Brian Solis: What's the Future of Business

15,566 views
15,159 views

Published on

Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013.

During his talk, Brian examined:

- The rise of the connected customer
- How leadership can survive Digital Darwinism
- The Four Moments of Truth through navigating the evolving landscape of new consumerism
- How to align user experience with innovation and leadership in order to improve business performance and engagement

Published in: Business
1 Comment
32 Likes
Statistics
Notes
  • I freelance over th℮ internet and earn about 80-85$ an hour. I was without a job for 7 months but last month my paycheck with big fat bonus was $15000 just working on my computer from my home for 5-6 hours. Here's what i have been doing----->----> w­w­w.D­A­Y­3­4.c­o­m
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
15,566
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
221
Comments
1
Likes
32
Embeds 0
No embeds

No notes for slide

Brian Solis: What's the Future of Business

  1. @BrianSolis principal analyst & author
  2. Digital Darwinism The evolution of consumer behavior when society & technology evolve faster than your ability to adapt
  3. The Experience Divide
  4. Whether we like it or not, customers contribute to the state of our brand simply by sharing their experiences.
  5. Whether we like it or not, customers contribute to the state of our brand simply by sharing their experiences.
  6. The Rise of the Connected Customer – Generation C The Rise of the Connected Customer – Generation C!
  7. Source: What’s the Future of Business ©Brian Solis & @gapingvoid
  8. How people connect, communicate, share and discover is changing. This is only the beginning of a much larger movement…and its forcing businesses to adapt.!
  9. The Human Algorithm is the confluence of data science and digital anthropology
  10. MEET GENERATION-C You are now marketing to an audience with an audience of audiences — Creative must engage and trigger a social effect
  11. You are now competing for… ATTENTION AND RELEVANCE
  12. Your business is structured around a different breed of consumerism. Going social, mobile and local get you closer, but not close enough to reach your connected customer
  13. Stimulus Zero Moment of Truth First Moment of Truth Second Moment of Truth Ultimate Moment of Truth Awareness Social Discovery Consideration to Purchase Experience Shared Experience UMOT -> ZMOT: Shared expressions form trusted impressions Shared experiences affect every moment of truth
  14. Altimeter's Dynamic Customer Journey Influence Loop Awareness Consideration Evaluation Purchase Advocate Experience Loyalty
  15. Born Digital Experiences, services, and supporting systems that align with expectations and behaviors of Generation C… consistently, seamlessly, across every screen in every scenario.
  16. Brian Solis! brian@altimetergroup.com briansolis.com Twitter: @briansolis For more information & to buy the books, please visit: http://bit.ly/WTFBook http://bit.ly/EndofBusiness http://bit.ly/engage2

×