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Building a Sustainable Architecture Practice 
Jeff Scott 
VP/ Business & Technology Strategy 
MACC 
Minneapolis 
November 13th, 2014
Why am I here today? 
The problem is never how to get new, 
innovative thoughts into your mind, 
but how to get old ones out. 
- Dee Hock 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 2
Some interesting facts 
• Architects are among the best and brightest members of our 
organizations. 
• Architects have more latitude than other organizations to create their 
role to be what they want it to be. 
• Architects have fewer time dependent deliverables than most 
organizations so they have the time they need to develop a high quality 
product. 
• Organizations are in desperate need of innovative business designs, 
strategy implementation, and transformation management. 
. . . and yet 
• Architecture teams struggle for success. 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 3
Today’s reality for enterprise architects 
Delivering good 
journeyman 
architecture 
work 
20.0% 
Struggling for 
success 
Failed 
initiatives 
Fulfilling the 
architecture promise 
40.0% 
10.0% 
30.0% 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 4
Today’s reality for business architects 
Delivering good 
journeyman 
architecture 
work 
Struggling for 
success 
Fulfilling the 
architecture promise 
Failed 
initiatives 
15.0% 
5.0% 
20.0% 60.0% 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 5
Which is harder? 
Build 
Sell 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 6
Cultural & political support are the biggest 
barriers to business architecture success 
March 2013 “The State Of Business Architecture And Business Architects In 2013” 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 7
Cultural & political support are the biggest 
enablers to business architecture success 
March 2013 “The State Of Business Architecture And Business Architects In 2013” 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 8
Our current paradigm is out of date 
Current 
State 
Viewpoint 
Architecture Governance 
Principles 
Reference 
Architecture 
Target 
State 
Framework Vision 
Solution Architecture 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 9
The architects view of enterprise architecture 
Enterprise 
Architecture 
Business 
Architecture 
Application 
Architecture 
Information 
Architecture 
Infrastructure 
Architecture 
Security 
Architecture 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 10
A business view of enterprise architecture 
Enterprise 
Architecture 
Strategy 
People Financial Process Technology 
Physical 
Technology 
Transportation 
Manufacturing 
Robotics 
Infrastructure 
Digital 
Technology 
Information 
Applications 
IT 
Infrastructure 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 11
We have met the enemy. . . 
. . . and he is us. 
• We want change to happen our way 
• We ignore culture and context 
• Technology is the center of our universe 
• We place efficiency over effectiveness 
• We want to control versus collaborate 
• We focus on models versus results 
• We want it to be easy for us 
• We would rather be right than successful 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 12
What’s different about successful 
architects 
© 2014 Accelare. Proprietary and confidential. All rights reserved. 13 
11/13/14
Recognize reality 
• The CEO dictates the “what” but not the “how” 
• Business is driven by financial objectives not strategic plans 
• It’s always about making money 
• Everything is a tradeoff 
• There is never enough money to do it “right” 
• Businesses do not make long term investments without a clear 
and certain return 
• Customer acceptance and/or time to market are the most 
important project drivers 
• People trust who and what they know 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 14
Forget the theory – do what works 
Yogi Berra 
“In theory, there is no difference 
between theory and practice. In 
practice there is.” 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 15
Solve the right problem 
11/13/14 
Culture 
and 
Context 
Problem 
Symptom 
SymptomSymptom 
Symptom 
Symptom 
© 2014 Accelare. Proprietary and confidential. All rights reserved. 16
Make others successful 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 17
Deal with 
culture and 
context 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 18
Take risks 
Excellence 
Failure 
R 
I 
S 
K 
High 
Low 
High 
P 
R 
E 
S 
S 
U 
R 
E 
S 
Cultural Norms 
Egos 
Rules 
Processes 
Processes 
Rules 
Egos 
Cultural Norms 
Status Quo 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 19
Attributes of successful architects 
• A sound understanding of business principles and concepts 
• An ability to think about business processes 
outside of the technology context 
• Knows how to listen. . . well 
• A really strong consulting mindset 
