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DIGITAL DISRUPTION
ACADEMIC YEAR 2017 2018
ECONOMY
digital transformation
• Digital transformation or disruption
→ trends
→ drivers
• Modeling
• How should organizations dea...
A WAKE UP CALL
TRENDS
trends
drivers
models
response
trends
DO YOU REMEMBER WHAT HAPPENED WITH THESE COMPANIES?
can you give some
examples of industries
that are
• out of busi...
trends
PHOTOGRAPHY
trends
MUSIC
trends
FILM
trends
NEWSPAPERS
trends
BOOKSHOPS
trends
BANK LOAN
trends
PAYING CASH
https://www.youtube.com/watch?v=qU8Tn1xvyog
trends
SHOPPING
trends
GROCERY
trends
• generation Z
NEW CUSTOMER
trends
BUYING LENS
trends
TRAVEL
trends
CAR
trends
TAXI
trends
ALIBABA STORY
trends
• please check this video about Jack Ma
MUST SEE:
https://www.youtube.com/watch?v=6SuFGpYQt0E
trends
• 95 years
• 685,000 rooms
• 92 countries
• $ 24 billion
• 6 years
• 1 000 000 accomodations
• 190 countries
• $ 13...
trends
ENERGY
trends
• Do you recognize this building?
• Chrysler Building, Manhattan, NY
• represents power
→ car companies
→ oil indus...
trends
• and this building?
• headquarters Apple, Cupertino
ARCHETYPE ‘NEW’ BUSINESS
trends
• this is what it really looks like (2017)
trends
• and this one?
• new headquarters Amazon, Seattle
• these are the new power bases
ANOTHER EXAMPLE
• what dus FAANG stand for?
FAANG
trends
• What’s the next business that will be disruptive
according to you? ….
GROUP DISCUSSION
DIGITAL DISRUPTION
DRIVERS
trends
drivers
models
response
drivers
• What are the underlying causes for this
disruption?
1. …
2. …
3. …
4. …
GROUP DISCUSSION
drivers
BUILDING BLOCKS
con-
nected
peer
reviewing
online market
place
new technologies
drivers
WAVES OF DIGITAL DISRUPTION
source: digital transformation, Jo Coudron
drivers
THE SPEED OF CHANGE
source: digital transformation, Jo Coudron
drivers
• technological innovation
→ social networks
→ user friendly apps
→ mobile devices
→ online review systems
DRIVERS...
drivers
• cost consciousness
→ due to financial crisis
→ world wide economic slow down
DRIVERS
drivers
• value shift
→ younger generations think different about concept
→ access > possession (status) *
→ 1 lawn mower ...
drivers
• Wie heeft gehoord over LETSEN?
• acroniem
→ Local
→ Exchange
→ Trading
→ System
• Hoe heet die lokale munt in
→ ...
drivers
• growing concern about the climate
DRIVERS
drivers
• profit driven
• IP protected
• central management
• impact-driven
• open access, collaboration
• collective mana...
drivers
SCENARIO
drivers
this is not an era of change, but a
change of era (Rotmans, 2014)
PARADIGM SHIFT
drivers
drivers
• before: monolithic models
→ top down logic
→ only a few people had access to all the information
→ information w...
drivers
• traditional business
→ combination of different products & services
• traditional newspaper
→ bundle of informat...
drivers
• breaking news
• in-depth analysis
• trends & lifestyle
• weather
• jobs
• sports
• etc….
WHAT IS THE ALTERNATIVE...
drivers
• ‘APPification’
• small companies
→ they do only 1 thing/app
→ on a global scale
→ (almost) for fee
IMPACT SMARTP...
drivers
• traditional shop
→ more space for products
→ popular
→ profitable
LONG TAIL
• web shop
→ if it exists, you can b...
drivers
• smartphone + app
• anything is on the tip of your fingers
→ swipe
→ click
• example
→ Uber
INSTANT GRATIFICATION
drivers
• online banking
• online tax form
• online hotel booking
• online shopping
SELF-SERVICE
•
AMAZON GO SHOPPING 2.0
https://www.youtube.com/watch?v=NrmMk1Myrxc
drivers
• AWS = amazon web service
• Pinterest, air BnB, Spotify
CLOUD-COMPUTING
https://www.youtube.com/watch?v=XZmGGAbHqa0
GOOGLE DATA CENTER BELGIE
GHLIN
drivers
• before: experts
• now all the
intelligence is in
your pocket
METAPHOR GATEKEEPER
drivers
• article in magazine about a city trip?
