account Manager & Nathan Besh, Technical Account Manager
Amazon Web Services
Ramesh Thiagalingam, IT Operations Manager, Domain Group
Key Steps for Setting Up your AWS
Journey for Success
Business

2. Agenda
Step 1: Drawing the Blueprints (Planning)
Step 2: Laying the Foundation (Best Practices)
Step 3: Building (Workloads)
Step 4: Experts (Partners and Support)
Step 5: Optimisation (Cost and Usage)

3. Step 1: Drawing the Blueprints
(Business and Technical Planning)

4. Business Planning
Cloud Adoption Framework
Operational Considerations
Financial Considerations
Business
Perspective
Maturity
Perspective
People
Perspective
Process
Perspective
Operations
Perspective
Security
Perspective
Platform
Perspective

5. Technical Planning
Technical Enablers
Building Agile Teams
Develop a DevOps Culture

6. Certification
aws.amazon.com/certification
Self-­Paced Labs
aws.amazon.com/training/
self-­paced-­labs
Try products, gain new
skills, and get hands-­on
practice working with
AWS technologies
aws.amazon.com/training
Training
Validate your proven skills
and expertise with the
AWS platform
Build technical expertise
to design and operate
scalable, efficient
applications on AWS
AWS Training and Certification

7. Step 2: Laying the Foundation
(Best Practices)

8. Account Structure
One Account per Environment
Limit Blast Radius
Finer Control

9. Consolidated Billing
Payer Accounts and Linked
Accounts
Cost Control and Visibility
Volume Pricing

10. Security
Identity and Access
Management (IAM)
Multifactor Authentication
(MFA)
CloudTrail Auditing

11. Service Limits
Why do we have them?
Per Account / Per Region
Test Before Launch

12. Trusted Advisor
Scans your Entire AWS
Environment
Fault Tolerance, Security,
Performance, Cost
Optimisation
Basic and Business Support

13. Step 3: Building
(First Workload)

14. Your First S.M.A.R.T Workload
Dev/Test
Backup and Disaster Recovery
Greenfields Projects
Pain Point

15. Plan Evolution and Set Goals
Proof of Concept Production Automation
Understand services
Test performance
Architect for scale
Develop team capabilities
Implement monitoring
Change control and management
Security management
Scalability
Automate corrective actions
Auto-­scaling
Zero downtime deployments
System backup and recovery
Sample Activities

16. Step 4: Engaging the Experts
(Partnering and Support)

17. Partners
Deep Dive into your Business
Cloud Strategy
Accelerate your Success

18. AWS Support
Basic
Developer (Experimenting)
Business (Production)
Enterprise (Business Critical)

19. Ramesh Thiagalingam – IT Operations Manager
AWS Enterprise Support

20. Domain -­ looking for a property to buy or rent?
Web & App based
Huge volumes of traffic
• Audience > 4 million Australian’s each month
• Infrastructure must scale
Core platform built on Microsoft technology:
• .Net
• Node and Python web sites
• SQL Server as our main transactional
database

23. 2 Years Later…..
“We are now delivering product updates ten times faster than we used to.”
Antony Catalano
CEO, Domain Group

24. AWS Enterprise Support

25. Examples of AWS Support Usage
“Moving an Enterprise Windows Workload into Amazon Cloud”
“Early engagement meant a quicker response from AWS when we hit roadblocks during the
migration, as well as during the critical stages of the project such as “Go Live” dates.
Having this support ensured a seamless transition process during the cut over phase from
on premise to AWS”.
Domain Tech Blog
http://tech.domain.com.au/2015/06/moving-­an-­enterprise-­windows-­workload-­into-­amazon-­cloud/

26. AWS Enterprise Support
Success = Support
Dedicated TAM & AWS Support team
• Proactive focus
• Friendly/approachable
• Always available
• Willing to help
• Will search for information or experts if they don't have it

27. Examples of AWS Support Usage
Home Price Guide
• TAM’s involved pre and post launch
• Reduce risk.
• Pre-­warming of ELB’s
• Proactive monitoring
• Ensured all moving parts of the
base infrastructure was monitored
and provided regular updates

28. What impact does AWS Support have on our Success
• Accelerated Implementation
• Reduced Risk and Project Efficiency
• Time to Market
• Increased Confidence
• Cost Savings

29. What Have We Achieved!
4 2 6 3 4 2
31 40
87
72
47 49
64 60 65
185
160
175
267
391
356
226
303
142
320
281
238
196
0
50
100
150
200
250
300
350
400
450
Deployments

30. Reduction in Oncall
45
39
47
45
18
10 10 10
12
9 9 9 10
8 8
-­10
0
10
20
30
40
50
Total After Hours Support Calls

31. AWS Enterprise Support = Part of your DNA
The Relationship we Build = an Essential Part of our Business
Regular Meetings with the TAM
Implement best Practices
Incident and Resource Analysis
Problem Management
AWS Support Helps us Solve Challenges
AWS Support Provides the Foundation

32. AWS Enterprise Support
Cost Optimisation and Recommendations
• TAM Provides Weekly and Monthly Reports
• Enterprise Support = Regular RI Recommendations and Billing
Reports
• In depth analysis on our usage patterns and makes
recommendations to reduce cost

33. AWS Enterprise Support
• A Sounding Board for New Ideas = More Confidence in Architectural
Decisions
• Availability of Support = Push major workloads to AWS as we know that if
there is a problem they are just a phone call away
• AWS Enterprise Support = 24/7 monitoring and assistance during our
major launches, and had AWS engineering resources on standby should
their assistance be required
• Proactive Services = Help Maintain and Improve Health of our
Infrastructure
• Working with AWS = the tools to enable mobility, efficiency, and
productivity

34. We are Hiring!
Join our team
http://tech.domain.com.au/
rthiagalingam@domain.com.au

35. Ramesh Thiagalingam – IT Operations Manager

36. Step 5: Optimisation
(Cost and Usage)

37. Optimisation in the Cloud
Usage Optimisation
Cost Optimisation
Information & Power

38. Setting up for Success
Involve the Right People
Business Enablers
Training and Education
The Details
The Levers
Tooling – Analysis & Visualisation

39. The Right People
Financial
Management
Technical Leads
Analytics/Database

40. Business Enablers
Know your Business
Financial Processes
Internal Processes
Review Processes
Develop Goals

41. Training and Education
Cloud Practices and Methodologies
Formal Training Plans and Paths
Business Wide Training

42. The Details
Cost/Usage Reports
Enable Detailed Billing
Proofs of Concepts

43. The Levers
The Right Services/Configurations
Higher Level Services
Elasticity (On Demand)
Spot Instances
Reserved Instances

44. Tooling
Insights and Analysis
Where you Spend = Where you Look to Save
• Spend by Service/Account
• Savings due to RI’s/Spot
• Unused RI’s
• Top 20 Costs by “item description”
• Top 20 On Demand Costs

45. Visualisation
A Picture is Worth a Thousand Words

46. Summary
Step 1: Drawing the Blueprints (Planning)
Step 2: Laying the Foundation (Best Practices)
Step 3: Building (Workloads)
Step 4: Experts (Partners and Support)
Step 5: Optimisation (Cost and Usage)

47. Thank You!