SENSE DESIGN: DESIGN MEANINGFULNESS

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I developed a new presentation starting from the one I had at FRONT END INNOVATION VENICE 2014

I added new ideas and sentences

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SENSE DESIGN: DESIGN MEANINGFULNESS

  1. 1. DESIGN + PURPOSE = SENSE Alessio Cuccu
  2. 2. HUMAN VALUES Desirability, Usability BUSINESS Viability TECHNOLOGY Feasibility DESIGN INNOVATION DESIGN + PURPOSE = SENSE Alessio Cuccu Design thinking - Human Centered approach – IDEO SOURCE
  3. 3. HUMAN VALUES BUSINESS TECHNOLOGY Feasibility FURNITURE SECTOR DESIGN + PURPOSE = SENSE Alessio Cuccu
  4. 4. HUMAN VALUES Desirability, usability BUSINESS viability TECHNOLOGY Feasibility DESIGN + PURPOSE = SENSE Alessio Cuccu MORE SECTORS are experiencing Business is shrinking Easy needs and desires are even smaller Few complex needs from MEGATRENDS On the other hand tech is growing continuosly
  5. 5. DESIGN + PURPOSE = SENSE Alessio Cuccu THE EASIEST PATH
  6. 6. DESIGN + PURPOSE = SENSE Alessio Cuccu WHEN YOU FALL IN LOVE WITH SOMETHING (or SOMEONE) YOU LOOSE YOUR RATIONALITY
  7. 7. DESIGN + PURPOSE = SENSE Alessio Cuccu WHAT ARE YOU SELLING? GLASS TILES or QR TILES?
  8. 8. DESIGN + PURPOSE = SENSE Alessio Cuccu YOU KNOW WHAT IS a QR CODE and YOU DON'T LIKE USING IT SOURCE
  9. 9. Executive table Source DESIGN + PURPOSE = SENSE Alessio Cuccu THEY LOVE so MUCH THEIR SOLAR PANEL THEY USED IT FOR INDOOR USE
  10. 10. DESIGN + PURPOSE = SENSE Alessio Cuccu THE LAST TECH INFATUATION 3D PRINTING CANNOT ACTUALLY be FOR ALL
  11. 11. “it seems wasteful to make an entirely new object whenever a technology innovation present itself” Henry Wilson DESIGN + PURPOSE = SENSE Alessio Cuccu
  12. 12. DESIGN + PURPOSE = SENSE Alessio Cuccu THE RISK IS TO INCREASE CONSUMPTION & WASTE PROBLEM SOLUTION
  13. 13. *Prodcut Development Process - Better by Design – Timothy Prestero SOURCE DESIGN + PURPOSE = SENSE Alessio Cuccu
  14. 14. DESIGN + PURPOSE = SENSE Alessio Cuccu ABOUT THE 2 APPROCHES
  15. 15. DESIGN + PURPOSE = SENSE Alessio Cuccu
  16. 16. THE CLEAR PURPOSE TO BE EFFICIENT and EFFECTIVE IN DESIGN INNOVATION WHEN BUSINESS is SHRINKING and HUMAN NEEDS are EVEN SMALLER WE MUST INTRODUCE THE 4th INGREDIENT
  17. 17. HUMAN Desirability, Usability BUSINESS Viability TECHNOLOGY Feasibility SENSE PURPOSE DESIGN INNOVATION DESIGN + PURPOSE = SENSE Alessio Cuccu
  18. 18. PURPOSE PLANETPASSION PEOPLE DESIGN + PURPOSE = SENSE Alessio Cuccu
  19. 19. DESIGN + PURPOSE = SENSE Alessio Cuccu
  20. 20. DESIGN + PURPOSE = SENSE Alessio Cuccu PEOPLE
  21. 21. DESIGN + PURPOSE = SENSE Alessio Cuccu PASSION
  22. 22. DESIGN + PURPOSE = SENSE Alessio Cuccu PLANET
  23. 23. DESIGN + PURPOSE = SENSE Alessio Cuccu
  24. 24. DESIGN + PURPOSE = SENSE Alessio Cuccu
  25. 25. DESIGN + PURPOSE = SENSE Alessio Cuccu
  26. 26. SENSE DESIGN IS A TOUGH JOB DESIGN + PURPOSE = SENSE Alessio Cuccu

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