Uploaded byAustin Knight
Design is not Art
The document discusses the distinctions between design and art, emphasizing that design is focused on user needs while art is centered on personal expression. It critiques common misconceptions about design, highlighting that successful design relies on data and user feedback rather than solely on a designer's intuition or ego. Ultimately, the document advocates for a purpose-driven approach to design, underscoring that effective designers utilize creativity to achieve specific goals rather than pursuing artistic expression alone.
Design is not Art
- 1. Art Austin Knight Senior UXDesigner at HubSpot Design IS NOT
- 2. This talk isnot about design or art. uxd.to/design @ustinKnight It’s about designers.
- 3.
- 4. "Just hire agreat designer, and you don't have to worry about expensive user testing. They’ll know how to deliver a good design.” HIRING MANAGERS uxd.to/design @ustinKnight
- 5. “Everybody thinks they’rea designer. I’m the designer here, and I’m the expert.” DESIGNERS uxd.to/design @ustinKnight
- 6. The genius designer uxd.to/design@ustinKnight
- 7.
- 8.
- 9.
- 10.
- 11. The genius designer uxd.to/design@ustinKnight is a myth.
- 12. DESIGN AND ART Thedifferences between DESIGN AND EGO The incompatibilities between uxd.to/design @ustinKnight
- 13. 1 DESIGN AND ART Thedifferences between uxd.to/design @ustinKnight
- 14. uxd.to/design @ustinKnight Purposes Data Sources Roles of Creativity Blanketstatements will be made, but they’ll make sense in the end.
- 15. Purposes uxd.to/design @ustinKnight Personal expression DesignArt Intrinsicand independent value External and dependent value Use
- 16. Purposes uxd.to/design @ustinKnight DesignArt It reducesfriction, for better or worse AlleviationProvocation It generates friction, for better or worse
- 17. Purposes uxd.to/design @ustinKnight DesignArt It iscalculated Observation and iterationExploration It is whimsical
- 18. Purposes uxd.to/design @ustinKnight DesignArt It isa reflection of it’s audience FunctionAppreciation It is a reflection of it’s creator
- 19. Purposes @ustinKnight Art is about:Design is about: Personal expression Use Provocation Alleviation Exploration Observation and iteration Appreciation Function Take a photo for safe keeping
- 20. DESIGN IS ABOUTTHE USER ART IS ABOUT THE ARTIST uxd.to/design @ustinKnight
- 21.
- 22.
- 23. Data Sources uxd.to/design @ustinKnight ARTISTDESIGNER Analytics User feedback
- 24. Data Sources uxd.to/design @ustinKnight ARTISTDESIGNER Analytics User feedback Usability Design patterns
- 25. Data Sources uxd.to/design @ustinKnight ARTISTDESIGNER Stakeholder feedback Analytics User feedback Usability Design patterns Business goals
- 26. Data Sources uxd.to/design @ustinKnight ARTISTDESIGNER Stakeholder feedback Analytics User feedback Usability Design patterns Business goals
- 27. Data Sources uxd.to/design @ustinKnight ARTISTDESIGNER Stakeholder feedback Analytics User feedback Usability Design patterns Business goals
- 28. DESIGN IS OBJECTIVE ARTIS SUBJECTIVE uxd.to/design @ustinKnight
- 29. Roles of Creativity uxd.to/design@ustinKnight DesignArt Creative for the sake of serving a purpose or solving a problem Extrinsic valueIntrinsic value Creative for the sake of being creative
- 30. Roles of Creativity uxd.to/design@ustinKnight DesignArt Creative for the sake of serving a purpose or solving a problem Means to an end resultEnd result Creative for the sake of being creative
- 31. Roles of Creativity uxd.to/design@ustinKnight
- 32. Roles of Creativity uxd.to/design@ustinKnight
- 33. Roles of Creativity uxd.to/design@ustinKnight No. 6 Mark Rothko $186 million
- 34. Roles of Creativity uxd.to/design@ustinKnight No. 6 Mark Rothko $186 million Interchange Willem de Kooning $300 million
- 35. Roles of Creativity uxd.to/design@ustinKnight Interchange Willem de Kooning $300 million Toyota Prius (with doors) $24,000
- 36. DESIGN LEVERAGES CREATIVITY ARTEXPRESSES CREATIVITY uxd.to/design @ustinKnight
- 37.
- 38.
- 39.
