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TABLET: LET THE CUSTOMER ENJOY HIS TIME ON THE
APPLICATION
                                  Provide “Couch
                                   Experience” for
                                   customers using Tablet
                                   applications
                                  Provide highly visual and
                                   personalized experiences
SMARTPHONE: PROVIDE ON-THE-GO SHOPPING
EXPERIENCE

                          Allow customers to use
                           mobile site as for on-the-go
                           one-click shopping
                          A “wallet” for
                           coupons, loyalty card and
                           deals
                          Provide most important
                           function upfront (for
                           example provide store
                           locator if you are a retailer
                           and customer use mobile
                           application to search for
                           store location while
                           traveling)

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I phone vs ipad

  • 2. TABLET: LET THE CUSTOMER ENJOY HIS TIME ON THE APPLICATION  Provide “Couch Experience” for customers using Tablet applications  Provide highly visual and personalized experiences
  • 3. SMARTPHONE: PROVIDE ON-THE-GO SHOPPING EXPERIENCE  Allow customers to use mobile site as for on-the-go one-click shopping  A “wallet” for coupons, loyalty card and deals  Provide most important function upfront (for example provide store locator if you are a retailer and customer use mobile application to search for store location while traveling)