→ sponsored?
• opinion
→ friends Facebook
→ TripAdvisor
→ Blog *
WHAT DO ...
drivers
THE NETWORK WINS
https://www.youtube.com/watch?v=zntukv0MvpI
drivers
• fear
→ ‘off the network’
→ no wifi
• at ease when
→ full battery
→ five bars
• constantly sharing
→ we feed the ...
MASLOW
MASLOW 2.0
drivers
CROSSMEDIA
drivers
drivers
• apps location based
→ weather apps
→ traffic apps
→ restaurant apps
→ tinder….
THE FUTURE IS MOBILE
• we don’t talk so much to each other
• examples
→ waiting for a job interview
→ in a (boring) meeting
→ nice & cozy at ho...
drivers
CONCEPT : VUCA
source: Peter Hinssen
drivers
• gamification
• internet of things
• wearables
• 3D printing
• quantified self
• robotics
• drones
• big data
• m...
• add the right product name
• google …..
• Amazon ….
• Apple ….
VIRTUAL ASSISTANTS
GOOGLE HOME
https://www.youtube.com/watch?v=5bYSX2C4aWc
AMAZON
• Google pixel earbuds
TRANSLATION
drivers
3D REVOLUTION
drivers
drivers
drivers
• example Manhattan, NY
BIG DATA
• possibility to predict consumer behavior
• and tailored advertising
• machine learning & AI
BIG DATA
• Twitter can predict box office revenues from
films, based on user experience
• Google can predict very precisely where a...
drivers
drivers
drivers
https://www.youtube.com/watch?v=b9nDPWaOK4g
DIGITAL DISRUPTION
BUSINESS MODELS
trends
drivers
models
response
business models
• deeleconomie
CONCEPT SHARE ECONOMY
business models
• so you can bypass an entire business
DEFINITION
INFOGRAPHIC
business models
• centralized
→ client server model
→ only 1 node
→ you always need to pass
the center
• decentralized
→ y...
business models
• centralized
→ Mc Donalds decides
→ Bpost
• decentralized
→ Sapa = aluminum company
→ Colruyt group
→ dre...
business models
• reality = hybrid models
→ P2P
→ centralized
• AirBNB
→ takes a percentage
• Uber
→ decides price strateg...
business models
• flagships
→ Google
→ Facebook
→ Twitter
→ Instagram
• where do they get the money?
→ advertising
• dus i...
²
• there are also some disadvantages
to the system of share economy
→ status as self-employed person
→ call centers, chat...
business models
BUSINESS MODEL CANVAS GOOGLE
business models
business models
• what is the concept of
this model
→ free
→ premium
• examples?
→ …..
2) FREEMIUM MODEL
business models
business models
• Music
→ you don’t buy CD’s
→ you ‘rent’ streaming
music
→ Spotify
→ Apple music
→ Deezer
• video’s
→ net...
business models
business models
business models
• social selling
• affiliate marketing
→ bloggers
4) AFFILIATE MARKETING
https://www.youtube.com/watch?v=E3HkfhTnvZ8
business models
MODEL AFFILIATE MARKETING
business models
• concept shared ledger
→ virtual
→ decentralized
→ bookkeeping system
• examples
→ bitcoin 
→ but in the...
https://www.youtube.com/watch?v=pLv4toxtBsc&t=13s
• meerdere modellen
→ pure sponsoring
→ iets in return krijgen
• model zoals Wikipedia
6) CROWDFUNDING
• this is a new business model, but not really
inspired by the digital transformation, but
anyhow, quite interesting:
7 CI...
CASE RENEWI
DIGITAL DISRUPTION
HOW TO RESPOND?
trends
drivers
models
response
how to deal with it?
source: Digital transformation, Jo Coudron (book, you tube)
how to deal with it?
• digital disruption is real
• expect a smack in the face
A SMACK IN THE FACE
how to deal with it?
• who is going to be your
→ uber
→ airbnb
→ Netflix
→ zalando
→ tesla
→ …
A SMACK IN THE FACE
how to deal with it?
CREATE YOUR OWN DIGITAL TRANSFORMATION VISION
https://www.youtube.com/watch?v=8wGq0e_n3n4
source: dig...
how to deal with it?
CREATE DIGITAL LEADERSHIP
source: digital transformation, Jo Coudron
how to deal with it?
