The power of a picture & 140-characters:    What aspiring PR pros should know           about social media     COMM311: Pu...
Feel free to “get social” with me!  (Live tweeting encouraged.)            @abbynicole1204            www.pinterest.com/ab...
Our three focuses:1. Developing a personal social media brand2. Developing a business social media brand3. Resources to he...
What is social media?
Part 1: Developing a personal social   media brand
Learning Social Media- Be realistic.- Be proactive.- Be curious.
Advance your career in 140    characters or less.
Twitter Tips1. Establish a professional handle. (Anything with “xo” in it   doesn’t count!)2. Pay attention to your Twitte...
#Useahashtagtherightway Try out these great PR, job searching, and     young professional communities:                #prs...
Advance your career with a     digital resume.
LinkedIn Tips1. Treat it like your 8 ½ x 11 resume – it matters more.2. Claim your profile address.   1. Ex. www.linkedin....
Advance your career with a blog or digital portfolio.
Blogging/Portfolio tips1. Commit. If you can’t commit to regular blogging, that’s okay – stick   with an online portfolio,...
Part 2: Developing a business social   media brand
1. Survey the social media landscape             Ask…• Why am I joining this network?• Who is my audience?• What is my pur...
2. Listen before engaging. “It’s not something that you apply once at thebeginning of an engagement. It is something we   ...
3. Develop a strategic plan.- Ask two questions…      - Who are you communicating with?      - Why are you communicating?-...
Case Study: ATI’s Pinterest Page- Pre-planning    - Understanding the core Pinterest audience    - Understanding our ATI b...
Case Study: ATI’s Pinterest Page
4. Evaluate and measure.- Social media ROI- Ask…   - What are you trying to accomplish?   - How can this be measured?
5. Remember, content is king.
Best Practices - Content            (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social ...
Part 3: Resources to help  manage and improve   your social media         branding
Social Media Management Tools
Sites to share…
Books
Websites
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The power of a picture & 140 characters: What aspiring PR pros should know about social media

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Presented to COMM 311: Public Relations Writing at the University of Delaware; November 2012

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The power of a picture & 140 characters: What aspiring PR pros should know about social media

  1. 1. The power of a picture & 140-characters: What aspiring PR pros should know about social media COMM311: Public Relations Writing Presented by Abby Ecker November 13, 2012
  2. 2. Feel free to “get social” with me! (Live tweeting encouraged.) @abbynicole1204 www.pinterest.com/abbynicole1204 www.linkedin.com/in/abbyecker “PR and Political Communication Commentary” www.abbystollar.com “Levels: A Journey through Food & Fitness” www.levelupfood.wordpress.com
  3. 3. Our three focuses:1. Developing a personal social media brand2. Developing a business social media brand3. Resources to help manage and improve your social media branding
  4. 4. What is social media?
  5. 5. Part 1: Developing a personal social media brand
  6. 6. Learning Social Media- Be realistic.- Be proactive.- Be curious.
  7. 7. Advance your career in 140 characters or less.
  8. 8. Twitter Tips1. Establish a professional handle. (Anything with “xo” in it doesn’t count!)2. Pay attention to your Twitter bio. (Include school, graduation year, interests, and link to your online portfolio)3. Make it public.4. Be a resource & get involved in the conversation.5. Always be gracious, not greedy.
  9. 9. #Useahashtagtherightway Try out these great PR, job searching, and young professional communities: #prstudchat #prssa #udcommpr #internpro #jobhuntchat #pr20chat #likeablechat
  10. 10. Advance your career with a digital resume.
  11. 11. LinkedIn Tips1. Treat it like your 8 ½ x 11 resume – it matters more.2. Claim your profile address. 1. Ex. www.linkedin.com/in/abbyecker vs. www.linkedin.com/in/32858763247812678643. Aim for at least two to three recommendations.4. Utilize student-friendly features to highlight your accomplishments.5. Challenge yourself to make connections (use Linkedin groups).
  12. 12. Advance your career with a blog or digital portfolio.
  13. 13. Blogging/Portfolio tips1. Commit. If you can’t commit to regular blogging, that’s okay – stick with an online portfolio, NOT a blog format. 1. Topic: If you are establishing a blog, establish a theme, and dedicate yourself to writing valuable content around that theme.2. Showcase your skills. Include your resume, writing sample, digital media samples (guest blogs, videos, etc.), and contact information.3. Find a platform. 1. Blog: Wordpress, Blogger 2. Website: Weebly, Google4. Upload work samples. (Use Scribd, DocStoc for easy imports.)5. Promote!
  14. 14. Part 2: Developing a business social media brand
  15. 15. 1. Survey the social media landscape Ask…• Why am I joining this network?• Who is my audience?• What is my purpose?
  16. 16. 2. Listen before engaging. “It’s not something that you apply once at thebeginning of an engagement. It is something we do throughout the process ad infinitum.” – Chuck Hemann
  17. 17. 3. Develop a strategic plan.- Ask two questions… - Who are you communicating with? - Why are you communicating?- Develop goals & measureable objectives.- Differentiate goals for various networks.
  18. 18. Case Study: ATI’s Pinterest Page- Pre-planning - Understanding the core Pinterest audience - Understanding our ATI brand (education)- Strategic plan development- Flexibility/adaptability
  19. 19. Case Study: ATI’s Pinterest Page
  20. 20. 4. Evaluate and measure.- Social media ROI- Ask… - What are you trying to accomplish? - How can this be measured?
  21. 21. 5. Remember, content is king.
  22. 22. Best Practices - Content (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social media: humor & charity. (So do gratefulness and playfulness.)3. Ask questions.4. Use visuals. Photos get the most engagement, followed by video.5. Ask yourself this question before hitting send: Would I engage with this?
  23. 23. Part 3: Resources to help manage and improve your social media branding
  24. 24. Social Media Management Tools
  25. 25. Sites to share…
  26. 26. Books
  27. 27. Websites

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