The Business Value of BIM in          North America: 2012           McGraw-Hill Research FindingsPrepared by:MHC Research ...
Presenter    Steve Jones       – BA Johns Hopkins, MBA Wharton       – 19 years in Design          • Principal and Board o...
McGraw-Hill    #1 Information Source about the North American Construction Industry       – Digital Data Products, Magazin...
BIM SmartMarket Reports    Research on BIM adoption, implementation and value since 2007        2007                      ...
BIM SmartMarket Reports    Major 2012 update of the 2007 and 2009 studies of North America                                ...
Objectives    1.   Create 3 and 5 year trends for adoption, implementation and         business value of BIM:         – Fo...
Sponsors     Sponsors      – Premier Partner: Autodesk*****      – Corporate Partner: Parsons      – Contributing Partners...
Methodology     Online survey completed by 582 respondents:      – Survey was available from August 2nd to September 19th,...
Methodology     Definition of BIM for the research      – Consistent since 2007         • Intended to differentiate from C...
Methodology      Survey Criteria:       – Respondents were classified as BIM Users or Non-users         • Non-users were: ...
Respondent Profile11   McGraw-Hill Construction Confidential
Respondent Type Distribution     • Similar relative distribution of A/E/C/O firms in 2012 sample as in 2009 research     •...
Architect and Engineer Roles     • Architects are primarily focused on building architecture     • Structural and Mechanic...
Contractor Firm Roles     • There are a broad array of contractor firm roles     • Architecture and Engineering roles were...
Key Trends                                BIM Users and Non-Users                                  2007 / 2009 / 2012 / 20...
BIM Adoption: 2007, 2009 and 2012     • Overall Adoption of BIM has increased from 17% in 2007 to 71% in 2012         – 45...
BIM Adoption by Company-type: 2009 and 2012     • In 2012 Contractor adoption (74%) surpassed Architects (70%)     • All c...
BIM Implementation on Projects: 2009, 2012, 2014*     • Percentage of Very Heavy Users forecasted to double over 5 years  ...
BIM Implementation by Company-type     • Although Contractors lead adoption, Architects lead implementation     • All comp...
BIM Expertise Level: 2009 and 2012     • Percentage of Advanced and Expert users increased by 33% and 20%     • Percentage...
Years of Experience with BIM: 2009 and 2012     • Percentage of highly experienced users (5 or more years) more than doubl...
Years of Experience with BIM: 2009 and 2012     • Percentage of highly experienced users (5 or more years) more than doubl...
Perceived ROI Derived from BIM 2009 to 2012     • Overall distribution of perceived ROI levels similar between 2009 and 20...
Perceived ROI by Company-type: 2012     • Contractors have most with positive ROI (74%)     • Engineers have least with po...
Focus of BIM Investment 2009 to 2012*     • Investment priorities consistent; Slight pullback in commitment to invest     ...
Internal Benefits of BIM Use: 2009 and 2012*     • Higher percentage of users report High/Very High value from leading int...
Elements that would Increase Internal Benefits: 2009 and 2012*     • Priority of elements consistent; Intensity of need ge...
Non-User’s Attitude Towards BIM: 2009 to 2012*     • Non-users are fewer, but are becoming more entrenched in their attitu...
Reasons for Not Adopting BIM: 2009 to 2012*     • Lack of BIM demand consistent as top reason;     • Hierarchy of reasons ...
A/E/C Perceptions of Others’ Use of BIM: 2009 to 2012     • Some increase in perception by A/E/C non-users of BIM usage in...
BIM in North America: Research Findings      Multi-year Trend Highlights       – Adoption has grown from 17% in 2007, to 4...
Responses from BIM Users                             re: BIM for Close-out and FM                                         ...
Uses of the Model for Final Stages of Construction     • 60% of Contractors report some using the model as the “as-built r...
Owner Uses for the Model     • Small percentage of Owners are using models for building system operation analysis,       m...
Owners Requiring As-Built Record Models     • Contractors report relatively low demand from Owners for As-Built Record Mod...
User Ratings of Specific             BIM-related Activities and Processes36   McGraw-Hill Construction Confidential
BIM in North America: Research Findings      User Ratings of Frequency, Value and Difficulty       – BIM-related processes...