• score your leadership team on active usage and or
understanding of new technologies
• if the majori...
• some colleagues are still digital dinosaurs…
DIGITAL DINOSAUR
how to deal with it?
TRANSFORM ORGANIZATION PHILOSOPHY
source: digital transformation, Jo Coudron
how to deal with it?
CHANGE OF CULTURE
source: digital transformation, Jo Coudron
how to deal with it?
OMNICHANNEL
• Get rid of the absurdity of the concept
‘opening hours’
• the consumer wants everything
→ here
→ now
OPENING HOURS?
how to deal with it?
how to deal with it?
• rather than thinking about sharing markets,
we need to think about creating markets!
SHARING OR CRE...
RED SEA & BLUE OCEAN
how to deal with it?
• traditional structures
→ procedures
→ rules
→ budgets
• speed?
→ slow
• goal
→ keep business going
...
how to deal with it?
• project teams
→ small
→ dedicated
• speed?
→ agility
→ flexibility
• think ‘out of the box’
• can e...
how to deal with it?
how to deal with it?
• example : Microsoft employees
• company: between 10h - 14h and at home (skype business + office 365...
how to deal with it?
BUILD THE TRANSFORMATION FLEET
how to deal with it?
• study with humans
→ max. of about 150 people
→ if more people
→ more structures
→ more rules (laws)...
how to deal with it?
• make an educated guess….
DARWIN
how to deal with it?
• the customer always decides
• all things you do must start from a superior
experience
• from now on...
how to deal with it?
• how can we explain the success of Uber?
THE CUSTOMER ALWAYS DECIDES
how to deal with it?
ALL THINGS YOU DO MUST START FROM A SUPERIOR EXPERIENCE
how to deal with it?
• customer centric
FROM NOW ON, YOU ARE AN AGILE & FLEXIBLE COMPANY
how to deal with it?
• only certainty =….
YOU LIVE IN A WORLD OF CONSTANT UNCERTAINTY
how to deal with it?
ALWAYS PLAY ON THE OFFENSE INSTEAD OF THE DEFENSE
how to deal with it?
NEVER EVER DISRESPECT NEW OR SMALL PLAYERS
how to deal with it?
BALANCE
source: digital transformation, Jo Coudron
• traditional business, but they are investing in the
market of batteries
• they make money, but Tesla not yet....
EXAMPLE...
how to deal with it?
TAKE HOME MESSAGE
source: digital transformation, Jo Coudron
QUESTIONS?
THANK YOU FOR LISTENING
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
Economy and digital disruption 2017
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Economy and digital disruption 2017

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Economy and digital disruption: what is the impact of the digital disruption on our economy, what are the trends, what are the drivers, what are the business models behind the disruption, and how to deal with the digital disruption?
see also you tube: https://www.youtube.com/playlist?list=PLqx4oNRow1nrw9p7ffuQyC9AVgl7UIkpK

Published in: Education

Economy and digital disruption 2017

  1. 1. DIGITAL DISRUPTION ACADEMIC YEAR 2017 2018 ECONOMY
  2. 2. digital transformation • Digital transformation or disruption → trends → drivers • Modeling • How should organizations deal with digital transformation? CONTENT
  3. 3. A WAKE UP CALL TRENDS trends drivers models response
  4. 4. trends DO YOU REMEMBER WHAT HAPPENED WITH THESE COMPANIES? can you give some examples of industries that are • out of business • or are threatened by • disruption • digital transformation The Great Wave off Kanagawa, Katsushika Hokusai
  5. 5. trends PHOTOGRAPHY
  6. 6. trends MUSIC
  7. 7. trends FILM
  8. 8. trends NEWSPAPERS
  9. 9. trends BOOKSHOPS
  10. 10. trends BANK LOAN
  11. 11. trends PAYING CASH https://www.youtube.com/watch?v=qU8Tn1xvyog
  12. 12. trends SHOPPING
  13. 13. trends GROCERY
  14. 14. trends • generation Z NEW CUSTOMER
  15. 15. trends BUYING LENS
  16. 16. trends TRAVEL
  17. 17. trends CAR
  18. 18. trends TAXI
  19. 19. trends ALIBABA STORY
  20. 20. trends • please check this video about Jack Ma MUST SEE: https://www.youtube.com/watch?v=6SuFGpYQt0E
