Web accessibility: it's not a dirty word


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This presentation outlines at a high level what web accessibility is, why it's important, what you can do to make a start and how you can measure your performance.

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  • A video was shown demonstrating a screen reader navigating websites and highlighting inaccessibility.
  • This is just the declared stats through the ABS. But many Baby Boomers would have a vision or hearing impairment but would never declare that they have a disability on the census. So using the ABS stats as a justification is leaving yourself open to underestimating the size and impact of the problem for your organisation.
  • Accessibility is not just a disability issue.Curb cut example – everyone benefits – strollers, bikes, mobility scooters, wheely bags, couriers.
  • If we don't make our digital strategy accessible, how can we achieve the engagement/inclusion sweetspot?How do we avoid alienating or ignoring the present and future needs one of the largest demographic segments (people over 55) without creating significant cost blowouts because our digital channels are inaccessible? If your digital channels are inaccessible then you need to question any assumptions made on cost savings, maximising engagement or customer satisfaction.
  • The Australian Government has also issued advice on how to ensure accessibility is part of the procurement process but it is not law. You should start to insist that vendors comply with the W3C and WCAG 2.0 – this includes software and suppliers of PDF’s!
  • Conformance requirementsAt the very highest level, WCAG 2 is broken up into 4 principles: that content must be perceivable, that it must be operable, that is must be understandable and that it must be robust.There are also 12 guidelines in WCAG 2.0, each of which belongs to a particular principle. The 12 guidelines are then broken up into Success Criteria.The techniques are more helpful “how to’s” related to specific topic areas.
  • Technical Audit – will provide you with an excellent roadmap on what needs fixingAccessibility Statement – place it at the at the top of the pagePDF - Don’t make it the primary version – could be a challenge for law documents. Include the word "PDF" and size of file in the link description to any PDF document. ALT Tags – should always be present – if image is purely decorative the alt tag should be present but be empty to prevent the file name from being read out by screen readers. Also provide a caption or link to a description of a photograph that contributes to the context and meaningof the content. For example, graphs or charts should have a long description that describes what the image is portraying (if it’s not clearly articulated in the content).
  • Captioning – is easy to do yourself using free tools – we recommend outsourcing anything longer than 5 minutes or videos with multiple speakers.Links – describe screen reader navigationAlternatives: Alternative processes or Document Format (To obtain this information in an accessible format, please call XXX voice or XXX TTY).Colour – common misuses are in error handling on forms – fix the boxes in red.
  • You can use a technical audit to provide a road map to approach accessibility in discrete pieces of work which can also be planned and costed separately.
  • You need to have a strategy for legacy content or systems - there might be business processes that need to be created offline if something simply cannot be made accessible. Consider investigating enabling technologies.
  • Understand the journey you’re on!This is a self-assessment tool designed to help you improve the accessibility of your ICT systems, products and services. It helps you understand that web accessibility involves more than just one area of the organisation and for it to be implemented correctly, taking the approach of it being a strategic management objective (rather than an ICT task) will deliver superior results. This tool will help you to develop a robust policy for digital inclusion. This policy should be developed with reference to your disability, flexible working and other relevant policies. The AMM approach enables an organisation to make an informed choice about the legal risks of overlooking accessibility.  The AMM is not designed to benchmark your organisation externally but to help your organisation make a decision about your approach to accessibility.To understand accessibility performance at a glance.Tohelp a project team to strategically plan and improve accessibility performance.
  • Web accessibility: it's not a dirty word

    1. 1. Web accessibility:it’s not a dirty wordDarren Fittler, Lawyer, Gilbert + TobinAmajjika Kumara, Business Director, Access iQ
    2. 2. Digital engagement and inclusionEveryone should have the potential tointeract with the economy and society viathe internet in some way that addressestheir needsTwitter: @accessiq2
    3. 3. Pre visionloss, I usedthe internetfor a lot ofthings. Postvision loss, Iuse it foreverything.
    4. 4. What are the practical effects ofinaccessible online experiences?
    5. 5. Web accessibility• Creating digital or online experiences thatare accessible to people of all abilities andages• A key vehicle for digital inclusion• Social changes will make web accessibility anecessityTwitter: @accessiq5
    6. 6. Accessibility EqualityEngagementDDAGov 2.0NTSEngagement/inclusionsweet spot
    7. 7. Government is mandated tomeet international webaccessibility requirements Equal access to onlineinformation and services isthe law under the DisabilityDiscrimination Act
    8. 8. Everyone has a CorporateSocial Responsibility toprovide equal access tocustomers and staff US procurement lawsrequire all products to beaccessible
    9. 9. Accessibility is inclusionTwitter: @accessiq11Vision Hearing Mobility CognitiveLow visionBlindColour blindEyes-freeenvironmentsDeafHearingimpairedNoisy placesWorkMusculardystrophyArthritisRSILearningdisabilityADHD
    10. 10. Understanding WCAG 2.0PrinciplesGuidelinesSuccess CriteriaTechniquesPerceivableGuidelines 1.2: Time-based MediaSuccess Criteria 1.2.1: Audio-only andvideo-only (prerecorded)G158: Providing an alternative for time-based media for audio-only content
    11. 11. • Make changes that fixissues across the website• Address easy changes first• Include accessibility in yourprocurement processLow hanging fruit
    12. 12. • Perform a technical audit of your systems• Focus on understanding how to create accessible content• Provide an Accessibility Statement for visitors (include emaillink for visitors to communicate problems with web pageaccessibility)• Provide a second version of any document in PDF. Use anaccessible format such as HTML.• Attach "ALT" tags to graphic images so that screen readerscan identify the graphic.Low hanging fruit
    13. 13. Low Hanging Fruit• Caption all audio and video clips.• Provide descriptive words in any link text. Donot use links like “read more" or "click here"alone.• Provide an alternative mechanism for onlineforms, such as a phone number or emailaddress.• Avoid the use of tables for layout of content.• Don’t rely on colour alone to convey meaning
    14. 14. Remove critical barriers – tech auditsAccessibility Barrier ScoresDescription Reference Incidence Severity RemediationImages without appropriatetext alternatives (alt text)1.1.1 2 1 LowInsufficient colour contrastbetween foreground (text)and background1.4.3 2 3 High
    15. 15. Strategies for dealing with legacycontent
    16. 16. Education and awarenessraisingAccessibility as part of business asusualUnderstanding and awarenessEducation tailored to a person’srole within the department
    17. 17. Disability Action PlanForm a plan of actionLodge with Australian Human RightsCommission
    18. 18. ICT Accessibility Maturity Model Scorecard
    19. 19. Web accessibility know howLevel 3, 616-620 Harris StUltimo NSW 2007t: +61 2 8218 9320e: knowhow@accessiq.org@accessiqaccessiq.org