The SmartMarket Report38   McGraw-Hill Construction Confidential
BIM in North America: Research Findings      The Business Value of BIM in North America      SmartMarket Report       –   ...
The Business Value of BIM in          North America: 2012           McGraw-Hill Research FindingsPrepared by:MHC Research ...
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Использование BIM в северной америке

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Cтатистика внедрения BIM технологий на североамериканском рынке представленная компанией McGraw-Hill Reaserch

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Использование BIM в северной америке

  1. 1. The Business Value of BIM in North America: 2012 McGraw-Hill Research FindingsPrepared by:MHC Research & AnalyticsOctober 2012
  2. 2. Presenter Steve Jones – BA Johns Hopkins, MBA Wharton – 19 years in Design • Principal and Board of Directors of Burt Hill (now Stantec) – 3 years in Technology • Vice President, Primavera Systems (now Oracle) – 9 years McGraw-Hill Construction • Research and publishing re: major issues impacting the construction industry2 McGraw-Hill Construction Confidential
  3. 3. McGraw-Hill #1 Information Source about the North American Construction Industry – Digital Data Products, Magazines, Research (construction.com)3 McGraw-Hill Construction Confidential
  4. 4. BIM SmartMarket Reports Research on BIM adoption, implementation and value since 2007 2007 2009 2010 2010 2012 Two new BIM SmartMarket Reports will be released in 2012 The The Business Business Value of BIM Value of BIM in Korea in North America4 McGraw-Hill Construction Confidential
  5. 5. BIM SmartMarket Reports Major 2012 update of the 2007 and 2009 studies of North America The Business Value of BIM in North America 2007 20095 McGraw-Hill Construction Confidential
  6. 6. Objectives 1. Create 3 and 5 year trends for adoption, implementation and business value of BIM: – For Non-users of BIM: • Reasons for not adopting • Triggers for future adoption • Attitudes towards using BIM • Perceptions of BIM use by others in the market – For Users of BIM: • Current and future implementation of BIM • Focus of BIM investments, both current and future • Perception and measurements of ROI of BIM • Business values and benefits derived from BIM 2. New Research to establish a 2012 baseline on specific BIM processes and activities: – Frequency – Difficulty – Value6 McGraw-Hill Construction Confidential
  7. 7. Sponsors Sponsors – Premier Partner: Autodesk***** – Corporate Partner: Parsons – Contributing Partners: • buildingSMART alliance*** • HOK** • Mortenson Construction* • Barton Malow* • BIMForum • Charles Pankow Foundation • Hensel-Phelps • NRI • Pinnacle Infotech • Satterfield & Pontikes *Repeat sponsors of BIM SmartMarket Reports7 McGraw-Hill Construction Confidential
  8. 8. Methodology Online survey completed by 582 respondents: – Survey was available from August 2nd to September 19th, 2012 – Average survey duration: 15 minutes – Sample provided by McGraw-Hill Construction databases plus 10 different industry associations, who provided a public link to their members: • AGC, AIA, ASA, ASCE, CMAA, COAA, DBIA, NIBS, SMACNA & SMPS8 McGraw-Hill Construction Confidential
  9. 9. Methodology Definition of BIM for the research – Consistent since 2007 • Intended to differentiate from CAD For the purpose of this survey: “BIM” refers broadly to the creation and use of digital models and related collaborative processes between companies to leverage the value of the models. – Intentionally inclusive • Not just model authoring • Use of other’s model for analysis is accepted as a User • Owners’ engagement with other’s models in accepted as a User9 McGraw-Hill Construction Confidential
  10. 10. Methodology Survey Criteria: – Respondents were classified as BIM Users or Non-users • Non-users were: “Not engaging with BIM at all” • BIM Users: – Just authoring models – Using others’ models for analysis but not authoring models – Authoring and analyzing models – Consistent with previous surveys respondents were grouped by company-type as: • Architects • Engineers (numerous disciplines) • Contractors (general and trade) • Owners • Others – Others made up less than 10% of respondents and are excluded from the player comparison charts10 McGraw-Hill Construction Confidential