  21. 21. trends • 95 years • 685,000 rooms • 92 countries • $ 24 billion • 6 years • 1 000 000 accomodations • 190 countries • $ 13 billion HILTON GROUP AIRBNB
  22. 22. trends ENERGY
  23. 23. trends • Do you recognize this building? • Chrysler Building, Manhattan, NY • represents power → car companies → oil industry ARCHETYPE ‘OLD’ BUSINESS
  24. 24. trends • and this building? • headquarters Apple, Cupertino ARCHETYPE ‘NEW’ BUSINESS
  25. 25. trends • this is what it really looks like (2017)
  26. 26. trends • and this one? • new headquarters Amazon, Seattle • these are the new power bases ANOTHER EXAMPLE
  27. 27. • what dus FAANG stand for? FAANG
  28. 28. trends • What’s the next business that will be disruptive according to you? …. GROUP DISCUSSION
  29. 29. DIGITAL DISRUPTION DRIVERS trends drivers models response
  30. 30. drivers • What are the underlying causes for this disruption? 1. … 2. … 3. … 4. … GROUP DISCUSSION
  31. 31. drivers BUILDING BLOCKS con- nected peer reviewing online market place new technologies
  32. 32. drivers WAVES OF DIGITAL DISRUPTION source: digital transformation, Jo Coudron
  33. 33. drivers THE SPEED OF CHANGE source: digital transformation, Jo Coudron
  34. 34. drivers • technological innovation → social networks → user friendly apps → mobile devices → online review systems DRIVERS OF TRANSFORMATION (DOT’S)
  35. 35. drivers • cost consciousness → due to financial crisis → world wide economic slow down DRIVERS
  36. 36. drivers • value shift → younger generations think different about concept → access > possession (status) * → 1 lawn mower for neighborhood → Netflix or Spotify sharing with friends.. • sharing economy DRIVERS
  37. 37. drivers • Wie heeft gehoord over LETSEN? • acroniem → Local → Exchange → Trading → System • Hoe heet die lokale munt in → Kortrijk → Gent → enz… SHARING ECONOMY
  38. 38. drivers • growing concern about the climate DRIVERS
  39. 39. drivers • profit driven • IP protected • central management • impact-driven • open access, collaboration • collective management OLD WAY NEW WAY
  40. 40. drivers SCENARIO
  41. 41. drivers this is not an era of change, but a change of era (Rotmans, 2014) PARADIGM SHIFT
  42. 42. drivers
  43. 43. drivers • before: monolithic models → top down logic → only a few people had access to all the information → information was controlled & filtered • now: internet & social media → 2 way communication customer & stakeholders → conversation management METAPHOR OF TRANSPARENCY
  44. 44. drivers • traditional business → combination of different products & services • traditional newspaper → bundle of information → small price • digital newspaper → same offer, but now on pc, tablet, smartphone → copy, paste • but each atomic part has new competitors METAPHOR OF MONOLITHIC VS. ATOMIC ORGANISATIONS
  45. 45. drivers • breaking news • in-depth analysis • trends & lifestyle • weather • jobs • sports • etc…. WHAT IS THE ALTERNATIVE FOR…
  46. 46. drivers • ‘APPification’ • small companies → they do only 1 thing/app → on a global scale → (almost) for fee IMPACT SMARTPHONE
  47. 47. drivers • traditional shop → more space for products → popular → profitable LONG TAIL • web shop → if it exists, you can buy it → even small group customers → but worldwide = profitable
  48. 48. drivers • smartphone + app • anything is on the tip of your fingers → swipe → click • example → Uber INSTANT GRATIFICATION
  49. 49. drivers • online banking • online tax form • online hotel booking • online shopping SELF-SERVICE
  50. 50. • AMAZON GO SHOPPING 2.0 https://www.youtube.com/watch?v=NrmMk1Myrxc
  51. 51. drivers • AWS = amazon web service • Pinterest, air BnB, Spotify CLOUD-COMPUTING
  52. 52. https://www.youtube.com/watch?v=XZmGGAbHqa0
  53. 53. GOOGLE DATA CENTER BELGIE
  54. 54. GHLIN
  55. 55. drivers • before: experts • now all the intelligence is in your pocket METAPHOR GATEKEEPER
  56. 56. drivers • article in magazine about a city trip? → sponsored? • opinion → friends Facebook → TripAdvisor → Blog * WHAT DO YOU PREFER?
