Brian Solis: What's the Future of Business
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Brian Solis: What's the Future of Business

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Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013. ...

Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.

During his talk, Brian examined:

- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement

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Brian Solis: What's the Future of Business Brian Solis: What's the Future of Business Presentation Transcript

  • @BrianSolis principal analyst & author
  • Digital Darwinism The evolution of consumer behavior when society & technology evolve faster than your ability to adapt
  • The Experience Divide
  • Whether we like it or not, customers contribute to the state of our brand simply by sharing their experiences.
  • Whether we like it or not, customers contribute to the state of our brand simply by sharing their experiences.
  • The Rise of the Connected Customer – Generation C The Rise of the Connected Customer – Generation C!
  • Source: What’s the Future of Business ©Brian Solis & @gapingvoid
  • How people connect, communicate, share and discover is changing. This is only the beginning of a much larger movement…and its forcing businesses to adapt.!
  • The Human Algorithm is the confluence of data science and digital anthropology
  • MEET GENERATION-C You are now marketing to an audience with an audience of audiences — Creative must engage and trigger a social effect
  • You are now competing for… ATTENTION AND RELEVANCE
  • Your business is structured around a different breed of consumerism. Going social, mobile and local get you closer, but not close enough to reach your connected customer
  • Stimulus Zero Moment of Truth First Moment of Truth Second Moment of Truth Ultimate Moment of Truth Awareness Social Discovery Consideration to Purchase Experience Shared Experience UMOT -> ZMOT: Shared expressions form trusted impressions Shared experiences affect every moment of truth
  • Altimeter's Dynamic Customer Journey Influence Loop Awareness Consideration Evaluation Purchase Advocate Experience Loyalty
  • Born Digital Experiences, services, and supporting systems that align with expectations and behaviors of Generation C… consistently, seamlessly, across every screen in every scenario.
  • Brian Solis! brian@altimetergroup.com briansolis.com Twitter: @briansolis For more information & to buy the books, please visit: http://bit.ly/WTFBook http://bit.ly/EndofBusiness http://bit.ly/engage2