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Leveraging the Power of LinkedIn

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Allison Beauchesne, MA
Allison Beauchesne, MA

A 20 minute discussion about the many ways LinkedIn can be used to your advantage. There is so much to know about this amazing tool, but where do you start? Here are a few tips and tricks to get you out there on LinkedIn's endless network of business potential!

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Wednesday, June 15, 2016 Allison Beauchesne, MA
• 414 million professionals • 61 million senior level influencers • 40 million decision makers • 6.8 million c-level execs • 3 million MBA grads WHY? Statistics provided by LinkedIn’s 1st Quarter 2016 Results
It’s in the content… WHY?
BEHIND THE SCREEN
MARKET TO WHO MATTERS
THE POWER OF LINKEDIN COMPANY PAGE SHOWCASE PAGE SLIDESHARE
THE POWER OF LINKEDIN SPONSORED CONTENT INMAIL PAID ADVERTISING PULSE
THE POWER OF THE POST
STANDING OUT
WHERE TO BEGIN? Ask these 5 questions… 1. Is your personal profile up to date with relevant industry information, job descriptions, external links, etc? 2. Do you have a business page ready for your business? 3. Have you joined groups, connected with influencers and follow pages/organizations that are relevant to you and your business? 4. Have you connected strategically with people you are interested in networking with? 5. Are you checking your notifications and news feed at least once per day? 6. What is your goal on LinkedIn?
THANKS Allison Beauchesne www.linkedin.com/ambeauchesne *Also check out The Sophisticated Marketer’s Guide to LinkedIn

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Leveraging the Power of LinkedIn

  • 1. Wednesday, June 15, 2016 Allison Beauchesne, MA
  • 2. • 414 million professionals • 61 million senior level influencers • 40 million decision makers • 6.8 million c-level execs • 3 million MBA grads WHY? Statistics provided by LinkedIn’s 1st Quarter 2016 Results
  • 3. It’s in the content… WHY?
  • 5. MARKET TO WHO MATTERS
  • 6. THE POWER OF LINKEDIN COMPANY PAGE SHOWCASE PAGE SLIDESHARE
  • 7. THE POWER OF LINKEDIN SPONSORED CONTENT INMAIL PAID ADVERTISING PULSE
  • 8. THE POWER OF THE POST
  • 10. WHERE TO BEGIN? Ask these 5 questions… 1. Is your personal profile up to date with relevant industry information, job descriptions, external links, etc? 2. Do you have a business page ready for your business? 3. Have you joined groups, connected with influencers and follow pages/organizations that are relevant to you and your business? 4. Have you connected strategically with people you are interested in networking with? 5. Are you checking your notifications and news feed at least once per day? 6. What is your goal on LinkedIn?
  • 11. THANKS Allison Beauchesne www.linkedin.com/ambeauchesne *Also check out The Sophisticated Marketer’s Guide to LinkedIn