AWS provides a range of services to help you deliver mobile apps that can scale to millions of users and reach global audiences. Join us for an overview of AWS Mobile Services. Amit Patel, GM Mobile Services, will share our vision, customer trends, recent product launches, and customer stories. AWS DevDay San Francisco, June 21, 2016. Presenter: Amit Patel, GM, AWS Mobile

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amit Patel, GM AWS Mobile
Develop, Test, and Engage
with AWS Mobile Services

3. It’s a Competitive Market
4 Million+
Mobile Apps in the App
Store and Google Play
18 Weeks
Average time to build
mobile apps
25%
Apps abandoned
after first use
Source: App Annie 2016
Recode 2016

4. Unique
features
Time to
market
Scale,
performance
App
quality
There are trade-offs

5. Focus on the stuff that
makes your app great
…and not the backend
heavy-lifting

6. Mobile developers are choosing AWS

7. Ryan Ogle
CTO, Tinder

8. Develop > Deliver > Engage

9. AWS offers a breadth of proven services

10. Get out of box scalability, flexibility & security
Use your favorite
{ language,
IDE,
toolchain }
Pay as you go
Scalability Security & ComplianceFlexibility

11. Use the services in your app with minimal effort
Authenticate users
Analyze user behavior
Store and share media
Synchronize data
Deliver media
Amazon Cognito
(Sync)
Amazon Cognito
(Identity)
Amazon S3
Amazon CloudFront
Store data
Amazon DynamoDB
Amazon RDS
Track retention
Amazon Mobile
Analytics
Send push notifications
Amazon SNS
Mobile Push
Run server-side logic
Lambda
Device Farm
Test your app
Amazon Mobile
Analytics
AWS Mobile SDKs
AWS Mobile Hub

12. Develop > Deliver > Engage

13. Find and fix issues. Test your app on real devices.

14. Continuously deliver quality applications.
…

15. Monitor app health and nip issues in the bud.

16. Demo

17. Develop > Deliver > Engage

18. Generate insights to drive informed decisions
Analytics on usage,
retention and
monetization
Flexible app
instrumentation and
automated S3 /
Redshift integration
Integrated Mobile
and Web analytics

19. Effectively message users to improve engagement
Message users via
Email, SMS, Mobile
Push or Desktop
Push
Enable direct (one to
one) or broadcast
(one to many)
messaging
Automate messaging
using SNS APIs

20. Thank You!