• Have a strategic point of view 
• Can innovate on the fly 
• Good at design thinking 
• A catalyst for change 
© 2014 Accelare. Proprietary and confidential. 11/13/14 All rights reserved. 20
Sustainability 
© 2014 Accelare. Proprietary and confidential. All rights reserved. 21 
11/13/14
Sustainable practices have big aspirations 
Highly productive organization 
• Highly structured 
• Detailed processes 
• Roles are clearly defined 
• Specialization reigns 
• “I get the job done” 
High performance organization 
• Clear and wide boundaries 
• Just enough process 
• Roles are in flux 
• Learning reigns 
• “I am contributing to something” 
© 2014 Accelare. Proprietary and confidential. All rights reserved. 22 
11/13/14
Sustainable practices are growing practices 
Localized 
value 
Broad 
value 
Executive 
management 
Depth 
Front line 
management 
Breadth 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 23
The bottom line 
• If you are not growing, you are dying 
• The top three critical success factors are influence, influence, 
influence 
• Technology is NOT the center of the universe 
• Architects design new worlds, engineers build the plumbing 
• Value is in the eye of the customer 
• Low hanging fruit is bitter, solve the right problems 
• Culture eats strategy for breakfast 
• Be so good the b%$!@&^s can’t ignore you 
• Think BIG, start small, move F a s t . . . . 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 24
Stay in touch 
Jeff Scott 
Email: Jeff.Scott@accelare.com Phone: +1-704-275-1725 
LinkedIn: www.linkedin.com/company/accelare 
www.linkedin.com/in/logicalleap 
Web: www.accelare.com 
Things you might be interested in: 
The Business Architect blog @ http://thebusinessarchitect.accelare.com/ 
Ask me about: The business architect’s roundtable 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 
25
THANK YOU 
CONFIDENTIALITY AND INTELLECTUAL PROPERTY 
These materials contain valuable confidential and proprietary information belonging to Accelare. All information contained herein is 
protected by law, including but not limited to, copyright law. None of such information may be copied or otherwise reproduced, 
repackaged, further transmitted, transferred, disseminated, redistributed or stored for subsequent use for any such purpose, in whole or 
in part, in any means whatsoever, by any person without Accelare’s prior written consent. 
11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 26

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Building a Sustainable Business Architecture Practice

  • 1. Building a Sustainable Architecture Practice Jeff Scott VP/ Business & Technology Strategy MACC Minneapolis November 13th, 2014
  • 2. Why am I here today? The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. - Dee Hock 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 2
  • 3. Some interesting facts • Architects are among the best and brightest members of our organizations. • Architects have more latitude than other organizations to create their role to be what they want it to be. • Architects have fewer time dependent deliverables than most organizations so they have the time they need to develop a high quality product. • Organizations are in desperate need of innovative business designs, strategy implementation, and transformation management. . . . and yet • Architecture teams struggle for success. 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 3
  • 4. Today’s reality for enterprise architects Delivering good journeyman architecture work 20.0% Struggling for success Failed initiatives Fulfilling the architecture promise 40.0% 10.0% 30.0% 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 4
  • 5. Today’s reality for business architects Delivering good journeyman architecture work Struggling for success Fulfilling the architecture promise Failed initiatives 15.0% 5.0% 20.0% 60.0% 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 5
  • 6. Which is harder? Build Sell 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 6
  • 7. Cultural & political support are the biggest barriers to business architecture success March 2013 “The State Of Business Architecture And Business Architects In 2013” 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 7
  • 8. Cultural & political support are the biggest enablers to business architecture success March 2013 “The State Of Business Architecture And Business Architects In 2013” 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 8
  • 9. Our current paradigm is out of date Current State Viewpoint Architecture Governance Principles Reference Architecture Target State Framework Vision Solution Architecture 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 9
  • 10. The architects view of enterprise architecture Enterprise Architecture Business Architecture Application Architecture Information Architecture Infrastructure Architecture Security Architecture 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 10