  57. 57. drivers THE NETWORK WINS https://www.youtube.com/watch?v=zntukv0MvpI
  58. 58. drivers • fear → ‘off the network’ → no wifi • at ease when → full battery → five bars • constantly sharing → we feed the network GEN Z = EXTREMELY CONNECTED
  59. 59. MASLOW
  60. 60. MASLOW 2.0
  61. 61. drivers CROSSMEDIA
  62. 62. drivers
  63. 63. drivers • apps location based → weather apps → traffic apps → restaurant apps → tinder…. THE FUTURE IS MOBILE
  64. 64. • we don’t talk so much to each other • examples → waiting for a job interview → in a (boring) meeting → nice & cozy at home → with friends on a restaurant DISADVANTAGES (THE DARK SIDE)
  65. 65. drivers CONCEPT : VUCA source: Peter Hinssen
  66. 66. drivers • gamification • internet of things • wearables • 3D printing • quantified self • robotics • drones • big data • monitoring MORE STUFF TO COME
  67. 67. • add the right product name • google ….. • Amazon …. • Apple …. VIRTUAL ASSISTANTS
  68. 68. GOOGLE HOME https://www.youtube.com/watch?v=5bYSX2C4aWc
  69. 69. AMAZON
  70. 70. • Google pixel earbuds TRANSLATION
  71. 71. drivers 3D REVOLUTION
  72. 72. drivers
  73. 73. drivers
  74. 74. drivers • example Manhattan, NY BIG DATA
  75. 75. • possibility to predict consumer behavior • and tailored advertising • machine learning & AI BIG DATA
  76. 76. • Twitter can predict box office revenues from films, based on user experience • Google can predict very precisely where and when a flue epidemic will occur • Shazam BIG DATA: PREDICTIVE ANALYSIS
  77. 77. drivers
  78. 78. drivers
  79. 79. drivers https://www.youtube.com/watch?v=b9nDPWaOK4g
  80. 80. DIGITAL DISRUPTION BUSINESS MODELS trends drivers models response
  81. 81. business models • deeleconomie CONCEPT SHARE ECONOMY
  82. 82. business models • so you can bypass an entire business DEFINITION
  83. 83. INFOGRAPHIC
  84. 84. business models • centralized → client server model → only 1 node → you always need to pass the center • decentralized → you can bypass the center → several nodes • distributed → no nodes anymore • Question: can you apply this model to business models? NETWORK TERMINOLOGY
  85. 85. business models • centralized → Mc Donalds decides → Bpost • decentralized → Sapa = aluminum company → Colruyt group → dreambaby • distributed (P2P) → Wikipedia → Wikispeed * → AirBnB → Tapazz (car rental) BUSINESS TERMINOLOGY
  86. 86. business models • reality = hybrid models → P2P → centralized • AirBNB → takes a percentage • Uber → decides price strategy REALITY = HYBRID MODEL
  87. 87. business models • flagships → Google → Facebook → Twitter → Instagram • where do they get the money? → advertising • dus indirect betaal je wel een prijs → wie betaalt finaal die advertising? → en wat geef je vrij in ruil voor die google info? 1) FREE MODEL
  88. 88. ² • there are also some disadvantages to the system of share economy → status as self-employed person → call centers, chatrooms → week-end work → evening shifts • so a much more flexibility is expected… A CRITICAL NOTE
  89. 89. business models BUSINESS MODEL CANVAS GOOGLE
  90. 90. business models
  91. 91. business models • what is the concept of this model → free → premium • examples? → ….. 2) FREEMIUM MODEL
  92. 92. business models
  93. 93. business models • Music → you don’t buy CD’s → you ‘rent’ streaming music → Spotify → Apple music → Deezer • video’s → netflix • data → drop box • software → office 365 3) MEMBERSHIP MODEL
  94. 94. business models
  95. 95. business models
  96. 96. business models • social selling • affiliate marketing → bloggers 4) AFFILIATE MARKETING
  97. 97. https://www.youtube.com/watch?v=E3HkfhTnvZ8
  98. 98. business models MODEL AFFILIATE MARKETING
  99. 99. business models • concept shared ledger → virtual → decentralized → bookkeeping system • examples → bitcoin  → but in the near future → mortgages → passports → gun licenses 5) BLOCK CHAIN
  100. 100. https://www.youtube.com/watch?v=pLv4toxtBsc&t=13s
  101. 101. • meerdere modellen → pure sponsoring → iets in return krijgen • model zoals Wikipedia 6) CROWDFUNDING
