I developed a new presentation starting from the one I had at FRONT END INNOVATION VENICE 2014 I added new ideas and sentences

1. DESIGN + PURPOSE
=
SENSE
Alessio Cuccu

2. HUMAN VALUES
Desirability, Usability
BUSINESS
Viability
TECHNOLOGY
Feasibility
DESIGN INNOVATION
DESIGN + PURPOSE = SENSE
Alessio Cuccu
Design thinking - Human Centered approach – IDEO
SOURCE

3. HUMAN
VALUES
BUSINESS
TECHNOLOGY
Feasibility
FURNITURE SECTOR
DESIGN + PURPOSE = SENSE
Alessio Cuccu

4. HUMAN
VALUES
Desirability, usability
BUSINESS
viability
TECHNOLOGY
Feasibility
DESIGN + PURPOSE = SENSE
Alessio Cuccu
MORE SECTORS
are experiencing
Business is shrinking
Easy needs and desires are even smaller
Few complex needs from MEGATRENDS
On the other hand tech is growing continuosly

5. DESIGN + PURPOSE = SENSE
Alessio Cuccu
THE EASIEST PATH

6. DESIGN + PURPOSE = SENSE
Alessio Cuccu
WHEN YOU FALL IN LOVE WITH SOMETHING (or SOMEONE)
YOU LOOSE YOUR RATIONALITY

7. DESIGN + PURPOSE = SENSE
Alessio Cuccu
WHAT ARE YOU SELLING?
GLASS TILES or QR TILES?

8. DESIGN + PURPOSE = SENSE
Alessio Cuccu
YOU KNOW WHAT IS a QR CODE and YOU DON'T LIKE USING IT
SOURCE

9. Executive table
Source
DESIGN + PURPOSE = SENSE
Alessio Cuccu
THEY LOVE so MUCH THEIR SOLAR PANEL
THEY USED IT FOR INDOOR USE

10. DESIGN + PURPOSE = SENSE
Alessio Cuccu
THE LAST TECH INFATUATION
3D PRINTING CANNOT ACTUALLY be FOR ALL

11. “it seems wasteful to make an entirely new object
whenever a technology innovation present itself”
Henry Wilson
DESIGN + PURPOSE = SENSE
Alessio Cuccu

12. DESIGN + PURPOSE = SENSE
Alessio Cuccu
THE RISK IS TO INCREASE CONSUMPTION & WASTE
PROBLEM
SOLUTION

13. *Prodcut Development Process - Better by Design – Timothy Prestero
SOURCE
DESIGN + PURPOSE = SENSE
Alessio Cuccu

14. DESIGN + PURPOSE = SENSE
Alessio Cuccu
ABOUT THE 2 APPROCHES

15. DESIGN + PURPOSE = SENSE
Alessio Cuccu

16. THE CLEAR
PURPOSE
TO BE EFFICIENT and EFFECTIVE IN DESIGN INNOVATION
WHEN BUSINESS is SHRINKING and HUMAN NEEDS are EVEN SMALLER
WE MUST INTRODUCE
THE 4th
INGREDIENT

17. HUMAN
Desirability, Usability
BUSINESS
Viability
TECHNOLOGY
Feasibility
SENSE
PURPOSE
DESIGN
INNOVATION
DESIGN + PURPOSE = SENSE
Alessio Cuccu

18. PURPOSE
PLANETPASSION
PEOPLE
DESIGN + PURPOSE = SENSE
Alessio Cuccu

19. DESIGN + PURPOSE = SENSE
Alessio Cuccu

20. DESIGN + PURPOSE = SENSE
Alessio Cuccu
PEOPLE

21. DESIGN + PURPOSE = SENSE
Alessio Cuccu
PASSION

22. DESIGN + PURPOSE = SENSE
Alessio Cuccu
PLANET

23. DESIGN + PURPOSE = SENSE
Alessio Cuccu

24. DESIGN + PURPOSE = SENSE
Alessio Cuccu

25. DESIGN + PURPOSE = SENSE
Alessio Cuccu

26. SENSE
DESIGN
IS A
TOUGH
JOB
DESIGN + PURPOSE = SENSE
Alessio Cuccu