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Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
Building Your Brand Online Wip
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Building Your Brand Online Wip

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4 Keys to Building Your Brand Online …

4 Keys to Building Your Brand Online

1. Your Brand & Marketing Strategy
2. The PR Power of Online Media
3. Traffic Attraction
4. Customers and Consistency

Published in: Business, Technology
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  • 1. Building Your Brand Online Speaker: Amanda Steadman www.amandasteadman.com Thursday October 6 th 2009
  • 2. <ul><li>The Internet and Business 2009 & Beyond </li></ul><ul><li>Awareness of the Power of Online Branding & PR </li></ul><ul><li>Marketing on a Shoestring – Attracting Clients </li></ul><ul><li>What are you doing to maximise your online presence and results? </li></ul>Introduction
  • 3. Getting with it…
  • 4. Getting with it…
  • 5. Getting with it…
  • 6. <ul><li>Your Brand & Marketing Strategy </li></ul><ul><li>The PR Power of Online Media </li></ul><ul><li>Traffic Attraction </li></ul><ul><li>Customers and Consistency </li></ul>4 Keys to Building Your Brand Online
  • 7. 1. Your Brand(s)
  • 8. <ul><li>Clear and Simple </li></ul><ul><li>Familiarity </li></ul><ul><li>Connect </li></ul><ul><li>amandasteadman.com </li></ul>1. Your Brand
  • 9. 1. Online Marketing Strategy
  • 10. <ul><li>1. Build your Brand & Presence </li></ul><ul><li>2. Build your list </li></ul><ul><li>3. Building the relationship </li></ul><ul><li>4. Building to a sale </li></ul>1. Online Marketing Strategy
  • 11. 2. Building Your Brand Using Social Media
  • 12. <ul><li>Obama </li></ul>2. Online Marketing Strategy
  • 13.  
  • 14. <ul><li>Follow the Yahoo Brick Code… </li></ul><ul><li>1 – Choose your social media community </li></ul><ul><li>2 – Create a community </li></ul><ul><li>3 – Apply the 4 B’s </li></ul><ul><li>4 – Repeat </li></ul>2. Social Media Secrets
  • 15. 1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare 2. Power of the Few - Faves
  • 16. <ul><ul><ul><ul><ul><li>Red - Choose Your Vehicles </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Amber – Load ‘em Up </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Green – Go Publish </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4 – Repeat </li></ul></ul></ul></ul></ul>3. Traffic Genius
  • 17. <ul><li>Google Ads </li></ul><ul><li>Facebook Links </li></ul><ul><li>YouTube </li></ul><ul><li>Ezine Articles </li></ul><ul><li>Creating communties </li></ul><ul><li>Creating Groups </li></ul><ul><li>Autoresponders </li></ul><ul><li>Membership </li></ul>Traffic Genius – Top Vehicles
  • 18. YOUR
  • 19. 4. Converting to Customers
  • 20. <ul><li>1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE </li></ul><ul><li>2 – Have a GREAT Offer/Product/Service </li></ul><ul><li>3 – CAPTURE DETAILS </li></ul>Converting to Customers
  • 21. <ul><li>3 – Make is EASY to sign up/buy from you </li></ul><ul><li>4 – Have back end offers/autoresponders </li></ul><ul><li>5 – Repeat </li></ul>Converting to Customers
  • 22. <ul><li>Your Brand & Marketing Strategy </li></ul><ul><li>The PR Power of Online Media </li></ul><ul><li>Driving the Traffic </li></ul><ul><li>Customers and Consistency </li></ul>Reminder: 4 Keys to Building Your Brand Online
  • 23. <ul><li>Work smarter not harder – delegate/get help! </li></ul><ul><li>Automate, automate, automate </li></ul><ul><li>HAVE FUN attracting new clients! </li></ul>Summary
  • 24. <ul><li>Down to you… </li></ul><ul><li>What can you apply today? </li></ul><ul><li>What resources do you need? </li></ul><ul><li>Who else can assist? </li></ul><ul><li>Commit to 3 actions to start attracting new clients NOW and email us what they are! </li></ul><ul><li>Email: action@amandasteadman.com </li></ul>Practicalities
  • 25. <ul><li>For further Web Emergency Assistance </li></ul><ul><li>Call on 0208 740 8184 </li></ul><ul><li>Email:amanda@wealthbabes.com or amanda@amandasteadman.com </li></ul><ul><li>Twitter.com/wealthbabes </li></ul><ul><li>Connect to Success Group on Facebook </li></ul>Contact

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