Halal logistics facts

1. MARKETING of HALAL
PRODUCTS
in
INDONESIA
International Halal Summit 2014, Manila

3. Indonesia: a huge halal food market
 Globally, 1.2 to 1.57 bio Muslims populate the world,
60% of them live in Asian countries such as Malaysia,
Indonesia, Pakistan and Bangladesh.
 Indonesia is the world’s largest Muslim population
with approximately 88% of its 252 mio country
population
 Promising Halal Market

4. Source: Economist Intelligent Unit (EIU), ATKearney
Indonesia: Huge halal food market

5. Indonesia: Huge halal food market
Source: World Halal Forum
*GCC: Saudi Arabia, UAE, Bahrain, Kuwait, Oman, Qatar

6. HIJABERS: OPEN MIND, FASHIONABLE, TECHY
Growth of
sharia hotels
serving halal
foods

7. The rise of halal cosmetics
Halal resto
Become
trend

8. Only 13,136 products
(8.4%) have halal
certificate, from all
155,774 products
distributed
in Indonesia

10. Country
Rules
ConsumerProducer
HALAL AWARENESS

11. Marketing
Halal
Strategies

12. 1.
Halal Regulation
 Government control the Halal Certification
process, include isued Halal Certificate and
logo
 Open other Halal Certificatier that approved
by Government
 MUI give fatwa only

13. Agencies related to halal food
 Indonesia Council of Ulama (MUI)
- The Assessment Institute for Foods,
Drugs, and Cosmetics (LPPOM)
- “Fatwa” Commission
 National Agency for Drug and Food
Control (BPPOM):
- For processed packaged foods
 Department of Agriculture:
- For primary meat and poultry ard
The HOT label!!!

14. facebook
twitter
website www
2.

18. Mobile Apps
for moslem
youth

19. 3.Community

20. Hijabers
revolution
help drive
halal market

21. Halal Corner Community
Followers
meeting
Founded
on
December
4, 2011
10
branches
in
Indonesia
1
contributor
in Madina

22. Halal Corner
Raising
Market Drive

23. Activities
1. Training
2. Coaching
For Micro Business

24. Activities
Public Seminar

25. Activities
Edu Halal Class