Social Media & Community MGMT (for Startups)

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A little presentation Mathias held at Switzerland's StartupCamp on Feb., 19, 2011 in Basel. Mathias is Amazee Labs' Community and Social Media Manager.

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Social Media & Community MGMT (for Startups)

  1. 1. Social Media & Community Management (for Startups) Mathias Möller Text, Social Media & Community mathias@amazeelabs.com
  2. 2. This is me:
  3. 3. This is me:
  4. 4. This is me:
  5. 5. This is me:
  6. 6. This is me:
  7. 7. This is me:
  8. 8. This is me:
  9. 9. This is me:
  10. 10. Why Social Media?
  11. 11. Why Social Media?
  12. 12. Why Social Media?
  13. 13. Why Social Media?
  14. 14. Why Social Media?
  15. 15. Why Social Media?
  16. 16. Why Social Media?
  17. 17. Why Social Media?
  18. 18. Why Social Media?
  19. 19. Why Social Media?
  20. 20. Why Social Media?
  21. 21. Why Social Media?
  22. 22. Why do Social Media?‣Talk about it.‣Get friendly.‣Monitor, collect, engage.‣Don‘t get left out.
  23. 23. When you fail,you‘ll fail hard. Have a plan.
  24. 24. vs.
  25. 25. 1. & Reach2. & Visibility3. & Thought leadership4. & Extra credit
  26. 26. There is no ROISocial Media ROI is practicallyimmeasurable. Set tangible goals(followers, fans, Tweets, blog posts, FBstatus updates, etc.), but don‘t stopthere. Every happy customer is a returnon investment.
  27. 27. Sorry!
  28. 28. Explore & Engage
  29. 29. When in doubt, think of your mother!
  30. 30. 5 Golden Rules of Community/SM MGMT:1.Be prepared for anything.2.Be alert – always.3.Be friendly, swallow your pride– The customer is always right!4.Learn to improvise, be generous.5.Say you are sorry, if you need to –and mean it!
  31. 31. 5 Golden Rules of Community/SM MGMT:1.Be prepared for anything.2.Be alert – always.3.Be friendly, swallow your pride– The customer is always right!4.Learn to improvise, be generous.5.Say you are sorry, if you need to –and mean it! Now discuss!
  32. 32. Image sources:‣Slide 5: basykes, CC‣Slide 10: gsagostinho, CC; Sifury‣Slide 12: echiner1, CC‣Slide 14: icanhascheezburger‣Slide 17: balusk8,CC‣Slide 18: lyzadanger, CC
  33. 33. Questions? Mathias Möller mathias@amazeelabs.com @mmmatze http://amazeelabs.com

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