3. “With many of the world's
consumer segments reaching a
saturation point, the Muslim
consumer is fast becoming a new
outlet to build a base for future
growth.
4. ... Although there are political
and social pitfalls to consider,
the opportunities are so vast
and far-reaching that they
greatly outweigh the risks...
5. Since Muslims are the fastest
growing consumer segment in the
world, any company that is not
considering how to serve them is
missing a significant opportunity
to affect both its top-and bottom-
line growth...”
“Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
6. The Global Halal Mo
vement
has the potential to
be the
most influential
new market force
of the coming deca
de
7. Evolution of global Halal market
➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide
➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports
➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady
increases in Halal food manufacturing capacity. Major players stake out their positions.
➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media.
➡ Halal becomes a factor in economic & political planning.
imarat
consultants
Halal Market Analysts 7
8. The Halal Food Market is expanding
fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations
imarat
consultants
Halal Market Analysts 8
9. New Halal non-food industry sectors
Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media
imarat
consultants
Halal Market Analysts 9
10. Recent recognition of farm-to-fork Halal supply chain
➡ Halal compliance is increasingly expected to cover the entire process
➡ Governments and Multinational corporations will be driving this development
➡ International Standards compliance will become increasingly important
➡ Sub-standard will not survive market competition
10
11. Halal - a global market force
Meat & Poultry Pharmaceuticals
Food Manufacturing Lab Testing
Food Retailing Software Applications
Restaurant Chains Content Providers
Food Service Industry Media, PR. Marketing
Logistics & Shipping Event Management
Islamic Banking & Finance Training, teaching, consulting
Standards, Auditing, Certification USD 632 billion annually
Science & new technologies Expanding market parameters
Personal care products New business opportunities
imarat
consultants
Halal Market Analysts 11
12. Upmarket
• natural
• organic
• ethnic
High level quality • environment Influential
assurance mark • animal welfare opinion forming
Professional Evolution Lifestyle Movement
• standard of Halal • new ‘green’
• audit & certification
• composite compliance
as Market • ethical & moral values
• popular culture
Parameter
Track & Trace Mainstream Worldwide availability
Secure supply chain • supermarket
• global presence & acceptance
• full product range
• diverse application
imarat
consultants
Halal Market Analysts 12
13. Next-generation
interaction between
sectors to create
new sub-sectors
➡ ICT Developments
➡ Track & Trace applications
➡ ERP & Production software
➡ Internet marketing & networking
➡ JV’s, partnerships, investment, M&A
➡ Media & marketing
➡ Auditing procedures
imarat
consultants
Halal Market Analysts 13
14. Evolution of Halal
Awareness
Governments, Corporations, Banks,
NGO’s, SME’s, Islamic Associations,
General Public, Media, Universities
coming next...Ad agencies, marketing specialists,
research agencies, media moguls, venture capitalists
imarat
consultants
Halal Market Analysts 14
15. Halal
Standards
➡ Countries
➡ Islamic Councils
➡ Industry Associations
➡ Political entities
➡ Accreditation Agencies
Taking Halal Standards to the next level
imarat
consultants
Halal Market Analysts 15
16. ‣Lawful
‣Safe ‣Products
‣Nutritious ‣Services ‣Ethical
‣Healthy ‣Companies ‣Moral Halal
‣Humane ‣Management ‣Spiritual
‣Aware ‣Leadership
‣Equitable
Re-evaluating Value
Halal Values acquire Commercial Value within the Halal Market Economy
imarat
consultants
Halal Market Analysts 16
17. Convergence of common interest
produces conditions for a perfect storm
Government Support - Available Finance
Industry Initiative - Efficient Infrastructure
Consumer Demand - Media Interest
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consultants
Halal Market Analysts 17
18. imarat
consultants
Thank you
For further information
please visit
www.imaratconsultants.com
www.halalfocus.com
or email hamid@imaratconsultants.com
