1. The Business Value of BIM in
North America: 2012
McGraw-Hill Research Findings
Prepared by:
MHC Research & Analytics
October 2012
2. Presenter
Steve Jones
– BA Johns Hopkins, MBA Wharton
– 19 years in Design
• Principal and Board of Directors of Burt Hill (now Stantec)
– 3 years in Technology
• Vice President, Primavera Systems (now Oracle)
– 9 years McGraw-Hill Construction
• Research and publishing re: major issues impacting the construction
industry
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3. McGraw-Hill
#1 Information Source about the North American Construction Industry
– Digital Data Products, Magazines, Research (construction.com)
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4. BIM SmartMarket Reports
Research on BIM adoption, implementation and value since 2007
2007 2009 2010 2010 2012
Two new BIM SmartMarket Reports will be released in 2012
The The
Business Business
Value of BIM Value of BIM
in Korea in North
America
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5. BIM SmartMarket Reports
Major 2012 update of the 2007 and 2009 studies of North America
The
Business
Value of BIM
in North
America
2007 2009
5 McGraw-Hill Construction Confidential
6. Objectives
1. Create 3 and 5 year trends for adoption, implementation and
business value of BIM:
– For Non-users of BIM:
• Reasons for not adopting
• Triggers for future adoption
• Attitudes towards using BIM
• Perceptions of BIM use by others in the market
– For Users of BIM:
• Current and future implementation of BIM
• Focus of BIM investments, both current and future
• Perception and measurements of ROI of BIM
• Business values and benefits derived from BIM
2. New Research to establish a 2012 baseline on specific BIM
processes and activities:
– Frequency
– Difficulty
– Value
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8. Methodology
Online survey completed by 582 respondents:
– Survey was available from August 2nd to September 19th, 2012
– Average survey duration: 15 minutes
– Sample provided by McGraw-Hill Construction databases plus 10
different industry associations, who provided a public link to their
members:
• AGC, AIA, ASA, ASCE, CMAA, COAA, DBIA, NIBS, SMACNA & SMPS
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9. Methodology
Definition of BIM for the research
– Consistent since 2007
• Intended to differentiate from CAD
For the purpose of this survey:
“BIM” refers broadly to the creation and use of
digital models and related collaborative processes
between companies to leverage the value of the
models.
– Intentionally inclusive
• Not just model authoring
• Use of other’s model for analysis is accepted as a User
• Owners’ engagement with other’s models in accepted as a User
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10. Methodology
Survey Criteria:
– Respondents were classified as BIM Users or Non-users
• Non-users were: “Not engaging with BIM at all”
• BIM Users:
– Just authoring models
– Using others’ models for analysis but not authoring models
– Authoring and analyzing models
– Consistent with previous surveys respondents were grouped by
company-type as:
• Architects
• Engineers (numerous disciplines)
• Contractors (general and trade)
• Owners
• Others
– Others made up less than 10% of respondents and are excluded from the player
comparison charts
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12. Respondent Type Distribution
• Similar relative distribution of A/E/C/O firms in 2012 sample as in 2009 research
• 2012 findings exclude “Other” category (e.g. consultants, BPMs, etc)
6% 7%
Owners
44% 39%
Contractors
21% Engineers
18%
Architects
32% 33%
2009 2012
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13. Architect and Engineer Roles
• Architects are primarily focused on building architecture
• Structural and Mechanical are the primary engineering focuses
Architect Roles
Interiors, 22.9
Building
architecture,
Engineer Roles
77.1
Structural Engineer
Mechanical (HVAC) Engineer
Civil, Environmental, Geotechnical Engineer
Electrical Engineer
Plumbing Engineer
Transportation Engineer
Fire and Life Safety System Engineer
Other Engineering practice-type
.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0
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14. Contractor Firm Roles
• There are a broad array of contractor firm roles
• Architecture and Engineering roles were recoded into architect/engineer respondents
Contractor Firm Roles
Mechanical/HVAC/Sheet
Architecture at GC firm
General Contractor, inc. A/E/C or Design/Build
Construction Manager, inc. A/E/C or Design/Build
Engineering at GC firm
Electrical Contractor
Estimator
Civil/Site/Geotechnical Contractor
Concrete Fabricator/Contractor
Steel Fabricator/Erector
Curtain wall Fabricator/Installer
Other Contractor role
.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0
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15. Key Trends
BIM Users and Non-Users
2007 / 2009 / 2012 / 2014*
*Forecast
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16. BIM Adoption: 2007, 2009 and 2012
• Overall Adoption of BIM has increased from 17% in 2007 to 71% in 2012
– 45% growth over the last 3 years; Over 400% growth over last 5 years
29%
Non-User
51%
Non-User
+45%
83%
Non-User
71%
BIM User
49%
BIM User
17%
BIM User
2007 2009 2012
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17. BIM Adoption by Company-type: 2009 and 2012
