In this session, you’ll get an overview of the mobile application development landscape and an introduction to how AWS Mobile Services supports the mobile application development process and the benefits it supplies while meeting the challenges for developers of the mobile ecosystem.

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Building Scalable and Secure Mobile Apps with AWS
Dennis Hills
Developer Advocate / AWS Mobile
Twitter: @dmennis
Email: denhills@amazon.com

2. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
If you have not done so already…
You’ll need a Mac for this workshop!
 Download and Install Xcode 9+
 Download or Clone iOS MyNotes Tutorial from Github
http://bit.ly/AWSiOSNotes
 Build and run sample iOS (Swift) MyNotes app using Xcode

3. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
Todays Agenda
• Listen and ask questions!
– State of Mobile
– Mobile Development on AWS
– GraphQL
– AWS AppSync (preview)
– Testing

4. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
The State of Mobile

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Covering our entire life…
Consumer Apps Multiple Device ExperiencesGames
Business to Consumer (B2C) Apps Business to Employee (B2E) Apps

6. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
But the mobile world is crowded…
• Crowded App Store
– 2.8 million apps on the Google Play Store
– 2.2 million apps on the Apple App Store
• Short App Life
– Over 25% of apps are only opened once
– The half-life of an app is 6 months
– Avg. Revenue for a paid app is less than $2,800
• Cost to acquire users in the consumer space
– Average Cost per install = $2

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Building your Mobile App

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Make your app stand out
• Creativity is important
– Start with a compelling app
– Add cool features that people will talk about
– Continually innovate
• Understand how your users are using your app
– Measure Success and Failure
– Engage your users constantly
• Quality first
– Look for friction points – then remove them
– Test up front on a wide variety of devices
– Collect crash reports and act on them (release often!)

9. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved
Make your app stand out: Creativity
Wow Factors
Minimal Needs
Intuitive Design Personalization Experience Transfer

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Business to Employee App Concerns
• Many concerns are the same
– Intuitive and Responsive UI
– Personalization
– Cross-platform Experience
• There are some differences
– Connectivity to existing data sources
– Authentication to enterprise portals
– On-device security and privacy

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Mobile Development Concerns
Developers
• DevOps for Mobile
– Fit to my workflow
• Great Documentation
– Tutorials, Samples, How To
• Cloud Security, Privacy, Scalability
– My app is going viral!
Marketing & Sales
• User Engagement
– User Segmentation
– Multi-Channel Marketing
• Business Models
– Ad Networks
– In App Purchases

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Cloud Services for Mobile

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AWS has the services you need

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Mobile Optimized AWS Services
Major
Use-case
Specific
Essential
Amazon Pinpoint Amazon Cognito AWS Device Farm
Amazon DynamoDB Amazon S3 AWS Lambda Amazon API Gateway
Amazon Lex Amazon Polly Amazon Rekognition Amazon Cloudfront

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AWS Mobile SDK for AWS Services
Official
Languages
Native Apps Web / Hybrid Apps
Plus the help you expect
• Tutorials, How To, API documentation
• Starter Kits for common frameworks
• Engineers on Stack Overflow and AWS Forums

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AWS Mobile Hub makes it easy
• Manage multiple services as a
project
• Configure common services
for best practices
• Download service constants
for iOS, Android and JavaScript
• Export project for repeatable
deployments

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Demonstration
AWS Mobile Hub

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Go from zero to millions with AWS
Enjoy Serverless Scalability with AWS Services
All AWS Mobile Optimized Services are Serverless
• Scale from development to millions of users with no code changes
• No Infrastructure to manage
• Pay only for what to use
• All AWS Mobile Hub Services have a free tier

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Security and Privacy: Built-in
• AWS Cloud Security Platform – because security is our highest priority
– On-disk Encryption, SSL Communication
– Shared Responsibility Model so you control your own data
• AWS Compliance
– Certifications (ISO27001, PCI DSS level 1, SOC1, SOC2, SOC3, and more)
– Compliance Programs (HIPAA, ITAR, EU Model Clauses, and more)
• For more information, see our security pages
– https://aws.amazon.com/security/

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AWS: The Right Platform for Mobile Developers
AWS Services AWS Mobile SDK AWS Mobile Hub
The features you need Easy to Integrate Easy to Configure

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aws.amazon.com/mobile
@AWSforMobile
Everything you need to connect
Your mobile app to the cloud