The power of a picture & 140 characters: What aspiring PR pros should know about social media
The power of a picture & 140-characters: What aspiring PR pros should know about social media COMM311: Public Relations Writing Presented by Abby Ecker November 13, 2012
Feel free to “get social” with me! (Live tweeting encouraged.) @abbynicole1204 www.pinterest.com/abbynicole1204 www.linkedin.com/in/abbyecker “PR and Political Communication Commentary” www.abbystollar.com “Levels: A Journey through Food & Fitness” www.levelupfood.wordpress.com
Our three focuses:1. Developing a personal social media brand2. Developing a business social media brand3. Resources to help manage and improve your social media branding
Twitter Tips1. Establish a professional handle. (Anything with “xo” in it doesn’t count!)2. Pay attention to your Twitter bio. (Include school, graduation year, interests, and link to your online portfolio)3. Make it public.4. Be a resource & get involved in the conversation.5. Always be gracious, not greedy.
#Useahashtagtherightway Try out these great PR, job searching, and young professional communities: #prstudchat #prssa #udcommpr #internpro #jobhuntchat #pr20chat #likeablechat
LinkedIn Tips1. Treat it like your 8 ½ x 11 resume – it matters more.2. Claim your profile address. 1. Ex. www.linkedin.com/in/abbyecker vs. www.linkedin.com/in/32858763247812678643. Aim for at least two to three recommendations.4. Utilize student-friendly features to highlight your accomplishments.5. Challenge yourself to make connections (use Linkedin groups).
Advance your career with a blog or digital portfolio.
Blogging/Portfolio tips1. Commit. If you can’t commit to regular blogging, that’s okay – stick with an online portfolio, NOT a blog format. 1. Topic: If you are establishing a blog, establish a theme, and dedicate yourself to writing valuable content around that theme.2. Showcase your skills. Include your resume, writing sample, digital media samples (guest blogs, videos, etc.), and contact information.3. Find a platform. 1. Blog: Wordpress, Blogger 2. Website: Weebly, Google4. Upload work samples. (Use Scribd, DocStoc for easy imports.)5. Promote!
Part 2: Developing a business social media brand
1. Survey the social media landscape Ask…• Why am I joining this network?• Who is my audience?• What is my purpose?
2. Listen before engaging. “It’s not something that you apply once at thebeginning of an engagement. It is something we do throughout the process ad infinitum.” – Chuck Hemann
3. Develop a strategic plan.- Ask two questions… - Who are you communicating with? - Why are you communicating?- Develop goals & measureable objectives.- Differentiate goals for various networks.
Case Study: ATI’s Pinterest Page- Pre-planning - Understanding the core Pinterest audience - Understanding our ATI brand (education)- Strategic plan development- Flexibility/adaptability
Best Practices - Content (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social media: humor & charity. (So do gratefulness and playfulness.)3. Ask questions.4. Use visuals. Photos get the most engagement, followed by video.5. Ask yourself this question before hitting send: Would I engage with this?
Part 3: Resources to help manage and improve your social media branding