  11. 11. Respondent Profile11 McGraw-Hill Construction Confidential
  12. 12. Respondent Type Distribution • Similar relative distribution of A/E/C/O firms in 2012 sample as in 2009 research • 2012 findings exclude “Other” category (e.g. consultants, BPMs, etc) 6% 7% Owners 44% 39% Contractors 21% Engineers 18% Architects 32% 33% 2009 201212 McGraw-Hill Construction Confidential
  13. 13. Architect and Engineer Roles • Architects are primarily focused on building architecture • Structural and Mechanical are the primary engineering focuses Architect Roles Interiors, 22.9 Building architecture, Engineer Roles 77.1 Structural Engineer Mechanical (HVAC) Engineer Civil, Environmental, Geotechnical Engineer Electrical Engineer Plumbing Engineer Transportation Engineer Fire and Life Safety System Engineer Other Engineering practice-type .0 5.0 10.0 15.0 20.0 25.0 30.0 35.013 McGraw-Hill Construction Confidential
  14. 14. Contractor Firm Roles • There are a broad array of contractor firm roles • Architecture and Engineering roles were recoded into architect/engineer respondents Contractor Firm Roles Mechanical/HVAC/Sheet Architecture at GC firm General Contractor, inc. A/E/C or Design/Build Construction Manager, inc. A/E/C or Design/Build Engineering at GC firm Electrical Contractor Estimator Civil/Site/Geotechnical Contractor Concrete Fabricator/Contractor Steel Fabricator/Erector Curtain wall Fabricator/Installer Other Contractor role .0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.014 McGraw-Hill Construction Confidential
  15. 15. Key Trends BIM Users and Non-Users 2007 / 2009 / 2012 / 2014* *Forecast15 McGraw-Hill Construction Confidential
  16. 16. BIM Adoption: 2007, 2009 and 2012 • Overall Adoption of BIM has increased from 17% in 2007 to 71% in 2012 – 45% growth over the last 3 years; Over 400% growth over last 5 years 29% Non-User 51% Non-User +45% 83% Non-User 71% BIM User 49% BIM User 17% BIM User 2007 2009 201216 McGraw-Hill Construction Confidential
  17. 17. BIM Adoption by Company-type: 2009 and 2012 • In 2012 Contractor adoption (74%) surpassed Architects (70%) • All categories increased 74% 70% 67% +50% 58% +20% +60% 50% 42% Contractors Engineers Architects 2009 201217 McGraw-Hill Construction Confidential
  18. 18. BIM Implementation on Projects: 2009, 2012, 2014* • Percentage of Very Heavy Users forecasted to double over 5 years • Percentage of Light Users drops from 1/3 of total to 6% 58% LIGHT: Less than 15% of projects +105% 39% MEDIUM: 15-30% 35% of projects 27% 24% HEAVY: 21% 20% 21% 31-60% 18% 17% of projects 14% VERY HEAVY: 6% More than 60% of projects 2009 2012 2014* (forecast) *Forecast18 McGraw-Hill Construction Confidential
  19. 19. BIM Implementation by Company-type • Although Contractors lead adoption, Architects lead implementation • All company-types show increases in percentage of Very Heavy users 70% 60% 50% Less than 15% Current 2012 40% 15-30% Implementation Level 31-60% 30% More than 60% 20% 10% L M H VH 0% Architect Engineer Contractors Owner 80% 70% +77% 60% +25% +49% 2014 Forecast +65% Less than 15% 50% Implementation Level 15-30% 40% 31-60% 30% More than 60% 20% 10% 0% Architect Engineer Contractors Owner19 McGraw-Hill Construction Confidential
  20. 20. BIM Expertise Level: 2009 and 2012 • Percentage of Advanced and Expert users increased by 33% and 20% • Percentage of Beginner level users decreased by 41% 36% 36% 33% +33% 27% 22% 2009 18% 2012 15% 13% +20% -41% Beginner Moderate Advanced Expert20 McGraw-Hill Construction Confidential
  21. 21. Years of Experience with BIM: 2009 and 2012 • Percentage of highly experienced users (5 or more years) more than doubled • Percentage of low experience users (2 or less years) cut in half; Effect of economy? 36% +100% 26% 22% 18% 18% 18% 2009 2012 13% 13% 11% 10% 9% -50% +116% 6% -59% 1 year 2 years 3 years 4 years 5 years More than 5 years21 McGraw-Hill Construction Confidential
  22. 22. Years of Experience with BIM: 2009 and 2012 • Percentage of highly experienced users (5 or more years) more than doubled • Percentage of low experience users (2 or less years) cut in half; Effect of economy? 36% Missing Beginners: +100% Effect of the economy? 26% 22% 18% 18% 18% 2009 2012 13% 13% 11% 10% 9% -50% +116% 6% -59% 1 year 2 years 3 years 4 years 5 years More than 5 years22 McGraw-Hill Construction Confidential