• In 2012 Contractor adoption (74%) surpassed Architects (70%)
• All categories increased
74%
70%
67%
+50%
58%
+20%
+60%
50%
42%
Contractors Engineers Architects
2009 2012
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18. BIM Implementation on Projects: 2009, 2012, 2014*
• Percentage of Very Heavy Users forecasted to double over 5 years
• Percentage of Light Users drops from 1/3 of total to 6%
58%
LIGHT:
Less than 15%
of projects
+105%
39% MEDIUM:
15-30%
35%
of projects
27%
24% HEAVY:
21% 20% 21% 31-60%
18% 17% of projects
14%
VERY HEAVY:
6% More than 60%
of projects
2009 2012 2014* (forecast)
*Forecast
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19. BIM Implementation by Company-type
• Although Contractors lead adoption, Architects lead implementation
• All company-types show increases in percentage of Very Heavy users
70%
60%
50%
Less than 15%
Current 2012 40% 15-30%
Implementation Level 31-60%
30%
More than 60%
20%
10%
L M H VH
0%
Architect Engineer Contractors Owner
80%
70%
+77%
60% +25%
+49%
2014 Forecast +65% Less than 15%
50%
Implementation Level 15-30%
40%
31-60%
30%
More than 60%
20%
10%
0%
Architect Engineer Contractors Owner
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20. BIM Expertise Level: 2009 and 2012
• Percentage of Advanced and Expert users increased by 33% and 20%
• Percentage of Beginner level users decreased by 41%
36% 36%
33%
+33%
27%
22%
2009
18%
2012
15%
13%
+20%
-41%
Beginner Moderate Advanced Expert
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21. Years of Experience with BIM: 2009 and 2012
• Percentage of highly experienced users (5 or more years) more than doubled
• Percentage of low experience users (2 or less years) cut in half; Effect of economy?
36%
+100%
26%
22%
18% 18% 18% 2009
2012
13% 13%
11%
10%
9% -50% +116%
6%
-59%
1 year 2 years 3 years 4 years 5 years More than 5
years
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22. Years of Experience with BIM: 2009 and 2012
• Percentage of highly experienced users (5 or more years) more than doubled
• Percentage of low experience users (2 or less years) cut in half; Effect of economy?
36%
Missing Beginners:
+100%
Effect of the economy?
26%
22%
18% 18% 18% 2009
2012
13% 13%
11%
10%
9% -50% +116%
6%
-59%
1 year 2 years 3 years 4 years 5 years More than 5
years
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23. Perceived ROI Derived from BIM 2009 to 2012
• Overall distribution of perceived ROI levels similar between 2009 and 2012
25%
20%
15%
2009
2012
10%
5%
0%
Negative Break-even Less than 10-25% 26-50% 51-100% Over 100%
10%
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24. Perceived ROI by Company-type: 2012
• Contractors have most with positive ROI (74%)
• Engineers have least with positive ROI (37%), most with negative (41%)
45.0%
40.0%
65% 37% 74% 67%
35.0%
Negative
30.0% Break-even
25.0% Less than 10%
10-25%
20.0%
26-50%
15.0% 51-100%
Over 100%
10.0%
5.0%
.0%
Architect Engineer Contractors Owner
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25. Focus of BIM Investment 2009 to 2012*
• Investment priorities consistent; Slight pullback in commitment to invest
• Increased focus on BIM software
Developing internal collaborative BIM procedures
BIM software
Marketing your BIM capability
New/upgraded hardware 2012
BIM training 2009
Developing collaborative BIM processes with external parties
Software customization/interoperability solutions
Developing custom 3D libraries
0% 10% 20% 30% 40% 50% 60%
* Top 2 (High or Very High importance)
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26. Internal Benefits of BIM Use: 2009 and 2012*
• Higher percentage of users report High/Very High value from leading internal benefits
– Increased profits, Maintaining clients, Reducing project duration and Fewer claims are greatest percentage gainers
Reduced errors and omissions in documents
Marketing new business to new clients
Maintaining repeat business with past clients +36%
Reducing rework
Offering new services
2012
Reducing cycle time of specific workflows
2009
+38%
Reducing overall project duration
Increased profits +70%
Reduced construction cost
Fewer claims/litigation +42%
Recruiting and retention of staff
0% 10% 20% 30% 40% 50% 60%
* Top 2 (High or Very High importance)
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27. Elements that would Increase Internal Benefits: 2009 and 2012*
• Priority of elements consistent; Intensity of need generally lower
• Lowered need for more internal/external BIM resources indicates growth in availability
Improved interoperability between software applications
Improved functionality of BIM software
More clearly defined BIM deliverables between parties
More owners asking for BIM
More 3D building product manufacturer specific content
Reduced cost of BIM software
More internal staff with BIM skills -21%
2012
More use of contracts to support BIM
2009
More external firms with BIM skills -28%
More incoming entry level staff with BIM skills
Integration of BIM data with mobile devices
Willingness of AHJs to accept models
More hard data demonstrating the business value of BIM
More available training in BIM
More available outsourced modeling services -49%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Q: How much importance would each of the following have on increasing * Top 2 (High or Very High importance)
your organization's ability to experience business benefits from BIM?
