3. Why LinkedIn For Recruitments
LinkedIn is the world’s largest (and favorite!) professional network, helping you to exchange knowledge,
ideas and opportunities with a broad network of professionals.
Over 400 Million LinkedIn Members in over 200 countries/territories, and growing fast –
36% in U.S.; 64% in other countries, including…
What is LinkedIn?
• United States – 132 Million
• India – 33 Million
A new member joins every one-half second…enough to fill the Roman Coliseum 3 times each day!
Launched May 2003 with 4,500 members.
Now 14th most visited website in world; avail. in 20 languages; if country, would be 5th largest in world.
Average age is about 44; gender is trending slightly more male than female but gap is closing.
Members more likely to be college educated and have higher avg. income (approx. $90,000).
Over half of LinkedIn members are mgr/sr level executives – all Fortune 500 companies represented.
85 of Fortune 100 companies use it for hiring; derives 50% of income from job search/hiring services.
Top 5 industries represented: IT, Financial Services, Higher Edu, Computer Software, Telecommunications.
• Canada – 11 Million• United Kingdom – 20 Million
• Brazil – 23 Million China - 12
15 May 2016 LinkedIn training
4. Why You Need It
Social networks like Facebook offer tools for casual communication with family &
friends:
Play games
Share photos & videos
Rate movies and music
Provide relationship statuses
Discuss religious and political views
LinkedIn is a professional network intended to create business opportunities:
Maintain business contacts online
Get introduced to professionals & service providers
Recommend colleagues & check references
Conduct research, find experts and ideas
Receive industry news / ask & answer industry questions
Find, post or forward jobs
Unlike social networks, LinkedIn’s purpose is to present your professional, rather than your
personal, image. Don’t confuse the two.
Distinguishing Between Social vs. Professional Networks
15 May 2016 LinkedIn training
5. How to Join
Go to
www.linkedin.com
Enter:
Your First Name
Your Last Name
Your Email Address
Create a Password
Click “Join Now”
Becoming a Member is Easy
15 May 2016 LinkedIn training
6. Building Your Profile
Research shows you will be 40 times more effective on LinkedIn if you have
a fully completed profile. Failing to complete your profile is like playing golf
with a bag full of putters. Use all the tools that LinkedIn offers!
LinkedIn’s definition of a 100% Complete Profile :
Name and Position……………………..25%
Picture………………………………………….5%
Summary………………………………………5%
Specialties…………………………………….5%
Education……………………………………15%
Past Job #1………………………………….15%
Past Job #2………………………………….15%
Recommendation #1…………………….5%
Recommendation #2…………………….5%
Recommendation #3…………………….5%
Why You Want a 100% Complete Profile
15 May 2016 LinkedIn training
7. Making Connections
Best Method:
Send personalized
invitations to connect
When you log in, LinkedIn
suggests people to connect
with based on companies
you’ve worked for and the
Groups you’ve joined
How to Build Your Network
Click on the name of the
person you want to connect to
Click on “Connect” on their profile page
Be sure to personalize the message so that the person knows
who you are and why you want to connect. Make it easy for
them to accept!
15 May 2016 LinkedIn training
8. How to Invite People
• “I was checking out your blog and I really liked your post about ____.
Please accept my request to stay connected”
• I’d like to add you to my professional network on LinkedIn and since my
company is looking for experts who______ I would like to get to know you
better.
• It seems we have a number of people in common – I am very interested to
connect with you and get to know you and your business further.
Templates for your LinkedIn invites
15 May 2016 LinkedIn training
9. How LinkedIn Works
Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends
1st -2nd -3rd Connections
Connections
15 May 2016 LinkedIn training
11. Guidelines for Groups
•Join “Groups” on LinkedIn that are related to your industry.
•It expands your network – More search results
•Groups give you access to
Discussions
Job postings
News/ Q & A
Subgroups
•50 groups can joined at the maximum
•Group left can be never joined again – so the selection of groups should be very well evaluated
• Group discussions and job postings help recruiters access the people who specialize in that
industry
•Join a Group which has maximum number of members which will increase you network
like Linked: HR Members: 147,261
Remember…
15 May 2016 LinkedIn training
15. To make the most of your LinkedIn account!
•Complete your LinkedIn Profile to 100%
•Personalize your Public Profile URL, and use it on your business cards, and email
signatures
•List quantifiable accomplishments, skill sets, key words, and common
misspellings of your name
•Build your LinkedIn network by sending personalized, rather than generic,
invitations to connect.
•Join Groups that are relevant to your Client and skills.
•Do search candidates from LinkedIn every day.
•Log in and use your LinkedIn account every day!
Remember…
15 May 2016 LinkedIn training
16. Thank you for attending!
Any Questions….
15 May 2016 LinkedIn training