  • 11. A business view of enterprise architecture Enterprise Architecture Strategy People Financial Process Technology Physical Technology Transportation Manufacturing Robotics Infrastructure Digital Technology Information Applications IT Infrastructure 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 11
  • 12. We have met the enemy. . . . . . and he is us. • We want change to happen our way • We ignore culture and context • Technology is the center of our universe • We place efficiency over effectiveness • We want to control versus collaborate • We focus on models versus results • We want it to be easy for us • We would rather be right than successful 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 12
  • 13. What’s different about successful architects © 2014 Accelare. Proprietary and confidential. All rights reserved. 13 11/13/14
  • 14. Recognize reality • The CEO dictates the “what” but not the “how” • Business is driven by financial objectives not strategic plans • It’s always about making money • Everything is a tradeoff • There is never enough money to do it “right” • Businesses do not make long term investments without a clear and certain return • Customer acceptance and/or time to market are the most important project drivers • People trust who and what they know 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 14
  • 15. Forget the theory – do what works Yogi Berra “In theory, there is no difference between theory and practice. In practice there is.” 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 15
  • 16. Solve the right problem 11/13/14 Culture and Context Problem Symptom SymptomSymptom Symptom Symptom © 2014 Accelare. Proprietary and confidential. All rights reserved. 16
  • 17. Make others successful 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 17
  • 18. Deal with culture and context 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 18
  • 19. Take risks Excellence Failure R I S K High Low High P R E S S U R E S Cultural Norms Egos Rules Processes Processes Rules Egos Cultural Norms Status Quo 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 19
  • 20. Attributes of successful architects • A sound understanding of business principles and concepts • An ability to think about business processes outside of the technology context • Knows how to listen. . . well • A really strong consulting mindset • Have a strategic point of view • Can innovate on the fly • Good at design thinking • A catalyst for change © 2014 Accelare. Proprietary and confidential. 11/13/14 All rights reserved. 20
  • 21. Sustainability © 2014 Accelare. Proprietary and confidential. All rights reserved. 21 11/13/14
  • 22. Sustainable practices have big aspirations Highly productive organization • Highly structured • Detailed processes • Roles are clearly defined • Specialization reigns • “I get the job done” High performance organization • Clear and wide boundaries • Just enough process • Roles are in flux • Learning reigns • “I am contributing to something” © 2014 Accelare. Proprietary and confidential. All rights reserved. 22 11/13/14
  • 23. Sustainable practices are growing practices Localized value Broad value Executive management Depth Front line management Breadth 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 23
  • 24. The bottom line • If you are not growing, you are dying • The top three critical success factors are influence, influence, influence • Technology is NOT the center of the universe • Architects design new worlds, engineers build the plumbing • Value is in the eye of the customer • Low hanging fruit is bitter, solve the right problems • Culture eats strategy for breakfast • Be so good the b%$!@&^s can’t ignore you • Think BIG, start small, move F a s t . . . . 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 24
  • 25. Stay in touch Jeff Scott Email: Jeff.Scott@accelare.com Phone: +1-704-275-1725 LinkedIn: www.linkedin.com/company/accelare www.linkedin.com/in/logicalleap Web: www.accelare.com Things you might be interested in: The Business Architect blog @ http://thebusinessarchitect.accelare.com/ Ask me about: The business architect’s roundtable 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 25
  • 26. THANK YOU CONFIDENTIALITY AND INTELLECTUAL PROPERTY These materials contain valuable confidential and proprietary information belonging to Accelare. All information contained herein is protected by law, including but not limited to, copyright law. None of such information may be copied or otherwise reproduced, repackaged, further transmitted, transferred, disseminated, redistributed or stored for subsequent use for any such purpose, in whole or in part, in any means whatsoever, by any person without Accelare’s prior written consent. 11/13/14 © 2014 Accelare. Proprietary and confidential. All rights reserved. 26