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Maximising digital engagement and inclusion 2.0

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Maximising digital engagement and inclusion 2.0

  1. 1. Maximising Digital Engagement andInclusionStrategic web accessibility managementAmajjika KumaraBusiness Director , Access iQ™amajjka@accessiq.org@amajjika
  2. 2. Digital engagement and inclusionEveryone should have the potential tointeract with the economy and society viathe internet in some way that addressestheir needs.
  3. 3. Web AccessibilityA key vehicle for digital inclusion.Social changes will make web accessibility anecessity.
  4. 4. Strategic Web AccessibilityManagementYour strategy should result from thinkingabout how to change the future, whilebearing in mind the realities of the present.
  5. 5. Strategic Web AccessibilityManagementAccessibility in practice Making decisions about what (and what not) to do. The art of marrying what is desired with what is feasible. Building alternative solutions into the process Finding ways that do not diminish your ability to achieve the goal or your desire/buy-in to get there.
  6. 6. Elements of the strategyStrategy components: Desired outcome: Who: What: How: Resources:  Internal  External
  7. 7. Elements of the strategyStrategy components: Desired outcome: It’s not desired - we have to do this! Who: Anyone but me What: I don’t know I’m so confused! How: Have no idea, that’s why I’m here Resources: Are you kidding?  Internal – No knowledge, no time  External – No budget
  8. 8. Access iQ approachStrategy components: Desired outcome: Mission - web without limits Who: Users of all abilities What: Inclusion in all digital experiences in some way How: Adopting accessibility as an organisational principle, Level AA compliant website Resources:  Internal – Board and CEO buy in, web accessibility evangelist, project manager, enthusiastic team  External – Web developers, accessibility specialists, key stakeholders
  9. 9. CAVEAT EMPTOR – let the buyer beware!• Quick wins do not fix the process but can provide a great training ground for embedding accessibility within your organisation.• Quick wins can create more problems if accessibility is not part of your standard business practices.• Some quick wins are no-brainers eg: accessible content and captioning of video’s.
  10. 10. Accessibility Statements are a must!Don’t be afraid to say your site is an accessibilitywork in progress.Tell people about known bugs, problems andprovide people with disabilities with a contactnumber to get help the help that they need.
  11. 11. Disability Action PlanLodge it with the Human Rights CommissionSignifies your commitment.
  12. 12. Embedding Responsibility Obtain a statement of your starting point – accessibility audit. Work out who is responsible for what  Role based division of responsibility Delegate and monitor results Appropriate training is essential
  13. 13. Senior Mgt Accountability CSR GovernanceFinance Legal Marketing Dept/line Mgt ITC Web tech policy Accessible Design Commitment Web prod stdsWeb Risk Assessment Accessible content Accountability Accessibility Statementprocurement Contract creationpolicy Product Project Accessibility Comms Managers Managers Accessible Content Evangelist User centred Management Governance/education processes Content Designers Testers Technical Team Accessibility Testing Accessible development Accessible content Accessible Design
  14. 14. ICT Accessibility Maturity Model ScorecardBusiness Taskforce on Accessible TechnologyFocus Areas Level 1 Level 2 Level 3 Level 4 Level 5 Informal Defined Repeatable Managed Optimised Top down commitment Active strategyBusiness Drivers No senior buy-in Strategy in place /involvement management Pioneers and leaders Basic standards High standards / Influencer / earlyStandards and Standards in regular use Minimal or unclear documented / used continuous adopter of newGuidance ad-hoc / actively promoted improvement standardsGovernance and Process defined / ContinuousRisk Management Not defined minimal actual Active governance improvement / Suppliers influencedProcesses governance strategic view Some budget Investment strategy / Effective budget / Specific funding forResources and Not allocated or provided / clear support services in benefit innovation / usercost impact controlled responsibilities place management empowermentDelivery (Design, Lifecycle stages Fully integrated Proven standards Minimal inclusion in requirements Innovation andbuild, test, development lifecycle documented / including UAT by staff compliance / design excellenceimplement) and customers metrics collected applied ad-hoc Processes Regular use includingProcurement and Minimal inclusion in Proactive and documented and non-compliance Supplier partnershipssupplier contracts procurement processes used ad-hoc management supportive Limited legacy Priority legacy systems Systems mostly All legacy systemsLegacy Systems Low accessibility accessibility / Strategy made accessible accessible made accessible in placeReasonable Integrated process Active Basic process used Innovation / sharingAdjustment Minimal / Reactive ad-hoc promoted and in management within of best practiceProcesses regular use service levels
  15. 15. Focus Areas Level 1 Level 2 Level 3 Level 4 Level 5 Informal Defined Repeatable Managed OptimisedICT Accessibility Maturity Model Scorecard Top down Active strategy Pioneers and Business Drivers No senior buy-in Strategy in place commitment management leaders /involvement Basic standards Standards in regular High standards / Influencer / earlyStandards and Minimal or unclear documented / use / actively continuous adopter of newGuidance used ad-hoc promoted improvement standardsGovernance and Process defined / Continuous SuppliersRisk Management Not defined minimal actual Active governance improvement / influencedProcesses governance strategic view Specific funding Some budget Investment strategy / Effective budget /Resources and Not allocated or for innovation / provided / clear support services in benefitcost impact controlled responsibilities place management user empowermentDelivery (Design, Lifecycle stages Minimal inclusion in Fully integrated Proven standards requirements Innovation andbuild, test, development documented / including UAT by staff compliance / design excellenceimplement) lifecycle and customers metrics collected applied ad-hoc Processes documented and Minimal inclusion in Regular use includingProcurement and used ad-hoc but Proactive and Supplier procurement non-compliancesupplier contracts processes placing management supportive partnerships responsibility on suppliers Limited legacy Priority legacy Systems mostly All legacy systemsLegacy Systems Low accessibility accessibility / systems made accessible made accessible Strategy in place accessibleReasonable Active Integrated process Innovation / Basic process used managementAdjustment Minimal / Reactive ad-hoc promoted and in within service sharing of bestProcesses regular use practice levels
  16. 16. Process, process, processIdeally you should Fix the problem in the PROCESS NOT the PRODUCT To prevent the problem from RE-OCCURING But you, like me, might need to get some runs on the board NOW!
  17. 17. Educate the team Educating team members on free web accessibility tools as they pertain to specific roles. WAVE toolbar or Web Accessibility Toolbar (WAT) - IE It would also help if some key technical resources became familiar in how to use screen readers like JAWS and NVDA.CAVEATS: Only about 30% of success criteria can be tested by machines; To correctly use accessibility tools, you need to understand what you are looking at and how it relates to WCAG.
  18. 18. Engage accessibility specialists Doing it yourselves can be non-productive and cost more in the long run. Web accessibility is an industry made up of specialist fields. Expert detailed reports are the best place to start
  19. 19. Other important steps Commit to web accessibility by formalising it in a job role Employ open-minded web accessibility facilitators Be prepared to educate your suppliers Expect an initial 20-50 per cent increase in effort to complete some tasks
  20. 20. What are yourchallenges?1. What role do you perform?2. Size of organisation.3. Number of legacy systems or presence of legacy issues4. Senior management buy-in5. What’s worked, what hasn’t
  21. 21. Level 3, 616-620 Harris StUltimo NSW 2007t: +61 2 8218 9320e: knowhow@accessiq.org @accessiqSlideshare: Access iQaccessiq.orgWeb accessibility know how

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