  23. 23. Perceived ROI Derived from BIM 2009 to 2012 • Overall distribution of perceived ROI levels similar between 2009 and 2012 25% 20% 15% 2009 2012 10% 5% 0% Negative Break-even Less than 10-25% 26-50% 51-100% Over 100% 10%23 McGraw-Hill Construction Confidential
  24. 24. Perceived ROI by Company-type: 2012 • Contractors have most with positive ROI (74%) • Engineers have least with positive ROI (37%), most with negative (41%) 45.0% 40.0% 65% 37% 74% 67% 35.0% Negative 30.0% Break-even 25.0% Less than 10% 10-25% 20.0% 26-50% 15.0% 51-100% Over 100% 10.0% 5.0% .0% Architect Engineer Contractors Owner24 McGraw-Hill Construction Confidential
  25. 25. Focus of BIM Investment 2009 to 2012* • Investment priorities consistent; Slight pullback in commitment to invest • Increased focus on BIM software Developing internal collaborative BIM procedures BIM software Marketing your BIM capability New/upgraded hardware 2012 BIM training 2009 Developing collaborative BIM processes with external parties Software customization/interoperability solutions Developing custom 3D libraries 0% 10% 20% 30% 40% 50% 60% * Top 2 (High or Very High importance)25 McGraw-Hill Construction Confidential
  26. 26. Internal Benefits of BIM Use: 2009 and 2012* • Higher percentage of users report High/Very High value from leading internal benefits – Increased profits, Maintaining clients, Reducing project duration and Fewer claims are greatest percentage gainers Reduced errors and omissions in documents Marketing new business to new clients Maintaining repeat business with past clients +36% Reducing rework Offering new services 2012 Reducing cycle time of specific workflows 2009 +38% Reducing overall project duration Increased profits +70% Reduced construction cost Fewer claims/litigation +42% Recruiting and retention of staff 0% 10% 20% 30% 40% 50% 60% * Top 2 (High or Very High importance)26 McGraw-Hill Construction Confidential
  27. 27. Elements that would Increase Internal Benefits: 2009 and 2012* • Priority of elements consistent; Intensity of need generally lower • Lowered need for more internal/external BIM resources indicates growth in availability Improved interoperability between software applications Improved functionality of BIM software More clearly defined BIM deliverables between parties More owners asking for BIM More 3D building product manufacturer specific content Reduced cost of BIM software More internal staff with BIM skills -21% 2012 More use of contracts to support BIM 2009 More external firms with BIM skills -28% More incoming entry level staff with BIM skills Integration of BIM data with mobile devices Willingness of AHJs to accept models More hard data demonstrating the business value of BIM More available training in BIM More available outsourced modeling services -49% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Q: How much importance would each of the following have on increasing * Top 2 (High or Very High importance) your organizations ability to experience business benefits from BIM?27 McGraw-Hill Construction Confidential
  28. 28. Non-User’s Attitude Towards BIM: 2009 to 2012* • Non-users are fewer, but are becoming more entrenched in their attitude towards BIM – 20% fewer are evaluating, believe valuable or open to exploring; – 30% have decided not to use it; group doubled over 3 years Not used it but are 13% actively evaluating it 22% Not used, believe 23% valuable, not evaluated 22% Not used it, are open 33% 2012 to exploring its potential 43% 2009 We understand what it 26% is, no use intentions 11% Have used it but 4% decided not to use it 2% any more 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% * Top 2 (High or Very High Agreement)28 McGraw-Hill Construction Confidential
  29. 29. Reasons for Not Adopting BIM: 2009 to 2012* • Lack of BIM demand consistent as top reason; • Hierarchy of reasons generally consistent; Most show increased intensity – Software costs and functionality, Hardware upgrades, Preference for current methods (Architects) Not enough demand from clients and/or other firms Softw are too expensive Required hardw are upgrades too expensive Functionality doesnt apply w ell enough to w hat w e do Havent had sufficient time to evaluate it 2012 We believe the current methods w e use are better 2009 Insufficient training available Insufficient BIM-compatible content available for my needs Poor interoperability w ith CAD applications Softw are too difficult to use Concerns about insurance/liability 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% * Top 2 (High or Very High importance)29 McGraw-Hill Construction Confidential
