Amazon Pinpoint makes it easy to run targeted push notification campaigns to improve user engagement in mobile apps. You can use Pinpoint to define your target segments, run your campaign, and measure results. Learning Objectives: • Learn about the capabilities, features and benefits of Amazon Pinpoint • Learn about the different use cases • Learn how to get started using Amazon Pinpoint

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Georgie Mathews, AWS Mobile
01/20/2017
Amazon Pinpoint
How to drive effective Mobile engagement
and enable targeted push notifications

2. Agenda
Amazon Pinpoint overview
Why Amazon Pinpoint
Amazon Pinpoint capabilities
Positioning and competitors
Customer example and getting started
Demo
Q&A

4. Amazon Pinpoint
AWS’s new digital engagement platform…
... for both the developer and the marketer

5. Why Amazon Pinpoint

6. Mobile user
engagement today

7. User engagement pain-points
Inability to
scale
Unreliable ExpensiveInflexible

8. Amazon Pinpoint capabilities

9. Amazon Pinpoint capabilities
Targeted mobile push notifications
with fast fan out
Scheduled and recurring
campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Rich notifications, in-app, and silent
notifications
Custom events and custom attributes
Auto-Export to S3 for custom analytics
Segment and funnel analytics

10. Enable targeting automation
Instrument app with custom attributes
Silent push and data notifications
Full API and CLI support
For the developer…

11. Rich console experience
Create rich media notifications
Dynamic user segmentation
A/B testing and holdout testing
…but also for the marketer
Pinpoint offers great value for both marketer and developer

12. Segment Users Examples
•Usage attributes - frequency
•Device attributes – device, make, model, country etc.
•Custom attributes – favorite season, interested news topics, frequent
buyer, game level, stopped on product checkout etc.
• 40 custom attributes supported
Segment
example
Segment
size (users)
All users
10,000
Used app in
last 30 days
3,000
Last 30 days
and in US
2,000
Last 30 days, in
US, like winter
1,000

13. Targeted push notifications
Promotions or deals
Usage hints
News update
Sports scores
Retention message
Friend/Contact Invitation

14. Measure campaign results
Understand user behavior using app analytics and campaign analytics
Personalize app instrumentation using 1500 custom events
Use demographics and funnels to understand user segments and drop-off points

15. Customer example and getting
started

16. Customer engagement features
• Surprise Bonus Points
• Weekly Challenges
• Gift Redemption

17. Segments used by the customer
• Targeted Users
• Challenge Joined
• Active Users

18. Customer campaigns using Pinpoint
Challenges
Rewards
Social
Lifecycle

19. Testing and analytics

20. A closer look
API GatewayLambda
Customer Backend
Pinpoint APIs
Customer Marketer’s Portal
Pinpoint
Pinpoint Analytics
Pinpoint Messaging

21. Scale reliably for all use cases
No more worrying about reliability and scale as you grow!
• Deliver a million messages in under a minute
• 1,500 custom events and 40 custom attributes
• Import a million profiles in under 4 minutes

22. Inexpensive pricing - great value and flexibility
3 pricing dimensions to aligns costs with use case
•$1 per million messages sent
•$1 per million events received
•$0.0012 per targeted user per month (MTA)
Generous free tier
•1 million messages, 100 millions events and 5000 MTA*
per month
*
MTA free tier applicable for the first 12 months per customer
Generous free tier to experiment; flexible and transparent pricing

23. Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your
app
console.aws.amazon.com/mobilehub/

24. Available as a in US East (N. Virginia)
Service Availability

25. Resources and How to Get Help
Internal BD Wiki - https://w.amazon.com/index.php/AWS-Sales-BD/AWS-Services-
BD/Mobile/Pinpoint
First Call Deck - https://na32.salesforce.com/06938000002J1ow
Sales Battle Card - https://na32.salesforce.com/06938000002J1LV
SA and AoD is your first/second line of defense - aws-tfc-mobile@
BD contact – aws-bdms-mobile@

26. Demo

27. Q&A

28. Thank you!