A complete descriptive comparison between Xbox n Ps4

1. SOCIAL MEDIA
Consumer generated media It is media that is
designed to be shared, sharing means that it is easy
to comment on, that it is easy to send, there are no
costs associated with viewing the media and last
but not least it is always available.
Social media enables people to share information
with friends and colleges using the Internet

2. SOCIAL NETWORKING
Social Networking is the use of communities to engage with
others:
Facebook, MySpace, LinkedIn, Twitter. Social Networking
sites often include social media tools to facilitate the
interaction and conversation
TYPES OF SOCIAL MEDIA
Social network – Facebook, Linkedin
Book marking sites – Delicious and StumbleUpon
Social news – Digg and Reddit
Media sharing – Youtube and Flickr
Blog comments and forums
Micro blogging – twitter

3. THE ASIAN MARKET

4. HOW POPULAR ARE SOCIAL NETWORKS?
• According to the analysts at Hitwise, social networks in general are more popular
than search engines in some parts of the world
• Facebook’s overall web traffic pulled ahead of Google’s for the first time in the
U.S. in March of this year.
• Facebook dominates the current crop of social networks, accounting for the
majority (55%) of all social site visits. When compared to the wider web, Google
gets around 9.3% of all web traffic, while Facebook captures just over 7%

5. Why are we using social Media?
Provides opportunities to:
•deliver services
•Consult
•Communicate
Social Media is:
•Cost –effective
•Instantaneous
•responsive

6. WHY IS SOCIAL LEARNING
IMPORTANT?
• 90% of college students visit social
networking sites on a regular basis
• Social learning is learners learning from
each other
• Today's students want to document their
feelings and insights in a highly timely manner
• Social learning can increase comprehension
of material and create new channels for
students to learn.

7. FACEBOOK IS KING
Facebook is the world's
largest social network, with
more than 900 million users.
People mainly use it to
connect with important
people in their life.

8. Xbox One vs. PS4

9. The PlayStation 4 (officially abbreviated
as PS4) is a video game console from Sony
Computer Entertainment. Announced as the
successor to the PlayStation 3 during a press
conference on 20 February 2013, it was
launched on 15 November 2013, in North
America, and 29 November 2013, in Europe
and Australia. It competes with Nintendo's Wii
U and Microsoft's Xbox One, as one of
the eighth generation of video game consoles.
Xbox One is a video game console developed
and marketed by Microsoft. Announced on
May 21, 2013, it is the successor to theXbox
360 and is the third console in the Xbox family.
New gaming functionality includes an
expanded Xbox Live service, improved Kinect
functionality, cloud computin, the ability to
automatically record and share video highlights
from gameplay, and support for live
streaming gameplay online.

10. DESIGN AND BUILD
Both Systems are blocky and boast sharp
angles.
Xbox One has the feel of an old VCR
PS4 has a 2 parallelogram platforms separated
by a glowing blue line

11. CONTROLLERS Xbox One controller is very similar to Xbox
360 controller
PS4 Controller has a new touch screen
accessory
PS4 controllers are now similar to the Xbox
controllers with concave analogs
R2 and L2 buttons are now hook-like to
prevent slipping

12. SIMILARITIES
Both Systems have an 8-core processors, 8
gigabytes of RAM, and 500 gigabyte hard
drives.
Advanced cameras with facial recognition that
allows some games to be played only with
gestures. ( Eye vs. Kinect)
Blu-Ray compatible.

13. DIFFERENCES
• PS4 Hard Drive is easily upgradable which
proves useful for gamers with large game
libraries
• Xbox One is $430
• PS4 is $350 with separately sold camera for
$45
• Xbox holds superior voice recognition and
facial recognition technology
• Xbox camera can monitor mood and heart
rate
• Xbox voice command works 9 out of 10
times, much more reliable than PS4

15.  The first received 1,992 retweets and 731 favorites, while
the second saw 6,820 retweets and 2,029 favorites. Next followed three
tweets about how the PS4 would not require regular Internet check-ins.
These posts were retweeted 7,458, 3,382, and 3,672 times. They were
also highly favorited: 3,001, 1,151, and 1,437 respectively. None of the
tweets mention Microsoft or the Xbox One by name, but by blitzing
social media channels with tweets clearing distinguishing its approach
from the unpopular decisions of the competitor, Sony generated a huge
swell of positive feedback.
 The release of an excellent video ad. The campaign, titled “Greatness
Awaits,” shows an actor addressing the viewer as an elaborate panorama of
video game tropes and in-jokes are performed behind him.
 It was a striking spot that has more than 11.54 million views on the
official PlayStation YouTube channel as of this writing.
 Despite the huge success of this formal ad spot, Sony’s most popular
YouTube video is another dig at Microsoft. The “Official PlayStation Used
Game Instructional Video” clocks in at less than 30 seconds, but has garnered
just shy of 14 million views.
PS4

16.  Microsoft’s social reach may be smaller than Sony’s —
the Xbox Twitter feed has just over 1.77 million followers compared
with PlayStation’s 2.42 million — but the attitude of the company is
more friendly and conversational.
 Microsoft and the Xbox One, which has more traditionally been
a family-focused console. The top video content for the Xbox One is
more educational and straightforward than the glitzy approach of a
well-produced ad. The brand’s “Unboxing Xbox One” video has
more than 2.43 million views, and views of the “Xbox One Unveil
Video” exceed 6.3 million.
Xbox
one

17. CONCLUSION
Xbox need to concentrate on their product rather than adopting irrelevant
and unauthenticated ways of competitive strategy.
Eg.: Ditching PS4 @ $100, Paying Youtubers to promote Xbox one.
As far as PS4 is concerned they are more focused on their product and
they believe to provide a revolutionary experience to the user, in every
next knock.
As a debut player Xbox one sale have reached $5 Million while PS4
have set the trend $9 Million during the year.
Both consoles will be available to customers later in 2013. Watching the
social media response this fall will certainly be educational about how
these products may fare in the long run and how well the brands can
stick to their social guns.