An introduction to the dependable, low cost, elastic cloud platform available to Interactive Agencies with Amazon Web Services.

1. Cloud by Example
for Interactive Agencies

2. 2.00 pm Introduction
Customer presentations
2.30 pm
Dare, Razorfish, LiveTalkback
3.30 pm Break
3.45 pm Running a Campaign in the Cloud
4.10 pm Delivering High Performance Content
4.35 pm Managing Rich-Media Transcoding
5.00 pm Drinks + Networking

3. Matt Wood
Technology Evangelist

4. Introduction
Matt Wood
Technology Evangelist

5. Hello.

6. Thank you.

7. Infrastructure
services

8. 5 years young

9. ?

10. Idea Product

11. Idea Product
Heavy lifting

12. Scale
Redundancy
Automate
70%
Idea Product
Heavy lifting
Capacity
Management
Procurement

13. 30%
Idea Product
Infrastructure

14. Idea Product
AWS

15. Idea Product
AWS

17. Compute

18. Compute Storage

19. Compute Storage
Databases

20. Compute Storage
Services
Databases
& Support

21. Dependable

22. API
Compute Storage
Services
Databases
& Support
Fault tolerant infrastructure

23. API
Compute Storage
Services
Databases
& Support
Fault tolerant infrastructure

26. Flexible

27. Compute Storage
Services
Databases
& Support

28. Compute Storage
Services
Databases
& Support

29. Low cost

30. Gb/month

31. Compute/hour

32. Economies
of scale

33. On demand

34. Pay as you go

35. Pay for what you use

36. API driven

37. Elastic

38. Capacity
Estimated
demand
Time

39. Capacity
Infrastructure
Investment Estimated
demand
Time

40. Capacity
Infrastructure
Real
demand
Time

41. Capacity
Elastic
capacity
Real
demand
Time

42. Agility

43. Development
agility

44. Business agility

45. Focus on your stuff

46. Why?

47. How?

48. On board

49. Strategy Migration
On board
Dev/test
Production

51. Hasbro, BravoTV, KPBS

52. “Using these services, one can
launch a campaign or application
on a shoestring budget and scale
the application as needed without
requiring a large support team”
Chuck Phillips

53. Streaming premium sports media
and rights management

54. “The facilities you need to turn a small success
into big success”
Howard Kitto

55. Shared
responsibility

56. Shared
responsibility

57. Requirement
based access

58. Certification

59. ISO 27001
+
SAS 70 Type II

60. PCI DSS
Level 1

61. Control objectives
Security organisation Employee lifecycle
Logical security Secure data handling
Physical security Environmental safeguards
Change management Incident handling
Availability and
Data integrity
redundancy

62. DDOS
Man in the Middle
IP spoofing

63. Data access
control

64. Identity and
access

65. Resource
isolation
Virtual Private Cloud

66. aws.amazon.com/security

67. aws.amazon.com

68. Thank you!