- 40. uxd.to/design @ustinKnight Function +Aesthetic = Delight
- 41. uxd.to/design @ustinKnight Function +Aesthetic = Delight
- 42. uxd.to/design @ustinKnight Function +Aesthetic = Delight Objective
- 43. uxd.to/design @ustinKnight Function +Aesthetic = Delight Function is the critical element; aesthetics should both be derived from and assist in the function of the design. Form serves function.
- 44. uxd.to/design @ustinKnight Function +Aesthetic = Delight Functional & Aesthetically Pleasing = Most likely to win (Ex: Spotify)
- 45. uxd.to/design @ustinKnight Function +Aesthetic = Delight Functional & Aesthetically Pleasing = Most likely to win (Ex: Spotify) Functional & Not Aesthetically Pleasing = May still win (Ex: Reddit)
- 46. uxd.to/design @ustinKnight Function +Aesthetic = Delight Functional & Aesthetically Pleasing = Most likely to win (Ex: Spotify) Functional & Not Aesthetically Pleasing = May still win (Ex: Reddit) Not Functional & Aesthetically Pleasing = Most likely to lose (Ex: Ello)
- 47. uxd.to/design @ustinKnight Function +Aesthetic = Delight "The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful." ― Dieter Rams
- 48. uxd.to/design @ustinKnight Function +Aesthetic = Delight
- 49. uxd.to/design @ustinKnight Function +Aesthetic = Delight Subjective
- 50. uxd.to/design @ustinKnight Function +Aesthetic = Delight Strong aesthetic design accounts for what the user perceives as beauty more than what the designer perceives as beauty.
- 51. uxd.to/design @ustinKnight Function +Aesthetic = Delight 1962 Ferrari 250 GTO
- 52. uxd.to/design @ustinKnight Function +Aesthetic = Delight 1962 Ferrari 250 GTO 2015 Rolls Royce Phantom
- 53. uxd.to/design @ustinKnight Function +Aesthetic = Delight “Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user's self-expression.” ― Dieter Rams
- 54. uxd.to/design @ustinKnight Function +Aesthetic = Delight User
- 55. AUSTIN SAID “DESIGNIS NOT ART” uxd.to/design @ustinKnight MY ANECDOTAL EXPERIENCE FROM 1995 DETERMINED THAT WAS A LIE
- 56. DESIGN IS NOTART uxd.to/design @ustinKnight
- 57. DESIGN IS NOT uxd.to/design@ustinKnight ABOUT THE DESIGNER
- 58.
- 59. @ustinKnight Purposes Designers create productsthat are intended to serve purposes that exist outside of themselves. Take-Aways Take a photo for safe keeping
- 60. @ustinKnight Purposes The design isabout the user, not the designer. Take-Aways Take a photo for safe keeping
- 61. @ustinKnight Data Sources In order tocreate a product that properly serves it’s purpose, the design must be adequately informed by outside data. Take-Aways Take a photo for safe keeping
- 62. @ustinKnight Data Sources Designers don’t magicallycreate masterpieces; they collect and interpret information that empowers them to create masterpieces. Take-Aways Take a photo for safe keeping
- 63. @ustinKnight Data Sources Design is nota talent; it’s a skill. Take-Aways Take a photo for safe keeping
- 64. @ustinKnight Roles of Creativity Designers mustleverage creativity in a thoughtful way, so that the design can better serve it’s purpose. Take-Aways Take a photo for safe keeping
- 65. @ustinKnight Roles of Creativity The designshould be built with intent; there should be reason and justification behind the decisions made. Take-Aways Take a photo for safe keeping
- 66. Litmus Test @ustinKnight If adesigner seems to be making design decisions based solely on opinion or intuition, they aren’t practicing design; they’re practicing art. Take a photo for safe keeping
- 67. Litmus Test @ustinKnight Focus ondesigners that can regularly support their design decisions with reliable data, research, or reason. Take a photo for safe keeping
- 68. Litmus Test @ustinKnight While designand art are both equally important to society, if a designer is hired as a designer, they should be practicing design. Take a photo for safe keeping
- 69. 2 DESIGN AND EGO Theincompatibilities between uxd.to/design @ustinKnight
- 70. Real screen shotsfrom a Creative Director’s portfolio uxd.to/design @ustinKnight
- 71. uxd.to/design @ustinKnight Feedback and emotional attachment Attributionof success and failure Data and validation Open- mindedness Collaboration and teamwork
- 72. HUMILITY THE MOST IMPORTANTQUALITY A DESIGNER CAN POSSESS uxd.to/design @ustinKnight
- 73.