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28. Non-User’s Attitude Towards BIM: 2009 to 2012*
• Non-users are fewer, but are becoming more entrenched in their attitude towards BIM
– 20% fewer are evaluating, believe valuable or open to exploring;
– 30% have decided not to use it; group doubled over 3 years
Not used it but are 13%
actively evaluating it 22%
Not used, believe 23%
valuable, not evaluated 22%
Not used it, are open
33% 2012
to exploring its
potential 43% 2009
We understand what it 26%
is, no use intentions 11%
Have used it but
4%
decided not to use it
2%
any more
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
* Top 2 (High or Very High Agreement)
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29. Reasons for Not Adopting BIM: 2009 to 2012*
• Lack of BIM demand consistent as top reason;
• Hierarchy of reasons generally consistent; Most show increased intensity
– Software costs and functionality, Hardware upgrades, Preference for current methods (Architects)
Not enough demand from clients and/or other firms
Softw are too expensive
Required hardw are upgrades too expensive
Functionality doesn't apply w ell enough to w hat w e do
Haven't had sufficient time to evaluate it
2012
We believe the current methods w e use are better 2009
Insufficient training available
Insufficient BIM-compatible content available for my needs
Poor interoperability w ith CAD applications
Softw are too difficult to use
Concerns about insurance/liability
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
* Top 2 (High or Very High importance)
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30. A/E/C Perceptions of Others’ Use of BIM: 2009 to 2012
• Some increase in perception by A/E/C non-users of BIM usage in their market
– Fewer perceive No or Light use;
– More perceive Moderate, Heavy and Very Heavy use, especially by Clients
60%+ or more of 1% 60%+ or more of 1%
projects projects 0%
8% 8%
30-59% of projects 30-59% of projects
1% 1%
17% 17% 2012
15-30% of projects 15-30% of projects
14% 12% 2009
50% 50%
< 15% of projects < 15% of projects
54% 52%
24% 24%
Not at all Not at all
30% 34%
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60%
Competitors’ Use of BIM Clients’ Use of BIM
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31. BIM in North America: Research Findings
Multi-year Trend Highlights
– Adoption has grown from 17% in 2007, to 49% in 2009, to 71% in
2012.
– More Contractors (74%) are using BIM than Architects (70%).
– Increased business benefits from BIM including better profits, more
accurate documentation, less rework, reduced project duration, fewer
claims and the ability to offer new services.
– Almost 40% of BIM users are Very Heavily users (doing over 60% of
their work in BIM). This group has grown by 44% since 2009.
– Almost half (49%) of BIM users have 5 or more years experience using
it.
– Non-users are hardening in their attitude towards BIM.
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32. Responses from BIM Users
re: BIM for Close-out and FM
2012
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33. Uses of the Model for Final Stages of Construction
• 60% of Contractors report some using the model as the “as-built record model”
• A small percentage of players use the model for close-out submittals, or punch list
% high frequency use
Close-out submittals
Owner
Contractors
As-built record model
Engineer
Architect
Punch-list
0% 10% 20% 30% 40% 50% 60% 70%
% Top-2-Box
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34. Owner Uses for the Model
• Small percentage of Owners are using models for building system operation analysis,
maintenance scheduling, asset and space management
% Item high frequency use
Space management/tracking
Asset management
Building performance against specified design
Building system operating analysis
Maintenance scheduling
0% 5% 10% 15% 20% 25% 30% 35%
% Top-2-Box
Owner
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35. Owners Requiring As-Built Record Models
• Contractors report relatively low demand from Owners for As-Built Record Models
% Requiring models
40%
35%
30%
25%
20%
15%
10%
5%
0%
None Low Medium High Very High
Contractors
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36. User Ratings of Specific
BIM-related Activities and Processes
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37. BIM in North America: Research Findings
User Ratings of Frequency, Value and Difficulty
– BIM-related processes:
• Team Structures and Agreements
• Authoring Models
• Incorporating Existing Conditions into Models
• Sharing Model Files
• Quality of Models from Others High Value
– Use of BIM for Specific Activities re:
• Siting
• Interior Planning
• Visualization
• Spatial Coordination
+
• Scheduling
Low High
• Budgeting And Estimating Difficulty Difficulty
• Analysis
• Digital Fabrication
• Project Controls
• Closeout and Turnover
? X
• O&M and FM
Low Value
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39. BIM in North America: Research Findings
The Business Value of BIM in North America
SmartMarket Report
– Research data analysis and multi-year trends
– Case Studies
– Interviews
– Deep-dives into specific trends that are evolving dynamically
Release:
– Mid-November 2012
– Free download
• Construction.com/market_research
steve_jones@mcgraw-hill.com
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40. The Business Value of BIM in
North America: 2012
McGraw-Hill Research Findings
Prepared by:
MHC Research & Analytics
October 2012