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Arou ndU
                                         le
                           obile Lifesty
                     ’s   M
          fo r today
Ne w App
         s
Traveller

                   Alia Outarahout – CMH MBA-2A
1/ The Service

!   The app consists on a role-play LBS game, that
    will mix real life and fantasy “achievements”

!   Guests will have access to this application by
    checking-in. It would be suitable for iPhone,
    Androids, and Blackberry
How it works?

!   Guests create their avatar on the application
    platform
!   Then, on a accurate 3D map of the Hotel neighbourhood
    the guest/player will pinpoint spots representing our
    partners: luxury shops, restaurants, clubs, and other must-
    see places (gym, cinema, museums,…)



                                                Once the avatar enters
                                                    one of the marked
                                                         spots, the app
                                                 presents the partners
                                                           interior with
                                                    augmented reality
                                                  tools, so he can visit
                                                       the surrounding
                                                    without leaving the
                                                             hotel room
!   What is interesting with this concept, is that
    everyday, the hotel will launch a mission, or
    “assignment” offering rewards to the guest



                              For instance, every
                              morning a new
                              challenge will be
                              unveiled on the app, it
                              can be enigma, race,
                              treasure hunt, etc.
Examples:

!   « Free drink tonight at the bar for the guest who will
    stamp the more partners before 03:00pm » Then
    guest would have to go and stamp themselves in the
    more spots marked possible

!   Enigmas: “try to find out what shop offers our guests
    10% discount today” to find clues, go to this coffee or
    this restaurant. / Guest will go there, and on their
    app, they will have the clue once they have stamped
    themselves.
Other advantages
!   Possibility to join this game to the loyalty program of the hotel – great users
    earn more points

!   Enhance the brand awareness of the Hotel by this innovative tool, thus attract
    more potential fans

!   Development of a new way of being tourist, and innovative travellers are
    seeking for this

!     Generates partnerships with other retailers, it is a win-win agreement

  BUT: The drawbacks are the cost of implementing & launching such an app + the
         fact that it will need full-time employee(s) in charge of creating deals and
                                                                           challenges

      Such an application is more suitable for big hotels chains, that will support the
                                                                                  cost
2/ Similar services existing?

!   As far as I know, there isn’t any service
    computing a game with real life promotions
    such as this one.

!   Yet, there are application offering services close
    to mine, so lets discover them
Imaginative travellers

It is basically an online
treasure hunt:
-You have to set up an
account
-Then based on a clue,
the player has to pin a
point on the map, trying
to find out a famous
landmarks or destination
- If he answer correctly to
5 answers, he is entered
into the draw to win a trip
Gowalla
Gowalla vs AroundU
! Gowalla is a LBS too , but offers in addition
  social network facilities, whereas mine is a
  gaming application.

! Gowalla doesn’t give access to real promotions,
  with actual partners, it is closer to Poynt or
  Foursquare in its use, but one common point is
  the stamping system, based on the location.

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AroundU - Application Imagined

  • 1. Arou ndU le obile Lifesty ’s M fo r today Ne w App s Traveller Alia Outarahout – CMH MBA-2A
  • 2. 1/ The Service !   The app consists on a role-play LBS game, that will mix real life and fantasy “achievements” !   Guests will have access to this application by checking-in. It would be suitable for iPhone, Androids, and Blackberry
  • 3. How it works? !   Guests create their avatar on the application platform
  • 4. ! Then, on a accurate 3D map of the Hotel neighbourhood the guest/player will pinpoint spots representing our partners: luxury shops, restaurants, clubs, and other must- see places (gym, cinema, museums,…) Once the avatar enters one of the marked spots, the app presents the partners interior with augmented reality tools, so he can visit the surrounding without leaving the hotel room
  • 5. !   What is interesting with this concept, is that everyday, the hotel will launch a mission, or “assignment” offering rewards to the guest For instance, every morning a new challenge will be unveiled on the app, it can be enigma, race, treasure hunt, etc.
  • 6. Examples: !   « Free drink tonight at the bar for the guest who will stamp the more partners before 03:00pm » Then guest would have to go and stamp themselves in the more spots marked possible !   Enigmas: “try to find out what shop offers our guests 10% discount today” to find clues, go to this coffee or this restaurant. / Guest will go there, and on their app, they will have the clue once they have stamped themselves.
  • 7. Other advantages !   Possibility to join this game to the loyalty program of the hotel – great users earn more points !   Enhance the brand awareness of the Hotel by this innovative tool, thus attract more potential fans !   Development of a new way of being tourist, and innovative travellers are seeking for this !   Generates partnerships with other retailers, it is a win-win agreement BUT: The drawbacks are the cost of implementing & launching such an app + the fact that it will need full-time employee(s) in charge of creating deals and challenges Such an application is more suitable for big hotels chains, that will support the cost
  • 8. 2/ Similar services existing? !   As far as I know, there isn’t any service computing a game with real life promotions such as this one. !   Yet, there are application offering services close to mine, so lets discover them
  • 9. Imaginative travellers It is basically an online treasure hunt: -You have to set up an account -Then based on a clue, the player has to pin a point on the map, trying to find out a famous landmarks or destination - If he answer correctly to 5 answers, he is entered into the draw to win a trip
  • 11. Gowalla vs AroundU ! Gowalla is a LBS too , but offers in addition social network facilities, whereas mine is a gaming application. ! Gowalla doesn’t give access to real promotions, with actual partners, it is closer to Poynt or Foursquare in its use, but one common point is the stamping system, based on the location.