The document compares the Park Hyatt Vendome and W Hotel New York Times Square websites. It finds that the Park Hyatt website is easier to use with clear, concise information organized logically. However, it could be more aesthetic. The W Hotel website has a confusing layout with too much text and no room photo gallery. It is appealing for booking but lacks preferences. Both target business and leisure travelers but the W Hotel aims for a younger demographic with more design-focused experience.

1. ComparisonbetweenPark HyattVendome& WHotel New York Times Square

2. EASY TO FIND?Park HyattVendomeWhotel Time Square NYCYES: The 8 first results on googleWithHyattVendomeYES: « Whotel New York Time Square » but Not as strong as Hyatt

3. EASY TO USE? Whotel Time Square NYC The homepageseemsclear, but in each sections, the contents isquiteconfusing. No overview of the rooms in the photo gallery. The room categoriesrangingisn’tordered. there’stoomuchtext, withoutmanifest relevant information, soyou have to read the whole page beforegettingwhatyou are looking for.Park HyattVendome:Veryclear and concise website.Every information needediseasy to find, the home page offer the access to every section.A gallerywithhighqualitypicturesisalsoavailable.The information orderislogical and relevant

4. WhotelHyatt

5. ENGAGEMENTWhotel Time SquareAlink to itsfacebook pagePossibility to chose the language, and the site preferences (HTML or not)Possibility to giveour feedback through the reactionWidgetPossibility to sign in on a W-accountPark HyattVendomePossibility to sign in the Hyatt gold Passport programThere is a travel assistance on their sitePossibility to subscribe to the newsletter, and to set up a travel package by booking online flights, car. No social network links.

6. Easy to book?W Hotel Times square More appealing, and extremelyprecise. The rates are givenincluding the taxes, and we are noticed about whatisincluded and whatis not.No possibility to select preferencesEasier to bookPark HyattVendome:The bookingengineis not in the first page, we have to enter intorooms and rates section to findit.The engineis not dynamic, and not aesthetic, but itiscompleteenough to finalize a booking. Plus, wecan chose somepreferencesregarding the room Easy to book Easy to share?W Hotel Times squarePossibility to likeit on Facebook instantaneously, thus to have their page.Park HyattVendome:No way to shareit

7. Qualitative analysisMarketpositioning:Park Hyatt: Luxury group for upperscale, business and leisure.W Hotel TS: More design, main targetisyoungtravelersDistinctive:Differentwebsite designs, as well as differenttarget, but no really distinctive points, sinceboth are modern and sober chic.Express level:Park HyattVendome: the websiteoffers a lot of services, and itgives the impression thateverythingis possible withthishotelsoitisluxury. Though, the design is not as aesthetic as someotherluxuryhotels. Luckylithere are good picturesenhancing the luxury aspect.Whotel Times Square: the design iscoheringwith the level of services offered, and wecan assume thatitis a kind of design boutique hotel, midluxuryscale.

8. ConclusionW Hotel Times squareThe text must be more concise regarding the room description for instance.Theyshould have a list of the amenities, instead of presentingthemscattered in a descriptionPark HyattVendome:The websiteshouldbe more esthetic and appealing. Some sections staytoo basic. The font is not really modern and the layoutis to pale and casual.