“With many of the worldsconsumer segments reaching asaturation point, the Muslimconsumer is fast becoming a newoutlet to build a base for futuregrowth.
... Although there are politicaland social pitfalls to consider,the opportunities are so vastand far-reaching that theygreatly outweigh the risks...
Since Muslims are the fastestgrowing consumer segment in theworld, any company that is notconsidering how to serve them ismissing a signiﬁcant opportunityto affect both its top-and bottom-line growth...” “Addressing the Muslim Market - can you afford not to?” A T Kearney 2008
The Global Halal Mo vementhas the potential to be the most influential new market force of the coming deca de
Evolution of global Halal market➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions.➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media.➡ Halal becomes a factor in economic & political planning.imaratconsultants Halal Market Analysts 7
The Halal Food Market is expanding ﬁne dining to fast food...in the air, and in the prison...in schools, hospitals and military rationsimaratconsultants Halal Market Analysts 8
New Halal non-food industry sectors Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Mediaimaratconsultants Halal Market Analysts 9
Recent recognition of farm-to-fork Halal supply chain ➡ Halal compliance is increasingly expected to cover the entire process ➡ Governments and Multinational corporations will be driving this development ➡ International Standards compliance will become increasingly important ➡ Sub-standard will not survive market competition 10
Halal - a global market force Meat & Poultry Pharmaceuticals Food Manufacturing Lab Testing Food Retailing Software Applications Restaurant Chains Content Providers Food Service Industry Media, PR. Marketing Logistics & Shipping Event Management Islamic Banking & Finance Training, teaching, consulting Standards, Auditing, Certiﬁcation USD 632 billion annually Science & new technologies Expanding market parameters Personal care products New business opportunitiesimaratconsultants Halal Market Analysts 11
Upmarket • natural • organic • ethnic High level quality • environment Inﬂuential assurance mark • animal welfare opinion forming Professional Evolution Lifestyle Movement • standard of Halal • new ‘green’ • audit & certiﬁcation • composite compliance as Market • ethical & moral values • popular culture Parameter Track & Trace Mainstream Worldwide availability Secure supply chain • supermarket • global presence & acceptance • full product range • diverse applicationimaratconsultants Halal Market Analysts 12
Next-generation interaction between sectors to create new sub-sectors ➡ ICT Developments ➡ Track & Trace applications ➡ ERP & Production software ➡ Internet marketing & networking ➡ JV’s, partnerships, investment, M&A ➡ Media & marketing ➡ Auditing proceduresimaratconsultants Halal Market Analysts 13
Evolution of Halal Awareness Governments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universities coming next...Ad agencies, marketing specialists, research agencies, media moguls, venture capitalistsimaratconsultants Halal Market Analysts 14
Halal Standards ➡ Countries ➡ Islamic Councils ➡ Industry Associations ➡ Political entities ➡ Accreditation AgenciesTaking Halal Standards to the next levelimaratconsultants Halal Market Analysts 15
‣Lawful ‣Safe ‣Products ‣Nutritious ‣Services ‣Ethical ‣Healthy ‣Companies ‣Moral Halal ‣Humane ‣Management ‣Spiritual ‣Aware ‣Leadership ‣EquitableRe-evaluating Value Halal Values acquire Commercial Value within the Halal Market Economyimaratconsultants Halal Market Analysts 16
Convergence of common interest produces conditions for a perfect storm Government Support - Available Finance Industry Initiative - Efﬁcient Infrastructure Consumer Demand - Media Interestimaratconsultants Halal Market Analysts 17
imarat consultants Thank you For further information please visit www.imaratconsultants.com www.halalfocus.comor email firstname.lastname@example.org