  102. 102. • this is a new business model, but not really inspired by the digital transformation, but anyhow, quite interesting: 7 CIRCULAR ECONOMY
  103. 103. CASE RENEWI
  104. 104. DIGITAL DISRUPTION HOW TO RESPOND? trends drivers models response
  105. 105. how to deal with it? source: Digital transformation, Jo Coudron (book, you tube)
  106. 106. how to deal with it? • digital disruption is real • expect a smack in the face A SMACK IN THE FACE
  107. 107. how to deal with it? • who is going to be your → uber → airbnb → Netflix → zalando → tesla → … A SMACK IN THE FACE
  108. 108. how to deal with it? CREATE YOUR OWN DIGITAL TRANSFORMATION VISION https://www.youtube.com/watch?v=8wGq0e_n3n4 source: digital transformation, Jo Coudron
  109. 109. how to deal with it? CREATE DIGITAL LEADERSHIP source: digital transformation, Jo Coudron
  110. 110. how to deal with it? • score your leadership team on active usage and or understanding of new technologies • if the majority of leadership is out, the company is out …. LEADERSHIP ASSESSMENT CEO sales mkt HR Fin prod. R&D …. Facebook x x twitter x x LinkedIn x x x x x you tube x x x snap chat x Instagram x … you can also apply this to your university source: digital transformation, Jo Coudron
  111. 111. • some colleagues are still digital dinosaurs… DIGITAL DINOSAUR
  112. 112. how to deal with it? TRANSFORM ORGANIZATION PHILOSOPHY source: digital transformation, Jo Coudron
  113. 113. how to deal with it? CHANGE OF CULTURE source: digital transformation, Jo Coudron
  114. 114. how to deal with it?
  115. 115. OMNICHANNEL
  116. 116. • Get rid of the absurdity of the concept ‘opening hours’ • the consumer wants everything → here → now OPENING HOURS?
  117. 117. how to deal with it?
  118. 118. how to deal with it? • rather than thinking about sharing markets, we need to think about creating markets! SHARING OR CREATING?
  119. 119. RED SEA & BLUE OCEAN
  120. 120. how to deal with it? • traditional structures → procedures → rules → budgets • speed? → slow • goal → keep business going CLASSIC INNOVATION
  121. 121. how to deal with it? • project teams → small → dedicated • speed? → agility → flexibility • think ‘out of the box’ • can even be threat traditional activities → possible cannibalization • example → Google NEW INNOVATION
  122. 122. how to deal with it?
  123. 123. how to deal with it? • example : Microsoft employees • company: between 10h - 14h and at home (skype business + office 365 +…) NEW WORLD OF WORK
  124. 124. how to deal with it? BUILD THE TRANSFORMATION FLEET
  125. 125. how to deal with it? • study with humans → max. of about 150 people → if more people → more structures → more rules (laws) → more tools → more processes ROBIN DUNBAR STUDY
  126. 126. how to deal with it? • make an educated guess…. DARWIN
  127. 127. how to deal with it? • the customer always decides • all things you do must start from a superior experience • from now on, you are an agile & flexible company • you live in a world of constant uncertainty, deal with it • always play on the offense instead of the defense • don’t be afraid to cannibalize your own business • never, ever, disrespect new or small players CHANGE THE CULTURE
  128. 128. how to deal with it? • how can we explain the success of Uber? THE CUSTOMER ALWAYS DECIDES
  129. 129. how to deal with it? ALL THINGS YOU DO MUST START FROM A SUPERIOR EXPERIENCE
  130. 130. how to deal with it? • customer centric FROM NOW ON, YOU ARE AN AGILE & FLEXIBLE COMPANY
  131. 131. how to deal with it? • only certainty =…. YOU LIVE IN A WORLD OF CONSTANT UNCERTAINTY
  132. 132. how to deal with it? ALWAYS PLAY ON THE OFFENSE INSTEAD OF THE DEFENSE
  133. 133. how to deal with it? NEVER EVER DISRESPECT NEW OR SMALL PLAYERS
  134. 134. how to deal with it? BALANCE source: digital transformation, Jo Coudron
  135. 135. • traditional business, but they are investing in the market of batteries • they make money, but Tesla not yet.... EXAMPLE: UMICORE
  136. 136. how to deal with it? TAKE HOME MESSAGE source: digital transformation, Jo Coudron
  137. 137. QUESTIONS? THANK YOU FOR LISTENING

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