Theory vs. Practice: Successful User Experience Design
•
4 likes•336 views
Design thinking and user experience design are currently buzzwords in the business world, but what do they actually mean and how can they be applied in the cultural and non-profit sector? Through a series of examples from real-world projects at the Getty, this talk shows how user experience design can help create great products and experiences by framing the design problem, promoting understanding of your audience or users, creating insightful solutions, and building prototypes and testing them on real users. In addition, we will talk about how we promote design thinking throughout the Getty by creating a support network where design thinking methods are taught, mentored, and practiced. This talk was presented at the Pacific Neighborhood Consortium 2016 Annual Conference.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Theory vs. Practice: Successful User Experience Design
Similar to Theory vs. Practice: Successful User Experience Design (20)
Recently uploaded
Recently uploaded (20)
Theory vs. Practice: Successful User Experience Design
- 1. S U C C E S S F U L U S E R E X P E R I E N C E D E S I G N T H E O RY V S . P R A C T I C E
- 2. User Experience Design and Strategy W E B G R O U P Ahree Lee THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 3. User Experience Design and Strategy W E B G R O U P Ahree Lee THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 5. “User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. – D O N N O R M A N + J A K O B N E I L S E N , N I E L S E N N O R M A N G R O U P
- 6. U S E R S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 7. E X P E R I E N C E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 8. U S E R E X P E R I E N C E D E S I G N • Human-centered • Collaborative • Prototype-driven • Iterative THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 9. U S E R E X P E R I E N C E D E S I G N THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE User research User goals Field studies Ethnographic studies Personas Scenarios Experience map User stories Sketching Wireframes Information architecture Site flows Wireframes Paper prototype Interactive prototype User testing Usability testing Metrics Heuristic evaluation
- 10. D E S I G N T H I N K I N G THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE A set of methods and mindsets for framing problems and generating innovative, human-centered solutions
- 11. D E S I G N T H I N K I N G Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 12. D E S I G N T H I N K I N G Image courtesy Google Ventures THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 13. D E S I G N T H I N K I N G AT T H E G E T T Y THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 14. C A S E S T U D Y THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 15. T H E T E A M Web developers, UX designers, curators, project managers, production specialists, exhibition designer, managers, deputy director THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 16. E M PAT H I Z E Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 17. E M PAT H I Z E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 18. E M PAT H I Z E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE Why?
- 19. E M PAT H I Z E • 15-20 general visitors family groups, out-of-towners, young people, locals • 10 enthusiasts invited guests, visitors on the plaza • 10 scholars invited scholars, museum staff THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 20. D E F I N E Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 21. D E F I N E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE Empathy map
- 22. D E F I N E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE Say/Do Think/Feel
- 23. D E F I N E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 24. D E F I N E User Insight Need A specific individual Surprising or counterintuitive inference Human need, use verbs THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE Point of View statement (POV)
- 25. D E F I N E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 26. D E F I N E User Insight Need Larry, a 74 year old, married, retired motion picture industry professional Despite volunteering regularly at an art gallery, he’s not especially excited about art Needs to feel part of something bigger than himself THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 27. I D E AT E Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 28. S L AT E – I D E AT E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 29. S L AT E – I D E AT E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE “How might we?”
- 30. S L AT E – I D E AT E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 31. P R O TO T Y P E Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 32. P R O TO T Y P E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 33. T E S T Image courtesy Stanford d.School THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 34. T E S T THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 35. T E S T THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 36. T E S T Image courtesy Google Ventures THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 37. S TO RY T E L L I N G THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 38. N E W E X H I B I T I O N PA G E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 39. M E A S U R I N G S U C C E S S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE 0 0.75 1.5 2.25 3 Average site Old exhibition site
- 40. M E A S U R I N G S U C C E S S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE 0 2 4 6 8 Average site Old exhibition site New exhibition site
- 41. O T H E R E X A M P L E S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 42. P R O TO T Y P E T E S T I N G THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 43. P E R S O N A S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 44. C A R D S O RT I N G THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 45. J O U R N E Y / E X P E R I E N C E M A P S THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE Arrives on bus Bus driver Sees a couple of visitors School group Wifi Wifi TAG sheet TAG sheet Tram audio Tram audio Wifi Wifi Volunteers and Visitor Services Volunteers and Visitor Services Map Map Visitor Services Visitor Services Espresso staff Espresso staff Mobile phone Mobile phone Sculpture brochure Sculpture brochure Security officer Security officer Documen- tation Website Computer Contracts, budgets Audio recorder, recording stu- dio, Word doc, Adobe CS Website Server Site/build- ing Documen- tation Archi- tectural drawings Drawing, design tools FAQs, lists, knowledge, articles Receipt, accounting system Server Site/build- ing Disgusted by state of American bus system Confused Unsure (ar- chitecture, people) Museum Design Security ITS Design GRI & Museum VendorAV Communi- cations President office ITS Security Design, Museum Public Affairs Bon Ap- petit WebMuseum Public Affairs Excite- ment (I’ve arrived!) Excited Amazed (tram, view) Doesn’t pay atten- tion, b.g. noise Amazed at beauty Content to have seen Getty He’s neu- tral about art here Which way do I go? Looks for the Getty Crosses street twice He wanders around Design Training, daily meet- ings Maintain server Handed out Write, edit, submit Write, re- cord, edit, install *Lots of approvals* Visitor interviews Maintain server Trainings, meetings Ongoing recruitment Design, print Dissemi- nate, stock info desk Provide info Process payments, make coffee Provide info (directions & recommenda- tions) Provide info (directions & recommenda- tions Clear rights Write, edit Print Walks up stairwell Sees tram line Browses Stark sculpture garden Takes pics of sculp- tures Looks for Wifi con- nection Gets in line Volunteer hands him a TAG sheet He waits on platform w/a big crowd He gets on tram Tram audio starts Observes view and arrives Taking pictures Posts on social media Exits tram, directed by docent to go upstairs He looks for a map in Dutch Goes to info desk & gets En- glish map He buys an espresso in courtyard Sits in a chair & examines map & enjoys view He wanders into North Pavilion Dennis Add brief description of Dennis and his persona’s characteristics here for reference
- 46. U S E R E X P E R I E N C E THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 47. R E S O U R C E S Stanford d.school http://dschool.stanford.edu/use-our-methods/ Design Kit (IDEO) http://www.designkit.org Design Thinking for Museums https://designthinkingformuseums.net THEORY VS PRACTICE: HOW ATTENTION TO USER EXPERIENCE AND PROJECT MANAGEMENT PRACTICES IMPROVES INFORMATION ACCESS PNC 2016 CONFERENCE
- 48. Thank you!