  30. 30. A/E/C Perceptions of Others’ Use of BIM: 2009 to 2012 • Some increase in perception by A/E/C non-users of BIM usage in their market – Fewer perceive No or Light use; – More perceive Moderate, Heavy and Very Heavy use, especially by Clients 60%+ or more of 1% 60%+ or more of 1% projects projects 0% 8% 8% 30-59% of projects 30-59% of projects 1% 1% 17% 17% 2012 15-30% of projects 15-30% of projects 14% 12% 2009 50% 50% < 15% of projects < 15% of projects 54% 52% 24% 24% Not at all Not at all 30% 34% 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% Competitors’ Use of BIM Clients’ Use of BIM30 McGraw-Hill Construction Confidential
  31. 31. BIM in North America: Research Findings Multi-year Trend Highlights – Adoption has grown from 17% in 2007, to 49% in 2009, to 71% in 2012. – More Contractors (74%) are using BIM than Architects (70%). – Increased business benefits from BIM including better profits, more accurate documentation, less rework, reduced project duration, fewer claims and the ability to offer new services. – Almost 40% of BIM users are Very Heavily users (doing over 60% of their work in BIM). This group has grown by 44% since 2009. – Almost half (49%) of BIM users have 5 or more years experience using it. – Non-users are hardening in their attitude towards BIM.31 McGraw-Hill Construction Confidential
  32. 32. Responses from BIM Users re: BIM for Close-out and FM 201232 McGraw-Hill Construction Confidential
  33. 33. Uses of the Model for Final Stages of Construction • 60% of Contractors report some using the model as the “as-built record model” • A small percentage of players use the model for close-out submittals, or punch list % high frequency use Close-out submittals Owner Contractors As-built record model Engineer Architect Punch-list 0% 10% 20% 30% 40% 50% 60% 70% % Top-2-Box33 McGraw-Hill Construction Confidential
  34. 34. Owner Uses for the Model • Small percentage of Owners are using models for building system operation analysis, maintenance scheduling, asset and space management % Item high frequency use Space management/tracking Asset management Building performance against specified design Building system operating analysis Maintenance scheduling 0% 5% 10% 15% 20% 25% 30% 35% % Top-2-Box Owner34 McGraw-Hill Construction Confidential
  35. 35. Owners Requiring As-Built Record Models • Contractors report relatively low demand from Owners for As-Built Record Models % Requiring models 40% 35% 30% 25% 20% 15% 10% 5% 0% None Low Medium High Very High Contractors35 McGraw-Hill Construction Confidential
  36. 36. User Ratings of Specific BIM-related Activities and Processes36 McGraw-Hill Construction Confidential
  37. 37. BIM in North America: Research Findings User Ratings of Frequency, Value and Difficulty – BIM-related processes: • Team Structures and Agreements • Authoring Models • Incorporating Existing Conditions into Models • Sharing Model Files • Quality of Models from Others High Value – Use of BIM for Specific Activities re: • Siting • Interior Planning • Visualization • Spatial Coordination + • Scheduling Low High • Budgeting And Estimating Difficulty Difficulty • Analysis • Digital Fabrication • Project Controls • Closeout and Turnover ? X • O&M and FM Low Value37 McGraw-Hill Construction Confidential
  38. 38. The SmartMarket Report38 McGraw-Hill Construction Confidential
  39. 39. BIM in North America: Research Findings The Business Value of BIM in North America SmartMarket Report – Research data analysis and multi-year trends – Case Studies – Interviews – Deep-dives into specific trends that are evolving dynamically Release: – Mid-November 2012 – Free download • Construction.com/market_research steve_jones@mcgraw-hill.com39 McGraw-Hill Construction Confidential
  40. 40. The Business Value of BIM in North America: 2012 McGraw-Hill Research FindingsPrepared by:MHC Research & AnalyticsOctober 2012
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